SWBI vs PTON vs RGR Stock Comparison

Smith & Wesson Brands, Peloton Interactive and Sturm Ruger Prices as of Oct 27, 2026 Peers: Industry group
SWBI Smith & Wesson Brands, Inc.
$13.88 -2.7% 1M +36.6% 1Y
Market cap
$622.37M
P/E
25.4x
Revenue (TTM)
$551.35M
Div. yield
3.75%
Sporting Goods Consumer Discretionary
7 wins
PTON Peloton Interactive, Inc.
$5.30 +7.7% 1M -31.3% 1Y
Market cap
$2.32B
P/E
35.7x
Revenue (TTM)
$2.45B
Div. yield
–
Sporting Goods Consumer Discretionary
4 wins
RGR Sturm Ruger & Co Inc
$46.38 +8.5% 1M -0.9% 1Y
Market cap
$741.07M
P/E
60.8x
Revenue (TTM)
$577.24M
Div. yield
0.95%
Sporting Goods Consumer Discretionary
1 win

Head to Head

12 decided of 12

Smith & Wesson Brands leads on 7 of the 12 questions below (Smith & Wesson Brands 7, Peloton Interactive 4, Sturm Ruger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSWBIPTONRGRLeader
Larger companyMarket capitalisation $622.37M $2.32B $741.07M PTON
Cheaper on earningsLower P/E, profitable companies only 25.4x 35.7x 60.8x SWBI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 23.9x 17.1x 30.3x PTON
Faster revenue growthRevenue growth, trailing twelve months +17.0% -1.8% +7.6% SWBI
More profitableNet margin, trailing twelve months 4.4% 2.6% 2.1% SWBI
Better return on capitalReturn on invested capital 6.6% 21.0% — PTON
Less leveragedLower net debt / EBITDA 0.3x -1.1x — PTON
Higher dividend yieldTrailing dividend yield 3.75% — 0.95% SWBI
Better 1-year returnPrice return, last 12 months +36.6% -31.3% -0.9% SWBI
Better 5-year returnAnnualised price return, 5 years -8.1%/yr -43.3%/yr -9.8%/yr SWBI
Less volatileAnnualised volatility, 1 year 42.7% 61.4% 38.5% RGR
Higher overall scoreMean of the five percentile scores vs peers 73/100 63/100 52/100 SWBI

Percentile Scorecard

SWBIPTONRGR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSWBIPTONRGR
Valuation 82 #7 of 34 97 #2 of 34 49 #18 of 34
Growth 84 #6 of 32 77 #8 of 32 42 #19 of 32
Profitability 71 #10 of 32 84 #6 of 32 65 #12 of 32
Financial Health 53 #16 of 33 44 #19 of 33 88 #5 of 33
Shareholder Returns 77 #5 of 18 12 #16 of 18 18 #15 of 18
Overall 73 63 52
  • SWBI ranked among 34 companies in Leisure Products
  • PTON ranked among 34 companies in Leisure Products
  • RGR ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSWBIPTONRGRSPY
1 month -2.7%+7.7%+8.5% -0.2%
3 months -5.4%-19.1%+20.7% +3.9%
6 months -8.9%+0.8%+7.6% +8.2%
Year to date +40.6%-14.0%+42.1% +12.9%
1 year +36.6%-31.3%-0.9% +12.3%
3 years -2.5%+23.3%-14.0% +87.4%
3 years, per year -0.9%+7.2%-4.9% +23.3%
5 years -34.6%-94.1%-40.3% +67.9%
5 years, per year -8.1%-43.3%-9.8% +10.9%
10 years -29.8%—-21.3% +261.1%
10 years, per year -3.5%—-2.4% +13.7%

Risk

MeasureSWBIPTONRGRSPY
Volatility, 1Y 42.7%61.4%38.5% 12.7%
Downside volatility, 1Y 31.0%68.6%45.3% 12.7%
Beta vs S&P 500, 1Y 0.561.520.77 1.00
Return / volatility, 1Y 0.86-0.51-0.02 0.97
Max drawdown, 5Y -67.8%-96.9%-64.6% -25.4%
From 52-week high -16.7%-31.3%-7.7% -1.2%
52-week high $16.67$7.72$50.25 $779.14
52-week low $8.16$3.71$28.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSWBIPTONRGR
P/E now vs peer median 25.4xmedian 17.8x 35.7xmedian 17.8x 60.8xmedian 17.8x
P/S now vs peer median 1.1xmedian 1.1x 1.0xmedian 1.1x 1.3xmedian 1.1x
EV/EBITDA now vs peer median 9.6xmedian 9.4x 9.1xmedian 9.4x 21.0xmedian 9.4x
P/FCF now vs peer median 7.6xmedian 10.2x 6.2xmedian 10.2x 15.7xmedian 10.2x
P/B now vs peer median 1.7xmedian 1.4x -16.6xmedian 1.4x 2.6xmedian 1.4x
PEG now vs peer median -2.13median 0.32 1.33median 0.32 -1.45median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSWBIPTONRGR
Revenue $551.35M $2.45B $577.24M
Gross profit $151.30M $1.29B $107.93M
Operating income $36.39M $160.70M $5.63M
Net income $24.48M $63.10M $12.18M
Free cash flow $82.07M $377.70M $47.35M
R&D $9.85M $242.80M –
EPS (diluted) $0.54 $0.14 $0.75
Cash & equivalents $18.70M $1.21B $30.65M
Total debt $39.19M $954.20M –
Shares (diluted) 45.48M 436.22M 16.27M
Enterprise value $534.63M -$2.29B $345.07M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSWBIPTONRGR
P/E 25.4x 35.7x 60.8x
P/FCF 7.6x 6.2x 15.7x
P/Operating cash flow 5.5x 6.0x 11.5x
P/S 1.1x 1.0x 1.3x
P/B 1.7x -16.6x 2.6x
P/Tangible book 1.7x -15.4x 2.6x
EV/EBITDA 9.6x 9.1x 21.0x
EV/EBIT 17.7x 12.9x 110.9x
EV/Revenue 1.2x 0.8x 1.1x
EV/FCF 7.8x 5.5x 13.2x
EV/Operating cash flow 5.7x 5.3x 9.7x
PEG (3Y EPS CAGR) -2.13 1.33 -1.45

Growth

14 metrics
MetricSWBIPTONRGR
Revenue growth (1Y) 17.0% -1.8% 7.6%
Revenue CAGR (3Y) 2.7% -4.4% -0.2%
Gross profit growth (1Y) 21.0% 1.4% 18.7%
Gross profit CAGR (3Y) -0.5% 11.7% -11.4%
Operating income growth (1Y) 62.1% 543.9% 93.5%
Operating income CAGR (3Y) -9.3% 28.8% -57.8%
Net income growth (1Y) 106.3% 153.0% 111.5%
Net income CAGR (3Y) -12.6% 27.0% -43.6%
EPS growth (1Y) 100.7% 147.4% 112.8%
EPS CAGR (3Y) -11.9% 26.8% -41.9%
Operating cash flow growth (1Y) 632.8% 16.4% 16.7%
Operating cash flow CAGR (3Y) 31.2% 44.2% -1.1%
Free cash flow growth (1Y) 1,537% 16.7% 24.1%
Free cash flow CAGR (3Y) 49.9% 41.0% -0.7%

Profitability

14 metrics
MetricSWBIPTONRGR
Gross margin 27.4% 52.6% 18.7%
EBITDA margin 12.1% 9.3% 5.2%
Operating margin 6.6% 6.6% 1.0%
Pretax margin 6.0% 2.6% 2.0%
Net margin 4.4% 2.6% 2.1%
FCF margin 14.9% 15.4% 8.2%
Operating cash flow margin 20.6% 15.8% 11.2%
Return on equity 6.5% – 4.2%
Return on assets 4.7% 3.1% 3.4%
Return on invested capital 6.6% 21.0% –
Return on capital employed 8.1% 10.6% 2.0%
Asset turnover 1.1x 1.2x 1.6x
Cash conversion (OCF / net income) 4.6x 6.1x 5.3x
Stock comp / revenue 1.5% 8.1% 1.0%

Financial Health

11 metrics
MetricSWBIPTONRGR
Debt / assets 7.5% 46.4% –
Debt / equity 0.1x -6.8x –
Net debt / EBITDA 0.3x -1.1x –
Debt / FCF 0.5x 2.5x –
Liabilities / assets 28.6% 106.8% 20.4%
Equity / assets 71.4% -6.8% 79.6%
Interest coverage 3.7x 1.3x 55.7x
Current ratio 3.6x 2.8x 3.3x
Quick ratio 0.7x 2.5x 2.7x
Cash ratio 0.3x 2.3x 1.6x
Altman Z-score 5.18 -1.13 9.79

Shareholder Returns

7 metrics
MetricSWBIPTONRGR
Dividend yield 3.7% – 0.9%
Net buyback yield – -0.2% –
Shareholder yield 3.7% -0.2% 0.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSWBIPTONRGR
Forward P/E 23.9xFY2026 17.1xFY2027 30.3xFY2026
EPS, next fiscal year $0.58FY2026 $0.31FY2027 $1.53FY2026
EPS growth, next FY +41.5%FY2026 +121.4%FY2027 +82.1%FY2026
EPS growth, the year after 0.0% 0.0% +28.1%
Revenue, next fiscal year $587.52MFY2026 $2.20BFY2027 $550.45MFY2026
Revenue growth, next FY +12.2%FY2026 -10.0%FY2027 +0.8%FY2026
Revenue growth, the year after +1.9% +9.2% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSWBIPTONRGR
Held by institutions 64.9% 91.2% 59.6%
Institutions holding 199 461 172
Change in shares held, QoQ +14.6% +11.8% -1.4%
Institutions buying 113 254 76
Institutions selling 51 110 45
Buyers to sellers 2.22 2.31 1.69

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SWBIPTONRGR
SWBI 1.00 0.11 0.61
PTON 0.11 1.00 0.12
RGR 0.61 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SWBI, PTON and RGR?

Peloton Interactive (PTON) is the largest by market capitalisation: Smith & Wesson Brands (SWBI) $622.37M, Peloton Interactive (PTON) $2.32B, Sturm Ruger (RGR) $741.07M.

Which stock is cheaper, SWBI, PTON and RGR?

Smith & Wesson Brands (SWBI) trades on the lowest price-to-earnings ratio (Smith & Wesson Brands (SWBI) 25.4x, Peloton Interactive (PTON) 35.7x, Sturm Ruger (RGR) 60.8x). On next year's consensus earnings, Peloton Interactive (PTON) is cheapest (Smith & Wesson Brands (SWBI) 23.9x, Peloton Interactive (PTON) 17.1x, Sturm Ruger (RGR) 30.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Smith & Wesson Brands (SWBI) grew revenue fastest over the trailing twelve months: Smith & Wesson Brands (SWBI) +17.0%, Peloton Interactive (PTON) -1.8%, Sturm Ruger (RGR) +7.6%.

Which company is more profitable?

Smith & Wesson Brands (SWBI) has the highest net margin (Smith & Wesson Brands (SWBI) 4.4%, Peloton Interactive (PTON) 2.6%, Sturm Ruger (RGR) 2.1%). On return on invested capital, Peloton Interactive (PTON) leads (Smith & Wesson Brands (SWBI) 6.6%, Peloton Interactive (PTON) 21.0%).

Which stock has performed better?

Over the past year Smith & Wesson Brands (SWBI) returned the most: Smith & Wesson Brands (SWBI) +36.6%, Peloton Interactive (PTON) -31.3%, Sturm Ruger (RGR) -0.9%. Over five years, Smith & Wesson Brands (SWBI) compounded fastest (Smith & Wesson Brands (SWBI) -8.1%/yr, Peloton Interactive (PTON) -43.3%/yr, Sturm Ruger (RGR) -9.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Smith & Wesson Brands (SWBI) has the highest dividend yield: Smith & Wesson Brands (SWBI) 3.75%, Sturm Ruger (RGR) 0.95%. Peloton Interactive (PTON) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sturm Ruger (RGR) has been the steadiest (Smith & Wesson Brands (SWBI) 42.7%, Peloton Interactive (PTON) 61.4%, Sturm Ruger (RGR) 38.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SWBI, PTON and RGR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Smith & Wesson Brands (SWBI) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.