YETI vs NWL vs RGR Stock Comparison

YETI Holdings, Newell Brands and Sturm Ruger Prices as of Oct 28, 2026 Peers: Industry group
YETI YETI Holdings, Inc.
$42.92 -0.9% 1M +19.8% 1Y
Market cap
$3.13B
P/E
14.6x
Revenue (TTM)
$2.00B
Div. yield
–
Sporting Goods Consumer Discretionary
7 wins
NWL Newell Brands Inc.
$5.21 -4.2% 1M +4.2% 1Y
Market cap
$2.22B
P/E
–
Revenue (TTM)
$7.25B
Div. yield
5.37%
Home Appliances Consumer Discretionary
2 wins
RGR Sturm Ruger & Co Inc
$46.41 +10.5% 1M +2.3% 1Y
Market cap
$741.55M
P/E
60.8x
Revenue (TTM)
$577.24M
Div. yield
0.95%
Sporting Goods Consumer Discretionary
2 wins

Head to Head

11 decided of 12

YETI Holdings leads on 7 of the 12 questions below (YETI Holdings 7, Newell Brands 2, Sturm Ruger 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionYETINWLRGRLeader
Larger companyMarket capitalisation $3.13B $2.22B $741.55M YETI
Cheaper on earningsLower P/E, profitable companies only 14.6x -10.0x 60.8x YETI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.7x 7.2x 30.3x NWL
Faster revenue growthRevenue growth, trailing twelve months +9.8% -2.0% +7.6% YETI
More profitableNet margin, trailing twelve months 11.0% -3.0% 2.1% YETI
Better return on capitalReturn on invested capital 30.1% 2.2% — YETI
Less leveragedLower net debt / EBITDA — 10.0x — –
Higher dividend yieldTrailing dividend yield — 5.37% 0.95% NWL
Better 1-year returnPrice return, last 12 months +19.8% +4.2% +2.3% YETI
Better 5-year returnAnnualised price return, 5 years -15.3%/yr -25.6%/yr -10.1%/yr RGR
Less volatileAnnualised volatility, 1 year 39.8% 61.9% 38.4% RGR
Higher overall scoreMean of the five percentile scores vs peers 70/100 48/100 51/100 YETI

Percentile Scorecard

YETINWLRGR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisYETINWLRGR
Valuation 52 #17 of 34 55 #19 of 41 49 #18 of 34
Growth 81 #7 of 32 48 #22 of 41 42 #19 of 32
Profitability 100 #1 of 32 34 #26 of 39 61 #13 of 32
Financial Health 47 #18 of 33 10 #39 of 43 88 #5 of 33
Shareholder Returns – 93 #3 of 28 18 #15 of 18
Overall 70 48 51
  • YETI ranked among 34 companies in Leisure Products
  • NWL ranked among 44 companies in Household Durables
  • RGR ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodYETINWLRGRSPY
1 month -0.9%-4.2%+10.5% +0.9%
3 months -16.0%+0.4%+23.3% +5.9%
6 months +11.4%+32.2%+8.3% +8.5%
Year to date -2.8%+40.1%+42.1% +13.3%
1 year +19.8%+4.2%+2.3% +12.4%
3 years +4.3%-21.8%-13.9% +88.1%
3 years, per year +1.4%-7.9%-4.9% +23.5%
5 years -56.4%-77.2%-41.2% +68.2%
5 years, per year -15.3%-25.6%-10.1% +11.0%
10 years —-89.5%-21.9% +263.4%
10 years, per year —-20.1%-2.4% +13.8%

Risk

MeasureYETINWLRGRSPY
Volatility, 1Y 39.8%61.9%38.4% 12.7%
Downside volatility, 1Y 38.5%66.5%45.3% 12.7%
Beta vs S&P 500, 1Y 1.161.260.78 1.00
Return / volatility, 1Y 0.500.070.06 0.98
Max drawdown, 5Y -75.0%-88.1%-64.6% -25.4%
From 52-week high -18.5%-18.1%-7.6% -0.9%
52-week high $52.68$6.36$50.25 $779.14
52-week low $32.50$3.11$28.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleYETINWLRGR
P/E now vs peer median 14.6xmedian 17.7x -10.0xmedian 15.7x 60.8xmedian 17.7x
P/S now vs peer median 1.6xmedian 1.1x 0.3xmedian 0.7x 1.3xmedian 1.1x
EV/EBITDA now vs peer median —median 9.6x 14.7xmedian 9.6x 21.0xmedian 9.6x
P/FCF now vs peer median —median 10.5x 18.8xmedian 11.7x 15.7xmedian 10.5x
P/B now vs peer median 5.1xmedian 1.4x 0.9xmedian 1.1x 2.6xmedian 1.4x
PEG now vs peer median 0.26median 0.32 -0.83median 0.62 -1.45median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsYETINWLRGR
Revenue $2.00B $7.25B $577.24M
Gross profit $1.19B $2.57B $107.93M
Operating income $285.40M $164.00M $5.63M
Net income $220.10M -$221.00M $12.18M
Free cash flow – $118.00M $47.35M
EPS (diluted) $2.90 $-0.51 $0.75
Cash & equivalents $59.82M $209.00M $30.65M
Total debt $330.21M $5.01B –
Shares (diluted) 75.78M 430.20M 16.27M
Enterprise value $2.45B $1.38B $345.55M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricYETINWLRGR
P/E 14.6x -10.0x 60.8x
P/FCF – 18.8x 15.7x
P/Operating cash flow – 6.7x 11.5x
P/S 1.6x 0.3x 1.3x
P/B 5.1x 0.9x 2.6x
P/Tangible book 8.2x 2.5x 2.6x
EV/EBITDA – 14.7x 21.0x
EV/EBIT 11.1x 42.8x 110.9x
EV/Revenue 1.6x 1.0x 1.1x
EV/FCF – 59.5x 13.2x
EV/Operating cash flow – 21.2x 9.7x
PEG (3Y EPS CAGR) 0.26 -0.83 -1.45

Growth

14 metrics
MetricYETINWLRGR
Revenue growth (1Y) 9.8% -2.0% 7.6%
Revenue CAGR (3Y) 8.0% -5.4% -0.2%
Gross profit growth (1Y) 12.2% 1.4% 18.7%
Gross profit CAGR (3Y) 15.9% 2.7% -11.4%
Operating income growth (1Y) 21.0% 105.0% 93.5%
Operating income CAGR (3Y) 46.8% 45.8% -57.8%
Net income growth (1Y) 24.2% 9.1% 111.5%
Net income CAGR (3Y) 49.1% 11.0% -43.6%
EPS growth (1Y) 36.8% 11.0% 112.8%
EPS CAGR (3Y) 56.2% 12.1% -41.9%
Operating cash flow growth (1Y) – 105.6% 16.7%
Operating cash flow CAGR (3Y) – -10.1% -1.1%
Free cash flow growth (1Y) – 213.5% 24.1%
Free cash flow CAGR (3Y) – -5.8% -0.7%

Profitability

14 metrics
MetricYETINWLRGR
Gross margin 59.6% 35.5% 18.7%
EBITDA margin – 6.6% 5.2%
Operating margin 14.3% 2.3% 1.0%
Pretax margin 14.5% -2.5% 2.0%
Net margin 11.0% -3.0% 2.1%
FCF margin – 1.6% 8.2%
Operating cash flow margin – 4.6% 11.2%
Return on equity 34.9% -9.2% 4.2%
Return on assets 17.4% -2.0% 3.4%
Return on invested capital 30.1% 2.2% –
Return on capital employed 33.2% 2.0% 2.0%
Asset turnover 1.6x 0.7x 1.6x
Cash conversion (OCF / net income) – -1.5x 5.3x
Stock comp / revenue 2.3% 1.0% 1.0%

Financial Health

11 metrics
MetricYETINWLRGR
Debt / assets 7.7% 45.3% –
Debt / equity 0.2x 2.0x –
Net debt / EBITDA – 10.0x –
Debt / FCF – 42.4x –
Liabilities / assets 53.2% 77.8% 20.4%
Equity / assets 46.8% 22.2% 79.6%
Interest coverage – – 55.7x
Current ratio 1.8x 1.1x 3.3x
Quick ratio 0.6x 0.5x 2.7x
Cash ratio 0.1x 0.1x 1.6x
Altman Z-score 6.19 0.49 9.80

Shareholder Returns

7 metrics
MetricYETINWLRGR
Dividend yield – 5.4% 0.9%
Net buyback yield – – –
Shareholder yield – 5.4% 0.9%
Payout ratio (earnings) – -57.0% –
Payout ratio (FCF) – 106.8% –
Dividend growth (1Y) – 6.8% –
Dividend CAGR (3Y) – -26.4% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusYETINWLRGR
Forward P/E 14.7xFY2026 7.2xFY2026 30.3xFY2026
EPS, next fiscal year $2.92FY2026 $0.72FY2026 $1.53FY2026
EPS growth, next FY +17.7%FY2026 +26.3%FY2026 +82.1%FY2026
EPS growth, the year after +18.2% -5.6% +28.1%
Revenue, next fiscal year $1.88BFY2026 $6.86BFY2026 $550.45MFY2026
Revenue growth, next FY +0.6%FY2026 -4.7%FY2026 +0.8%FY2026
Revenue growth, the year after +17.7% +15.0% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersYETINWLRGR
Held by institutions 93.7% 100.0% 59.6%
Institutions holding 456 421 172
Change in shares held, QoQ -3.3% +9.2% -1.4%
Institutions buying 222 234 76
Institutions selling 167 124 45
Buyers to sellers 1.33 1.89 1.69

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

YETINWLRGR
YETI 1.00 0.31 0.06
NWL 0.31 1.00 0.17
RGR 0.06 0.17 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, YETI, NWL and RGR?

YETI Holdings (YETI) is the largest by market capitalisation: YETI Holdings (YETI) $3.13B, Newell Brands (NWL) $2.22B, Sturm Ruger (RGR) $741.55M.

Which stock is cheaper, YETI, NWL and RGR?

YETI Holdings (YETI) trades on the lowest price-to-earnings ratio (YETI Holdings (YETI) 14.6x, Newell Brands (NWL) -10.0x, Sturm Ruger (RGR) 60.8x). On next year's consensus earnings, Newell Brands (NWL) is cheapest (YETI Holdings (YETI) 14.7x, Newell Brands (NWL) 7.2x, Sturm Ruger (RGR) 30.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

YETI Holdings (YETI) grew revenue fastest over the trailing twelve months: YETI Holdings (YETI) +9.8%, Newell Brands (NWL) -2.0%, Sturm Ruger (RGR) +7.6%.

Which company is more profitable?

YETI Holdings (YETI) has the highest net margin (YETI Holdings (YETI) 11.0%, Newell Brands (NWL) -3.0%, Sturm Ruger (RGR) 2.1%). On return on invested capital, YETI Holdings (YETI) leads (YETI Holdings (YETI) 30.1%, Newell Brands (NWL) 2.2%).

Which stock has performed better?

Over the past year YETI Holdings (YETI) returned the most: YETI Holdings (YETI) +19.8%, Newell Brands (NWL) +4.2%, Sturm Ruger (RGR) +2.3%. Over five years, Sturm Ruger (RGR) compounded fastest (YETI Holdings (YETI) -15.3%/yr, Newell Brands (NWL) -25.6%/yr, Sturm Ruger (RGR) -10.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Newell Brands (NWL) has the highest dividend yield: Newell Brands (NWL) 5.37%, Sturm Ruger (RGR) 0.95%. YETI Holdings (YETI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sturm Ruger (RGR) has been the steadiest (YETI Holdings (YETI) 39.8%, Newell Brands (NWL) 61.9%, Sturm Ruger (RGR) 38.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, YETI, NWL and RGR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, YETI Holdings (YETI) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.