ULTA vs GME vs ASO Stock Comparison

Ulta Beauty, GameStop and Academy Sports & Outdoors Prices as of Oct 23, 2026 Peers: Industry group
ULTA Ulta Beauty, Inc.
$624.46 +14.8% 1M +19.1% 1Y
Market cap
$26.85B
P/E
22.2x
Revenue (TTM)
$12.96B
Div. yield
–
Specialty Retail Consumer Discretionary
6 wins
GME GameStop Corp.
$24.83 +2.5% 1M +5.1% 1Y
Market cap
$10.71B
P/E
12.0x
Revenue (TTM)
$3.55B
Div. yield
–
Specialty Retail Consumer Discretionary
2 wins

Head to Head

11 decided of 12

Ulta Beauty leads on 6 of the 12 questions below (Ulta Beauty 6, Academy Sports & Outdoors 3, GameStop 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionULTAGMEASOLeader
Larger companyMarket capitalisation $26.85B $10.71B $3.71B ULTA
Cheaper on earningsLower P/E, profitable companies only 22.2x 12.0x 9.4x ASO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 22.3x 13.1x 8.4x ASO
Faster revenue growthRevenue growth, trailing twelve months +11.2% -7.7% +3.7% ULTA
More profitableNet margin, trailing twelve months 9.3% 25.2% 6.4% GME
Better return on capitalReturn on invested capital 42.9% 3.9% 17.6% ULTA
Less leveragedLower net debt / EBITDA 0.1x -1.8x 0.3x GME
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +19.1% +5.1% +23.3% ASO
Better 5-year returnAnnualised price return, 5 years +11.0%/yr -10.2%/yr +6.9%/yr ULTA
Less volatileAnnualised volatility, 1 year 35.7% 39.0% 44.2% ULTA
Higher overall scoreMean of the five percentile scores vs peers 67/100 62/100 64/100 ULTA

Percentile Scorecard

ULTAGMEASO

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisULTAGMEASO
Valuation 24 #79 of 104 55 #47 of 104 80 #22 of 104
Growth 58 #42 of 99 88 #13 of 99 44 #56 of 99
Profitability 98 #3 of 99 68 #32 of 99 71 #29 of 99
Financial Health 66 #39 of 113 79 #25 of 113 62 #44 of 113
Shareholder Returns 89 #9 of 73 18 #60 of 73 63 #28 of 73
Overall 67 62 64
  • ULTA ranked among 115 companies in Retail
  • GME ranked among 115 companies in Retail
  • ASO ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodULTAGMEASOSPY
1 month +14.8%+2.5%+24.9% -1.0%
3 months +31.4%+17.2%+29.5% +2.9%
6 months +11.8%-0.5%+5.5% +6.4%
Year to date +3.2%+23.7%+20.8% +11.4%
1 year +19.1%+5.1%+23.3% +13.1%
3 years +64.7%+76.9%+37.4% +79.4%
3 years, per year +18.1%+20.9%+11.2% +21.5%
5 years +68.1%-41.5%+39.3% +67.7%
5 years, per year +11.0%-10.2%+6.9% +10.9%
10 years +147.4%+297.1%— +255.2%
10 years, per year +9.5%+14.8%— +13.5%

Risk

MeasureULTAGMEASOSPY
Volatility, 1Y 35.7%39.0%44.2% 12.7%
Downside volatility, 1Y 35.9%39.7%43.1% 12.7%
Beta vs S&P 500, 1Y 0.510.550.76 1.00
Return / volatility, 1Y 0.530.130.53 1.03
Max drawdown, 5Y -44.6%-83.8%-54.6% -25.4%
From 52-week high -11.7%-11.4%-2.3% -2.5%
52-week high $706.82$28.03$61.78 $779.14
52-week low $450.75$17.87$41.73 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleULTAGMEASO
P/E now vs peer median 22.2xmedian 16.7x 12.5xmedian 16.7x 9.5xmedian 16.7x
P/S now vs peer median 2.1xmedian 0.5x 3.1xmedian 0.5x 0.6xmedian 0.5x
EV/EBITDA now vs peer median 13.9xmedian 9.1x 20.8xmedian 9.1x 5.5xmedian 9.1x
P/FCF now vs peer median 23.3xmedian 16.6x 16.2xmedian 16.6x 11.3xmedian 16.6x
P/B now vs peer median 10.1xmedian 1.7x 1.8xmedian 1.7x 1.7xmedian 1.7x
PEG now vs peer median 6.29median 0.73 0.14median 0.73 -2.75median 0.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsULTAGMEASO
Revenue $12.96B $3.55B $6.19B
Gross profit $5.09B $1.35B $2.22B
Operating income $1.61B $480.00M $591.56M
Net income $1.21B $893.30M $395.85M
Free cash flow $1.15B $688.00M $331.42M
EPS (diluted) $28.10 $1.51 $6.23
Cash & equivalents $158.45M $4.85B $298.21M
Total debt $1.10B $9.17B $494.16M
Shares (diluted) 43.06M 592.60M 63.55M
Enterprise value $25.72B -$20.56B $2.46B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricULTAGMEASO
P/E 22.2x 12.5x 9.5x
P/FCF 23.3x 16.2x 11.3x
P/Operating cash flow 17.0x 15.8x 6.8x
P/S 2.1x 3.1x 0.6x
P/B 10.1x 1.8x 1.7x
P/Tangible book 10.9x 1.9x 2.3x
EV/EBITDA 13.9x 20.8x 5.5x
EV/EBIT 16.6x 21.4x 6.7x
EV/Revenue 2.1x 2.9x 0.6x
EV/FCF 23.4x 14.9x 11.9x
EV/Operating cash flow 17.1x 14.6x 7.2x
PEG (3Y EPS CAGR) 6.29 0.14 -2.75

Growth

14 metrics
MetricULTAGMEASO
Revenue growth (1Y) 11.2% -7.7% 3.7%
Revenue CAGR (3Y) 6.5% -15.2% -0.1%
Gross profit growth (1Y) 12.1% 16.3% 9.0%
Gross profit CAGR (3Y) 6.4% -1.0% 1.4%
Operating income growth (1Y) 2.1% 370.6% 21.3%
Operating income CAGR (3Y) -0.6% 80.1% -6.4%
Net income growth (1Y) 0.7% 146.7% 6.7%
Net income CAGR (3Y) -1.4% 122.1% -9.9%
EPS growth (1Y) 5.5% 127.5% 13.7%
EPS CAGR (3Y) 3.5% 87.6% -3.4%
Operating cash flow growth (1Y) 20.9% 41.8% 15.8%
Operating cash flow CAGR (3Y) 4.6% 32.4% 0.7%
Free cash flow growth (1Y) 20.7% 42.8% 38.5%
Free cash flow CAGR (3Y) 5.7% 38.3% -3.4%

Profitability

14 metrics
MetricULTAGMEASO
Gross margin 39.3% 37.9% 35.8%
EBITDA margin 14.9% 13.9% 11.6%
Operating margin 12.5% 13.5% 9.6%
Pretax margin 12.4% 30.6% 8.2%
Net margin 9.3% 25.2% 6.4%
FCF margin 8.9% 19.4% 5.4%
Operating cash flow margin 12.1% 19.8% 8.8%
Return on equity 46.6% 14.9% 18.4%
Return on assets 17.6% 8.1% 7.2%
Return on invested capital 42.9% 3.9% 17.6%
Return on capital employed 34.7% 4.6% 13.7%
Asset turnover 1.9x 0.3x 1.1x
Cash conversion (OCF / net income) 1.3x 0.8x 1.4x
Stock comp / revenue 0.3% 0.9% 0.4%

Financial Health

11 metrics
MetricULTAGMEASO
Debt / assets 4.9% 37.4% 9.0%
Debt / equity 0.1x 0.7x 0.2x
Net debt / EBITDA 0.1x -1.8x 0.3x
Debt / FCF 0.3x 6.1x 1.5x
Liabilities / assets 62.0% 44.9% 60.5%
Equity / assets 38.0% 55.1% 39.5%
Interest coverage – – –
Current ratio 1.3x 8.7x 1.7x
Quick ratio 0.2x 7.6x 0.3x
Cash ratio 0.1x 7.4x 0.3x
Altman Z-score 6.79 2.48 2.83

Shareholder Returns

7 metrics
MetricULTAGMEASO
Dividend yield – – 1.0%
Net buyback yield 4.5% 0.0% 7.3%
Shareholder yield 4.5% 0.0% 8.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusULTAGMEASO
Forward P/E 22.3xFY2026 13.1xFY2026 8.4xFY2026
EPS, next fiscal year $27.98FY2026 $1.89FY2026 $7.17FY2026
EPS growth, next FY +9.1%FY2026 +60.2%FY2026 +24.0%FY2026
EPS growth, the year after +20.3% +3.7% -6.4%
Revenue, next fiscal year $13.00BFY2026 $3.99BFY2026 $6.03BFY2026
Revenue growth, next FY +4.9%FY2026 +9.8%FY2026 -0.3%FY2026
Revenue growth, the year after +13.0% +13.4% +3.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersULTAGMEASO
Held by institutions 97.9% 35.5% 100.0%
Institutions holding 1,016 377 362
Change in shares held, QoQ +0.5% +2.7% +1.9%
Institutions buying 434 175 179
Institutions selling 433 113 125
Buyers to sellers 1.00 1.55 1.43

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ULTAGMEASO
ULTA 1.00 0.09 0.30
GME 0.09 1.00 0.12
ASO 0.30 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ULTA, GME and ASO?

Ulta Beauty (ULTA) is the largest by market capitalisation: Ulta Beauty (ULTA) $26.85B, GameStop (GME) $10.71B, Academy Sports & Outdoors (ASO) $3.71B.

Which stock is cheaper, ULTA, GME and ASO?

Academy Sports & Outdoors (ASO) trades on the lowest price-to-earnings ratio (Ulta Beauty (ULTA) 22.2x, GameStop (GME) 12.0x, Academy Sports & Outdoors (ASO) 9.4x). On next year's consensus earnings, Academy Sports & Outdoors (ASO) is cheapest (Ulta Beauty (ULTA) 22.3x, GameStop (GME) 13.1x, Academy Sports & Outdoors (ASO) 8.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Ulta Beauty (ULTA) grew revenue fastest over the trailing twelve months: Ulta Beauty (ULTA) +11.2%, GameStop (GME) -7.7%, Academy Sports & Outdoors (ASO) +3.7%.

Which company is more profitable?

GameStop (GME) has the highest net margin (Ulta Beauty (ULTA) 9.3%, GameStop (GME) 25.2%, Academy Sports & Outdoors (ASO) 6.4%). On return on invested capital, Ulta Beauty (ULTA) leads (Ulta Beauty (ULTA) 42.9%, GameStop (GME) 3.9%, Academy Sports & Outdoors (ASO) 17.6%).

Which stock has performed better?

Over the past year Academy Sports & Outdoors (ASO) returned the most: Ulta Beauty (ULTA) +19.1%, GameStop (GME) +5.1%, Academy Sports & Outdoors (ASO) +23.3%. Over five years, Ulta Beauty (ULTA) compounded fastest (Ulta Beauty (ULTA) +11.0%/yr, GameStop (GME) -10.2%/yr, Academy Sports & Outdoors (ASO) +6.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Ulta Beauty (ULTA) has been the steadiest (Ulta Beauty (ULTA) 35.7%, GameStop (GME) 39.0%, Academy Sports & Outdoors (ASO) 44.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ULTA, GME and ASO?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Ulta Beauty (ULTA) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.