RLX vs HGYN vs CHUC Stock Comparison

RLX Technology, Hong Yuan Holding and Charlie's Holdings Prices as of Oct 27, 2026 Peers: Industry group
RLX RLX Technology Inc.
$1.64 -2.4% 1M -32.2% 1Y
Market cap
$2.54B
P/E
33.8x
Revenue (TTM)
$700.66M
Div. yield
6.10%
Tobacco Consumer Staples
5 wins
HGYN Hong Yuan Holding Group
$0.04 -20.0% 1M -20.0% 1Y
Market cap
$2.99M
P/E
–
Revenue (TTM)
$559.73K
Div. yield
–
Food Distribution Consumer Staples
1 win

Head to Head

8 decided of 12

RLX Technology leads on 5 of the 12 questions below (RLX Technology 5, Charlie's Holdings 2, Hong Yuan Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionRLXHGYNCHUCLeader
Larger companyMarket capitalisation $2.54B $2.99M $42.08M RLX
Cheaper on earningsLower P/E, profitable companies only 33.8x -29.9x -21.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 11.7x — — –
Faster revenue growthRevenue growth, trailing twelve months +54.5% +6.1% +310.5% CHUC
More profitableNet margin, trailing twelve months 8.5% -17.9% -7.9% RLX
Better return on capitalReturn on invested capital 3.6% — -47.3% RLX
Less leveragedLower net debt / EBITDA — — -0.6x –
Higher dividend yieldTrailing dividend yield 6.10% — — –
Better 1-year returnPrice return, last 12 months -32.2% -20.0% -40.0% HGYN
Better 5-year returnAnnualised price return, 5 years -19.8%/yr -26.8%/yr -5.6%/yr CHUC
Less volatileAnnualised volatility, 1 year 29.6% 346.6% 129.8% RLX
Higher overall scoreMean of the five percentile scores vs peers 76/100 11/100 33/100 RLX

Percentile Scorecard

RLXHGYNCHUC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisRLXHGYNCHUC
Valuation 51 #19 of 38 3 #39 of 40 5 #36 of 38
Growth 82 #7 of 35 24 #29 of 38 47 #19 of 35
Profitability 74 #10 of 36 11 #32 of 36 37 #23 of 36
Financial Health 97 #2 of 39 5 #38 of 40 32 #27 of 39
Shareholder Returns – – 42 #8 of 13
Overall 76 11 33
  • RLX ranked among 40 companies in Tobacco and Cannabis
  • HGYN ranked among 41 companies in Staples Retail
  • CHUC ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodRLXHGYNCHUCSPY
1 month -2.4%-20.0%0.0% -0.2%
3 months -17.6%+33.3%-11.8% +3.9%
6 months -25.5%-55.6%-37.5% +8.2%
Year to date -29.6%0.0%-50.0% +12.9%
1 year -32.2%-20.0%-40.0% +12.3%
3 years -0.6%+100.0%+66.7% +87.4%
3 years, per year -0.2%+26.0%+18.6% +23.3%
5 years -66.8%-78.9%-25.0% +67.9%
5 years, per year -19.8%-26.8%-5.6% +10.9%
10 years ——-98.8% +261.1%
10 years, per year ——-35.5% +13.7%

Risk

MeasureRLXHGYNCHUCSPY
Volatility, 1Y 29.6%346.6%129.8% 12.7%
Downside volatility, 1Y 31.1%534.9%156.9% 12.7%
Beta vs S&P 500, 1Y 0.490.610.59 1.00
Return / volatility, 1Y -1.09-0.06-0.31 0.97
Max drawdown, 5Y -82.9%-95.7%-83.3% -25.4%
From 52-week high -36.2%-73.3%-53.1% -1.2%
52-week high $2.57$0.15$0.32 $779.14
52-week low $1.62$0.02$0.09 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleRLXHGYNCHUC
P/E now vs peer median 33.8xmedian 16.7x -29.9xmedian 22.1x -21.0xmedian 16.7x
P/S now vs peer median 3.6xmedian 0.9x 5.3xmedian 0.5x 1.7xmedian 0.9x
EV/EBITDA now vs peer median —median 12.9x -33.8xmedian 9.7x -16.5xmedian 12.9x
P/FCF now vs peer median 33.7xmedian 23.2x -78.9xmedian 17.5x -9.5xmedian 23.2x
P/B now vs peer median 1.1xmedian 1.0x -13.0xmedian 2.9x 13.4xmedian 1.0x
PEG now vs peer median -0.99median 0.57 1.29median 1.19 -1.27median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsRLXHGYNCHUC
Revenue $700.66M $559.73K $24.67M
Gross profit $226.56M $370.82K $6.76M
Operating income $84.78M -$91.58K -$2.67M
Net income $145.36M -$99.38K -$2.14M
Free cash flow $75.29M -$37.82K -$4.42M
R&D $19.19M – –
EPS (diluted) $0.05 $0.00 $-0.01
Cash & equivalents $682.25M $13.37K $527.00K
Total debt $74.18M – $9.45M
Shares (diluted) 1.22B 74.64M 274.07M
Enterprise value -$1.21B $3.02M $38.45M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricRLXHGYNCHUC
P/E 33.8x -29.9x -21.0x
P/FCF 33.7x -78.9x -9.5x
P/Operating cash flow 33.7x -78.9x -9.5x
P/S 3.6x 5.3x 1.7x
P/B 1.1x -13.0x 13.4x
P/Tangible book 1.1x -12.3x 13.4x
EV/EBITDA – -33.8x -16.5x
EV/EBIT 18.7x -32.5x -16.4x
EV/Revenue 2.3x 5.3x 1.8x
EV/FCF 21.0x -78.6x -9.9x
EV/Operating cash flow 21.0x -78.6x -9.9x
PEG (3Y EPS CAGR) -0.99 1.29 -1.27

Growth

14 metrics
MetricRLXHGYNCHUC
Revenue growth (1Y) 54.5% 6.1% 310.5%
Revenue CAGR (3Y) 36.5% – 9.2%
Gross profit growth (1Y) 81.1% 26.9% 233.5%
Gross profit CAGR (3Y) 25.3% – –
Operating income growth (1Y) 551.7% -268.5% 22.8%
Operating income CAGR (3Y) 54.5% -19.6% 5.7%
Net income growth (1Y) 41.4% -2,581% 22.0%
Net income CAGR (3Y) 57.6% -22.9% 10.9%
EPS growth (1Y) -53.3% -362.0% 26.5%
EPS CAGR (3Y) -34.3% -23.2% 16.6%
Operating cash flow growth (1Y) -50.1% 24.4% 12.8%
Operating cash flow CAGR (3Y) 33.2% – -139.9%
Free cash flow growth (1Y) -50.1% 24.4% 12.8%
Free cash flow CAGR (3Y) 33.2% – -121.4%

Profitability

14 metrics
MetricRLXHGYNCHUC
Gross margin 32.3% 66.2% 27.4%
EBITDA margin – -15.7% -10.7%
Operating margin 12.1% -16.4% -10.8%
Pretax margin 23.5% -16.4% -9.3%
Net margin 8.5% -17.9% -7.9%
FCF margin 10.7% -6.8% -17.9%
Operating cash flow margin 10.7% -6.8% -17.9%
Return on equity 6.3% – -68.5%
Return on assets 5.8% -16.4% -15.5%
Return on invested capital 3.6% – -47.3%
Return on capital employed 3.6% – -40.6%
Asset turnover 0.3x 0.9x 1.8x
Cash conversion (OCF / net income) 0.5x 0.4x 2.1x
Stock comp / revenue – – 0.6%

Financial Health

11 metrics
MetricRLXHGYNCHUC
Debt / assets 1.0% – 16.8%
Debt / equity 0.0x – 0.7x
Net debt / EBITDA – – -0.6x
Debt / FCF 0.3x – -0.5x
Liabilities / assets 7.3% 136.2% 75.5%
Equity / assets 92.7% -36.2% 24.5%
Interest coverage – – -9.9x
Current ratio 10.6x 0.8x 1.7x
Quick ratio 7.3x 0.5x 0.1x
Cash ratio 6.5x 0.0x 0.1x
Altman Z-score – -214.31 3.10

Shareholder Returns

7 metrics
MetricRLXHGYNCHUC
Dividend yield 6.1% – –
Net buyback yield – – -1.9%
Shareholder yield 6.1% – -1.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusRLXHGYNCHUC
Forward P/E 11.7xFY2026 – –
EPS, next fiscal year $0.14FY2026 – –
EPS growth, next FY +40.0%FY2026 – –
EPS growth, the year after +7.1% – –
Revenue, next fiscal year $953.56MFY2026 – –
Revenue growth, next FY +68.5%FY2026 – –
Revenue growth, the year after +26.1% – –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersRLXHGYNCHUC
Held by institutions 21.6% – –
Institutions holding 104 – –
Change in shares held, QoQ +4.5% – –
Institutions buying 42 – –
Institutions selling 46 – –
Buyers to sellers 0.91 – –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

RLXHGYNCHUC
RLX 1.00 -0.04 -0.02
HGYN -0.04 1.00 0.01
CHUC -0.02 0.01 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, RLX, HGYN and CHUC?

RLX Technology (RLX) is the largest by market capitalisation: RLX Technology (RLX) $2.54B, Hong Yuan Holding (HGYN) $2.99M, Charlie's Holdings (CHUC) $42.08M.

Which company is growing faster?

Charlie's Holdings (CHUC) grew revenue fastest over the trailing twelve months: RLX Technology (RLX) +54.5%, Hong Yuan Holding (HGYN) +6.1%, Charlie's Holdings (CHUC) +310.5%.

Which company is more profitable?

RLX Technology (RLX) has the highest net margin (RLX Technology (RLX) 8.5%, Hong Yuan Holding (HGYN) -17.9%, Charlie's Holdings (CHUC) -7.9%). On return on invested capital, RLX Technology (RLX) leads (RLX Technology (RLX) 3.6%, Charlie's Holdings (CHUC) -47.3%).

Which stock has performed better?

Over the past year Hong Yuan Holding (HGYN) returned the most: RLX Technology (RLX) -32.2%, Hong Yuan Holding (HGYN) -20.0%, Charlie's Holdings (CHUC) -40.0%. Over five years, Charlie's Holdings (CHUC) compounded fastest (RLX Technology (RLX) -19.8%/yr, Hong Yuan Holding (HGYN) -26.8%/yr, Charlie's Holdings (CHUC) -5.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: RLX Technology (RLX) 6.10%. Hong Yuan Holding (HGYN) and Charlie's Holdings (CHUC) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, RLX Technology (RLX) has been the steadiest (RLX Technology (RLX) 29.6%, Hong Yuan Holding (HGYN) 346.6%, Charlie's Holdings (CHUC) 129.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, RLX, HGYN and CHUC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, RLX Technology (RLX) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.