VPRB vs MO vs GNLN Stock Comparison

VPR Brands, Altria and Greenlane Holdings Prices as of Oct 26, 2026 Peers: Industry group
VPRB VPR Brands, LP.
$0.09 +12.5% 1M +350.0% 1Y
Market cap
$8.26M
P/E
8.2x
Revenue (TTM)
$2.94M
Div. yield
–
Tobacco Consumer Staples
4 wins
MO Altria Group, Inc.
$73.61 +7.0% 1M +13.8% 1Y
Market cap
$122.49B
P/E
15.4x
Revenue (TTM)
$23.46B
Div. yield
0.06%
Tobacco Consumer Staples
5 wins

Head to Head

9 decided of 12

Altria leads on 5 of the 12 questions below (Altria 5, VPR Brands 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionVPRBMOGNLNLeader
Larger companyMarket capitalisation $8.26M $122.49B $7.60M MO
Cheaper on earningsLower P/E, profitable companies only 8.2x 15.4x -0.1x VPRB
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 12.6x — –
Faster revenue growthRevenue growth, trailing twelve months -32.5% -0.6% -67.0% MO
More profitableNet margin, trailing twelve months 34.1% 34.0% -4,632.1% VPRB
Better return on capitalReturn on invested capital -50.3% 38.9% — MO
Less leveragedLower net debt / EBITDA — 2.0x — –
Higher dividend yieldTrailing dividend yield — 0.06% 0.00% –
Better 1-year returnPrice return, last 12 months +350.0% +13.8% -92.7% VPRB
Better 5-year returnAnnualised price return, 5 years +17.6%/yr +9.2%/yr -96.2%/yr VPRB
Less volatileAnnualised volatility, 1 year 284.6% 26.8% 139.0% MO
Higher overall scoreMean of the five percentile scores vs peers 57/100 65/100 22/100 MO

Percentile Scorecard

VPRBMOGNLN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisVPRBMOGNLN
Valuation 60 #16 of 38 76 #10 of 38 9 #90 of 99
Growth 32 #24 of 35 27 #26 of 35 20 #75 of 94
Profitability 80 #8 of 36 100 #1 of 36 3 #87 of 90
Financial Health 58 #17 of 39 21 #31 of 39 56 #47 of 105
Shareholder Returns – 100 #1 of 13 –
Overall 57 65 22
  • VPRB ranked among 40 companies in Tobacco and Cannabis
  • MO ranked among 40 companies in Tobacco and Cannabis
  • GNLN ranked among 109 companies in Fintech

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodVPRBMOGNLNSPY
1 month +12.5%+7.0%-38.4% -0.8%
3 months -25.0%+1.0%-3.1% +3.5%
6 months +350.0%+11.5%-56.8% +7.0%
Year to date +200.0%+27.7%-85.0% +12.2%
1 year +350.0%+13.8%-92.7% +13.0%
3 years -43.8%+87.3%-100.0% +86.3%
3 years, per year -17.5%+23.3%-96.3% +23.1%
5 years +125.0%+55.0%-100.0% +68.6%
5 years, per year +17.6%+9.2%-96.2% +11.0%
10 years -83.6%+14.1%— +258.0%
10 years, per year -16.6%+1.3%— +13.6%

Risk

MeasureVPRBMOGNLNSPY
Volatility, 1Y 284.6%26.8%139.0% 12.7%
Downside volatility, 1Y 457.5%29.6%142.2% 12.7%
Beta vs S&P 500, 1Y -3.04-0.522.43 1.00
Return / volatility, 1Y 1.230.52-0.67 1.02
Max drawdown, 5Y -90.9%-30.6%-100.0% -25.4%
From 52-week high -30.8%-3.2%-93.0% -1.8%
52-week high $0.13$76.07$27.08 $779.14
52-week low $0.02$54.72$1.68 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleVPRBMOGNLN
P/E now vs peer median 8.2xmedian 16.5x 15.4xmedian 16.5x -0.1xmedian 20.6x
P/S now vs peer median 2.8xmedian 0.9x 5.2xmedian 0.9x 2.9xmedian 2.3x
EV/EBITDA now vs peer median —median 12.3x 12.9xmedian 12.3x 0.0xmedian 15.4x
P/FCF now vs peer median 5.5xmedian 23.1x 13.5xmedian 23.1x -0.5xmedian 16.4x
P/B now vs peer median 7.4xmedian 1.0x -46.1xmedian 1.0x 0.3xmedian 1.9x
PEG now vs peer median 1.00median 0.56 2.01median 0.56 0.00median 1.05

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsVPRBMOGNLN
Revenue $2.94M $23.46B $2.63M
Gross profit $737.52K $14.77B -$12.94M
Operating income -$1.71M $10.97B -$56.54M
Net income $1.00M $7.97B -$121.56M
Free cash flow $1.51M $9.11B -$15.54M
EPS (diluted) $0.01 $4.77 $-29.71
Cash & equivalents $2.14M $2.37B $6.10M
Total debt $2.40M $24.58B –
Shares (diluted) 91.75M 1.67B 4.10M
Enterprise value $2.77M $108.65B -$46.14M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricVPRBMOGNLN
P/E 8.2x 15.4x -0.1x
P/FCF 5.5x 13.5x -0.5x
P/Operating cash flow 5.5x 13.1x -0.5x
P/S 2.8x 5.2x 2.9x
P/B 7.4x -46.1x 0.3x
P/Tangible book 7.8x -8.5x 0.9x
EV/EBITDA – 12.9x 0.0x
EV/EBIT -4.0x 13.2x 0.0x
EV/Revenue 2.3x 6.2x 0.6x
EV/FCF 4.5x 15.9x -0.1x
EV/Operating cash flow 4.5x 15.4x -0.1x
PEG (3Y EPS CAGR) 1.00 2.01 0.00

Growth

14 metrics
MetricVPRBMOGNLN
Revenue growth (1Y) -32.5% -0.6% -67.0%
Revenue CAGR (3Y) -28.2% -2.0% -69.7%
Gross profit growth (1Y) -38.8% 1.8% -388.7%
Gross profit CAGR (3Y) -33.1% 1.1% -37.8%
Operating income growth (1Y) -12.3% -0.7% -410.8%
Operating income CAGR (3Y) -62.2% -1.8% 30.5%
Net income growth (1Y) 188.4% -9.3% -518.4%
Net income CAGR (3Y) 6.8% 5.4% 10.0%
EPS growth (1Y) 188.4% -8.5% 80.8%
EPS CAGR (3Y) 8.2% 7.7% 85.0%
Operating cash flow growth (1Y) 767.4% 6.0% -51.8%
Operating cash flow CAGR (3Y) 6.5% 2.2% -24.7%
Free cash flow growth (1Y) 767.4% 4.4% -49.7%
Free cash flow CAGR (3Y) 6.5% 2.0% -16.5%

Profitability

14 metrics
MetricVPRBMOGNLN
Gross margin 25.1% 63.0% -492.4%
EBITDA margin – 47.8% -2,135%
Operating margin -58.1% 46.8% -2,151%
Pretax margin 39.2% 44.2% -4,625%
Net margin 34.1% 34.0% -4,632%
FCF margin 51.4% 38.8% -591.1%
Operating cash flow margin 51.4% 40.1% -590.0%
Return on equity 46.4% – -321.8%
Return on assets 16.1% 23.5% -275.5%
Return on invested capital -50.3% 38.9% –
Return on capital employed -105.1% 41.9% -150.5%
Asset turnover 0.8x 0.7x 0.1x
Cash conversion (OCF / net income) 1.5x 1.2x 0.1x
Stock comp / revenue – – 41.6%

Financial Health

11 metrics
MetricVPRBMOGNLN
Debt / assets 21.0% 73.6% –
Debt / equity 0.6x -9.2x –
Net debt / EBITDA – 2.0x –
Debt / FCF 0.5x 2.7x –
Liabilities / assets 66.7% 108.0% 20.4%
Equity / assets 33.3% -8.0% 79.6%
Interest coverage -10.1x – -1,067x
Current ratio 1.6x 0.5x 2.4x
Quick ratio 1.3x 0.4x 0.9x
Cash ratio 1.0x 0.3x 0.9x
Altman Z-score -1.19 5.23 -22.35

Shareholder Returns

7 metrics
MetricVPRBMOGNLN
Dividend yield – 5.8% –
Net buyback yield – 0.6% –
Shareholder yield – 6.4% –
Payout ratio (earnings) – 88.6% –
Payout ratio (FCF) – 77.5% –
Dividend growth (1Y) – 2.7% –
Dividend CAGR (3Y) – 1.8% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusVPRBMOGNLN
Forward P/E – 12.6xFY2026 –
EPS, next fiscal year – $5.83FY2026 $-904,073.61FY2023
EPS growth, next FY – +7.6%FY2026 –
EPS growth, the year after – +4.3% –
Revenue, next fiscal year – $19.71BFY2026 $266.10MFY2026
Revenue growth, next FY – -2.1%FY2026 +6,010.3%FY2026
Revenue growth, the year after – -0.8% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersVPRBMOGNLN
Held by institutions – 64.0% –
Institutions holding – 2,547 –
Change in shares held, QoQ – +3.6% –
Institutions buying – 1,348 –
Institutions selling – 821 –
Buyers to sellers – 1.64 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

VPRBMOGNLN
VPRB 1.00 0.01 0.03
MO 0.01 1.00 -0.09
GNLN 0.03 -0.09 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, VPRB, MO and GNLN?

Altria (MO) is the largest by market capitalisation: VPR Brands (VPRB) $8.26M, Altria (MO) $122.49B, Greenlane Holdings (GNLN) $7.60M.

Which stock is cheaper, VPRB, MO and GNLN?

VPR Brands (VPRB) trades on the lowest price-to-earnings ratio (VPR Brands (VPRB) 8.2x, Altria (MO) 15.4x, Greenlane Holdings (GNLN) -0.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Altria (MO) grew revenue fastest over the trailing twelve months: VPR Brands (VPRB) -32.5%, Altria (MO) -0.6%, Greenlane Holdings (GNLN) -67.0%.

Which company is more profitable?

VPR Brands (VPRB) has the highest net margin (VPR Brands (VPRB) 34.1%, Altria (MO) 34.0%, Greenlane Holdings (GNLN) -4,632.1%). On return on invested capital, Altria (MO) leads (VPR Brands (VPRB) -50.3%, Altria (MO) 38.9%).

Which stock has performed better?

Over the past year VPR Brands (VPRB) returned the most: VPR Brands (VPRB) +350.0%, Altria (MO) +13.8%, Greenlane Holdings (GNLN) -92.7%. Over five years, VPR Brands (VPRB) compounded fastest (VPR Brands (VPRB) +17.6%/yr, Altria (MO) +9.2%/yr, Greenlane Holdings (GNLN) -96.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Altria (MO) 0.06%, Greenlane Holdings (GNLN) 0.00%. VPR Brands (VPRB) and Greenlane Holdings (GNLN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Altria (MO) has been the steadiest (VPR Brands (VPRB) 284.6%, Altria (MO) 26.8%, Greenlane Holdings (GNLN) 139.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, VPRB, MO and GNLN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Altria (MO) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.