VPRB vs MO vs BTI Stock Comparison

VPR Brands, Altria and British American Tobacco p.l.c Prices as of Oct 26, 2026 Peers: Industry group
VPRB VPR Brands, LP.
$0.09 +12.5% 1M +350.0% 1Y
Market cap
$8.26M
P/E
8.2x
Revenue (TTM)
$2.94M
Div. yield
–
Tobacco Consumer Staples
4 wins
MO Altria Group, Inc.
$73.61 +7.0% 1M +13.8% 1Y
Market cap
$122.68B
P/E
15.4x
Revenue (TTM)
$23.46B
Div. yield
0.06%
Tobacco Consumer Staples
4 wins

Head to Head

10 decided of 12

VPR Brands leads on 4 of the 12 questions below (VPR Brands 4, Altria 4, British American Tobacco p.l.c 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionVPRBMOBTILeader
Larger companyMarket capitalisation $8.26M $122.68B $130.85B BTI
Cheaper on earningsLower P/E, profitable companies only 8.2x 15.4x — VPRB
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 12.6x 13.2x MO
Faster revenue growthRevenue growth, trailing twelve months -32.5% -0.6% — MO
More profitableNet margin, trailing twelve months 34.1% 34.0% — VPRB
Better return on capitalReturn on invested capital -50.3% 38.9% — MO
Less leveragedLower net debt / EBITDA — 2.0x — –
Higher dividend yieldTrailing dividend yield — 0.06% 0.00% –
Better 1-year returnPrice return, last 12 months +350.0% +13.8% +15.5% VPRB
Better 5-year returnAnnualised price return, 5 years +17.6%/yr +9.2%/yr +10.9%/yr VPRB
Less volatileAnnualised volatility, 1 year 284.6% 26.8% 26.0% BTI
Higher overall scoreMean of the five percentile scores vs peers 57/100 65/100 — MO

Percentile Scorecard

VPRBMOBTI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisVPRBMOBTI
Valuation 60 #16 of 38 76 #10 of 38 –
Growth 32 #24 of 35 27 #26 of 35 –
Profitability 80 #8 of 36 100 #1 of 36 –
Financial Health 58 #17 of 39 21 #31 of 39 24 #30 of 39
Shareholder Returns – 100 #1 of 13 –
Overall 57 65 –
  • VPRB ranked among 40 companies in Tobacco and Cannabis
  • MO ranked among 40 companies in Tobacco and Cannabis
  • BTI ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodVPRBMOBTISPY
1 month +12.5%+7.0%+8.1% -0.8%
3 months -25.0%+1.0%-1.2% +3.5%
6 months +350.0%+11.5%+4.9% +7.0%
Year to date +200.0%+27.7%+6.2% +12.2%
1 year +350.0%+13.8%+15.5% +13.0%
3 years -43.8%+87.3%+107.5% +86.3%
3 years, per year -17.5%+23.3%+27.6% +23.1%
5 years +125.0%+55.0%+67.9% +68.6%
5 years, per year +17.6%+9.2%+10.9% +11.0%
10 years -83.6%+14.1%+7.8% +258.0%
10 years, per year -16.6%+1.3%+0.7% +13.6%

Risk

MeasureVPRBMOBTISPY
Volatility, 1Y 284.6%26.8%26.0% 12.7%
Downside volatility, 1Y 457.5%29.6%24.8% 12.7%
Beta vs S&P 500, 1Y -3.04-0.520.13 1.00
Return / volatility, 1Y 1.230.520.59 1.02
Max drawdown, 5Y -90.9%-30.6%-39.8% -25.4%
From 52-week high -30.8%-3.2%-9.9% -1.8%
52-week high $0.13$76.07$66.70 $779.14
52-week low $0.02$54.72$51.19 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleVPRBMOBTI
P/E now vs peer median 8.2xmedian 16.5x 15.4xmedian 16.5x —median 16.5x
P/S now vs peer median 2.8xmedian 0.9x 5.2xmedian 0.9x —median 0.9x
EV/EBITDA now vs peer median —median 12.3x 12.9xmedian 12.3x —median 12.3x
P/FCF now vs peer median 5.5xmedian 23.1x 13.5xmedian 23.1x —median 23.1x
P/B now vs peer median 7.4xmedian 1.0x -46.1xmedian 1.0x 2.3xmedian 1.0x
PEG now vs peer median 1.00median 0.56 2.01median 0.56 —median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsVPRBMOBTI
Revenue $2.94M $23.46B –
Gross profit $737.52K $14.77B –
Operating income -$1.71M $10.97B –
Net income $1.00M $7.97B –
Free cash flow $1.51M $9.11B –
EPS (diluted) $0.01 $4.77 –
Cash & equivalents $2.14M $2.37B $3.34B
Total debt $2.40M $24.58B $198.75B
Shares (diluted) 91.75M 1.67B 2.20B
Enterprise value $2.77M $108.83B $107.22B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricVPRBMOBTI
P/E 8.2x 15.4x –
P/FCF 5.5x 13.5x –
P/Operating cash flow 5.5x 13.1x –
P/S 2.8x 5.2x –
P/B 7.4x -46.1x 2.3x
P/Tangible book 7.8x -8.5x 2.3x
EV/EBITDA – 12.9x –
EV/EBIT -4.0x 13.2x –
EV/Revenue 2.3x 6.2x –
EV/FCF 4.5x 15.9x –
EV/Operating cash flow 4.5x 15.4x –
PEG (3Y EPS CAGR) 1.00 2.01 –

Growth

14 metrics
MetricVPRBMOBTI
Revenue growth (1Y) -32.5% -0.6% –
Revenue CAGR (3Y) -28.2% -2.0% –
Gross profit growth (1Y) -38.8% 1.8% –
Gross profit CAGR (3Y) -33.1% 1.1% –
Operating income growth (1Y) -12.3% -0.7% –
Operating income CAGR (3Y) -62.2% -1.8% –
Net income growth (1Y) 188.4% -9.3% –
Net income CAGR (3Y) 6.8% 5.4% –
EPS growth (1Y) 188.4% -8.5% –
EPS CAGR (3Y) 8.2% 7.7% –
Operating cash flow growth (1Y) 767.4% 6.0% –
Operating cash flow CAGR (3Y) 6.5% 2.2% –
Free cash flow growth (1Y) 767.4% 4.4% –
Free cash flow CAGR (3Y) 6.5% 2.0% –

Profitability

14 metrics
MetricVPRBMOBTI
Gross margin 25.1% 63.0% –
EBITDA margin – 47.8% –
Operating margin -58.1% 46.8% –
Pretax margin 39.2% 44.2% –
Net margin 34.1% 34.0% –
FCF margin 51.4% 38.8% –
Operating cash flow margin 51.4% 40.1% –
Return on equity 46.4% – –
Return on assets 16.1% 23.5% –
Return on invested capital -50.3% 38.9% –
Return on capital employed -105.1% 41.9% –
Asset turnover 0.8x 0.7x –
Cash conversion (OCF / net income) 1.5x 1.2x –
Stock comp / revenue – – –

Financial Health

11 metrics
MetricVPRBMOBTI
Debt / assets 21.0% 73.6% 32.3%
Debt / equity 0.6x -9.2x 0.8x
Net debt / EBITDA – 2.0x –
Debt / FCF 0.5x 2.7x –
Liabilities / assets 66.7% 108.0% 57.1%
Equity / assets 33.3% -8.0% 42.9%
Interest coverage -10.1x – –
Current ratio 1.6x 0.5x 0.8x
Quick ratio 1.3x 0.4x 0.5x
Cash ratio 1.0x 0.3x 0.2x
Altman Z-score -1.19 5.23 –

Shareholder Returns

7 metrics
MetricVPRBMOBTI
Dividend yield – 5.8% 5.4%
Net buyback yield – 0.6% –
Shareholder yield – 6.4% 5.4%
Payout ratio (earnings) – 88.6% –
Payout ratio (FCF) – 77.5% –
Dividend growth (1Y) – 2.7% –
Dividend CAGR (3Y) – 1.8% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusVPRBMOBTI
Forward P/E – 12.6xFY2026 13.2xFY2026
EPS, next fiscal year – $5.83FY2026 $4.56FY2026
EPS growth, next FY – +7.6%FY2026 -5.2%FY2026
EPS growth, the year after – +4.3% +18.4%
Revenue, next fiscal year – $19.71BFY2026 $32.92BFY2026
Revenue growth, next FY – -2.1%FY2026 -8.7%FY2026
Revenue growth, the year after – -0.8% +12.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersVPRBMOBTI
Held by institutions – 64.0% 15.0%
Institutions holding – 2,547 906
Change in shares held, QoQ – +3.6% +2.7%
Institutions buying – 1,348 488
Institutions selling – 821 264
Buyers to sellers – 1.64 1.85

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

VPRBMOBTI
VPRB 1.00 0.01 0.01
MO 0.01 1.00 0.55
BTI 0.01 0.55 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, VPRB, MO and BTI?

British American Tobacco p.l.c (BTI) is the largest by market capitalisation: VPR Brands (VPRB) $8.26M, Altria (MO) $122.68B, British American Tobacco p.l.c (BTI) $130.85B.

Which stock is cheaper, VPRB, MO and BTI?

VPR Brands (VPRB) trades on the lowest price-to-earnings ratio (VPR Brands (VPRB) 8.2x, Altria (MO) 15.4x). On next year's consensus earnings, Altria (MO) is cheapest (Altria (MO) 12.6x, British American Tobacco p.l.c (BTI) 13.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Altria (MO) grew revenue fastest over the trailing twelve months: VPR Brands (VPRB) -32.5%, Altria (MO) -0.6%.

Which company is more profitable?

VPR Brands (VPRB) has the highest net margin (VPR Brands (VPRB) 34.1%, Altria (MO) 34.0%). On return on invested capital, Altria (MO) leads (VPR Brands (VPRB) -50.3%, Altria (MO) 38.9%).

Which stock has performed better?

Over the past year VPR Brands (VPRB) returned the most: VPR Brands (VPRB) +350.0%, Altria (MO) +13.8%, British American Tobacco p.l.c (BTI) +15.5%. Over five years, VPR Brands (VPRB) compounded fastest (VPR Brands (VPRB) +17.6%/yr, Altria (MO) +9.2%/yr, British American Tobacco p.l.c (BTI) +10.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Altria (MO) 0.06%, British American Tobacco p.l.c (BTI) 0.00%. VPR Brands (VPRB) and British American Tobacco p.l.c (BTI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, British American Tobacco p.l.c (BTI) has been the steadiest (VPR Brands (VPRB) 284.6%, Altria (MO) 26.8%, British American Tobacco p.l.c (BTI) 26.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, VPRB, MO and BTI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, VPR Brands (VPRB) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.