USB vs FITB vs MS Stock Comparison

Us Bancorp \De\, Fifth Third Bancorp and Morgan Stanley Prices as of Oct 26, 2026 Peers: Industry group
USB Us Bancorp \De\
$59.72 +0.7% 1M +23.7% 1Y
Market cap
$92.87B
P/E
11.9x
Revenue (TTM)
$29.58B
Div. yield
0.03%
Money Center Banks Financial Services
4 wins
FITB Fifth Third Bancorp
$53.12 +2.0% 1M +24.6% 1Y
Market cap
$48.83B
P/E
18.4x
Revenue (TTM)
$10.16B
Div. yield
–
Regional Banks Financial Services
3 wins
MS Morgan Stanley
$183.50 -6.5% 1M +12.0% 1Y
Market cap
$290.76B
P/E
14.6x
Revenue (TTM)
$80.16B
Div. yield
–
Money Center Banks Financial Services
3 wins

Head to Head

10 decided of 12

Us Bancorp \De\ leads on 4 of the 12 questions below (Us Bancorp \De\ 4, Morgan Stanley 3, Fifth Third Bancorp 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionUSBFITBMSLeader
Larger companyMarket capitalisation $92.87B $48.83B $290.76B MS
Cheaper on earningsLower P/E, profitable companies only 11.9x 18.4x 14.6x USB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 11.6x 16.9x 13.4x USB
Faster revenue growthRevenue growth, trailing twelve months +6.7% +17.1% +16.2% FITB
More profitableNet margin, trailing twelve months 26.4% 26.2% — USB
Better return on capitalReturn on invested capital 12.6% 12.9% — FITB
Less leveragedLower net debt / EBITDA 3.8x — — –
Higher dividend yieldTrailing dividend yield 0.03% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +23.7% +24.6% +12.0% FITB
Better 5-year returnAnnualised price return, 5 years -0.2%/yr +4.2%/yr +12.5%/yr MS
Less volatileAnnualised volatility, 1 year 22.2% 24.9% 28.4% USB
Higher overall scoreMean of the five percentile scores vs peers 49/100 40/100 54/100 MS

Percentile Scorecard

USBFITBMS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisUSBFITBMS
Valuation 43 #208 of 362 13 #317 of 362 36 #231 of 362
Growth 52 #107 of 221 25 #167 of 221 93 #17 of 221
Profitability 80 #40 of 200 45 #110 of 200 –
Financial Health 12 #178 of 203 47 #109 of 203 –
Shareholder Returns 57 #149 of 342 73 #92 of 342 33 #228 of 342
Overall 49 40 54
  • USB ranked among 370 companies in Banking
  • FITB ranked among 370 companies in Banking
  • MS ranked among 370 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodUSBFITBMSSPY
1 month +0.7%+2.0%-6.5% -0.8%
3 months -5.9%-6.8%-14.5% +3.5%
6 months +6.7%+5.5%-3.5% +7.0%
Year to date +11.9%+13.5%+3.4% +12.2%
1 year +23.7%+24.6%+12.0% +13.0%
3 years +94.9%+132.1%+160.7% +86.3%
3 years, per year +24.9%+32.4%+37.7% +23.1%
5 years -0.9%+22.8%+80.1% +68.6%
5 years, per year -0.2%+4.2%+12.5% +11.0%
10 years +35.0%+145.1%+446.3% +258.0%
10 years, per year +3.0%+9.4%+18.5% +13.6%

Risk

MeasureUSBFITBMSSPY
Volatility, 1Y 22.2%24.9%28.4% 12.7%
Downside volatility, 1Y 23.2%24.7%29.8% 12.7%
Beta vs S&P 500, 1Y 0.610.701.42 1.00
Return / volatility, 1Y 1.070.990.42 1.02
Max drawdown, 5Y -54.7%-54.6%-35.3% -25.4%
From 52-week high -8.7%-10.5%-19.7% -1.8%
52-week high $65.41$59.36$228.55 $779.14
52-week low $45.47$41.12$154.37 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleUSBFITBMS
P/E now vs peer median 11.9xmedian 12.1x 18.2xmedian 12.1x 14.4xmedian 12.1x
P/S now vs peer median 3.1xmedian 3.4x 4.7xmedian 3.4x 3.6xmedian 3.4x
EV/EBITDA now vs peer median 7.5xmedian 5.0x —median 5.0x —median 5.0x
P/FCF now vs peer median 7.4xmedian 11.0x —median 11.0x -16.3xmedian 11.0x
P/B now vs peer median 1.4xmedian 1.2x 1.4xmedian 1.2x —median 1.2x
PEG now vs peer median 0.98median 1.36 -2.87median 1.36 0.46median 1.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsUSBFITBMS
Revenue $29.58B $10.16B $80.16B
Net income $8.17B $2.81B –
Free cash flow $12.53B – –
EPS (diluted) $5.01 $2.91 $12.65
Cash & equivalents – $4.37B –
Total debt $96.01B $22.27B –
Shares (diluted) 1.56B 916.00M 1.57B
Enterprise value $92.87B -$33.40B $290.76B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricUSBFITBMS
P/E 11.9x 18.2x 14.4x
P/FCF 7.4x – -16.3x
P/Operating cash flow 7.4x – –
P/S 3.1x 4.7x 3.6x
P/B 1.4x 1.4x –
P/Tangible book 1.5x 1.5x –
EV/EBITDA 7.5x – –
EV/EBIT 7.8x 6.1x –
EV/Revenue 6.4x 4.6x 3.6x
EV/FCF 15.1x – –
EV/Operating cash flow 15.1x – –
PEG (3Y EPS CAGR) 0.98 -2.87 0.46

Growth

14 metrics
MetricUSBFITBMS
Revenue growth (1Y) 6.7% 17.1% 16.2%
Revenue CAGR (3Y) 3.2% 4.6% 14.1%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – – –
Operating income CAGR (3Y) – – –
Net income growth (1Y) 18.4% 20.2% –
Net income CAGR (3Y) 12.1% 3.3% –
EPS growth (1Y) 19.9% -10.3% 29.2%
EPS CAGR (3Y) 12.2% -6.3% 30.9%
Operating cash flow growth (1Y) 68.8% – –
Operating cash flow CAGR (3Y) -4.9% – –
Free cash flow growth (1Y) 68.8% – –
Free cash flow CAGR (3Y) -4.9% – –

Profitability

14 metrics
MetricUSBFITBMS
Gross margin – – –
EBITDA margin 85.2% – –
Operating margin – – –
Pretax margin 34.5% 35.4% –
Net margin 26.4% 26.2% –
FCF margin 42.3% – –
Operating cash flow margin 42.3% – –
Return on equity 12.2% 10.0% –
Return on assets 1.1% 1.1% 1.2%
Return on invested capital 12.6% 12.9% –
Return on capital employed – – –
Asset turnover 0.0x 0.0x 0.0x
Cash conversion (OCF / net income) 1.5x – –
Stock comp / revenue – – –

Financial Health

11 metrics
MetricUSBFITBMS
Debt / assets 13.2% 7.4% –
Debt / equity 1.4x 0.6x –
Net debt / EBITDA 3.8x – –
Debt / FCF 7.7x – –
Liabilities / assets 90.6% 88.5% –
Equity / assets 9.4% 11.5% –
Interest coverage 1.7x 1.9x –
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricUSBFITBMS
Dividend yield 3.5% 3.0% 2.3%
Net buyback yield 0.7% – –
Shareholder yield 4.2% 3.0% 2.3%
Payout ratio (earnings) 39.5% – –
Payout ratio (FCF) 25.7% – –
Dividend growth (1Y) 3.2% – –
Dividend CAGR (3Y) 3.8% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusUSBFITBMS
Forward P/E 11.6xFY2026 16.9xFY2026 13.4xFY2026
EPS, next fiscal year $5.17FY2026 $3.15FY2026 $13.66FY2026
EPS growth, next FY +11.9%FY2026 -10.8%FY2026 +33.8%FY2026
EPS growth, the year after +18.8% +61.3% -4.2%
Revenue, next fiscal year $30.11BFY2026 $12.18BFY2026 $80.05BFY2026
Revenue growth, next FY +5.1%FY2026 +34.7%FY2026 +13.3%FY2026
Revenue growth, the year after +16.7% +23.3% +13.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersUSBFITBMS
Held by institutions 81.6% 90.8% 85.7%
Institutions holding 2,068 1,303 2,740
Change in shares held, QoQ +2.1% +3.9% +1.5%
Institutions buying 965 691 1,466
Institutions selling 760 406 939
Buyers to sellers 1.27 1.70 1.56

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

USBFITBMS
USB 1.00 0.84 0.52
FITB 0.84 1.00 0.49
MS 0.52 0.49 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, USB, FITB and MS?

Morgan Stanley (MS) is the largest by market capitalisation: Us Bancorp \De\ (USB) $92.87B, Fifth Third Bancorp (FITB) $48.83B, Morgan Stanley (MS) $290.76B.

Which stock is cheaper, USB, FITB and MS?

Us Bancorp \De\ (USB) trades on the lowest price-to-earnings ratio (Us Bancorp \De\ (USB) 11.9x, Fifth Third Bancorp (FITB) 18.4x, Morgan Stanley (MS) 14.6x). On next year's consensus earnings, Us Bancorp \De\ (USB) is cheapest (Us Bancorp \De\ (USB) 11.6x, Fifth Third Bancorp (FITB) 16.9x, Morgan Stanley (MS) 13.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Fifth Third Bancorp (FITB) grew revenue fastest over the trailing twelve months: Us Bancorp \De\ (USB) +6.7%, Fifth Third Bancorp (FITB) +17.1%, Morgan Stanley (MS) +16.2%.

Which company is more profitable?

Us Bancorp \De\ (USB) has the highest net margin (Us Bancorp \De\ (USB) 26.4%, Fifth Third Bancorp (FITB) 26.2%). On return on invested capital, Fifth Third Bancorp (FITB) leads (Us Bancorp \De\ (USB) 12.6%, Fifth Third Bancorp (FITB) 12.9%).

Which stock has performed better?

Over the past year Fifth Third Bancorp (FITB) returned the most: Us Bancorp \De\ (USB) +23.7%, Fifth Third Bancorp (FITB) +24.6%, Morgan Stanley (MS) +12.0%. Over five years, Morgan Stanley (MS) compounded fastest (Us Bancorp \De\ (USB) -0.2%/yr, Fifth Third Bancorp (FITB) +4.2%/yr, Morgan Stanley (MS) +12.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Us Bancorp \De\ (USB) 0.03%, Fifth Third Bancorp (FITB) 0.00%, Morgan Stanley (MS) 0.00%. Fifth Third Bancorp (FITB) and Morgan Stanley (MS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Us Bancorp \De\ (USB) has been the steadiest (Us Bancorp \De\ (USB) 22.2%, Fifth Third Bancorp (FITB) 24.9%, Morgan Stanley (MS) 28.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, USB, FITB and MS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Us Bancorp \De\ (USB) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.