SAM vs DEO vs CCU Stock Comparison

Boston Beer, Diageo and United Breweries Prices as of Oct 28, 2026 Peers: Industry group
SAM Boston Beer Co Inc
$198.34 +20.0% 1M -11.0% 1Y
Market cap
$2.03B
P/E
–
Revenue (TTM)
$2.03B
Div. yield
–
Brewers Consumer Staples
DEO Diageo Plc
$91.95 +6.6% 1M -2.2% 1Y
Market cap
$50.75B
P/E
29.4x
Revenue (TTM)
—
Div. yield
–
Spirits and Wine Consumer Staples
2 wins

Head to Head

7 decided of 12

United Breweries leads on 5 of the 12 questions below (United Breweries 5, Diageo 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSAMDEOCCULeader
Larger companyMarket capitalisation $2.03B $50.75B $1.92B DEO
Cheaper on earningsLower P/E, profitable companies only -27.8x 29.4x 16.0x CCU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 22.1x 14.7x 14.2x CCU
Faster revenue growthRevenue growth, trailing twelve months -3.5% — — –
More profitableNet margin, trailing twelve months -3.6% — — –
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -11.0% -2.2% -17.5% DEO
Better 5-year returnAnnualised price return, 5 years -16.6%/yr -14.4%/yr -8.8%/yr CCU
Less volatileAnnualised volatility, 1 year 37.6% 34.3% 29.6% CCU
Higher overall scoreMean of the five percentile scores vs peers 57/100 37/100 74/100 CCU

Percentile Scorecard

SAMDEOCCU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSAMDEOCCU
Valuation 76 #10 of 38 43 #22 of 38 92 #4 of 38
Growth 3 #32 of 33 – –
Profitability 47 #17 of 31 – –
Financial Health 64 #14 of 37 28 #27 of 37 58 #16 of 37
Shareholder Returns 96 #2 of 23 41 #14 of 23 73 #7 of 23
Overall 57 37 74
  • SAM ranked among 41 companies in Beverages
  • DEO ranked among 41 companies in Beverages
  • CCU ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSAMDEOCCUSPY
1 month +20.0%+6.6%-1.6% +0.9%
3 months +6.0%+3.1%-8.2% +5.9%
6 months -16.1%+18.8%-2.2% +8.5%
Year to date +1.6%+6.6%-16.5% +13.3%
1 year -11.0%-2.2%-17.5% +12.4%
3 years -37.9%-37.9%-4.2% +88.1%
3 years, per year -14.7%-14.7%-1.4% +23.5%
5 years -59.7%-53.9%-37.0% +68.2%
5 years, per year -16.6%-14.4%-8.8% +11.0%
10 years +25.9%-14.2%-50.5% +263.4%
10 years, per year +2.3%-1.5%-6.8% +13.8%

Risk

MeasureSAMDEOCCUSPY
Volatility, 1Y 37.6%34.3%29.6% 12.7%
Downside volatility, 1Y 40.4%36.4%29.4% 12.7%
Beta vs S&P 500, 1Y -0.260.260.91 1.00
Return / volatility, 1Y -0.29-0.07-0.59 0.98
Max drawdown, 5Y -70.1%-67.4%-51.3% -25.4%
From 52-week high -23.7%-10.0%-30.1% -0.9%
52-week high $260.05$102.14$15.25 $779.14
52-week low $161.08$72.47$10.26 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSAMDEOCCU
P/E now vs peer median -27.8xmedian 26.9x 29.4xmedian 26.9x 16.0xmedian 26.9x
P/S now vs peer median 1.0xmedian 1.7x 2.0xmedian 1.7x 0.6xmedian 1.7x
EV/EBITDA now vs peer median -169.5xmedian 17.9x —median 17.9x —median 17.9x
P/FCF now vs peer median 11.0xmedian 18.5x 17.5xmedian 18.5x 19.3xmedian 18.5x
P/B now vs peer median 2.8xmedian 2.6x 4.3xmedian 2.6x 1.1xmedian 2.6x
PEG now vs peer median 0.62median 2.10 —median 2.10 —median 2.10

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSAMDEOCCU
Revenue $2.03B – –
Gross profit $937.09M – –
Operating income -$96.37M – –
Net income -$73.06M – –
Free cash flow $185.06M – –
EPS (diluted) $-7.15 – –
Cash & equivalents $308.10M $1.52B $576.90M
Total debt – $93.75B $6.04B
Shares (diluted) 10.22M 557.75M –
Enterprise value $1.07B $30.82B -$982.95M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSAMDEOCCU
P/E -27.8x 29.4x 16.0x
P/FCF 11.0x 17.5x 19.3x
P/Operating cash flow 8.7x – –
P/S 1.0x 2.0x 0.6x
P/B 2.8x 4.3x 1.1x
P/Tangible book 2.8x 4.3x 1.3x
EV/EBITDA -169.5x – –
EV/EBIT -17.9x – –
EV/Revenue 0.8x – –
EV/FCF 9.3x – –
EV/Operating cash flow 7.4x – –
PEG (3Y EPS CAGR) 0.62 – –

Growth

14 metrics
MetricSAMDEOCCU
Revenue growth (1Y) -3.5% – –
Revenue CAGR (3Y) -2.5% – –
Gross profit growth (1Y) -0.9% – –
Gross profit CAGR (3Y) 2.5% – –
Operating income growth (1Y) -179.1% – –
Operating income CAGR (3Y) -42.3% – –
Net income growth (1Y) -179.2% – –
Net income CAGR (3Y) -42.3% – –
EPS growth (1Y) -183.9% – –
EPS CAGR (3Y) -45.1% – –
Operating cash flow growth (1Y) -14.0% – –
Operating cash flow CAGR (3Y) 4.1% – –
Free cash flow growth (1Y) -12.7% – –
Free cash flow CAGR (3Y) 10.2% – –

Profitability

14 metrics
MetricSAMDEOCCU
Gross margin 46.1% – –
EBITDA margin -0.5% – –
Operating margin -4.7% – –
Pretax margin -4.3% – –
Net margin -3.6% – –
FCF margin 9.1% – –
Operating cash flow margin 11.5% – –
Return on equity -10.1% – –
Return on assets -5.9% – –
Return on invested capital – – –
Return on capital employed -12.2% – –
Asset turnover 1.6x – –
Cash conversion (OCF / net income) -3.2x – –
Stock comp / revenue 1.1% – –

Financial Health

11 metrics
MetricSAMDEOCCU
Debt / assets – 48.7% 34.9%
Debt / equity – 1.8x 0.8x
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 40.6% 72.3% 55.7%
Equity / assets 59.4% 27.7% 44.3%
Interest coverage – – –
Current ratio 1.1x 1.6x 1.9x
Quick ratio 0.9x 1.0x 1.3x
Cash ratio 0.7x 0.6x 0.7x
Altman Z-score 3.89 – –

Shareholder Returns

7 metrics
MetricSAMDEOCCU
Dividend yield – 2.2% 3.2%
Net buyback yield 6.0% – –
Shareholder yield 6.0% 2.2% 3.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSAMDEOCCU
Forward P/E 22.1xFY2026 14.7xFY2027 14.2xFY2026
EPS, next fiscal year $8.97FY2026 $6.26FY2027 $0.75FY2026
EPS growth, next FY -9.3%FY2026 -5.0%FY2027 +7.1%FY2026
EPS growth, the year after +17.7% +7.8% -5.3%
Revenue, next fiscal year $2.02BFY2026 $19.88BFY2027 $3.24BFY2026
Revenue growth, next FY +3.1%FY2026 +1.2%FY2027 +0.8%FY2026
Revenue growth, the year after -9.5% +2.7% +3.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSAMDEOCCU
Held by institutions 100.0% 9.2% 14.4%
Institutions holding 330 719 81
Change in shares held, QoQ +11.2% +3.4% +4.1%
Institutions buying 158 333 43
Institutions selling 113 256 25
Buyers to sellers 1.40 1.30 1.72

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SAMDEOCCU
SAM 1.00 0.43 0.15
DEO 0.43 1.00 0.35
CCU 0.15 0.35 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SAM, DEO and CCU?

Diageo (DEO) is the largest by market capitalisation: Boston Beer (SAM) $2.03B, Diageo (DEO) $50.75B, United Breweries (CCU) $1.92B.

Which stock is cheaper, SAM, DEO and CCU?

United Breweries (CCU) trades on the lowest price-to-earnings ratio (Boston Beer (SAM) -27.8x, Diageo (DEO) 29.4x, United Breweries (CCU) 16.0x). On next year's consensus earnings, United Breweries (CCU) is cheapest (Boston Beer (SAM) 22.1x, Diageo (DEO) 14.7x, United Breweries (CCU) 14.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which stock has performed better?

Over the past year Diageo (DEO) returned the most: Boston Beer (SAM) -11.0%, Diageo (DEO) -2.2%, United Breweries (CCU) -17.5%. Over five years, United Breweries (CCU) compounded fastest (Boston Beer (SAM) -16.6%/yr, Diageo (DEO) -14.4%/yr, United Breweries (CCU) -8.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, United Breweries (CCU) has been the steadiest (Boston Beer (SAM) 37.6%, Diageo (DEO) 34.3%, United Breweries (CCU) 29.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SAM, DEO and CCU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, United Breweries (CCU) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.