SLF vs EQH vs PRU Stock Comparison

Sun Life Financial, Equitable Holdings and Prudential Financial Prices as of Oct 28, 2026 Peers: Industry group
SLF Sun Life Financial Inc
$80.86 +1.7% 1M +29.6% 1Y
Market cap
$44.78B
P/E
19.0x
Revenue (TTM)
—
Div. yield
4.65%
Life Insurance Financial Services
3 wins
EQH Equitable Holdings, Inc.
$54.61 +4.4% 1M +13.2% 1Y
Market cap
$14.91B
P/E
–
Revenue (TTM)
$10.62B
Div. yield
2.09%
Life Insurance Financial Services
2 wins
PRU Prudential Financial Inc
$115.39 -0.6% 1M +13.7% 1Y
Market cap
$39.81B
P/E
10.2x
Revenue (TTM)
$64.77B
Div. yield
4.81%
Life Insurance Financial Services
6 wins

Head to Head

11 decided of 12

Prudential Financial leads on 6 of the 12 questions below (Prudential Financial 6, Sun Life Financial 3, Equitable Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSLFEQHPRULeader
Larger companyMarket capitalisation $44.78B $14.91B $39.81B SLF
Cheaper on earningsLower P/E, profitable companies only 19.0x -15.5x 10.2x PRU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.3x 7.9x 8.6x EQH
Faster revenue growthRevenue growth, trailing twelve months — -22.1% +9.4% PRU
More profitableNet margin, trailing twelve months — -9.3% 6.0% PRU
Better return on capitalReturn on invested capital 12.7% -6.4% 16.9% PRU
Less leveragedLower net debt / EBITDA — — -1.0x –
Higher dividend yieldTrailing dividend yield 4.65% 2.09% 4.81% PRU
Better 1-year returnPrice return, last 12 months +29.6% +13.2% +13.7% SLF
Better 5-year returnAnnualised price return, 5 years +7.3%/yr +10.3%/yr +1.0%/yr EQH
Less volatileAnnualised volatility, 1 year 18.6% 33.6% 22.7% SLF
Higher overall scoreMean of the five percentile scores vs peers 36/100 21/100 60/100 PRU

Percentile Scorecard

SLFEQHPRU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSLFEQHPRU
Valuation 21 #94 of 119 12 #105 of 119 94 #8 of 119
Growth 30 #80 of 113 4 #109 of 113 87 #16 of 113
Profitability 46 #58 of 107 9 #98 of 107 40 #65 of 107
Financial Health 35 #70 of 107 5 #102 of 107 32 #73 of 107
Shareholder Returns 47 #56 of 105 74 #28 of 105 50 #53 of 105
Overall 36 21 60
  • SLF ranked among 126 companies in Insurance
  • EQH ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSLFEQHPRUSPY
1 month +1.7%+4.4%-0.6% +0.9%
3 months -1.7%+12.9%-5.9% +5.9%
6 months +14.7%+31.7%+19.7% +8.5%
Year to date +29.6%+14.6%+2.2% +13.3%
1 year +29.6%+13.2%+13.7% +12.4%
3 years +80.7%+108.8%+30.2% +88.1%
3 years, per year +21.8%+27.8%+9.2% +23.5%
5 years +41.9%+63.0%+4.9% +68.2%
5 years, per year +7.3%+10.3%+1.0% +11.0%
10 years +142.2%—+36.6% +263.4%
10 years, per year +9.2%—+3.2% +13.8%

Risk

MeasureSLFEQHPRUSPY
Volatility, 1Y 18.6%33.6%22.7% 12.7%
Downside volatility, 1Y 20.0%37.1%25.2% 12.7%
Beta vs S&P 500, 1Y 0.371.180.59 1.00
Return / volatility, 1Y 1.590.390.61 0.98
Max drawdown, 5Y -33.0%-37.1%-36.4% -25.4%
From 52-week high -3.8%-0.8%-7.8% -0.9%
52-week high $84.07$55.03$125.14 $779.14
52-week low $57.60$35.34$92.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSLFEQHPRU
P/E now vs peer median 19.0xmedian 10.9x -15.5xmedian 10.9x 10.2xmedian 10.9x
P/S now vs peer median —median 1.4x 1.4xmedian 1.4x 0.6xmedian 1.4x
EV/EBITDA now vs peer median —median 7.5x —median 7.5x 2.6xmedian 7.5x
P/FCF now vs peer median 13.7xmedian 8.5x 11.3xmedian 8.5x 3.6xmedian 8.5x
P/B now vs peer median 2.4xmedian 1.5x 17.4xmedian 1.5x 1.2xmedian 1.5x
PEG now vs peer median 7.26median 0.59 0.37median 0.59 0.33median 0.59

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSLFEQHPRU
Revenue – $10.62B $64.77B
Gross profit – $8.95B $28.58B
Operating income – -$384.00M $11.10B
Net income $2.57B -$816.00M $4.07B
Free cash flow $3.28B $1.32B $10.97B
EPS (diluted) $4.23 $-3.53 $11.26
Cash & equivalents – $17.18B $15.16B
Total debt $6.42B $3.84B $20.62B
Shares (diluted) 566.00M 278.30M 348.10M
Enterprise value $2.88B -$43.16B -$87.85B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSLFEQHPRU
P/E 19.0x -15.5x 10.2x
P/FCF 13.7x 11.3x 3.6x
P/Operating cash flow 13.2x 11.0x 3.6x
P/S – 1.4x 0.6x
P/B 2.4x 17.4x 1.2x
P/Tangible book 2.9x 17.4x 1.2x
EV/EBITDA – – 2.6x
EV/EBIT 10.0x 0.5x 2.6x
EV/Revenue – 0.0x 0.4x
EV/FCF 12.3x -0.1x 2.6x
EV/Operating cash flow 11.9x -0.1x 2.6x
PEG (3Y EPS CAGR) 7.26 0.37 0.33

Growth

14 metrics
MetricSLFEQHPRU
Revenue growth (1Y) – -22.1% 9.4%
Revenue CAGR (3Y) – 3.7% 0.3%
Gross profit growth (1Y) – -16.6% 34.6%
Gross profit CAGR (3Y) – 9.6% 8.9%
Operating income growth (1Y) – -131.7% 78.3%
Operating income CAGR (3Y) – -29.1% 23.3%
Net income growth (1Y) 4.7% -220.5% 123.3%
Net income CAGR (3Y) 6.5% -34.6% 30.9%
EPS growth (1Y) 4.1% -366.1% 144.9%
EPS CAGR (3Y) 2.6% -41.6% 31.1%
Operating cash flow growth (1Y) 8.5% -14.2% 426.6%
Operating cash flow CAGR (3Y) 13.0% 176.8% 20.8%
Free cash flow growth (1Y) 8.6% -12.6% 426.6%
Free cash flow CAGR (3Y) 9.5% 124.9% 20.8%

Profitability

14 metrics
MetricSLFEQHPRU
Gross margin – 84.3% 44.1%
EBITDA margin – – 16.9%
Operating margin – -3.6% 17.1%
Pretax margin – -5.7% 7.6%
Net margin – -9.3% 6.0%
FCF margin – 12.4% 16.9%
Operating cash flow margin – 12.8% 16.9%
Return on equity 13.9% -38.7% 12.7%
Return on assets 0.9% -0.2% 0.5%
Return on invested capital 12.7% -6.4% 16.9%
Return on capital employed – – –
Asset turnover – 0.0x 0.1x
Cash conversion (OCF / net income) 1.3x -1.7x 2.7x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricSLFEQHPRU
Debt / assets 2.1% 1.1% 2.6%
Debt / equity 0.3x 4.5x 0.6x
Net debt / EBITDA – – -1.0x
Debt / FCF 2.0x 2.9x 1.9x
Liabilities / assets 93.7% 99.7% 95.9%
Equity / assets 6.3% 0.3% 4.1%
Interest coverage 5.6x -1.7x 1.8x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricSLFEQHPRU
Dividend yield 4.7% 2.1% 4.8%
Net buyback yield -0.1% 11.0% 2.2%
Shareholder yield 4.5% 13.1% 7.1%
Payout ratio (earnings) – -38.8% 47.9%
Payout ratio (FCF) – 24.0% 17.7%
Dividend growth (1Y) – 3.3% 2.0%
Dividend CAGR (3Y) – 2.0% 2.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSLFEQHPRU
Forward P/E 13.3xFY2026 7.9xFY2026 8.6xFY2026
EPS, next fiscal year $6.06FY2026 $6.87FY2026 $13.45FY2026
EPS growth, next FY +11.6%FY2026 +21.8%FY2026 -6.8%FY2026
EPS growth, the year after -3.1% +23.6% -1.0%
Revenue, next fiscal year $6.17BFY2026 $16.47BFY2026 $56.39BFY2026
Revenue growth, next FY -4.1%FY2026 +9.4%FY2026 -2.2%FY2026
Revenue growth, the year after +29.2% +8.7% +6.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSLFEQHPRU
Held by institutions 44.7% 95.4% 62.9%
Institutions holding 490 482 1,418
Change in shares held, QoQ +1.3% +14.2% +1.0%
Institutions buying 256 214 700
Institutions selling 130 205 469
Buyers to sellers 1.97 1.04 1.49

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SLFEQHPRU
SLF 1.00 0.40 0.31
EQH 0.40 1.00 0.55
PRU 0.31 0.55 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SLF, EQH and PRU?

Sun Life Financial (SLF) is the largest by market capitalisation: Sun Life Financial (SLF) $44.78B, Equitable Holdings (EQH) $14.91B, Prudential Financial (PRU) $39.81B.

Which stock is cheaper, SLF, EQH and PRU?

Prudential Financial (PRU) trades on the lowest price-to-earnings ratio (Sun Life Financial (SLF) 19.0x, Equitable Holdings (EQH) -15.5x, Prudential Financial (PRU) 10.2x). On next year's consensus earnings, Equitable Holdings (EQH) is cheapest (Sun Life Financial (SLF) 13.3x, Equitable Holdings (EQH) 7.9x, Prudential Financial (PRU) 8.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Prudential Financial (PRU) grew revenue fastest over the trailing twelve months: Equitable Holdings (EQH) -22.1%, Prudential Financial (PRU) +9.4%.

Which company is more profitable?

Prudential Financial (PRU) has the highest net margin (Equitable Holdings (EQH) -9.3%, Prudential Financial (PRU) 6.0%). On return on invested capital, Prudential Financial (PRU) leads (Sun Life Financial (SLF) 12.7%, Equitable Holdings (EQH) -6.4%, Prudential Financial (PRU) 16.9%).

Which stock has performed better?

Over the past year Sun Life Financial (SLF) returned the most: Sun Life Financial (SLF) +29.6%, Equitable Holdings (EQH) +13.2%, Prudential Financial (PRU) +13.7%. Over five years, Equitable Holdings (EQH) compounded fastest (Sun Life Financial (SLF) +7.3%/yr, Equitable Holdings (EQH) +10.3%/yr, Prudential Financial (PRU) +1.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Prudential Financial (PRU) has the highest dividend yield: Sun Life Financial (SLF) 4.65%, Equitable Holdings (EQH) 2.09%, Prudential Financial (PRU) 4.81%.

Which stock is riskier?

By one-year price volatility, Sun Life Financial (SLF) has been the steadiest (Sun Life Financial (SLF) 18.6%, Equitable Holdings (EQH) 33.6%, Prudential Financial (PRU) 22.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SLF, EQH and PRU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Prudential Financial (PRU) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.