SLF vs AEG vs PRU Stock Comparison

Sun Life Financial, Aegon and Prudential Financial Prices as of Oct 27, 2026 Peers: Industry group
SLF Sun Life Financial Inc
$80.05 +0.2% 1M +28.5% 1Y
Market cap
$44.33B
P/E
18.8x
Revenue (TTM)
—
Div. yield
4.70%
Life Insurance Financial Services
3 wins
AEG Aegon Ltd.
$8.23 -7.5% 1M +9.9% 1Y
Market cap
$12.78B
P/E
–
Revenue (TTM)
—
Div. yield
5.83%
Life Insurance Financial Services
3 wins
PRU Prudential Financial Inc
$115.21 -3.6% 1M +12.7% 1Y
Market cap
$39.75B
P/E
10.2x
Revenue (TTM)
$64.77B
Div. yield
4.82%
Life Insurance Financial Services
3 wins

Head to Head

9 decided of 12

Sun Life Financial leads on 3 of the 12 questions below (Sun Life Financial 3, Prudential Financial 3, Aegon 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSLFAEGPRULeader
Larger companyMarket capitalisation $44.33B $12.78B $39.75B SLF
Cheaper on earningsLower P/E, profitable companies only 18.8x — 10.2x PRU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.2x 7.5x 8.6x AEG
Faster revenue growthRevenue growth, trailing twelve months — — +9.4% –
More profitableNet margin, trailing twelve months — — 6.0% –
Better return on capitalReturn on invested capital 12.7% — 16.9% PRU
Less leveragedLower net debt / EBITDA — — -1.0x –
Higher dividend yieldTrailing dividend yield 4.70% 5.83% 4.82% AEG
Better 1-year returnPrice return, last 12 months +28.5% +9.9% +12.7% SLF
Better 5-year returnAnnualised price return, 5 years +6.9%/yr +10.1%/yr +0.5%/yr AEG
Less volatileAnnualised volatility, 1 year 18.6% 24.3% 22.7% SLF
Higher overall scoreMean of the five percentile scores vs peers 34/100 — 60/100 PRU

Percentile Scorecard

SLFAEGPRU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSLFAEGPRU
Valuation 21 #94 of 119 – 93 #9 of 119
Growth 27 #84 of 114 – 84 #19 of 114
Profitability 43 #63 of 110 – 39 #68 of 110
Financial Health 33 #74 of 110 37 #70 of 110 31 #76 of 110
Shareholder Returns 48 #56 of 106 92 #9 of 106 51 #53 of 106
Overall 34 – 60
  • SLF ranked among 126 companies in Insurance
  • AEG ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSLFAEGPRUSPY
1 month +0.2%-7.5%-3.6% -0.2%
3 months -4.8%-10.3%-7.0% +3.9%
6 months +12.4%+1.7%+18.9% +8.2%
Year to date +28.3%+6.7%+2.1% +12.9%
1 year +28.5%+9.9%+12.7% +12.3%
3 years +78.9%+74.7%+30.0% +87.4%
3 years, per year +21.4%+20.5%+9.2% +23.3%
5 years +39.5%+61.4%+2.3% +67.9%
5 years, per year +6.9%+10.1%+0.5% +10.9%
10 years +138.5%+86.6%+35.9% +261.1%
10 years, per year +9.1%+6.4%+3.1% +13.7%

Risk

MeasureSLFAEGPRUSPY
Volatility, 1Y 18.6%24.3%22.7% 12.7%
Downside volatility, 1Y 20.0%27.4%25.1% 12.7%
Beta vs S&P 500, 1Y 0.370.860.59 1.00
Return / volatility, 1Y 1.540.410.56 0.97
Max drawdown, 5Y -33.0%-39.2%-36.4% -25.4%
From 52-week high -4.8%-13.7%-7.9% -1.2%
52-week high $84.07$9.54$125.14 $779.14
52-week low $57.60$6.79$92.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSLFAEGPRU
P/E now vs peer median 18.8xmedian 10.5x —median 10.5x 10.2xmedian 10.5x
P/S now vs peer median —median 1.4x —median 1.4x 0.6xmedian 1.4x
EV/EBITDA now vs peer median —median 7.6x —median 7.6x 2.6xmedian 7.6x
P/FCF now vs peer median 13.5xmedian 8.5x —median 8.5x 3.6xmedian 8.5x
P/B now vs peer median 2.4xmedian 1.5x 1.3xmedian 1.5x 1.2xmedian 1.5x
PEG now vs peer median 7.18median 0.53 —median 0.53 0.33median 0.53

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSLFAEGPRU
Revenue – – $64.77B
Gross profit – – $28.58B
Operating income – – $11.10B
Net income $2.57B – $4.07B
Free cash flow $3.28B – $10.97B
EPS (diluted) $4.23 – $11.26
Cash & equivalents – $4.01B $15.16B
Total debt $6.42B $2.55B $20.62B
Shares (diluted) 566.00M 1.91B 348.10M
Enterprise value $2.43B -$14.31B -$87.91B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSLFAEGPRU
P/E 18.8x – 10.2x
P/FCF 13.5x – 3.6x
P/Operating cash flow 13.1x – 3.6x
P/S – – 0.6x
P/B 2.4x 1.3x 1.2x
P/Tangible book 2.9x 1.3x 1.2x
EV/EBITDA – – 2.6x
EV/EBIT 9.9x – 2.6x
EV/Revenue – – 0.4x
EV/FCF 12.2x – 2.6x
EV/Operating cash flow 11.7x – 2.6x
PEG (3Y EPS CAGR) 7.18 – 0.33

Growth

14 metrics
MetricSLFAEGPRU
Revenue growth (1Y) – – 9.4%
Revenue CAGR (3Y) – – 0.3%
Gross profit growth (1Y) – – 34.6%
Gross profit CAGR (3Y) – – 8.9%
Operating income growth (1Y) – – 78.3%
Operating income CAGR (3Y) – – 23.3%
Net income growth (1Y) 4.7% – 123.3%
Net income CAGR (3Y) 6.5% – 30.9%
EPS growth (1Y) 4.1% – 144.9%
EPS CAGR (3Y) 2.6% – 31.1%
Operating cash flow growth (1Y) 8.5% – 426.6%
Operating cash flow CAGR (3Y) 13.0% – 20.8%
Free cash flow growth (1Y) 8.6% – 426.6%
Free cash flow CAGR (3Y) 9.5% – 20.8%

Profitability

14 metrics
MetricSLFAEGPRU
Gross margin – – 44.1%
EBITDA margin – – 16.9%
Operating margin – – 17.1%
Pretax margin – – 7.6%
Net margin – – 6.0%
FCF margin – – 16.9%
Operating cash flow margin – – 16.9%
Return on equity 13.9% – 12.7%
Return on assets 0.9% – 0.5%
Return on invested capital 12.7% – 16.9%
Return on capital employed – – –
Asset turnover – – 0.1x
Cash conversion (OCF / net income) 1.3x – 2.7x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricSLFAEGPRU
Debt / assets 2.1% 0.7% 2.6%
Debt / equity 0.3x 0.3x 0.6x
Net debt / EBITDA – – -1.0x
Debt / FCF 2.0x – 1.9x
Liabilities / assets 93.7% 97.4% 95.9%
Equity / assets 6.3% 2.6% 4.1%
Interest coverage 5.6x – 1.8x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricSLFAEGPRU
Dividend yield 4.7% 5.8% 4.8%
Net buyback yield -0.1% – 2.2%
Shareholder yield 4.6% 5.8% 7.1%
Payout ratio (earnings) – – 47.9%
Payout ratio (FCF) – – 17.7%
Dividend growth (1Y) – – 2.0%
Dividend CAGR (3Y) – – 2.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSLFAEGPRU
Forward P/E 13.2xFY2026 7.5xFY2026 8.6xFY2026
EPS, next fiscal year $6.06FY2026 $1.10FY2026 $13.45FY2026
EPS growth, next FY +11.6%FY2026 +59.4%FY2026 -6.8%FY2026
EPS growth, the year after -3.1% +6.4% -1.0%
Revenue, next fiscal year $6.17BFY2026 $11.07BFY2026 $56.39BFY2026
Revenue growth, next FY -4.1%FY2026 -50.0%FY2026 -2.2%FY2026
Revenue growth, the year after +29.2% +1.3% +6.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSLFAEGPRU
Held by institutions 44.7% 7.9% 62.9%
Institutions holding 490 306 1,417
Change in shares held, QoQ +1.3% -5.6% +1.0%
Institutions buying 256 170 699
Institutions selling 130 55 469
Buyers to sellers 1.97 3.09 1.49

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SLFAEGPRU
SLF 1.00 0.34 0.31
AEG 0.34 1.00 0.35
PRU 0.31 0.35 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SLF, AEG and PRU?

Sun Life Financial (SLF) is the largest by market capitalisation: Sun Life Financial (SLF) $44.33B, Aegon (AEG) $12.78B, Prudential Financial (PRU) $39.75B.

Which stock is cheaper, SLF, AEG and PRU?

Prudential Financial (PRU) trades on the lowest price-to-earnings ratio (Sun Life Financial (SLF) 18.8x, Prudential Financial (PRU) 10.2x). On next year's consensus earnings, Aegon (AEG) is cheapest (Sun Life Financial (SLF) 13.2x, Aegon (AEG) 7.5x, Prudential Financial (PRU) 8.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which stock has performed better?

Over the past year Sun Life Financial (SLF) returned the most: Sun Life Financial (SLF) +28.5%, Aegon (AEG) +9.9%, Prudential Financial (PRU) +12.7%. Over five years, Aegon (AEG) compounded fastest (Sun Life Financial (SLF) +6.9%/yr, Aegon (AEG) +10.1%/yr, Prudential Financial (PRU) +0.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Aegon (AEG) has the highest dividend yield: Sun Life Financial (SLF) 4.70%, Aegon (AEG) 5.83%, Prudential Financial (PRU) 4.82%.

Which stock is riskier?

By one-year price volatility, Sun Life Financial (SLF) has been the steadiest (Sun Life Financial (SLF) 18.6%, Aegon (AEG) 24.3%, Prudential Financial (PRU) 22.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SLF, AEG and PRU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sun Life Financial (SLF) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.