YETI vs SWBI vs RGR Stock Comparison

YETI Holdings, Smith & Wesson Brands and Sturm Ruger Prices as of Oct 29, 2026 Peers: Industry group
YETI YETI Holdings, Inc.
$44.21 +3.9% 1M +27.8% 1Y
Market cap
$3.27B
P/E
14.9x
Revenue (TTM)
$2.00B
Div. yield
–
Sporting Goods Consumer Discretionary
5 wins
RGR Sturm Ruger & Co Inc
$45.83 +8.7% 1M +3.9% 1Y
Market cap
$701.95M
P/E
57.7x
Revenue (TTM)
$577.24M
Div. yield
–
Sporting Goods Consumer Discretionary
1 win

Head to Head

10 decided of 12

YETI Holdings leads on 5 of the 12 questions below (YETI Holdings 5, Smith & Wesson Brands 4, Sturm Ruger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionYETISWBIRGRLeader
Larger companyMarket capitalisation $3.27B $591.97M $701.95M YETI
Cheaper on earningsLower P/E, profitable companies only 14.9x 24.2x 57.7x YETI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.1x 23.6x 30.0x YETI
Faster revenue growthRevenue growth, trailing twelve months +9.8% +17.0% +7.6% SWBI
More profitableNet margin, trailing twelve months 11.0% 4.4% 2.1% YETI
Better return on capitalReturn on invested capital 30.1% 6.6% — YETI
Less leveragedLower net debt / EBITDA — 0.3x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +27.8% +37.1% +3.9% SWBI
Better 5-year returnAnnualised price return, 5 years -14.8%/yr -8.7%/yr -10.3%/yr SWBI
Less volatileAnnualised volatility, 1 year 39.7% 42.7% 38.3% RGR
Higher overall scoreMean of the five percentile scores vs peers 70/100 75/100 52/100 SWBI

Percentile Scorecard

YETISWBIRGR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisYETISWBIRGR
Valuation 52 #17 of 34 88 #5 of 34 49 #18 of 34
Growth 81 #7 of 32 84 #6 of 32 42 #19 of 32
Profitability 100 #1 of 32 74 #9 of 32 65 #12 of 32
Financial Health 47 #18 of 33 53 #16 of 33 88 #5 of 33
Shareholder Returns – 77 #5 of 18 18 #15 of 18
Overall 70 75 52
  • YETI ranked among 34 companies in Leisure Products
  • SWBI ranked among 34 companies in Leisure Products
  • RGR ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodYETISWBIRGRSPY
1 month +3.9%-2.8%+8.7% +0.7%
3 months -10.9%-8.6%+17.5% +3.7%
6 months +12.0%-12.1%+5.6% +7.1%
Year to date +0.1%+38.4%+40.4% +12.8%
1 year +27.8%+37.1%+3.9% +11.9%
3 years +7.5%-3.9%-15.2% +85.2%
3 years, per year +2.4%-1.3%-5.3% +22.8%
5 years -55.0%-36.5%-41.9% +67.6%
5 years, per year -14.8%-8.7%-10.3% +10.9%
10 years —-30.9%-22.8% +262.0%
10 years, per year —-3.6%-2.6% +13.7%

Risk

MeasureYETISWBIRGRSPY
Volatility, 1Y 39.7%42.7%38.3% 12.7%
Downside volatility, 1Y 38.3%31.1%45.1% 12.6%
Beta vs S&P 500, 1Y 1.150.570.78 1.00
Return / volatility, 1Y 0.700.870.10 0.94
Max drawdown, 5Y -75.0%-67.8%-64.6% -25.4%
From 52-week high -16.1%-18.1%-8.8% -1.2%
52-week high $52.68$16.67$50.25 $779.14
52-week low $32.50$8.16$28.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleYETISWBIRGR
P/E now vs peer median 15.0xmedian 18.6x 25.0xmedian 18.6x 60.1xmedian 18.6x
P/S now vs peer median 1.6xmedian 1.1x 1.1xmedian 1.1x 1.3xmedian 1.1x
EV/EBITDA now vs peer median —median 10.1x 9.5xmedian 10.1x 20.7xmedian 10.1x
P/FCF now vs peer median —median 11.2x 7.5xmedian 11.2x 15.5xmedian 11.2x
P/B now vs peer median 5.3xmedian 1.5x 1.6xmedian 1.5x 2.5xmedian 1.5x
PEG now vs peer median 0.27median 1.04 -2.09median 1.04 -1.43median 1.04

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsYETISWBIRGR
Revenue $2.00B $551.35M $577.24M
Gross profit $1.19B $151.30M $107.93M
Operating income $285.40M $36.39M $5.63M
Net income $220.10M $24.48M $12.18M
Free cash flow – $82.07M $47.35M
R&D – $9.85M –
EPS (diluted) $2.90 $0.54 $0.75
Cash & equivalents $59.82M $18.70M $30.65M
Total debt $330.21M $39.19M –
Shares (diluted) 75.78M 45.48M 16.27M
Enterprise value $2.59B $504.22M $305.95M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricYETISWBIRGR
P/E 15.0x 25.0x 60.1x
P/FCF – 7.5x 15.5x
P/Operating cash flow – 5.4x 11.4x
P/S 1.6x 1.1x 1.3x
P/B 5.3x 1.6x 2.5x
P/Tangible book 8.4x 1.6x 2.5x
EV/EBITDA – 9.5x 20.7x
EV/EBIT 11.4x 17.4x 109.3x
EV/Revenue 1.6x 1.1x 1.1x
EV/FCF – 7.7x 13.0x
EV/Operating cash flow – 5.6x 9.5x
PEG (3Y EPS CAGR) 0.27 -2.09 -1.43

Growth

14 metrics
MetricYETISWBIRGR
Revenue growth (1Y) 9.8% 17.0% 7.6%
Revenue CAGR (3Y) 8.0% 2.7% -0.2%
Gross profit growth (1Y) 12.2% 21.0% 18.7%
Gross profit CAGR (3Y) 15.9% -0.5% -11.4%
Operating income growth (1Y) 21.0% 62.1% 93.5%
Operating income CAGR (3Y) 46.8% -9.3% -57.8%
Net income growth (1Y) 24.2% 106.3% 111.5%
Net income CAGR (3Y) 49.1% -12.6% -43.6%
EPS growth (1Y) 36.8% 100.7% 112.8%
EPS CAGR (3Y) 56.2% -11.9% -41.9%
Operating cash flow growth (1Y) – 632.8% 16.7%
Operating cash flow CAGR (3Y) – 31.2% -1.1%
Free cash flow growth (1Y) – 1,537% 24.1%
Free cash flow CAGR (3Y) – 49.9% -0.7%

Profitability

14 metrics
MetricYETISWBIRGR
Gross margin 59.6% 27.4% 18.7%
EBITDA margin – 12.1% 5.2%
Operating margin 14.3% 6.6% 1.0%
Pretax margin 14.5% 6.0% 2.0%
Net margin 11.0% 4.4% 2.1%
FCF margin – 14.9% 8.2%
Operating cash flow margin – 20.6% 11.2%
Return on equity 34.9% 6.5% 4.2%
Return on assets 17.4% 4.7% 3.4%
Return on invested capital 30.1% 6.6% –
Return on capital employed 33.2% 8.1% 2.0%
Asset turnover 1.6x 1.1x 1.6x
Cash conversion (OCF / net income) – 4.6x 5.3x
Stock comp / revenue 2.3% 1.5% 1.0%

Financial Health

11 metrics
MetricYETISWBIRGR
Debt / assets 7.7% 7.5% –
Debt / equity 0.2x 0.1x –
Net debt / EBITDA – 0.3x –
Debt / FCF – 0.5x –
Liabilities / assets 53.2% 28.6% 20.4%
Equity / assets 46.8% 71.4% 79.6%
Interest coverage – 3.7x 55.7x
Current ratio 1.8x 3.6x 3.3x
Quick ratio 0.6x 0.7x 2.7x
Cash ratio 0.1x 0.3x 1.6x
Altman Z-score 6.27 5.14 9.72

Shareholder Returns

7 metrics
MetricYETISWBIRGR
Dividend yield – 3.8% 1.0%
Net buyback yield – – –
Shareholder yield – 3.8% 1.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusYETISWBIRGR
Forward P/E 15.1xFY2026 23.6xFY2026 30.0xFY2026
EPS, next fiscal year $2.92FY2026 $0.58FY2026 $1.53FY2026
EPS growth, next FY +17.7%FY2026 +41.5%FY2026 +82.1%FY2026
EPS growth, the year after +18.2% 0.0% +28.1%
Revenue, next fiscal year $1.88BFY2026 $587.52MFY2026 $550.45MFY2026
Revenue growth, next FY +0.6%FY2026 +12.2%FY2026 +0.8%FY2026
Revenue growth, the year after +17.7% +1.9% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersYETISWBIRGR
Held by institutions 93.7% 64.9% 59.6%
Institutions holding 457 199 172
Change in shares held, QoQ -3.3% +14.6% -1.4%
Institutions buying 222 113 76
Institutions selling 167 51 45
Buyers to sellers 1.33 2.22 1.69

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

YETISWBIRGR
YETI 1.00 0.11 0.05
SWBI 0.11 1.00 0.61
RGR 0.05 0.61 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, YETI, SWBI and RGR?

YETI Holdings (YETI) is the largest by market capitalisation: YETI Holdings (YETI) $3.27B, Smith & Wesson Brands (SWBI) $591.97M, Sturm Ruger (RGR) $701.95M.

Which stock is cheaper, YETI, SWBI and RGR?

YETI Holdings (YETI) trades on the lowest price-to-earnings ratio (YETI Holdings (YETI) 14.9x, Smith & Wesson Brands (SWBI) 24.2x, Sturm Ruger (RGR) 57.7x). On next year's consensus earnings, YETI Holdings (YETI) is cheapest (YETI Holdings (YETI) 15.1x, Smith & Wesson Brands (SWBI) 23.6x, Sturm Ruger (RGR) 30.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Smith & Wesson Brands (SWBI) grew revenue fastest over the trailing twelve months: YETI Holdings (YETI) +9.8%, Smith & Wesson Brands (SWBI) +17.0%, Sturm Ruger (RGR) +7.6%.

Which company is more profitable?

YETI Holdings (YETI) has the highest net margin (YETI Holdings (YETI) 11.0%, Smith & Wesson Brands (SWBI) 4.4%, Sturm Ruger (RGR) 2.1%). On return on invested capital, YETI Holdings (YETI) leads (YETI Holdings (YETI) 30.1%, Smith & Wesson Brands (SWBI) 6.6%).

Which stock has performed better?

Over the past year Smith & Wesson Brands (SWBI) returned the most: YETI Holdings (YETI) +27.8%, Smith & Wesson Brands (SWBI) +37.1%, Sturm Ruger (RGR) +3.9%. Over five years, Smith & Wesson Brands (SWBI) compounded fastest (YETI Holdings (YETI) -14.8%/yr, Smith & Wesson Brands (SWBI) -8.7%/yr, Sturm Ruger (RGR) -10.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sturm Ruger (RGR) has been the steadiest (YETI Holdings (YETI) 39.7%, Smith & Wesson Brands (SWBI) 42.7%, Sturm Ruger (RGR) 38.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, YETI, SWBI and RGR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, YETI Holdings (YETI) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.