SYF vs TAAG vs ZEO Stock Comparison

Synchrony Financial, Awareness and Zeo Energy Prices as of Oct 29, 2026 Peers: Industry group
SYF Synchrony Financial
$76.96 +7.3% 1M +5.1% 1Y
Market cap
$24.01B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
0.02%
Consumer Lending Financial Services
8 wins
TAAG Awareness Group, Inc.
$0.01 0.0% 1M -66.7% 1Y
Market cap
$584.09K
P/E
1.0x
Revenue (TTM)
$5.41M
Div. yield
–
Consumer Lending Financial Services
1 win
ZEO Zeo Energy Corp.
$0.27 -20.6% 1M -83.6% 1Y
Market cap
$8.80M
P/E
–
Revenue (TTM)
$71.82M
Div. yield
–
Solar Installers Industrials
1 win

Head to Head

10 decided of 12

Synchrony Financial leads on 8 of the 12 questions below (Synchrony Financial 8, Awareness 1, Zeo Energy 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSYFTAAGZEOLeader
Larger companyMarket capitalisation $24.01B $584.09K $8.80M SYF
Cheaper on earningsLower P/E, profitable companies only 7.4x 1.0x -0.8x TAAG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.8x — — –
Faster revenue growthRevenue growth, trailing twelve months +2.6% -65.3% +10.2% ZEO
More profitableNet margin, trailing twelve months 16.8% 10.7% -15.4% SYF
Better return on capitalReturn on invested capital 25.7% — -67.1% SYF
Less leveragedLower net debt / EBITDA -0.9x — -0.4x SYF
Higher dividend yieldTrailing dividend yield 0.02% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +5.1% -66.7% -83.6% SYF
Better 5-year returnAnnualised price return, 5 years +10.6%/yr -42.6%/yr — SYF
Less volatileAnnualised volatility, 1 year 31.6% 327.0% 118.5% SYF
Higher overall scoreMean of the five percentile scores vs peers 80/100 53/100 33/100 SYF

Percentile Scorecard

SYFTAAGZEO

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSYFTAAGZEO
Valuation 94 #11 of 169 79 #36 of 169 24 #40 of 52
Growth 52 #77 of 159 48 #84 of 159 8 #34 of 37
Profitability 91 #14 of 146 72 #41 of 146 14 #32 of 37
Financial Health 78 #35 of 153 14 #132 of 153 32 #39 of 57
Shareholder Returns 85 #21 of 135 – 89 #4 of 27
Overall 80 53 33
  • SYF ranked among 174 companies in Lending and Credit
  • TAAG ranked among 174 companies in Lending and Credit
  • ZEO ranked among 57 companies in Construction Services

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSYFTAAGZEOSPY
1 month +7.3%0.0%-20.6% +0.7%
3 months -0.3%0.0%-48.1% +3.7%
6 months +1.0%0.0%-71.6% +7.1%
Year to date -7.8%-50.0%-75.2% +12.8%
1 year +5.1%-66.7%-83.6% +11.9%
3 years +171.7%-95.0%-97.6% +85.2%
3 years, per year +39.6%-63.2%-71.2% +22.8%
5 years +65.7%-93.8%— +67.6%
5 years, per year +10.6%-42.6%— +10.9%
10 years +164.5%-98.0%— +262.0%
10 years, per year +10.2%-32.4%— +13.7%

Risk

MeasureSYFTAAGZEOSPY
Volatility, 1Y 31.6%327.0%118.5% 12.7%
Downside volatility, 1Y 36.3%899.8%111.1% 12.6%
Beta vs S&P 500, 1Y 1.182.602.37 1.00
Return / volatility, 1Y 0.16-0.20-0.71 0.94
Max drawdown, 5Y -46.7%-99.2%-98.2% -25.4%
From 52-week high -13.0%-80.0%-84.6% -1.2%
52-week high $88.47$0.05$1.75 $779.14
52-week low $63.78$0.01$0.21 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSYFTAAGZEO
P/E now vs peer median 7.6xmedian 11.7x 1.0xmedian 11.7x -0.9xmedian 28.1x
P/S now vs peer median 1.2xmedian 2.7x 0.1xmedian 2.7x 0.3xmedian 0.8x
EV/EBITDA now vs peer median 1.8xmedian 13.1x —median 13.1x -2.5xmedian 12.7x
P/FCF now vs peer median 2.5xmedian 6.5x 0.0xmedian 6.5x -3.4xmedian 25.0x
P/B now vs peer median 1.4xmedian 0.7x -0.7xmedian 0.7x 2.3xmedian 2.5x
PEG now vs peer median 0.35median 0.33 —median 0.33 0.02median 0.60

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSYFTAAGZEO
Revenue $19.31B $5.41M $71.82M
Gross profit – $2.73M $36.70M
Operating income – $1.51M -$11.92M
Net income $3.33B $1.32M -$11.05M
Free cash flow $9.56B $17.35M -$6.29M
EPS (diluted) $10.06 $0.01 $-0.31
Cash & equivalents $15.90B $217.29K $2.50M
Total debt $8.11B – $17.94M
Shares (diluted) 322.40M 59.61M 35.84M
Enterprise value -$43.61B $289.71K -$5.49M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSYFTAAGZEO
P/E 7.6x 1.0x -0.9x
P/FCF 2.5x 0.0x -3.4x
P/Operating cash flow 2.5x -2.7x -3.9x
P/S 1.2x 0.1x 0.3x
P/B 1.4x -0.7x 2.3x
P/Tangible book 1.5x -0.7x 2.3x
EV/EBITDA 1.8x – -2.5x
EV/EBIT 2.0x 0.2x -2.1x
EV/Revenue 0.8x 0.1x 0.3x
EV/FCF 1.7x 0.0x -4.0x
EV/Operating cash flow 1.7x -1.7x -4.6x
PEG (3Y EPS CAGR) 0.35 – 0.02

Growth

14 metrics
MetricSYFTAAGZEO
Revenue growth (1Y) 2.6% -65.3% 10.2%
Revenue CAGR (3Y) 4.6% – –
Gross profit growth (1Y) – -66.7% 1.8%
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – -77.9% 41.7%
Operating income CAGR (3Y) – 80.7% -144.8%
Net income growth (1Y) -6.8% -81.0% 44.8%
Net income CAGR (3Y) 12.0% 89.3% -47.0%
EPS growth (1Y) 6.5% -91.5% 29.1%
EPS CAGR (3Y) 21.7% – -39.9%
Operating cash flow growth (1Y) -2.0% 69.3% -497.3%
Operating cash flow CAGR (3Y) 5.6% -64.9% -44.0%
Free cash flow growth (1Y) -2.0% 2,159% -257.2%
Free cash flow CAGR (3Y) 5.6% 613.9% -46.5%

Profitability

14 metrics
MetricSYFTAAGZEO
Gross margin – 50.5% 51.1%
EBITDA margin 45.8% – -14.0%
Operating margin – 27.9% -16.6%
Pretax margin 22.6% 24.2% -15.5%
Net margin 16.8% 10.7% -15.4%
FCF margin 49.5% 320.6% -8.8%
Operating cash flow margin 49.5% -4.0% -7.6%
Return on equity 19.9% – -96.1%
Return on assets 2.7% 4.2% -19.6%
Return on invested capital 25.7% – -67.1%
Return on capital employed – 8.0% -27.3%
Asset turnover 0.2x 0.2x 1.3x
Cash conversion (OCF / net income) 2.9x -0.2x 0.5x
Stock comp / revenue – – 2.7%

Financial Health

11 metrics
MetricSYFTAAGZEO
Debt / assets 6.6% – 11.0%
Debt / equity 0.5x – 0.7x
Net debt / EBITDA -0.9x – -0.4x
Debt / FCF 0.8x – -1.0x
Liabilities / assets 86.5% 102.6% 83.4%
Equity / assets 13.5% -2.6% 16.6%
Interest coverage 2.1x – -60.1x
Current ratio – 0.3x 1.6x
Quick ratio – 0.3x 1.2x
Cash ratio – 0.0x 0.2x
Altman Z-score – -0.03 -0.41

Shareholder Returns

7 metrics
MetricSYFTAAGZEO
Dividend yield 1.6% – –
Net buyback yield 16.0% – 4.9%
Shareholder yield 17.7% 0.0% 4.9%
Payout ratio (earnings) 12.6% – –
Payout ratio (FCF) 4.4% – –
Dividend growth (1Y) 0.5% – –
Dividend CAGR (3Y) 1.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSYFTAAGZEO
Forward P/E 7.8xFY2026 – –
EPS, next fiscal year $9.82FY2026 – –
EPS growth, next FY +5.8%FY2026 – –
EPS growth, the year after +10.3% – –
Revenue, next fiscal year $15.69BFY2026 – –
Revenue growth, next FY +4.7%FY2026 – –
Revenue growth, the year after +7.5% – –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSYFTAAGZEO
Held by institutions 100.0% – –
Institutions holding 1,003 – –
Change in shares held, QoQ -0.8% – –
Institutions buying 527 – –
Institutions selling 345 – –
Buyers to sellers 1.53 – –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SYFTAAGZEO
SYF 1.00 -0.13 0.09
TAAG -0.13 1.00 -0.07
ZEO 0.09 -0.07 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SYF, TAAG and ZEO?

Synchrony Financial (SYF) is the largest by market capitalisation: Synchrony Financial (SYF) $24.01B, Awareness (TAAG) $584.09K, Zeo Energy (ZEO) $8.80M.

Which stock is cheaper, SYF, TAAG and ZEO?

Awareness (TAAG) trades on the lowest price-to-earnings ratio (Synchrony Financial (SYF) 7.4x, Awareness (TAAG) 1.0x, Zeo Energy (ZEO) -0.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Zeo Energy (ZEO) grew revenue fastest over the trailing twelve months: Synchrony Financial (SYF) +2.6%, Awareness (TAAG) -65.3%, Zeo Energy (ZEO) +10.2%.

Which company is more profitable?

Synchrony Financial (SYF) has the highest net margin (Synchrony Financial (SYF) 16.8%, Awareness (TAAG) 10.7%, Zeo Energy (ZEO) -15.4%). On return on invested capital, Synchrony Financial (SYF) leads (Synchrony Financial (SYF) 25.7%, Zeo Energy (ZEO) -67.1%).

Which stock has performed better?

Over the past year Synchrony Financial (SYF) returned the most: Synchrony Financial (SYF) +5.1%, Awareness (TAAG) -66.7%, Zeo Energy (ZEO) -83.6%. Over five years, Synchrony Financial (SYF) compounded fastest (Synchrony Financial (SYF) +10.6%/yr, Awareness (TAAG) -42.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Synchrony Financial (SYF) 0.02%, Awareness (TAAG) 0.00%, Zeo Energy (ZEO) 0.00%. Awareness (TAAG) and Zeo Energy (ZEO) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Synchrony Financial (SYF) has been the steadiest (Synchrony Financial (SYF) 31.6%, Awareness (TAAG) 327.0%, Zeo Energy (ZEO) 118.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SYF, TAAG and ZEO?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.