SNFCA vs PRU vs SLF Stock Comparison

Security National Financial, Prudential Financial and Sun Life Financial Prices as of Oct 27, 2026 Peers: Industry group
PRU Prudential Financial Inc
$115.21 -3.6% 1M +12.7% 1Y
Market cap
$40.08B
P/E
10.2x
Revenue (TTM)
$64.77B
Div. yield
0.05%
Life Insurance Financial Services
4 wins
SLF Sun Life Financial Inc
$80.05 +0.2% 1M +28.5% 1Y
Market cap
$45.46B
P/E
19.0x
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
4 wins

Head to Head

10 decided of 12

Sun Life Financial leads on 4 of the 12 questions below (Sun Life Financial 4, Prudential Financial 4, Security National Financial 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSNFCAPRUSLFLeader
Larger companyMarket capitalisation $237.75M $40.08B $45.46B SLF
Cheaper on earningsLower P/E, profitable companies only 6.4x 10.2x 19.0x SNFCA
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 8.6x 13.2x PRU
Faster revenue growthRevenue growth, trailing twelve months -1.1% +9.4% — PRU
More profitableNet margin, trailing twelve months 11.1% 6.0% — SNFCA
Better return on capitalReturn on invested capital -6.6% 16.9% 12.7% PRU
Less leveragedLower net debt / EBITDA — -1.0x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.05% 0.00% –
Better 1-year returnPrice return, last 12 months +10.0% +12.7% +28.5% SLF
Better 5-year returnAnnualised price return, 5 years +5.1%/yr +0.5%/yr +6.9%/yr SLF
Less volatileAnnualised volatility, 1 year 30.0% 22.7% 18.6% SLF
Higher overall scoreMean of the five percentile scores vs peers 39/100 60/100 34/100 PRU

Percentile Scorecard

SNFCAPRUSLF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSNFCAPRUSLF
Valuation 87 #16 of 119 93 #9 of 119 21 #94 of 119
Growth 24 #87 of 114 84 #19 of 114 27 #84 of 114
Profitability 28 #80 of 110 39 #68 of 110 43 #63 of 110
Financial Health 43 #63 of 110 31 #76 of 110 33 #74 of 110
Shareholder Returns 13 #92 of 106 51 #53 of 106 48 #56 of 106
Overall 39 60 34
  • SNFCA ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance
  • SLF ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSNFCAPRUSLFSPY
1 month +4.2%-3.6%+0.2% -0.2%
3 months -5.7%-7.0%-4.8% +3.9%
6 months -7.8%+18.9%+12.4% +8.2%
Year to date +1.1%+2.1%+28.3% +12.9%
1 year +10.0%+12.7%+28.5% +12.3%
3 years +42.6%+30.0%+78.9% +87.4%
3 years, per year +12.6%+9.2%+21.4% +23.3%
5 years +27.9%+2.3%+39.5% +67.9%
5 years, per year +5.1%+0.5%+6.9% +10.9%
10 years +105.6%+35.9%+138.5% +261.1%
10 years, per year +7.5%+3.1%+9.1% +13.7%

Risk

MeasureSNFCAPRUSLFSPY
Volatility, 1Y 30.0%22.7%18.6% 12.7%
Downside volatility, 1Y 30.3%25.1%20.0% 12.7%
Beta vs S&P 500, 1Y 0.420.590.37 1.00
Return / volatility, 1Y 0.330.561.54 0.97
Max drawdown, 5Y -39.5%-36.4%-33.0% -25.4%
From 52-week high -9.0%-7.9%-4.8% -1.2%
52-week high $10.01$125.14$84.07 $779.14
52-week low $7.76$92.00$57.60 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSNFCAPRUSLF
P/E now vs peer median 6.4xmedian 10.5x 10.2xmedian 10.5x 18.8xmedian 10.5x
P/S now vs peer median 0.6xmedian 1.4x 0.6xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median —median 7.6x 2.6xmedian 7.6x —median 7.6x
P/FCF now vs peer median 26.2xmedian 8.5x 3.6xmedian 8.5x 13.5xmedian 8.5x
P/B now vs peer median 0.1xmedian 1.5x 1.2xmedian 1.5x 2.4xmedian 1.5x
PEG now vs peer median 0.69median 0.53 0.33median 0.53 7.18median 0.53

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSNFCAPRUSLF
Revenue $335.96M $64.77B –
Gross profit $188.72M $28.58B –
Operating income -$99.03M $11.10B –
Net income $37.29M $4.07B $2.57B
Free cash flow $8.19M $10.97B $3.28B
EPS (diluted) $1.39 $11.26 $4.23
Cash & equivalents $163.44M $15.16B –
Total debt $564.03M $20.62B $6.42B
Shares (diluted) 26.89M 348.10M 566.00M
Enterprise value -$1.80B -$90.23B $3.42B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSNFCAPRUSLF
P/E 6.4x 10.2x 18.8x
P/FCF 26.2x 3.6x 13.5x
P/Operating cash flow 2.7x 3.6x 13.1x
P/S 0.6x 0.6x –
P/B 0.1x 1.2x 2.4x
P/Tangible book 0.1x 1.2x 2.9x
EV/EBITDA – 2.6x –
EV/EBIT 1.9x 2.6x 9.9x
EV/Revenue -0.5x 0.4x –
EV/FCF -22.5x 2.6x 12.2x
EV/Operating cash flow -2.3x 2.6x 11.7x
PEG (3Y EPS CAGR) 0.69 0.33 7.18

Growth

14 metrics
MetricSNFCAPRUSLF
Revenue growth (1Y) -1.1% 9.4% –
Revenue CAGR (3Y) -1.8% 0.3% –
Gross profit growth (1Y) -1.0% 34.6% –
Gross profit CAGR (3Y) -18.6% 8.9% –
Operating income growth (1Y) 11.4% 78.3% –
Operating income CAGR (3Y) -74.1% 23.3% –
Net income growth (1Y) 27.9% 123.3% 4.7%
Net income CAGR (3Y) 12.1% 30.9% 6.5%
EPS growth (1Y) 27.5% 144.9% 4.1%
EPS CAGR (3Y) 9.2% 31.1% 2.6%
Operating cash flow growth (1Y) 57.6% 426.6% 8.5%
Operating cash flow CAGR (3Y) 32.0% 20.8% 13.0%
Free cash flow growth (1Y) 155.3% 426.6% 8.6%
Free cash flow CAGR (3Y) -26.9% 20.8% 9.5%

Profitability

14 metrics
MetricSNFCAPRUSLF
Gross margin 56.2% 44.1% –
EBITDA margin – 16.9% –
Operating margin -29.5% 17.1% –
Pretax margin 14.4% 7.6% –
Net margin 11.1% 6.0% –
FCF margin 2.4% 16.9% –
Operating cash flow margin 24.0% 16.9% –
Return on equity 3.7% 12.7% 13.9%
Return on assets 2.3% 0.5% 0.9%
Return on invested capital -6.6% 16.9% 12.7%
Return on capital employed – – –
Asset turnover 0.2x 0.1x –
Cash conversion (OCF / net income) 2.2x 2.7x 1.3x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricSNFCAPRUSLF
Debt / assets 9.0% 2.6% 2.1%
Debt / equity 0.1x 0.6x 0.3x
Net debt / EBITDA – -1.0x –
Debt / FCF 17.6x 1.9x 2.0x
Liabilities / assets – 95.9% 93.7%
Equity / assets 100.0% 4.1% 6.3%
Interest coverage -23.5x 1.8x 5.6x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricSNFCAPRUSLF
Dividend yield – 4.8% 4.7%
Net buyback yield 0.8% 2.2% -0.1%
Shareholder yield 0.8% 7.1% 4.6%
Payout ratio (earnings) – 47.9% –
Payout ratio (FCF) – 17.7% –
Dividend growth (1Y) – 2.0% –
Dividend CAGR (3Y) – 2.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSNFCAPRUSLF
Forward P/E – 8.6xFY2026 13.2xFY2026
EPS, next fiscal year – $13.45FY2026 $6.06FY2026
EPS growth, next FY – -6.8%FY2026 +11.6%FY2026
EPS growth, the year after – -1.0% -3.1%
Revenue, next fiscal year – $56.39BFY2026 $6.17BFY2026
Revenue growth, next FY – -2.2%FY2026 -4.1%FY2026
Revenue growth, the year after – +6.1% +29.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSNFCAPRUSLF
Held by institutions 41.5% 62.9% 44.7%
Institutions holding 77 1,417 490
Change in shares held, QoQ -1.3% +1.0% +1.3%
Institutions buying 37 699 256
Institutions selling 22 469 130
Buyers to sellers 1.68 1.49 1.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SNFCAPRUSLF
SNFCA 1.00 0.36 0.25
PRU 0.36 1.00 0.31
SLF 0.25 0.31 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SNFCA, PRU and SLF?

Sun Life Financial (SLF) is the largest by market capitalisation: Security National Financial (SNFCA) $237.75M, Prudential Financial (PRU) $40.08B, Sun Life Financial (SLF) $45.46B.

Which stock is cheaper, SNFCA, PRU and SLF?

Security National Financial (SNFCA) trades on the lowest price-to-earnings ratio (Security National Financial (SNFCA) 6.4x, Prudential Financial (PRU) 10.2x, Sun Life Financial (SLF) 19.0x). On next year's consensus earnings, Prudential Financial (PRU) is cheapest (Prudential Financial (PRU) 8.6x, Sun Life Financial (SLF) 13.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Prudential Financial (PRU) grew revenue fastest over the trailing twelve months: Security National Financial (SNFCA) -1.1%, Prudential Financial (PRU) +9.4%.

Which company is more profitable?

Security National Financial (SNFCA) has the highest net margin (Security National Financial (SNFCA) 11.1%, Prudential Financial (PRU) 6.0%). On return on invested capital, Prudential Financial (PRU) leads (Security National Financial (SNFCA) -6.6%, Prudential Financial (PRU) 16.9%, Sun Life Financial (SLF) 12.7%).

Which stock has performed better?

Over the past year Sun Life Financial (SLF) returned the most: Security National Financial (SNFCA) +10.0%, Prudential Financial (PRU) +12.7%, Sun Life Financial (SLF) +28.5%. Over five years, Sun Life Financial (SLF) compounded fastest (Security National Financial (SNFCA) +5.1%/yr, Prudential Financial (PRU) +0.5%/yr, Sun Life Financial (SLF) +6.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Security National Financial (SNFCA) 0.00%, Prudential Financial (PRU) 0.05%, Sun Life Financial (SLF) 0.00%. Security National Financial (SNFCA) and Sun Life Financial (SLF) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sun Life Financial (SLF) has been the steadiest (Security National Financial (SNFCA) 30.0%, Prudential Financial (PRU) 22.7%, Sun Life Financial (SLF) 18.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SNFCA, PRU and SLF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sun Life Financial (SLF) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.