ZG vs APPF vs OWLS Stock Comparison

Zillow, Appfolio and Obook Holdings Prices as of Oct 27, 2026 Peers: Industry group
ZG Zillow Group, Inc.
$33.18 +13.2% 1M -55.2% 1Y
Market cap
$7.46B
P/E
137.5x
Revenue (TTM)
$2.81B
Div. yield
–
Real Estate Software Technology
2 wins
APPF Appfolio Inc
$201.45 -1.4% 1M -17.9% 1Y
Market cap
$7.14B
P/E
42.0x
Revenue (TTM)
$1.09B
Div. yield
–
Real Estate Software Technology
7 wins
OWLS Obook Holdings Inc.
$2.66 -51.8% 1M -77.4% 1Y
Market cap
$235.16M
P/E
–
Revenue (TTM)
—
Div. yield
–
Payment Processing Technology

Head to Head

9 decided of 12

Appfolio leads on 7 of the 12 questions below (Appfolio 7, Zillow 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionZGAPPFOWLSLeader
Larger companyMarket capitalisation $7.46B $7.14B $235.16M ZG
Cheaper on earningsLower P/E, profitable companies only 137.5x 42.0x — APPF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.2x 30.2x — ZG
Faster revenue growthRevenue growth, trailing twelve months +17.7% +20.0% — APPF
More profitableNet margin, trailing twelve months 2.0% 15.6% — APPF
Better return on capitalReturn on invested capital 0.2% — — –
Less leveragedLower net debt / EBITDA -0.7x — — –
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -55.2% -17.9% -77.4% APPF
Better 5-year returnAnnualised price return, 5 years -19.9%/yr +8.7%/yr — APPF
Less volatileAnnualised volatility, 1 year 51.7% 45.2% 79.8% APPF
Higher overall scoreMean of the five percentile scores vs peers 69/100 76/100 — APPF

Percentile Scorecard

ZGAPPFOWLS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisZGAPPFOWLS
Valuation 57 #39 of 89 47 #48 of 89 –
Growth 65 #29 of 81 91 #8 of 81 –
Profitability 55 #35 of 76 92 #7 of 76 –
Financial Health 74 #25 of 94 91 #9 of 94 23 #81 of 105
Shareholder Returns 96 #3 of 51 60 #21 of 51 –
Overall 69 76 –
  • ZG ranked among 98 companies in Vertical Software
  • APPF ranked among 98 companies in Vertical Software
  • OWLS ranked among 109 companies in Fintech

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodZGAPPFOWLSSPY
1 month +13.2%-1.4%-51.8% -0.2%
3 months -1.9%+13.0%-50.2% +3.9%
6 months -26.1%+19.4%-54.0% +8.2%
Year to date -51.4%-13.4%-60.2% +12.9%
1 year -55.2%-17.9%-77.4% +12.3%
3 years -12.1%+7.2%— +87.4%
3 years, per year -4.2%+2.3%— +23.3%
5 years -67.0%+51.4%— +67.9%
5 years, per year -19.9%+8.7%— +10.9%
10 years +4.6%+960.3%— +261.1%
10 years, per year +0.5%+26.6%— +13.7%

Risk

MeasureZGAPPFOWLSSPY
Volatility, 1Y 51.7%45.2%79.8% 12.7%
Downside volatility, 1Y 55.3%43.8%88.5% 12.7%
Beta vs S&P 500, 1Y 1.180.441.14 1.00
Return / volatility, 1Y -1.07-0.40-0.97 0.97
Max drawdown, 5Y -74.4%-55.4%-96.4% -25.4%
From 52-week high -55.2%-23.2%-77.4% -1.2%
52-week high $74.14$262.26$11.75 $779.14
52-week low $27.70$143.34$1.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleZGAPPFOWLS
P/E now vs peer median 137.5xmedian 40.1x 42.0xmedian 40.1x —median 20.0x
P/S now vs peer median 2.7xmedian 2.5x 6.6xmedian 2.5x —median 2.3x
EV/EBITDA now vs peer median 24.3xmedian 18.5x 28.7xmedian 18.5x —median 17.5x
P/FCF now vs peer median 28.9xmedian 20.1x 25.3xmedian 20.1x —median 15.9x
P/B now vs peer median 1.7xmedian 1.8x 12.3xmedian 1.8x -19.2xmedian 2.0x
PEG now vs peer median 4.27median 1.73 0.54median 1.73 —median 1.03

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsZGAPPFOWLS
Revenue $2.81B $1.09B –
Gross profit $2.05B $693.53M –
Operating income $12.00M $204.71M –
Net income $55.00M $169.86M –
Free cash flow $258.00M $282.10M –
R&D $611.00M $199.70M –
EPS (diluted) $0.24 $4.77 –
Cash & equivalents $572.00M $258.54M $10.19M
Total debt $1.44B – –
Shares (diluted) 227.90M 35.58M –
Enterprise value $3.31B $6.21B $182.93M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricZGAPPFOWLS
P/E 137.5x 42.0x –
P/FCF 28.9x 25.3x –
P/Operating cash flow 19.2x 25.2x –
P/S 2.7x 6.6x –
P/B 1.7x 12.3x -19.2x
P/Tangible book 1.8x 12.9x -17.9x
EV/EBITDA 24.3x 28.7x –
EV/EBIT 603.7x 33.4x –
EV/Revenue 2.6x 6.3x –
EV/FCF 28.1x 24.2x –
EV/Operating cash flow 18.7x 24.1x –
PEG (3Y EPS CAGR) 4.27 0.54 –

Growth

14 metrics
MetricZGAPPFOWLS
Revenue growth (1Y) 17.7% 20.0% –
Revenue CAGR (3Y) 14.1% 23.8% –
Gross profit growth (1Y) 13.2% 20.6% –
Gross profit CAGR (3Y) 10.5% 26.1% –
Operating income growth (1Y) 109.0% 54.7% –
Operating income CAGR (3Y) 27.0% 85.0% –
Net income growth (1Y) 188.7% -16.6% –
Net income CAGR (3Y) 32.0% 77.5% –
EPS growth (1Y) 198.0% -15.0% –
EPS CAGR (3Y) 32.2% 78.5% –
Operating cash flow growth (1Y) -19.8% 32.7% –
Operating cash flow CAGR (3Y) -4.3% 100.5% –
Free cash flow growth (1Y) -25.0% 33.3% –
Free cash flow CAGR (3Y) -7.0% 114.3% –

Profitability

14 metrics
MetricZGAPPFOWLS
Gross margin 72.9% 63.8% –
EBITDA margin 10.6% 21.9% –
Operating margin 0.4% 18.8% –
Pretax margin 2.1% 19.6% –
Net margin 2.0% 15.6% –
FCF margin 9.2% 25.9% –
Operating cash flow margin 13.8% 26.1% –
Return on equity 1.3% 30.6% –
Return on assets 1.0% 24.9% –
Return on invested capital 0.2% – –
Return on capital employed 0.3% 35.3% –
Asset turnover 0.5x 1.6x –
Cash conversion (OCF / net income) 7.1x 1.7x –
Stock comp / revenue 12.9% 6.8% –

Financial Health

11 metrics
MetricZGAPPFOWLS
Debt / assets 8.8% – 2.7%
Debt / equity 0.1x – -0.1x
Net debt / EBITDA -0.7x – –
Debt / FCF 1.8x – –
Liabilities / assets 18.8% 18.6% 150.9%
Equity / assets 81.2% 81.4% -50.9%
Interest coverage 0.7x – –
Current ratio 1.9x 4.0x 0.6x
Quick ratio 0.9x 3.5x 0.5x
Cash ratio 0.8x 3.0x 0.5x
Altman Z-score 4.74 36.24 –

Shareholder Returns

7 metrics
MetricZGAPPFOWLS
Dividend yield – – –
Net buyback yield 12.6% 1.8% –
Shareholder yield 12.6% 1.8% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusZGAPPFOWLS
Forward P/E 14.2xFY2026 30.2xFY2026 –
EPS, next fiscal year $2.34FY2026 $6.68FY2026 $-0.71FY2026
EPS growth, next FY +42.7%FY2026 +26.3%FY2026 –
EPS growth, the year after +26.9% +17.4% –
Revenue, next fiscal year $3.04BFY2026 $1.19BFY2026 $8.17MFY2026
Revenue growth, next FY +17.8%FY2026 +25.2%FY2026 +3.9%FY2026
Revenue growth, the year after +11.5% +18.3% +536.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersZGAPPFOWLS
Held by institutions 18.3% 65.3% –
Institutions holding 263 391 –
Change in shares held, QoQ +0.1% +9.3% –
Institutions buying 124 225 –
Institutions selling 98 130 –
Buyers to sellers 1.27 1.73 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ZGAPPFOWLS
ZG 1.00 0.51 0.03
APPF 0.51 1.00 0.06
OWLS 0.03 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ZG, APPF and OWLS?

Zillow (ZG) is the largest by market capitalisation: Zillow (ZG) $7.46B, Appfolio (APPF) $7.14B, Obook Holdings (OWLS) $235.16M.

Which stock is cheaper, ZG, APPF and OWLS?

Appfolio (APPF) trades on the lowest price-to-earnings ratio (Zillow (ZG) 137.5x, Appfolio (APPF) 42.0x). On next year's consensus earnings, Zillow (ZG) is cheapest (Zillow (ZG) 14.2x, Appfolio (APPF) 30.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Appfolio (APPF) grew revenue fastest over the trailing twelve months: Zillow (ZG) +17.7%, Appfolio (APPF) +20.0%.

Which company is more profitable?

Appfolio (APPF) has the highest net margin (Zillow (ZG) 2.0%, Appfolio (APPF) 15.6%).

Which stock has performed better?

Over the past year Appfolio (APPF) returned the most: Zillow (ZG) -55.2%, Appfolio (APPF) -17.9%, Obook Holdings (OWLS) -77.4%. Over five years, Appfolio (APPF) compounded fastest (Zillow (ZG) -19.9%/yr, Appfolio (APPF) +8.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Appfolio (APPF) has been the steadiest (Zillow (ZG) 51.7%, Appfolio (APPF) 45.2%, Obook Holdings (OWLS) 79.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ZG, APPF and OWLS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Appfolio (APPF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.