YETI vs RGR vs SWBI Stock Comparison

YETI Holdings, Sturm Ruger and Smith & Wesson Brands Prices as of Oct 29, 2026 Peers: Industry group
YETI YETI Holdings, Inc.
$44.21 +3.9% 1M +27.8% 1Y
Market cap
$3.26B
P/E
14.8x
Revenue (TTM)
$2.00B
Div. yield
–
Sporting Goods Consumer Discretionary
5 wins
RGR Sturm Ruger & Co Inc
$45.83 +8.7% 1M +3.9% 1Y
Market cap
$699.88M
P/E
57.5x
Revenue (TTM)
$577.24M
Div. yield
–
Sporting Goods Consumer Discretionary
1 win

Head to Head

10 decided of 12

YETI Holdings leads on 5 of the 12 questions below (YETI Holdings 5, Smith & Wesson Brands 4, Sturm Ruger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionYETIRGRSWBILeader
Larger companyMarket capitalisation $3.26B $699.88M $589.95M YETI
Cheaper on earningsLower P/E, profitable companies only 14.8x 57.5x 24.1x YETI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.1x 30.0x 23.6x YETI
Faster revenue growthRevenue growth, trailing twelve months +9.8% +7.6% +17.0% SWBI
More profitableNet margin, trailing twelve months 11.0% 2.1% 4.4% YETI
Better return on capitalReturn on invested capital 30.1% — 6.6% YETI
Less leveragedLower net debt / EBITDA — — 0.3x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +27.8% +3.9% +37.1% SWBI
Better 5-year returnAnnualised price return, 5 years -14.8%/yr -10.3%/yr -8.7%/yr SWBI
Less volatileAnnualised volatility, 1 year 39.7% 38.3% 42.7% RGR
Higher overall scoreMean of the five percentile scores vs peers 70/100 52/100 75/100 SWBI

Percentile Scorecard

YETIRGRSWBI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisYETIRGRSWBI
Valuation 52 #17 of 34 49 #18 of 34 88 #5 of 34
Growth 81 #7 of 32 42 #19 of 32 84 #6 of 32
Profitability 100 #1 of 32 65 #12 of 32 74 #9 of 32
Financial Health 47 #18 of 33 88 #5 of 33 53 #16 of 33
Shareholder Returns – 18 #15 of 18 77 #5 of 18
Overall 70 52 75
  • YETI ranked among 34 companies in Leisure Products
  • RGR ranked among 34 companies in Leisure Products
  • SWBI ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodYETIRGRSWBISPY
1 month +3.9%+8.7%-2.8% +0.7%
3 months -10.9%+17.5%-8.6% +3.7%
6 months +12.0%+5.6%-12.1% +7.1%
Year to date +0.1%+40.4%+38.4% +12.8%
1 year +27.8%+3.9%+37.1% +11.9%
3 years +7.5%-15.2%-3.9% +85.2%
3 years, per year +2.4%-5.3%-1.3% +22.8%
5 years -55.0%-41.9%-36.5% +67.6%
5 years, per year -14.8%-10.3%-8.7% +10.9%
10 years —-22.8%-30.9% +262.0%
10 years, per year —-2.6%-3.6% +13.7%

Risk

MeasureYETIRGRSWBISPY
Volatility, 1Y 39.7%38.3%42.7% 12.7%
Downside volatility, 1Y 38.3%45.1%31.1% 12.6%
Beta vs S&P 500, 1Y 1.150.780.57 1.00
Return / volatility, 1Y 0.700.100.87 0.94
Max drawdown, 5Y -75.0%-64.6%-67.8% -25.4%
From 52-week high -16.1%-8.8%-18.1% -1.2%
52-week high $52.68$50.25$16.67 $779.14
52-week low $32.50$28.81$8.16 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleYETIRGRSWBI
P/E now vs peer median 15.0xmedian 18.6x 60.1xmedian 18.6x 25.0xmedian 18.6x
P/S now vs peer median 1.6xmedian 1.1x 1.3xmedian 1.1x 1.1xmedian 1.1x
EV/EBITDA now vs peer median —median 10.1x 20.7xmedian 10.1x 9.5xmedian 10.1x
P/FCF now vs peer median —median 11.2x 15.5xmedian 11.2x 7.5xmedian 11.2x
P/B now vs peer median 5.3xmedian 1.5x 2.5xmedian 1.5x 1.6xmedian 1.5x
PEG now vs peer median 0.27median 1.04 -1.43median 1.04 -2.09median 1.04

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsYETIRGRSWBI
Revenue $2.00B $577.24M $551.35M
Gross profit $1.19B $107.93M $151.30M
Operating income $285.40M $5.63M $36.39M
Net income $220.10M $12.18M $24.48M
Free cash flow – $47.35M $82.07M
R&D – – $9.85M
EPS (diluted) $2.90 $0.75 $0.54
Cash & equivalents $59.82M $30.65M $18.70M
Total debt $330.21M – $39.19M
Shares (diluted) 75.78M 16.27M 45.48M
Enterprise value $2.57B $303.88M $502.21M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricYETIRGRSWBI
P/E 15.0x 60.1x 25.0x
P/FCF – 15.5x 7.5x
P/Operating cash flow – 11.4x 5.4x
P/S 1.6x 1.3x 1.1x
P/B 5.3x 2.5x 1.6x
P/Tangible book 8.4x 2.5x 1.6x
EV/EBITDA – 20.7x 9.5x
EV/EBIT 11.4x 109.3x 17.4x
EV/Revenue 1.6x 1.1x 1.1x
EV/FCF – 13.0x 7.7x
EV/Operating cash flow – 9.5x 5.6x
PEG (3Y EPS CAGR) 0.27 -1.43 -2.09

Growth

14 metrics
MetricYETIRGRSWBI
Revenue growth (1Y) 9.8% 7.6% 17.0%
Revenue CAGR (3Y) 8.0% -0.2% 2.7%
Gross profit growth (1Y) 12.2% 18.7% 21.0%
Gross profit CAGR (3Y) 15.9% -11.4% -0.5%
Operating income growth (1Y) 21.0% 93.5% 62.1%
Operating income CAGR (3Y) 46.8% -57.8% -9.3%
Net income growth (1Y) 24.2% 111.5% 106.3%
Net income CAGR (3Y) 49.1% -43.6% -12.6%
EPS growth (1Y) 36.8% 112.8% 100.7%
EPS CAGR (3Y) 56.2% -41.9% -11.9%
Operating cash flow growth (1Y) – 16.7% 632.8%
Operating cash flow CAGR (3Y) – -1.1% 31.2%
Free cash flow growth (1Y) – 24.1% 1,537%
Free cash flow CAGR (3Y) – -0.7% 49.9%

Profitability

14 metrics
MetricYETIRGRSWBI
Gross margin 59.6% 18.7% 27.4%
EBITDA margin – 5.2% 12.1%
Operating margin 14.3% 1.0% 6.6%
Pretax margin 14.5% 2.0% 6.0%
Net margin 11.0% 2.1% 4.4%
FCF margin – 8.2% 14.9%
Operating cash flow margin – 11.2% 20.6%
Return on equity 34.9% 4.2% 6.5%
Return on assets 17.4% 3.4% 4.7%
Return on invested capital 30.1% – 6.6%
Return on capital employed 33.2% 2.0% 8.1%
Asset turnover 1.6x 1.6x 1.1x
Cash conversion (OCF / net income) – 5.3x 4.6x
Stock comp / revenue 2.3% 1.0% 1.5%

Financial Health

11 metrics
MetricYETIRGRSWBI
Debt / assets 7.7% – 7.5%
Debt / equity 0.2x – 0.1x
Net debt / EBITDA – – 0.3x
Debt / FCF – – 0.5x
Liabilities / assets 53.2% 20.4% 28.6%
Equity / assets 46.8% 79.6% 71.4%
Interest coverage – 55.7x 3.7x
Current ratio 1.8x 3.3x 3.6x
Quick ratio 0.6x 2.7x 0.7x
Cash ratio 0.1x 1.6x 0.3x
Altman Z-score 6.27 9.72 5.14

Shareholder Returns

7 metrics
MetricYETIRGRSWBI
Dividend yield – 1.0% 3.8%
Net buyback yield – – –
Shareholder yield – 1.0% 3.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusYETIRGRSWBI
Forward P/E 15.1xFY2026 30.0xFY2026 23.6xFY2026
EPS, next fiscal year $2.92FY2026 $1.53FY2026 $0.58FY2026
EPS growth, next FY +17.7%FY2026 +82.1%FY2026 +41.5%FY2026
EPS growth, the year after +18.2% +28.1% 0.0%
Revenue, next fiscal year $1.88BFY2026 $550.45MFY2026 $587.52MFY2026
Revenue growth, next FY +0.6%FY2026 +0.8%FY2026 +12.2%FY2026
Revenue growth, the year after +17.7% +1.3% +1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersYETIRGRSWBI
Held by institutions 93.7% 59.6% 64.9%
Institutions holding 457 172 199
Change in shares held, QoQ -3.3% -1.4% +14.6%
Institutions buying 222 76 113
Institutions selling 167 45 51
Buyers to sellers 1.33 1.69 2.22

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

YETIRGRSWBI
YETI 1.00 0.05 0.11
RGR 0.05 1.00 0.61
SWBI 0.11 0.61 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, YETI, RGR and SWBI?

YETI Holdings (YETI) is the largest by market capitalisation: YETI Holdings (YETI) $3.26B, Sturm Ruger (RGR) $699.88M, Smith & Wesson Brands (SWBI) $589.95M.

Which stock is cheaper, YETI, RGR and SWBI?

YETI Holdings (YETI) trades on the lowest price-to-earnings ratio (YETI Holdings (YETI) 14.8x, Sturm Ruger (RGR) 57.5x, Smith & Wesson Brands (SWBI) 24.1x). On next year's consensus earnings, YETI Holdings (YETI) is cheapest (YETI Holdings (YETI) 15.1x, Sturm Ruger (RGR) 30.0x, Smith & Wesson Brands (SWBI) 23.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Smith & Wesson Brands (SWBI) grew revenue fastest over the trailing twelve months: YETI Holdings (YETI) +9.8%, Sturm Ruger (RGR) +7.6%, Smith & Wesson Brands (SWBI) +17.0%.

Which company is more profitable?

YETI Holdings (YETI) has the highest net margin (YETI Holdings (YETI) 11.0%, Sturm Ruger (RGR) 2.1%, Smith & Wesson Brands (SWBI) 4.4%). On return on invested capital, YETI Holdings (YETI) leads (YETI Holdings (YETI) 30.1%, Smith & Wesson Brands (SWBI) 6.6%).

Which stock has performed better?

Over the past year Smith & Wesson Brands (SWBI) returned the most: YETI Holdings (YETI) +27.8%, Sturm Ruger (RGR) +3.9%, Smith & Wesson Brands (SWBI) +37.1%. Over five years, Smith & Wesson Brands (SWBI) compounded fastest (YETI Holdings (YETI) -14.8%/yr, Sturm Ruger (RGR) -10.3%/yr, Smith & Wesson Brands (SWBI) -8.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sturm Ruger (RGR) has been the steadiest (YETI Holdings (YETI) 39.7%, Sturm Ruger (RGR) 38.3%, Smith & Wesson Brands (SWBI) 42.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, YETI, RGR and SWBI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, YETI Holdings (YETI) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.