SBGI vs NXST vs NMAX Stock Comparison

Sinclair, Nexstar Media and Newsmax Prices as of Oct 27, 2026 Peers: Industry group
SBGI Sinclair, Inc.
$12.08 -5.5% 1M -9.4% 1Y
Market cap
$877.07M
P/E
16.9x
Revenue (TTM)
$3.26B
Div. yield
0.08%
Television Broadcasting Communication Services
4 wins
NXST Nexstar Media Group, Inc.
$166.26 +2.6% 1M -12.8% 1Y
Market cap
$5.05B
P/E
26.8x
Revenue (TTM)
$5.88B
Div. yield
0.04%
Television Broadcasting Communication Services
8 wins
NMAX Newsmax Inc.
$7.96 -26.7% 1M -22.3% 1Y
Market cap
$1.03B
P/E
–
Revenue (TTM)
$198.07M
Div. yield
–
Television Broadcasting Communication Services

Head to Head

12 decided of 12

Nexstar Media leads on 8 of the 12 questions below (Nexstar Media 8, Sinclair 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSBGINXSTNMAXLeader
Larger companyMarket capitalisation $877.07M $5.05B $1.03B NXST
Cheaper on earningsLower P/E, profitable companies only 16.9x 26.8x -13.0x SBGI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 9.7x 5.0x — NXST
Faster revenue growthRevenue growth, trailing twelve months -6.5% +10.5% +8.3% NXST
More profitableNet margin, trailing twelve months 1.6% 3.2% -40.1% NXST
Better return on capitalReturn on invested capital 4.7% 5.8% — NXST
Less leveragedLower net debt / EBITDA 7.5x 8.3x — SBGI
Higher dividend yieldTrailing dividend yield 0.08% 0.04% 0.00% SBGI
Better 1-year returnPrice return, last 12 months -9.4% -12.8% -22.3% SBGI
Better 5-year returnAnnualised price return, 5 years -14.6%/yr +2.1%/yr — NXST
Less volatileAnnualised volatility, 1 year 45.5% 36.6% 77.7% NXST
Higher overall scoreMean of the five percentile scores vs peers 45/100 50/100 32/100 NXST

Percentile Scorecard

SBGINXSTNMAX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSBGINXSTNMAX
Valuation 69 #17 of 53 65 #19 of 53 2 #52 of 53
Growth 16 #37 of 44 28 #32 of 44 51 #22 of 44
Profitability 61 #17 of 42 73 #12 of 42 12 #37 of 42
Financial Health 33 #41 of 61 37 #39 of 61 63 #23 of 61
Shareholder Returns 44 #15 of 26 48 #14 of 26 –
Overall 45 50 32
  • SBGI ranked among 61 companies in Advertising and Media
  • NXST ranked among 61 companies in Advertising and Media
  • NMAX ranked among 61 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSBGINXSTNMAXSPY
1 month -5.5%+2.6%-26.7% -0.2%
3 months -14.4%-14.2%-0.1% +3.9%
6 months -23.1%-18.6%+32.7% +8.2%
Year to date -21.0%-18.1%+3.0% +12.9%
1 year -9.4%-12.8%-22.3% +12.3%
3 years +20.2%+22.7%— +87.4%
3 years, per year +6.3%+7.1%— +23.3%
5 years -54.6%+10.9%— +67.9%
5 years, per year -14.6%+2.1%— +10.9%
10 years -51.3%+243.5%— +261.1%
10 years, per year -6.9%+13.1%— +13.7%

Risk

MeasureSBGINXSTNMAXSPY
Volatility, 1Y 45.5%36.6%77.7% 12.7%
Downside volatility, 1Y 42.0%37.8%79.5% 12.7%
Beta vs S&P 500, 1Y 0.290.441.64 1.00
Return / volatility, 1Y -0.21-0.35-0.29 0.97
Max drawdown, 5Y -67.8%-39.0%-97.8% -25.4%
From 52-week high -28.9%-34.5%-30.4% -1.2%
52-week high $17.00$253.64$11.43 $779.14
52-week low $11.97$154.70$5.16 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSBGINXSTNMAX
P/E now vs peer median 16.8xmedian 18.4x 27.1xmedian 18.4x -12.9xmedian 18.4x
P/S now vs peer median 0.3xmedian 0.6x 0.9xmedian 0.6x 5.2xmedian 0.6x
EV/EBITDA now vs peer median 9.4xmedian 10.5x 11.9xmedian 10.5x -12.2xmedian 10.5x
P/FCF now vs peer median 9.2xmedian 9.0x 6.9xmedian 9.0x —median 9.0x
P/B now vs peer median 2.3xmedian 1.5x 2.3xmedian 1.5x 9.0xmedian 1.5x
PEG now vs peer median -0.47median 0.44 -0.85median 0.44 —median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSBGINXSTNMAX
Revenue $3.26B $5.88B $198.07M
Gross profit – $3.21B $78.29M
Operating income $215.00M $1.04B -$86.98M
Net income $54.00M $168.00M -$79.40M
Free cash flow $95.00M $743.00M –
EPS (diluted) $0.72 $6.08 $-0.61
Cash & equivalents $604.00M $218.00M $25.88M
Total debt $4.06B $11.74B –
Shares (diluted) 72.16M 30.91M 129.29M
Enterprise value -$1.96B $3.88B $936.30M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSBGINXSTNMAX
P/E 16.8x 27.1x -12.9x
P/FCF 9.2x 6.9x –
P/Operating cash flow 5.1x 5.7x –
P/S 0.3x 0.9x 5.2x
P/B 2.3x 2.3x 9.0x
P/Tangible book 2.4x -1.8x 9.0x
EV/EBITDA 9.4x 11.9x -12.2x
EV/EBIT 20.1x 15.9x -11.5x
EV/Revenue 1.3x 2.8x 5.0x
EV/FCF 45.5x 22.4x –
EV/Operating cash flow 25.3x 18.6x –
PEG (3Y EPS CAGR) -0.47 -0.85 –

Growth

14 metrics
MetricSBGINXSTNMAX
Revenue growth (1Y) -6.5% 10.5% 8.3%
Revenue CAGR (3Y) -0.9% 3.8% –
Gross profit growth (1Y) – 4.0% -4.1%
Gross profit CAGR (3Y) – 0.5% –
Operating income growth (1Y) -55.2% -11.9% 14.9%
Operating income CAGR (3Y) -20.3% 0.4% –
Net income growth (1Y) -1.8% -71.9% 27.2%
Net income CAGR (3Y) -34.8% -35.6% –
EPS growth (1Y) 0.3% -70.7% 27.7%
EPS CAGR (3Y) -35.5% -31.9% –
Operating cash flow growth (1Y) -68.0% -35.3% –
Operating cash flow CAGR (3Y) -38.5% -11.1% –
Free cash flow growth (1Y) -79.4% -40.7% –
Free cash flow CAGR (3Y) -46.9% -12.3% –

Profitability

14 metrics
MetricSBGINXSTNMAX
Gross margin – 54.6% 39.5%
EBITDA margin 14.2% 23.7% -41.2%
Operating margin 6.6% 17.8% -43.9%
Pretax margin 0.6% 3.6% -40.1%
Net margin 1.6% 3.2% -40.1%
FCF margin 2.9% 12.6% –
Operating cash flow margin 5.3% 15.2% –
Return on equity 15.8% 8.3% -72.4%
Return on assets 1.1% 1.0% -33.8%
Return on invested capital 4.7% 5.8% –
Return on capital employed 4.4% 6.3% -57.8%
Asset turnover 0.6x 0.3x 0.8x
Cash conversion (OCF / net income) 3.2x 5.3x –
Stock comp / revenue 1.6% 1.7% –

Financial Health

11 metrics
MetricSBGINXSTNMAX
Debt / assets 74.1% 66.3% –
Debt / equity 10.7x 5.2x –
Net debt / EBITDA 7.5x 8.3x –
Debt / FCF 42.7x 15.8x –
Liabilities / assets 93.1% 87.2% 50.9%
Equity / assets 6.9% 12.8% 49.1%
Interest coverage 0.6x 2.1x -4,632x
Current ratio 1.9x 1.6x 2.4x
Quick ratio 1.8x 1.4x 0.8x
Cash ratio 0.8x 0.2x 0.3x
Altman Z-score 0.91 1.07 3.48

Shareholder Returns

7 metrics
MetricSBGINXSTNMAX
Dividend yield 8.3% 4.5% –
Net buyback yield – – –
Shareholder yield 8.3% 4.5% –
Payout ratio (earnings) 131.5% 134.5% –
Payout ratio (FCF) 74.7% 30.4% –
Dividend growth (1Y) 6.0% 2.7% –
Dividend CAGR (3Y) 1.4% 10.6% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSBGINXSTNMAX
Forward P/E 9.7xFY2026 5.0xFY2026 –
EPS, next fiscal year $1.24FY2026 $32.94FY2026 $-0.01FY2026
EPS growth, next FY – +998.0%FY2026 –
EPS growth, the year after -196.0% -45.6% –
Revenue, next fiscal year $3.73BFY2026 $8.32BFY2026 $203.04MFY2026
Revenue growth, next FY +17.8%FY2026 +68.2%FY2026 +7.3%FY2026
Revenue growth, the year after -17.3% -4.3% +24.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSBGINXSTNMAX
Held by institutions 44.4% 100.0% 28.5%
Institutions holding 178 486 233
Change in shares held, QoQ +6.0% +4.0% +13.5%
Institutions buying 113 220 110
Institutions selling 36 181 37
Buyers to sellers 3.14 1.22 2.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SBGINXSTNMAX
SBGI 1.00 0.48 0.35
NXST 0.48 1.00 0.36
NMAX 0.35 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SBGI, NXST and NMAX?

Nexstar Media (NXST) is the largest by market capitalisation: Sinclair (SBGI) $877.07M, Nexstar Media (NXST) $5.05B, Newsmax (NMAX) $1.03B.

Which stock is cheaper, SBGI, NXST and NMAX?

Sinclair (SBGI) trades on the lowest price-to-earnings ratio (Sinclair (SBGI) 16.9x, Nexstar Media (NXST) 26.8x, Newsmax (NMAX) -13.0x). On next year's consensus earnings, Nexstar Media (NXST) is cheapest (Sinclair (SBGI) 9.7x, Nexstar Media (NXST) 5.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Nexstar Media (NXST) grew revenue fastest over the trailing twelve months: Sinclair (SBGI) -6.5%, Nexstar Media (NXST) +10.5%, Newsmax (NMAX) +8.3%.

Which company is more profitable?

Nexstar Media (NXST) has the highest net margin (Sinclair (SBGI) 1.6%, Nexstar Media (NXST) 3.2%, Newsmax (NMAX) -40.1%). On return on invested capital, Nexstar Media (NXST) leads (Sinclair (SBGI) 4.7%, Nexstar Media (NXST) 5.8%).

Which stock has performed better?

Over the past year Sinclair (SBGI) returned the most: Sinclair (SBGI) -9.4%, Nexstar Media (NXST) -12.8%, Newsmax (NMAX) -22.3%. Over five years, Nexstar Media (NXST) compounded fastest (Sinclair (SBGI) -14.6%/yr, Nexstar Media (NXST) +2.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Sinclair (SBGI) has the highest dividend yield: Sinclair (SBGI) 0.08%, Nexstar Media (NXST) 0.04%, Newsmax (NMAX) 0.00%. Newsmax (NMAX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Nexstar Media (NXST) has been the steadiest (Sinclair (SBGI) 45.5%, Nexstar Media (NXST) 36.6%, Newsmax (NMAX) 77.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SBGI, NXST and NMAX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Nexstar Media (NXST) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.