STX vs WDC vs ZBRA Stock Comparison

Seagate Technology Holdings, Western Digital and Zebra Technologies Prices as of Oct 28, 2026 Peers: Industry group
WDC Western Digital Corp
$396.42 -12.5% 1M +217.3% 1Y
Market cap
$143.19B
P/E
14.3x
Revenue (TTM)
$14.48B
Div. yield
0.00%
Server and Storage Hardware Technology
8 wins
ZBRA Zebra Technologies Corp
$384.70 +3.5% 1M +40.2% 1Y
Market cap
$18.55B
P/E
34.4x
Revenue (TTM)
$5.85B
Div. yield
–
Electronic Components Technology
1 win

Head to Head

11 decided of 12

Western Digital leads on 8 of the 12 questions below (Western Digital 8, Seagate Technology Holdings 2, Zebra Technologies 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSTXWDCZBRALeader
Larger companyMarket capitalisation $149.45B $143.19B $18.55B STX
Cheaper on earningsLower P/E, profitable companies only 34.0x 14.3x 34.4x WDC
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.1x 16.5x 17.0x WDC
Faster revenue growthRevenue growth, trailing twelve months +44.4% +43.0% +12.7% STX
More profitableNet margin, trailing twelve months — 69.2% 9.2% WDC
Better return on capitalReturn on invested capital — 53.8% 10.6% WDC
Less leveragedLower net debt / EBITDA — -0.1x 2.4x WDC
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +213.0% +217.3% +40.2% WDC
Better 5-year returnAnnualised price return, 5 years +51.0%/yr +58.6%/yr -6.4%/yr WDC
Less volatileAnnualised volatility, 1 year 75.9% 81.3% 45.5% ZBRA
Higher overall scoreMean of the five percentile scores vs peers 57/100 78/100 62/100 WDC

Percentile Scorecard

STXWDCZBRA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSTXWDCZBRA
Valuation 23 #86 of 111 50 #56 of 111 69 #35 of 111
Growth 99 #2 of 108 98 #3 of 108 46 #59 of 108
Profitability 94 #7 of 104 98 #3 of 104 85 #17 of 104
Financial Health 24 #88 of 115 68 #38 of 115 18 #94 of 115
Shareholder Returns 47 #42 of 78 78 #18 of 78 94 #6 of 78
Overall 57 78 62
  • STX ranked among 121 companies in Computer Hardware
  • WDC ranked among 121 companies in Computer Hardware
  • ZBRA ranked among 121 companies in Computer Hardware

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSTXWDCZBRASPY
1 month -24.3%-12.5%+3.5% +0.9%
3 months -8.7%-14.2%+35.9% +5.9%
6 months +8.5%-4.0%+78.5% +8.5%
Year to date +153.4%+130.1%+58.4% +13.3%
1 year +213.0%+217.3%+40.2% +12.4%
3 years +923.4%+1,245.6%+85.7% +88.1%
3 years, per year +117.2%+138.0%+22.9% +23.5%
5 years +683.6%+903.1%-28.0% +68.2%
5 years, per year +51.0%+58.6%-6.4% +11.0%
10 years +1,943.8%+785.9%+480.5% +263.4%
10 years, per year +35.2%+24.4%+19.2% +13.8%

Risk

MeasureSTXWDCZBRASPY
Volatility, 1Y 75.9%81.3%45.5% 12.7%
Downside volatility, 1Y 76.4%82.5%38.0% 12.7%
Beta vs S&P 500, 1Y 2.533.181.70 1.00
Return / volatility, 1Y 2.812.670.88 0.98
Max drawdown, 5Y -58.2%-55.5%-67.8% -25.4%
From 52-week high -36.2%-46.9%-1.6% -0.9%
52-week high $1,094.04$746.23$391.00 $779.14
52-week low $223.00$124.92$199.30 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSTXWDCZBRA
P/E now vs peer median 34.8xmedian 33.5x 14.5xmedian 33.5x 34.1xmedian 33.5x
P/S now vs peer median 11.5xmedian 2.8x 10.2xmedian 2.8x 3.1xmedian 2.8x
EV/EBITDA now vs peer median —median 19.6x 24.2xmedian 19.6x 19.4xmedian 19.6x
P/FCF now vs peer median 69.1xmedian 29.8x 34.6xmedian 29.8x 20.1xmedian 29.8x
P/B now vs peer median 45.8xmedian 2.9x 15.9xmedian 2.9x 5.3xmedian 2.9x
PEG now vs peer median 0.37median 1.10 0.19median 1.10 -9.01median 1.10

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSTXWDCZBRA
Revenue $13.80B $14.48B $5.85B
Gross profit – $7.62B $2.90B
Operating income $5.46B $5.71B $858.00M
Net income $4.40B $10.02B $539.00M
Free cash flow – $4.29B $904.00M
R&D $769.00M $1.15B $622.00M
EPS (diluted) $19.20 $26.10 $11.20
Cash & equivalents $1.26B $1.31B $157.00M
Total debt – $12.58B $2.77B
Shares (diluted) 229.00M 384.00M 48.13M
Enterprise value $149.45B $133.02B $17.10B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSTXWDCZBRA
P/E 34.8x 14.5x 34.1x
P/FCF 69.1x 34.6x 20.1x
P/Operating cash flow 32.8x 30.5x 18.6x
P/S 11.5x 10.2x 3.1x
P/B 45.8x 15.9x 5.3x
P/Tangible book 45.8x 15.9x 6.7x
EV/EBITDA – 24.2x 19.4x
EV/EBIT – 25.9x 24.3x
EV/Revenue 11.5x 10.2x 3.6x
EV/FCF – 34.5x 23.0x
EV/Operating cash flow 32.8x 30.4x 21.3x
PEG (3Y EPS CAGR) 0.37 0.19 -9.01

Growth

14 metrics
MetricSTXWDCZBRA
Revenue growth (1Y) 44.4% 43.0% 12.7%
Revenue CAGR (3Y) 26.6% 57.4% 2.1%
Gross profit growth (1Y) – 85.2% 14.9%
Gross profit CAGR (3Y) – 126.7% 4.2%
Operating income growth (1Y) 150.5% 104.4% 8.1%
Operating income CAGR (3Y) 125.4% 85.5% -0.9%
Net income growth (1Y) 156.6% 288.7% -1.6%
Net income CAGR (3Y) 99.4% 83.2% -6.1%
EPS growth (1Y) 153.3% 286.8% 4.8%
EPS CAGR (3Y) 94.7% 75.8% -3.8%
Operating cash flow growth (1Y) 217.9% 108.7% 5.8%
Operating cash flow CAGR (3Y) 80.3% 88.3% 63.5%
Free cash flow growth (1Y) – 121.1% 6.0%
Free cash flow CAGR (3Y) – 66.0% 83.6%

Profitability

14 metrics
MetricSTXWDCZBRA
Gross margin – 52.6% 49.6%
EBITDA margin – 42.1% 18.3%
Operating margin – 39.4% 14.7%
Pretax margin – 73.2% 12.1%
Net margin – 69.2% 9.2%
FCF margin – 29.6% 15.5%
Operating cash flow margin 35.0% 33.6% 16.7%
Return on equity 156.4% 110.0% 15.6%
Return on assets 43.3% 71.3% 6.4%
Return on invested capital – 53.8% 10.6%
Return on capital employed – 57.3% 19.1%
Asset turnover 1.4x 1.0x 0.7x
Cash conversion (OCF / net income) 1.1x 0.5x 1.8x
Stock comp / revenue 1.7% 1.6% 3.0%

Financial Health

11 metrics
MetricSTXWDCZBRA
Debt / assets – 5.5% 32.0%
Debt / equity – 0.1x 0.8x
Net debt / EBITDA – -0.1x 2.4x
Debt / FCF – 0.2x 3.1x
Liabilities / assets 66.6% 34.3% 60.2%
Equity / assets 33.4% 65.7% 39.8%
Interest coverage – 48.8x –
Current ratio 1.8x 1.4x 0.5x
Quick ratio – 0.9x 0.3x
Cash ratio – 0.3x 0.0x
Altman Z-score – 21.60 3.75

Shareholder Returns

7 metrics
MetricSTXWDCZBRA
Dividend yield 0.4% 0.1% –
Net buyback yield – 2.0% 5.0%
Shareholder yield 0.4% 2.2% 5.0%
Payout ratio (earnings) – 2.0% –
Payout ratio (FCF) – 4.6% –
Dividend growth (1Y) – 151.3% –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSTXWDCZBRA
Forward P/E 18.1xFY2027 16.5xFY2027 17.0xFY2026
EPS, next fiscal year $38.53FY2027 $24.04FY2027 $22.59FY2026
EPS growth, next FY +147.3%FY2027 +135.2%FY2027 +42.6%FY2026
EPS growth, the year after +63.8% +70.9% -4.5%
Revenue, next fiscal year $19.55BFY2027 $20.04BFY2027 $6.35BFY2026
Revenue growth, next FY +60.2%FY2027 +55.1%FY2027 +17.7%FY2026
Revenue growth, the year after +29.7% +39.2% +1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSTXWDCZBRA
Held by institutions 83.8% 93.7% 100.0%
Institutions holding 1,956 1,846 644
Change in shares held, QoQ +1.4% -1.3% +4.5%
Institutions buying 1,208 1,127 309
Institutions selling 590 597 242
Buyers to sellers 2.05 1.89 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

STXWDCZBRA
STX 1.00 0.88 0.15
WDC 0.88 1.00 0.20
ZBRA 0.15 0.20 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, STX, WDC and ZBRA?

Seagate Technology Holdings (STX) is the largest by market capitalisation: Seagate Technology Holdings (STX) $149.45B, Western Digital (WDC) $143.19B, Zebra Technologies (ZBRA) $18.55B.

Which stock is cheaper, STX, WDC and ZBRA?

Western Digital (WDC) trades on the lowest price-to-earnings ratio (Seagate Technology Holdings (STX) 34.0x, Western Digital (WDC) 14.3x, Zebra Technologies (ZBRA) 34.4x). On next year's consensus earnings, Western Digital (WDC) is cheapest (Seagate Technology Holdings (STX) 18.1x, Western Digital (WDC) 16.5x, Zebra Technologies (ZBRA) 17.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Seagate Technology Holdings (STX) grew revenue fastest over the trailing twelve months: Seagate Technology Holdings (STX) +44.4%, Western Digital (WDC) +43.0%, Zebra Technologies (ZBRA) +12.7%.

Which company is more profitable?

Western Digital (WDC) has the highest net margin (Western Digital (WDC) 69.2%, Zebra Technologies (ZBRA) 9.2%). On return on invested capital, Western Digital (WDC) leads (Western Digital (WDC) 53.8%, Zebra Technologies (ZBRA) 10.6%).

Which stock has performed better?

Over the past year Western Digital (WDC) returned the most: Seagate Technology Holdings (STX) +213.0%, Western Digital (WDC) +217.3%, Zebra Technologies (ZBRA) +40.2%. Over five years, Western Digital (WDC) compounded fastest (Seagate Technology Holdings (STX) +51.0%/yr, Western Digital (WDC) +58.6%/yr, Zebra Technologies (ZBRA) -6.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Seagate Technology Holdings (STX) 0.00%, Western Digital (WDC) 0.00%, Zebra Technologies (ZBRA) 0.00%. Seagate Technology Holdings (STX) and Zebra Technologies (ZBRA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Zebra Technologies (ZBRA) has been the steadiest (Seagate Technology Holdings (STX) 75.9%, Western Digital (WDC) 81.3%, Zebra Technologies (ZBRA) 45.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, STX, WDC and ZBRA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Western Digital (WDC) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.