WBD vs GTN vs SSP Stock Comparison

Warner Bros. Discovery, Gray Media and E.W. Scripps Prices as of Oct 6, 2026 Peers: Industry group
WBD Warner Bros. Discovery, Inc.
$30.98 +9.7% 1M +62.4% 1Y
Market cap
$77.70B
P/E
–
Revenue (TTM)
$36.12B
Div. yield
–
Television Broadcasting Communication Services
5 wins
GTN Gray Media, Inc
$4.36 -5.2% 1M -9.7% 1Y
Market cap
$428.75M
P/E
–
Revenue (TTM)
$3.15B
Div. yield
0.08%
Television Broadcasting Communication Services
3 wins
SSP E.W. SCRIPPS Co
$2.07 -25.0% 1M +16.9% 1Y
Market cap
$185.91M
P/E
–
Revenue (TTM)
$2.09B
Div. yield
–
Television Broadcasting Communication Services
1 win

Head to Head

9 decided of 12

Warner Bros. Discovery leads on 5 of the 12 questions below (Warner Bros. Discovery 5, Gray Media 3, E.W. Scripps 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionWBDGTNSSPLeader
Larger companyMarket capitalisation $77.70B $428.75M $185.91M WBD
Cheaper on earningsLower P/E, profitable companies only -24.6x -7.4x -0.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 1.8x — –
Faster revenue growthRevenue growth, trailing twelve months -6.1% -11.3% -14.2% WBD
More profitableNet margin, trailing twelve months -8.8% -1.8% -61.1% GTN
Better return on capitalReturn on invested capital -1.6% 2.3% -31.0% GTN
Less leveragedLower net debt / EBITDA 7.5x 7.2x -2.7x SSP
Higher dividend yieldTrailing dividend yield 0.00% 0.08% 0.00% –
Better 1-year returnPrice return, last 12 months +62.4% -9.7% +16.9% WBD
Better 5-year returnAnnualised price return, 5 years +3.2%/yr -28.5%/yr -31.5%/yr WBD
Less volatileAnnualised volatility, 1 year 26.7% 62.2% 86.5% WBD
Higher overall scoreMean of the five percentile scores vs peers 31/100 51/100 20/100 GTN

Percentile Scorecard

WBDGTNSSP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisWBDGTNSSP
Valuation 23 #42 of 54 87 #8 of 54 49 #28 of 54
Growth 25 #34 of 45 9 #41 of 45 2 #44 of 45
Profitability 36 #28 of 43 50 #22 of 43 14 #37 of 43
Financial Health 41 #37 of 62 31 #43 of 62 15 #53 of 62
Shareholder Returns – 80 #6 of 26 –
Overall 31 51 20
  • WBD ranked among 62 companies in Advertising and Media
  • GTN ranked among 62 companies in Advertising and Media
  • SSP ranked among 62 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodWBDGTNSSPSPY
1 month +9.7%-5.2%-25.0% -0.8%
3 months +18.6%+9.5%-30.1% +3.5%
6 months +13.2%-23.0%-55.3% +7.0%
Year to date +7.5%-9.9%-48.1% +12.2%
1 year +62.4%-9.7%+16.9% +13.0%
3 years +201.4%-28.2%-47.2% +86.3%
3 years, per year +44.5%-10.4%-19.2% +23.1%
5 years +17.1%-81.2%-84.9% +68.6%
5 years, per year +3.2%-28.5%-31.5% +11.0%
10 years +11.3%-53.1%-79.9% +258.0%
10 years, per year +1.1%-7.3%-14.8% +13.6%

Risk

MeasureWBDGTNSSPSPY
Volatility, 1Y 26.7%62.2%86.5% 12.7%
Downside volatility, 1Y 18.6%62.6%73.4% 12.7%
Beta vs S&P 500, 1Y 0.500.970.92 1.00
Return / volatility, 1Y 2.34-0.160.20 1.02
Max drawdown, 5Y -78.5%-88.2%-94.0% -25.4%
From 52-week high 0.0%-29.7%-59.9% -1.8%
52-week high $30.98$6.20$5.16 $779.14
52-week low $17.10$3.58$1.54 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleWBDGTNSSP
P/E now vs peer median -24.6xmedian 18.4x -7.4xmedian 18.4x -0.1xmedian 18.4x
P/S now vs peer median 2.2xmedian 0.6x 0.2xmedian 0.6x 0.1xmedian 0.6x
EV/EBITDA now vs peer median 28.0xmedian 11.0x 7.8xmedian 11.0x -2.9xmedian 11.0x
P/FCF now vs peer median 35.6xmedian 9.1x 3.4xmedian 9.1x 4.8xmedian 9.1x
P/B now vs peer median 2.3xmedian 1.6x 0.2xmedian 1.6x 1.7xmedian 1.6x
PEG now vs peer median -1.04median 0.44 0.24median 0.44 0.01median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsWBDGTNSSP
Revenue $36.12B $3.15B $2.09B
Gross profit $17.06B $820.00M $844.84M
Operating income -$1.27B $435.00M -$1.05B
Net income -$3.15B -$26.00M -$1.21B
Free cash flow $2.18B $146.00M $35.03M
EPS (diluted) $-1.23 $-0.58 $-13.90
Cash & equivalents $3.37B $176.00M $13.05M
Total debt $32.02B $5.81B $10.28B
Shares (diluted) 2.58B 100.00M 92.09M
Enterprise value $63.36B -$556.25M $6.55M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricWBDGTNSSP
P/E -24.6x -7.4x -0.1x
P/FCF 35.6x 3.4x 4.8x
P/Operating cash flow 22.7x 2.0x 2.0x
P/S 2.2x 0.2x 0.1x
P/B 2.3x 0.2x 1.7x
P/Tangible book 9.6x -0.2x -0.1x
EV/EBITDA 28.0x 7.8x -2.9x
EV/EBIT -83.6x 14.1x -2.5x
EV/Revenue 2.9x 1.9x 1.3x
EV/FCF 48.8x 42.0x 75.6x
EV/Operating cash flow 31.1x 24.5x 31.5x
PEG (3Y EPS CAGR) -1.04 0.24 0.01

Growth

14 metrics
MetricWBDGTNSSP
Revenue growth (1Y) -6.1% -11.3% -14.2%
Revenue CAGR (3Y) -4.8% -4.3% -4.5%
Gross profit growth (1Y) 2.6% -28.8% -26.1%
Gross profit CAGR (3Y) 2.2% -13.5% –
Operating income growth (1Y) -675.6% -41.9% -352.2%
Operating income CAGR (3Y) 38.8% -18.2% -46.2%
Net income growth (1Y) -595.1% -113.0% -1,271%
Net income CAGR (3Y) 22.3% -28.0% -29.7%
EPS growth (1Y) -500.2% -138.0% -2,953%
EPS CAGR (3Y) 23.6% -31.1% -24.5%
Operating cash flow growth (1Y) -32.9% -69.8% -70.0%
Operating cash flow CAGR (3Y) -7.7% -36.1% -28.5%
Free cash flow growth (1Y) -46.4% -79.4% -85.6%
Free cash flow CAGR (3Y) -10.9% -32.2% -42.6%

Profitability

14 metrics
MetricWBDGTNSSP
Gross margin 47.2% 26.0% 40.4%
EBITDA margin 10.5% 24.9% -43.3%
Operating margin -3.5% 13.8% -50.3%
Pretax margin -10.4% -2.0% -61.7%
Net margin -8.8% -1.8% -61.1%
FCF margin 6.0% 4.6% 1.7%
Operating cash flow margin 9.5% 7.9% 4.0%
Return on equity -9.3% -1.2% -180.4%
Return on assets -3.2% -0.3% -28.4%
Return on invested capital -1.6% 2.3% -31.0%
Return on capital employed -1.6% 4.4% -27.4%
Asset turnover 0.4x 0.3x 0.5x
Cash conversion (OCF / net income) -1.1x -9.6x -0.1x
Stock comp / revenue 2.3% 0.7% 0.9%

Financial Health

11 metrics
MetricWBDGTNSSP
Debt / assets 32.9% 55.6% 68.4%
Debt / equity 0.9x 2.7x 24.8x
Net debt / EBITDA 7.5x 7.2x -2.7x
Debt / FCF 14.7x 39.8x 71.2x
Liabilities / assets 65.0% 79.6% 97.2%
Equity / assets 35.0% 20.4% 2.8%
Interest coverage -0.6x 0.9x -4.6x
Current ratio 0.8x 1.0x 1.3x
Quick ratio 0.5x 0.7x 1.2x
Cash ratio 0.2x 0.3x 0.0x
Altman Z-score 0.82 0.63 -0.97

Shareholder Returns

7 metrics
MetricWBDGTNSSP
Dividend yield – 7.3% –
Net buyback yield – – –
Shareholder yield 0.0% 7.3% 0.0%
Payout ratio (earnings) – -130.8% –
Payout ratio (FCF) – 23.3% –
Dividend growth (1Y) – 6.3% –
Dividend CAGR (3Y) – 6.7% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusWBDGTNSSP
Forward P/E – 1.8xFY2026 –
EPS, next fiscal year $-1.08FY2026 $2.43FY2026 $-11.77FY2026
EPS growth, next FY -472.4%FY2026 – –
EPS growth, the year after – -130.0% –
Revenue, next fiscal year $34.48BFY2026 $3.39BFY2026 $2.07BFY2026
Revenue growth, next FY -7.6%FY2026 +9.5%FY2026 -3.7%FY2026
Revenue growth, the year after +11.6% +0.3% -1.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersWBDGTNSSP
Held by institutions 77.8% 80.6% 67.7%
Institutions holding 1,319 176 150
Change in shares held, QoQ +10.9% -2.7% +2.4%
Institutions buying 628 72 67
Institutions selling 436 70 49
Buyers to sellers 1.44 1.03 1.37

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

WBDGTNSSP
WBD 1.00 0.14 0.03
GTN 0.14 1.00 0.40
SSP 0.03 0.40 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, WBD, GTN and SSP?

Warner Bros. Discovery (WBD) is the largest by market capitalisation: Warner Bros. Discovery (WBD) $77.70B, Gray Media (GTN) $428.75M, E.W. Scripps (SSP) $185.91M.

Which company is growing faster?

Warner Bros. Discovery (WBD) grew revenue fastest over the trailing twelve months: Warner Bros. Discovery (WBD) -6.1%, Gray Media (GTN) -11.3%, E.W. Scripps (SSP) -14.2%.

Which company is more profitable?

Gray Media (GTN) has the highest net margin (Warner Bros. Discovery (WBD) -8.8%, Gray Media (GTN) -1.8%, E.W. Scripps (SSP) -61.1%). On return on invested capital, Gray Media (GTN) leads (Warner Bros. Discovery (WBD) -1.6%, Gray Media (GTN) 2.3%, E.W. Scripps (SSP) -31.0%).

Which stock has performed better?

Over the past year Warner Bros. Discovery (WBD) returned the most: Warner Bros. Discovery (WBD) +62.4%, Gray Media (GTN) -9.7%, E.W. Scripps (SSP) +16.9%. Over five years, Warner Bros. Discovery (WBD) compounded fastest (Warner Bros. Discovery (WBD) +3.2%/yr, Gray Media (GTN) -28.5%/yr, E.W. Scripps (SSP) -31.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Warner Bros. Discovery (WBD) 0.00%, Gray Media (GTN) 0.08%, E.W. Scripps (SSP) 0.00%. Warner Bros. Discovery (WBD) and E.W. Scripps (SSP) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Warner Bros. Discovery (WBD) has been the steadiest (Warner Bros. Discovery (WBD) 26.7%, Gray Media (GTN) 62.2%, E.W. Scripps (SSP) 86.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, WBD, GTN and SSP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Warner Bros. Discovery (WBD) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.