VPRB vs CHUC vs TPB Stock Comparison

VPR Brands, Charlie's Holdings and Turning Point Brands Prices as of Oct 26, 2026 Peers: Industry group
VPRB VPR Brands, LP.
$0.09 +12.5% 1M +350.0% 1Y
Market cap
$8.26M
P/E
8.2x
Revenue (TTM)
$2.94M
Div. yield
–
Tobacco Consumer Staples
5 wins

Head to Head

9 decided of 12

VPR Brands leads on 5 of the 12 questions below (VPR Brands 5, Turning Point Brands 3, Charlie's Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionVPRBCHUCTPBLeader
Larger companyMarket capitalisation $8.26M $41.11M $1.32B TPB
Cheaper on earningsLower P/E, profitable companies only 8.2x -21.0x 29.7x VPRB
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — 55.8x –
Faster revenue growthRevenue growth, trailing twelve months -32.5% +310.5% +24.5% CHUC
More profitableNet margin, trailing twelve months 34.1% -7.9% 8.8% VPRB
Better return on capitalReturn on invested capital -50.3% -47.3% 9.1% TPB
Less leveragedLower net debt / EBITDA — -0.6x — –
Higher dividend yieldTrailing dividend yield — 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +350.0% -37.5% -28.4% VPRB
Better 5-year returnAnnualised price return, 5 years +17.6%/yr -5.6%/yr +11.6%/yr VPRB
Less volatileAnnualised volatility, 1 year 284.6% 130.1% 56.5% TPB
Higher overall scoreMean of the five percentile scores vs peers 57/100 32/100 53/100 VPRB

Percentile Scorecard

VPRBCHUCTPB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisVPRBCHUCTPB
Valuation 60 #16 of 38 3 #37 of 38 32 #26 of 38
Growth 32 #24 of 35 47 #19 of 35 50 #18 of 35
Profitability 80 #8 of 36 37 #23 of 36 89 #5 of 36
Financial Health 58 #17 of 39 32 #27 of 39 79 #9 of 39
Shareholder Returns – 42 #8 of 13 17 #11 of 13
Overall 57 32 53
  • VPRB ranked among 40 companies in Tobacco and Cannabis
  • CHUC ranked among 40 companies in Tobacco and Cannabis
  • TPB ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodVPRBCHUCTPBSPY
1 month +12.5%0.0%+5.3% -0.8%
3 months -25.0%-11.8%-17.0% +3.5%
6 months +350.0%-42.3%-18.2% +7.0%
Year to date +200.0%-50.0%-39.8% +12.2%
1 year +350.0%-37.5%-28.4% +13.0%
3 years -43.8%+66.7%+229.2% +86.3%
3 years, per year -17.5%+18.6%+48.8% +23.1%
5 years +125.0%-25.0%+72.8% +68.6%
5 years, per year +17.6%-5.6%+11.6% +11.0%
10 years -83.6%-98.8%+423.7% +258.0%
10 years, per year -16.6%-35.5%+18.0% +13.6%

Risk

MeasureVPRBCHUCTPBSPY
Volatility, 1Y 284.6%130.1%56.5% 12.7%
Downside volatility, 1Y 457.5%156.9%66.2% 12.7%
Beta vs S&P 500, 1Y -3.040.590.61 1.00
Return / volatility, 1Y 1.23-0.29-0.50 1.02
Max drawdown, 5Y -90.9%-83.3%-61.4% -25.4%
From 52-week high -30.8%-53.1%-54.3% -1.8%
52-week high $0.13$0.32$142.98 $779.14
52-week low $0.02$0.09$55.23 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleVPRBCHUCTPB
P/E now vs peer median 8.2xmedian 16.5x -21.0xmedian 16.5x 29.2xmedian 16.5x
P/S now vs peer median 2.8xmedian 0.9x 1.7xmedian 0.9x 2.6xmedian 0.9x
EV/EBITDA now vs peer median —median 12.3x -16.5xmedian 12.3x —median 12.3x
P/FCF now vs peer median 5.5xmedian 23.1x -9.5xmedian 23.1x 66.7xmedian 23.1x
P/B now vs peer median 7.4xmedian 1.0x 13.4xmedian 1.0x 2.9xmedian 1.0x
PEG now vs peer median 1.00median 0.56 -1.27median 0.56 0.56median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsVPRBCHUCTPB
Revenue $2.94M $24.67M $507.23M
Gross profit $737.52K $6.76M $300.08M
Operating income -$1.71M -$2.67M $75.01M
Net income $1.00M -$2.14M $59.64M
Free cash flow $1.51M -$4.42M $19.63M
EPS (diluted) $0.01 $-0.01 $2.21
Cash & equivalents $2.14M $527.00K $270.20M
Total debt $2.40M $9.45M $1.18B
Shares (diluted) 91.75M 274.07M 20.16M
Enterprise value $2.77M $37.47M $431.79M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricVPRBCHUCTPB
P/E 8.2x -21.0x 29.2x
P/FCF 5.5x -9.5x 66.7x
P/Operating cash flow 5.5x -9.5x 40.6x
P/S 2.8x 1.7x 2.6x
P/B 7.4x 13.4x 2.9x
P/Tangible book 7.8x 13.4x 3.4x
EV/EBITDA – -16.5x –
EV/EBIT -4.0x -16.4x 17.8x
EV/Revenue 2.3x 1.8x 2.6x
EV/FCF 4.5x -9.9x 67.9x
EV/Operating cash flow 4.5x -9.9x 41.4x
PEG (3Y EPS CAGR) 1.00 -1.27 0.56

Growth

14 metrics
MetricVPRBCHUCTPB
Revenue growth (1Y) -32.5% 310.5% 24.5%
Revenue CAGR (3Y) -28.2% 9.2% 11.1%
Gross profit growth (1Y) -38.8% 233.5% 31.0%
Gross profit CAGR (3Y) -33.1% – 16.3%
Operating income growth (1Y) -12.3% 22.8% -15.0%
Operating income CAGR (3Y) -62.2% 5.7% 0.3%
Net income growth (1Y) 188.4% 22.0% 23.8%
Net income CAGR (3Y) 6.8% 10.9% 69.6%
EPS growth (1Y) 188.4% 26.5% -7.6%
EPS CAGR (3Y) 8.2% 16.6% 52.4%
Operating cash flow growth (1Y) 767.4% 12.8% -46.5%
Operating cash flow CAGR (3Y) 6.5% -139.9% -14.0%
Free cash flow growth (1Y) 767.4% 12.8% -62.4%
Free cash flow CAGR (3Y) 6.5% -121.4% -24.4%

Profitability

14 metrics
MetricVPRBCHUCTPB
Gross margin 25.1% 27.4% 59.2%
EBITDA margin – -10.7% –
Operating margin -58.1% -10.8% 14.8%
Pretax margin 39.2% -9.3% 13.6%
Net margin 34.1% -7.9% 8.8%
FCF margin 51.4% -17.9% 3.9%
Operating cash flow margin 51.4% -17.9% 6.4%
Return on equity 46.4% -68.5% 14.2%
Return on assets 16.1% -15.5% 7.3%
Return on invested capital -50.3% -47.3% 9.1%
Return on capital employed -105.1% -40.6% 10.3%
Asset turnover 0.8x 1.8x 0.6x
Cash conversion (OCF / net income) 1.5x 2.1x 0.5x
Stock comp / revenue – 0.6% 1.8%

Financial Health

11 metrics
MetricVPRBCHUCTPB
Debt / assets 21.0% 16.8% 34.4%
Debt / equity 0.6x 0.7x 0.6x
Net debt / EBITDA – -0.6x –
Debt / FCF 0.5x -0.5x 15.0x
Liabilities / assets 66.7% 75.5% 46.9%
Equity / assets 33.3% 24.5% 53.1%
Interest coverage -10.1x -9.9x 2.7x
Current ratio 1.6x 1.7x 5.7x
Quick ratio 1.3x 0.1x 3.5x
Cash ratio 1.0x 0.1x 3.1x
Altman Z-score -1.19 3.10 3.77

Shareholder Returns

7 metrics
MetricVPRBCHUCTPB
Dividend yield – – 0.5%
Net buyback yield – -1.9% -12.2%
Shareholder yield – -1.9% -11.7%
Payout ratio (earnings) – – 10.2%
Payout ratio (FCF) – – 30.9%
Dividend growth (1Y) – – 15.9%
Dividend CAGR (3Y) – – 11.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusVPRBCHUCTPB
Forward P/E – – 55.8xFY2026
EPS, next fiscal year – – $1.17FY2026
EPS growth, next FY – – -62.4%FY2026
EPS growth, the year after – – +59.0%
Revenue, next fiscal year – – $597.82MFY2026
Revenue growth, next FY – – +29.1%FY2026
Revenue growth, the year after – – +4.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersVPRBCHUCTPB
Held by institutions – – 99.9%
Institutions holding – – 231
Change in shares held, QoQ – – +8.1%
Institutions buying – – 138
Institutions selling – – 66
Buyers to sellers – – 2.09

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

VPRBCHUCTPB
VPRB 1.00 -0.08 -0.04
CHUC -0.08 1.00 -0.01
TPB -0.04 -0.01 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, VPRB, CHUC and TPB?

Turning Point Brands (TPB) is the largest by market capitalisation: VPR Brands (VPRB) $8.26M, Charlie's Holdings (CHUC) $41.11M, Turning Point Brands (TPB) $1.32B.

Which stock is cheaper, VPRB, CHUC and TPB?

VPR Brands (VPRB) trades on the lowest price-to-earnings ratio (VPR Brands (VPRB) 8.2x, Charlie's Holdings (CHUC) -21.0x, Turning Point Brands (TPB) 29.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Charlie's Holdings (CHUC) grew revenue fastest over the trailing twelve months: VPR Brands (VPRB) -32.5%, Charlie's Holdings (CHUC) +310.5%, Turning Point Brands (TPB) +24.5%.

Which company is more profitable?

VPR Brands (VPRB) has the highest net margin (VPR Brands (VPRB) 34.1%, Charlie's Holdings (CHUC) -7.9%, Turning Point Brands (TPB) 8.8%). On return on invested capital, Turning Point Brands (TPB) leads (VPR Brands (VPRB) -50.3%, Charlie's Holdings (CHUC) -47.3%, Turning Point Brands (TPB) 9.1%).

Which stock has performed better?

Over the past year VPR Brands (VPRB) returned the most: VPR Brands (VPRB) +350.0%, Charlie's Holdings (CHUC) -37.5%, Turning Point Brands (TPB) -28.4%. Over five years, VPR Brands (VPRB) compounded fastest (VPR Brands (VPRB) +17.6%/yr, Charlie's Holdings (CHUC) -5.6%/yr, Turning Point Brands (TPB) +11.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Charlie's Holdings (CHUC) 0.00%, Turning Point Brands (TPB) 0.00%. VPR Brands (VPRB) and Charlie's Holdings (CHUC) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Turning Point Brands (TPB) has been the steadiest (VPR Brands (VPRB) 284.6%, Charlie's Holdings (CHUC) 130.1%, Turning Point Brands (TPB) 56.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, VPRB, CHUC and TPB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, VPR Brands (VPRB) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.