RLX vs BTI vs TPB Stock Comparison

RLX Technology, British American Tobacco p.l.c and Turning Point Brands Prices as of Oct 26, 2026 Peers: Industry group
RLX RLX Technology Inc.
$1.66 -1.2% 1M -31.7% 1Y
Market cap
$2.57B
P/E
34.3x
Revenue (TTM)
$700.66M
Div. yield
6.02%
Tobacco Consumer Staples
4 wins

Head to Head

11 decided of 12

Turning Point Brands leads on 4 of the 12 questions below (Turning Point Brands 4, RLX Technology 4, British American Tobacco p.l.c 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionRLXBTITPBLeader
Larger companyMarket capitalisation $2.57B $139.02B $1.31B BTI
Cheaper on earningsLower P/E, profitable companies only 34.3x — 29.2x TPB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 11.9x 13.2x 55.8x RLX
Faster revenue growthRevenue growth, trailing twelve months +54.5% — +24.5% RLX
More profitableNet margin, trailing twelve months 8.5% — 8.8% TPB
Better return on capitalReturn on invested capital 3.6% — 9.1% TPB
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 6.02% 5.39% 0.48% RLX
Better 1-year returnPrice return, last 12 months -31.7% +15.5% -28.4% BTI
Better 5-year returnAnnualised price return, 5 years -20.1%/yr +10.9%/yr +11.6%/yr TPB
Less volatileAnnualised volatility, 1 year 29.7% 26.0% 56.5% BTI
Higher overall scoreMean of the five percentile scores vs peers 89/100 — 76/100 RLX

Percentile Scorecard

RLXBTITPB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisRLXBTITPB
Valuation 71 #5 of 15 – 43 #9 of 15
Growth 91 #2 of 12 – 73 #4 of 12
Profitability 92 #2 of 13 – 100 #1 of 13
Financial Health 100 #1 of 16 33 #11 of 16 87 #3 of 16
Shareholder Returns – – –
Overall 89 – 76
  • RLX ranked among 17 companies in Tobacco and Cannabis
  • BTI ranked among 17 companies in Tobacco and Cannabis
  • TPB ranked among 17 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodRLXBTITPBSPY
1 month -1.2%+8.1%+5.3% -0.8%
3 months -18.6%-1.2%-17.0% +3.5%
6 months -23.9%+4.9%-18.2% +7.0%
Year to date -28.8%+6.2%-39.8% +12.2%
1 year -31.7%+15.5%-28.4% +13.0%
3 years +0.6%+107.5%+229.2% +86.3%
3 years, per year +0.2%+27.6%+48.8% +23.1%
5 years -67.5%+67.9%+72.8% +68.6%
5 years, per year -20.1%+10.9%+11.6% +11.0%
10 years —+7.8%+423.7% +258.0%
10 years, per year —+0.7%+18.0% +13.6%

Risk

MeasureRLXBTITPBSPY
Volatility, 1Y 29.7%26.0%56.5% 12.7%
Downside volatility, 1Y 31.2%24.8%66.2% 12.7%
Beta vs S&P 500, 1Y 0.500.130.61 1.00
Return / volatility, 1Y -1.070.59-0.50 1.02
Max drawdown, 5Y -82.9%-39.8%-61.4% -25.4%
From 52-week high -35.4%-9.9%-54.3% -1.8%
52-week high $2.57$66.70$142.98 $779.14
52-week low $1.62$51.19$55.23 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleRLXBTITPB
P/E now vs peer median 34.3xmedian 29.2x —median 29.2x 29.2xmedian 29.2x
P/S now vs peer median 3.7xmedian 0.7x —median 0.7x 2.6xmedian 0.7x
EV/EBITDA now vs peer median —median 25.1x —median 25.1x —median 25.1x
P/FCF now vs peer median 34.2xmedian 34.2x —median 34.2x 66.7xmedian 34.2x
P/B now vs peer median 1.1xmedian 1.7x 2.3xmedian 1.7x 2.9xmedian 1.7x
PEG now vs peer median -1.00median 0.78 —median 0.78 0.56median 0.78

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsRLXBTITPB
Revenue $700.66M – $507.23M
Gross profit $226.56M – $300.08M
Operating income $84.78M – $75.01M
Net income $145.36M – $59.64M
Free cash flow $75.29M – $19.63M
R&D $19.19M – –
EPS (diluted) $0.05 – $2.21
Cash & equivalents $682.25M $3.34B $270.20M
Total debt $74.18M $198.75B $1.18B
Shares (diluted) 1.22B 2.20B 20.16M
Enterprise value -$1.18B $115.68B $441.00M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricRLXBTITPB
P/E 34.3x – 29.2x
P/FCF 34.2x – 66.7x
P/Operating cash flow 34.2x – 40.6x
P/S 3.7x – 2.6x
P/B 1.1x 2.3x 2.9x
P/Tangible book 1.1x 2.3x 3.4x
EV/EBITDA – – –
EV/EBIT 19.1x – 17.8x
EV/Revenue 2.3x – 2.6x
EV/FCF 21.5x – 67.9x
EV/Operating cash flow 21.5x – 41.4x
PEG (3Y EPS CAGR) -1.00 – 0.56

Growth

14 metrics
MetricRLXBTITPB
Revenue growth (1Y) 54.5% – 24.5%
Revenue CAGR (3Y) 36.5% – 11.1%
Gross profit growth (1Y) 81.1% – 31.0%
Gross profit CAGR (3Y) 25.3% – 16.3%
Operating income growth (1Y) 551.7% – -15.0%
Operating income CAGR (3Y) 54.5% – 0.3%
Net income growth (1Y) 41.4% – 23.8%
Net income CAGR (3Y) 57.6% – 69.6%
EPS growth (1Y) -53.3% – -7.6%
EPS CAGR (3Y) -34.3% – 52.4%
Operating cash flow growth (1Y) -50.1% – -46.5%
Operating cash flow CAGR (3Y) 33.2% – -14.0%
Free cash flow growth (1Y) -50.1% – -62.4%
Free cash flow CAGR (3Y) 33.2% – -24.4%

Profitability

14 metrics
MetricRLXBTITPB
Gross margin 32.3% – 59.2%
EBITDA margin – – –
Operating margin 12.1% – 14.8%
Pretax margin 23.5% – 13.6%
Net margin 8.5% – 8.8%
FCF margin 10.7% – 3.9%
Operating cash flow margin 10.7% – 6.4%
Return on equity 6.3% – 14.2%
Return on assets 5.8% – 7.3%
Return on invested capital 3.6% – 9.1%
Return on capital employed 3.6% – 10.3%
Asset turnover 0.3x – 0.6x
Cash conversion (OCF / net income) 0.5x – 0.5x
Stock comp / revenue – – 1.8%

Financial Health

11 metrics
MetricRLXBTITPB
Debt / assets 1.0% 32.3% 34.4%
Debt / equity 0.0x 0.8x 0.6x
Net debt / EBITDA – – –
Debt / FCF 0.3x – 15.0x
Liabilities / assets 7.3% 57.1% 46.9%
Equity / assets 92.7% 42.9% 53.1%
Interest coverage – – 2.7x
Current ratio 10.6x 0.8x 5.7x
Quick ratio 7.3x 0.5x 3.5x
Cash ratio 6.5x 0.2x 3.1x
Altman Z-score – – 3.77

Shareholder Returns

7 metrics
MetricRLXBTITPB
Dividend yield 6.0% 5.4% 0.5%
Net buyback yield – – -12.2%
Shareholder yield 6.0% 5.4% -11.7%
Payout ratio (earnings) – – 10.2%
Payout ratio (FCF) – – 30.9%
Dividend growth (1Y) – – 15.9%
Dividend CAGR (3Y) – – 11.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusRLXBTITPB
Forward P/E 11.9xFY2026 13.2xFY2026 55.8xFY2026
EPS, next fiscal year $0.14FY2026 $4.57FY2026 $1.17FY2026
EPS growth, next FY +40.0%FY2026 -5.0%FY2026 -62.4%FY2026
EPS growth, the year after +7.1% +18.2% +59.0%
Revenue, next fiscal year $952.73MFY2026 $32.96BFY2026 $597.82MFY2026
Revenue growth, next FY +68.3%FY2026 -8.6%FY2026 +29.1%FY2026
Revenue growth, the year after +26.2% +12.8% +4.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersRLXBTITPB
Held by institutions 21.6% 15.0% 99.9%
Institutions holding 104 906 231
Change in shares held, QoQ +4.5% +2.7% +8.1%
Institutions buying 42 488 138
Institutions selling 46 264 66
Buyers to sellers 0.91 1.85 2.09

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

RLXBTITPB
RLX 1.00 0.16 0.03
BTI 0.16 1.00 0.30
TPB 0.03 0.30 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, RLX, BTI and TPB?

British American Tobacco p.l.c (BTI) is the largest by market capitalisation: RLX Technology (RLX) $2.57B, British American Tobacco p.l.c (BTI) $139.02B, Turning Point Brands (TPB) $1.31B.

Which stock is cheaper, RLX, BTI and TPB?

Turning Point Brands (TPB) trades on the lowest price-to-earnings ratio (RLX Technology (RLX) 34.3x, Turning Point Brands (TPB) 29.2x). On next year's consensus earnings, RLX Technology (RLX) is cheapest (RLX Technology (RLX) 11.9x, British American Tobacco p.l.c (BTI) 13.2x, Turning Point Brands (TPB) 55.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

RLX Technology (RLX) grew revenue fastest over the trailing twelve months: RLX Technology (RLX) +54.5%, Turning Point Brands (TPB) +24.5%.

Which company is more profitable?

Turning Point Brands (TPB) has the highest net margin (RLX Technology (RLX) 8.5%, Turning Point Brands (TPB) 8.8%). On return on invested capital, Turning Point Brands (TPB) leads (RLX Technology (RLX) 3.6%, Turning Point Brands (TPB) 9.1%).

Which stock has performed better?

Over the past year British American Tobacco p.l.c (BTI) returned the most: RLX Technology (RLX) -31.7%, British American Tobacco p.l.c (BTI) +15.5%, Turning Point Brands (TPB) -28.4%. Over five years, Turning Point Brands (TPB) compounded fastest (RLX Technology (RLX) -20.1%/yr, British American Tobacco p.l.c (BTI) +10.9%/yr, Turning Point Brands (TPB) +11.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

RLX Technology (RLX) has the highest dividend yield: RLX Technology (RLX) 6.02%, British American Tobacco p.l.c (BTI) 5.39%, Turning Point Brands (TPB) 0.48%.

Which stock is riskier?

By one-year price volatility, British American Tobacco p.l.c (BTI) has been the steadiest (RLX Technology (RLX) 29.7%, British American Tobacco p.l.c (BTI) 26.0%, Turning Point Brands (TPB) 56.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, RLX, BTI and TPB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Turning Point Brands (TPB) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.