VPRB vs RLX vs PFGC Stock Comparison

VPR Brands, RLX Technology and Performance Food Prices as of Oct 26, 2026 Peers: Industry group
VPRB VPR Brands, LP.
$0.09 +12.5% 1M +350.0% 1Y
Market cap
$8.26M
P/E
8.2x
Revenue (TTM)
$2.94M
Div. yield
–
Tobacco Consumer Staples
4 wins
RLX RLX Technology Inc.
$1.66 -1.2% 1M -31.7% 1Y
Market cap
$1.99B
P/E
33.6x
Revenue (TTM)
$700.66M
Div. yield
–
Tobacco Consumer Staples
3 wins
PFGC Performance Food Group Co
$95.63 +4.4% 1M -4.6% 1Y
Market cap
$14.84B
P/E
41.3x
Revenue (TTM)
$67.84B
Div. yield
–
Food Distribution Consumer Staples
3 wins

Head to Head

10 decided of 12

VPR Brands leads on 4 of the 12 questions below (VPR Brands 4, Performance Food 3, RLX Technology 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionVPRBRLXPFGCLeader
Larger companyMarket capitalisation $8.26M $1.99B $14.84B PFGC
Cheaper on earningsLower P/E, profitable companies only 8.2x 33.6x 41.3x VPRB
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 11.9x 16.4x RLX
Faster revenue growthRevenue growth, trailing twelve months -32.5% +54.5% +7.2% RLX
More profitableNet margin, trailing twelve months 34.1% 8.5% 0.5% VPRB
Better return on capitalReturn on invested capital -50.3% 3.6% 6.6% PFGC
Less leveragedLower net debt / EBITDA — — 2.9x –
Higher dividend yieldTrailing dividend yield — 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +350.0% -31.7% -4.6% VPRB
Better 5-year returnAnnualised price return, 5 years +17.6%/yr -20.1%/yr +15.9%/yr VPRB
Less volatileAnnualised volatility, 1 year 284.6% 29.7% 29.2% PFGC
Higher overall scoreMean of the five percentile scores vs peers 57/100 75/100 42/100 RLX

Percentile Scorecard

VPRBRLXPFGC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisVPRBRLXPFGC
Valuation 60 #16 of 38 46 #21 of 38 59 #17 of 40
Growth 32 #24 of 35 82 #7 of 35 60 #16 of 38
Profitability 80 #8 of 36 74 #10 of 36 43 #21 of 36
Financial Health 58 #17 of 39 97 #2 of 39 44 #23 of 40
Shareholder Returns – – 4 #27 of 28
Overall 57 75 42
  • VPRB ranked among 40 companies in Tobacco and Cannabis
  • RLX ranked among 40 companies in Tobacco and Cannabis
  • PFGC ranked among 41 companies in Staples Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodVPRBRLXPFGCSPY
1 month +12.5%-1.2%+4.4% -0.8%
3 months -25.0%-18.6%-16.3% +3.5%
6 months +350.0%-23.9%+7.8% +7.0%
Year to date +200.0%-28.8%+6.4% +12.2%
1 year +350.0%-31.7%-4.6% +13.0%
3 years -43.8%+0.6%+73.8% +86.3%
3 years, per year -17.5%+0.2%+20.2% +23.1%
5 years +125.0%-67.5%+109.2% +68.6%
5 years, per year +17.6%-20.1%+15.9% +11.0%
10 years -83.6%—+294.4% +258.0%
10 years, per year -16.6%—+14.7% +13.6%

Risk

MeasureVPRBRLXPFGCSPY
Volatility, 1Y 284.6%29.7%29.2% 12.7%
Downside volatility, 1Y 457.5%31.2%29.1% 12.7%
Beta vs S&P 500, 1Y -3.040.500.40 1.00
Return / volatility, 1Y 1.23-1.07-0.16 1.02
Max drawdown, 5Y -90.9%-82.9%-32.3% -25.4%
From 52-week high -30.8%-35.4%-18.1% -1.8%
52-week high $0.13$2.57$116.71 $779.14
52-week low $0.02$1.62$81.03 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleVPRBRLXPFGC
P/E now vs peer median 8.2xmedian 16.5x 34.3xmedian 16.5x 41.5xmedian 22.0x
P/S now vs peer median 2.8xmedian 0.9x 3.7xmedian 0.9x 0.2xmedian 0.5x
EV/EBITDA now vs peer median —median 12.3x —median 12.3x 11.6xmedian 9.8x
P/FCF now vs peer median 5.5xmedian 23.1x 34.2xmedian 23.1x 14.5xmedian 17.8x
P/B now vs peer median 7.4xmedian 1.0x 1.1xmedian 1.0x 3.0xmedian 3.0x
PEG now vs peer median 1.00median 0.56 -1.00median 0.56 -11.95median 1.18

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsVPRBRLXPFGC
Revenue $2.94M $700.66M $67.84B
Gross profit $737.52K $226.56M $8.09B
Operating income -$1.71M $84.78M $887.50M
Net income $1.00M $145.36M $359.30M
Free cash flow $1.51M $75.29M $1.03B
R&D – $19.19M –
EPS (diluted) $0.01 $0.05 $2.29
Cash & equivalents $2.14M $682.25M $92.40M
Total debt $2.40M $74.18M $5.01B
Shares (diluted) 91.75M 1.22B 157.00M
Enterprise value $2.77M -$1.77B $14.62B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricVPRBRLXPFGC
P/E 8.2x 34.3x 41.5x
P/FCF 5.5x 34.2x 14.5x
P/Operating cash flow 5.5x 34.2x 10.6x
P/S 2.8x 3.7x 0.2x
P/B 7.4x 1.1x 3.0x
P/Tangible book 7.8x 1.1x 4.4x
EV/EBITDA – – 11.6x
EV/EBIT -4.0x 19.1x 22.4x
EV/Revenue 2.3x 2.3x 0.3x
EV/FCF 4.5x 21.5x 19.3x
EV/Operating cash flow 4.5x 21.5x 14.0x
PEG (3Y EPS CAGR) 1.00 -1.00 -11.95

Growth

14 metrics
MetricVPRBRLXPFGC
Revenue growth (1Y) -32.5% 54.5% 7.2%
Revenue CAGR (3Y) -28.2% 36.5% 5.8%
Gross profit growth (1Y) -38.8% 81.1% 9.1%
Gross profit CAGR (3Y) -33.1% 25.3% 9.0%
Operating income growth (1Y) -12.3% 551.7% 8.7%
Operating income CAGR (3Y) -62.2% 54.5% 5.0%
Net income growth (1Y) 188.4% 41.4% 5.6%
Net income CAGR (3Y) 6.8% 57.6% -3.3%
EPS growth (1Y) 188.4% -53.3% 5.2%
EPS CAGR (3Y) 8.2% -34.3% -3.5%
Operating cash flow growth (1Y) 767.4% -50.1% 16.8%
Operating cash flow CAGR (3Y) 6.5% 33.2% 19.3%
Free cash flow growth (1Y) 767.4% -50.1% 46.2%
Free cash flow CAGR (3Y) 6.5% 33.2% 22.3%

Profitability

14 metrics
MetricVPRBRLXPFGC
Gross margin 25.1% 32.3% 11.9%
EBITDA margin – – 2.5%
Operating margin -58.1% 12.1% 1.3%
Pretax margin 39.2% 23.5% 0.7%
Net margin 34.1% 8.5% 0.5%
FCF margin 51.4% 10.7% 1.5%
Operating cash flow margin 51.4% 10.7% 2.1%
Return on equity 46.4% 6.3% 7.5%
Return on assets 16.1% 5.8% 1.9%
Return on invested capital -50.3% 3.6% 6.6%
Return on capital employed -105.1% 3.6% 6.6%
Asset turnover 0.8x 0.3x 3.6x
Cash conversion (OCF / net income) 1.5x 0.5x 3.9x
Stock comp / revenue – – 0.1%

Financial Health

11 metrics
MetricVPRBRLXPFGC
Debt / assets 21.0% 1.0% 26.6%
Debt / equity 0.6x 0.0x 1.0x
Net debt / EBITDA – – 2.9x
Debt / FCF 0.5x 0.3x 4.9x
Liabilities / assets 66.7% 7.3% 74.0%
Equity / assets 33.3% 92.7% 26.0%
Interest coverage -10.1x – 2.1x
Current ratio 1.6x 10.6x 1.5x
Quick ratio 1.3x 7.3x 0.6x
Cash ratio 1.0x 6.5x 0.0x
Altman Z-score -1.19 – 4.71

Shareholder Returns

7 metrics
MetricVPRBRLXPFGC
Dividend yield – 6.0% –
Net buyback yield – – -0.3%
Shareholder yield – 6.0% -0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusVPRBRLXPFGC
Forward P/E – 11.9xFY2026 16.4xFY2027
EPS, next fiscal year – $0.14FY2026 $5.82FY2027
EPS growth, next FY – +40.0%FY2026 +27.9%FY2027
EPS growth, the year after – +7.1% +19.8%
Revenue, next fiscal year – $953.56MFY2026 $75.58BFY2027
Revenue growth, next FY – +68.5%FY2026 +11.4%FY2027
Revenue growth, the year after – +26.1% +5.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersVPRBRLXPFGC
Held by institutions – 21.6% 100.0%
Institutions holding – 104 529
Change in shares held, QoQ – +4.5% -0.9%
Institutions buying – 42 303
Institutions selling – 46 152
Buyers to sellers – 0.91 1.99

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

VPRBRLXPFGC
VPRB 1.00 0.04 0.03
RLX 0.04 1.00 0.06
PFGC 0.03 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, VPRB, RLX and PFGC?

Performance Food (PFGC) is the largest by market capitalisation: VPR Brands (VPRB) $8.26M, RLX Technology (RLX) $1.99B, Performance Food (PFGC) $14.84B.

Which stock is cheaper, VPRB, RLX and PFGC?

VPR Brands (VPRB) trades on the lowest price-to-earnings ratio (VPR Brands (VPRB) 8.2x, RLX Technology (RLX) 33.6x, Performance Food (PFGC) 41.3x). On next year's consensus earnings, RLX Technology (RLX) is cheapest (RLX Technology (RLX) 11.9x, Performance Food (PFGC) 16.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

RLX Technology (RLX) grew revenue fastest over the trailing twelve months: VPR Brands (VPRB) -32.5%, RLX Technology (RLX) +54.5%, Performance Food (PFGC) +7.2%.

Which company is more profitable?

VPR Brands (VPRB) has the highest net margin (VPR Brands (VPRB) 34.1%, RLX Technology (RLX) 8.5%, Performance Food (PFGC) 0.5%). On return on invested capital, Performance Food (PFGC) leads (VPR Brands (VPRB) -50.3%, RLX Technology (RLX) 3.6%, Performance Food (PFGC) 6.6%).

Which stock has performed better?

Over the past year VPR Brands (VPRB) returned the most: VPR Brands (VPRB) +350.0%, RLX Technology (RLX) -31.7%, Performance Food (PFGC) -4.6%. Over five years, VPR Brands (VPRB) compounded fastest (VPR Brands (VPRB) +17.6%/yr, RLX Technology (RLX) -20.1%/yr, Performance Food (PFGC) +15.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Performance Food (PFGC) has been the steadiest (VPR Brands (VPRB) 284.6%, RLX Technology (RLX) 29.7%, Performance Food (PFGC) 29.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, VPRB, RLX and PFGC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, VPR Brands (VPRB) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.