Cannon Financial Strategists, Inc. reported 57 positions worth $40.36M for the quarter ended Sep 30, 2026, up 4.3% on the prior quarter. It opened 3 new positions, added to 9, trimmed 4 and exited 2. Its largest holding is Coca Cola Co at 11.8% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| LOW Lowes Companies Inc | +2,100 | +221.8% | $387.04K | 1.39% |
| GOOG Alphabet Inc. | +1,067 | +68.4% | $363.57K | 2.22% |
| COP Conocophillips | +1,815 | – | $227.15K | 0.563% |
| AFL Aflac Inc | +1,887 | – | $210.96K | 0.523% |
| T At&T Inc. | +8,635 | – | $210.68K | 0.522% |
| SO Southern Co | +1,931 | +11.3% | $160.06K | 3.9% |
| NVDA Nvidia Corp | +144 | +6.9% | $32.89K | 1.26% |
| BEAT HeartBeam, Inc. | +19.9K | +27.3% | $7.28K | 0.084% |
| SPCX Space Exploration Technologies Corp | +21 | +1.1% | $3.17K | 0.7% |
| KMI Kinder Morgan, Inc. | +105 | +0.7% | $3.17K | 1.14% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| AER AerCap Holdings N.V. | -1,804 | -100.0% | $262.99K | Exited |
| GE General Electric Co | -634 | -100.0% | $237.11K | Exited |
| AAPL Apple Inc. | -184 | -3.8% | $61.28K | 3.89% |
| NFLX Netflix Inc | -420 | -10.1% | $29.22K | 0.643% |
| COST Costco Wholesale Corp | -27 | -3.7% | $24.59K | 1.57% |
| WMT Walmart Inc. | -102 | -1.3% | $10.60K | 1.92% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | KO Coca Cola Co | Consumer Staples | 55.2K | $4.75M | 11.77% | 0 | 0.0% | Unchanged | 0% |
| 2 | MSFT Microsoft Corp | Technology | 6,831 | $3.50M | 8.68% | 0 | 0.0% | Unchanged | 0% |
| 3 | BRK-B Berkshire Hathaway Inc | Financial Services | 4,755 | $2.37M | 5.87% | 0 | 0.0% | Unchanged | 0% |
| 4 | ABBV AbbVie Inc. | Healthcare | 8,369 | $2.19M | 5.42% | 0 | 0.0% | Unchanged | 0% |
| 5 | SO Southern Co | Utilities | 19.0K | $1.57M | 3.9% | +1,931 | +11.3% | Added | 0% |
| 6 | AAPL Apple Inc. | Technology | 4,714 | $1.57M | 3.89% | -184 | -3.8% | Reduced | 0% |
| 7 | PG PROCTER & GAMBLE Co | Consumer Staples | 7,509 | $1.09M | 2.7% | 0 | 0.0% | Unchanged | 0% |
| 8 | HD Home Depot, Inc. | Consumer Discretionary | 3,793 | $1.08M | 2.67% | 0 | 0.0% | Unchanged | 0% |
| 9 | XOM ExxonMobil Holdings Corp | Energy | 6,591 | $1.07M | 2.66% | 0 | 0.0% | Unchanged | 0% |
| 10 | PSX Phillips 66 | Energy | 4,024 | $1.03M | 2.55% | 0 | 0.0% | Unchanged | 0% |
| 11 | RYTM Rhythm Pharmaceuticals, Inc. | Healthcare | 10.0K | $952.15K | 2.36% | 0 | 0.0% | Unchanged | 0.01% |
| 12 | GOOG Alphabet Inc. | Technology | 2,626 | $894.78K | 2.22% | +1,067 | +68.4% | Added | 0% |
| 13 | JNJ Johnson & Johnson | Healthcare | 3,252 | $860.93K | 2.13% | 0 | 0.0% | Unchanged | 0% |
| 14 | RTX RTX Corp | Industrials | 4,566 | $847.68K | 2.1% | 0 | 0.0% | Unchanged | 0% |
| 15 | WMT Walmart Inc. | Consumer Staples | 7,462 | $775.45K | 1.92% | -102 | -1.3% | Reduced | 0% |
Tip. Select a row to see that position’s full history at Cannon Financial Strategists.
As of its Q3 2026 13F filing, Cannon Financial Strategists, Inc.’s five largest positions were Coca Cola Co (KO) at 11.8%, Microsoft Corp (MSFT) at 8.7%, Berkshire Hathaway Inc (BRK-B) at 5.9%, AbbVie Inc. (ABBV) at 5.4%, Southern Co (SO) at 3.9% of the reported portfolio.
Cannon Financial Strategists, Inc. reported a 13F portfolio worth $40.36M across 57 positions for Q3 2026. That is up 4.3% from the previous quarter.
Its largest purchases by value were Lowes Companies Inc ($387.04K), Alphabet Inc. ($363.57K), Conocophillips ($227.15K). It opened 3 new positions.
Its largest sales by value were AerCap Holdings N.V. ($262.99K), General Electric Co ($237.11K), Apple Inc. ($61.28K). It exited 2 positions entirely.
From the Form 13F-HR reports Cannon Financial Strategists, Inc. files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.