RKT vs PHM vs VEL Stock Comparison

Rocket Companies, Pultegroup and Velocity Financial Prices as of Oct 23, 2026 Peers: Industry group
RKT Rocket Companies, Inc.
$11.73 -3.3% 1M -33.4% 1Y
Market cap
$32.55B
P/E
69.1x
Revenue (TTM)
$10.02B
Div. yield
–
Mortgage Lending Financial Services
2 wins
PHM Pultegroup Inc/Mi/
$121.16 +2.1% 1M +0.2% 1Y
Market cap
$22.63B
P/E
12.6x
Revenue (TTM)
$15.98B
Div. yield
–
Homebuilders Consumer Discretionary
4 wins
VEL Velocity Financial, Inc.
$15.31 -3.3% 1M -17.1% 1Y
Market cap
$597.60M
P/E
5.5x
Revenue (TTM)
$230.95M
Div. yield
–
Mortgage Lending Financial Services
5 wins

Head to Head

11 decided of 12

Velocity Financial leads on 5 of the 12 questions below (Velocity Financial 5, Pultegroup 4, Rocket Companies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionRKTPHMVELLeader
Larger companyMarket capitalisation $32.55B $22.63B $597.60M RKT
Cheaper on earningsLower P/E, profitable companies only 69.1x 12.6x 5.5x VEL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.9x 12.7x 5.8x VEL
Faster revenue growthRevenue growth, trailing twelve months +101.7% -9.3% +33.4% RKT
More profitableNet margin, trailing twelve months 4.7% 11.2% 46.6% VEL
Better return on capitalReturn on invested capital 2.4% 14.1% 18.9% VEL
Less leveragedLower net debt / EBITDA 10.8x 0.1x 2.4x PHM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -33.4% +0.2% -17.1% PHM
Better 5-year returnAnnualised price return, 5 years -6.6%/yr +19.5%/yr +4.5%/yr PHM
Less volatileAnnualised volatility, 1 year 58.8% 33.1% 26.3% VEL
Higher overall scoreMean of the five percentile scores vs peers 41/100 64/100 47/100 PHM

Percentile Scorecard

RKTPHMVEL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisRKTPHMVEL
Valuation 17 #142 of 170 45 #12 of 21 63 #63 of 170
Growth 90 #17 of 165 65 #8 of 21 65 #58 of 165
Profitability 34 #103 of 155 78 #5 of 19 58 #66 of 155
Financial Health 47 #87 of 163 89 #3 of 19 34 #108 of 163
Shareholder Returns 17 #114 of 137 41 #11 of 18 15 #116 of 137
Overall 41 64 47
  • RKT ranked among 175 companies in Lending and Credit
  • PHM ranked among 24 companies in Homebuilding
  • VEL ranked among 175 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodRKTPHMVELSPY
1 month -3.3%+2.1%-3.3% -1.0%
3 months -10.2%-6.0%-12.1% +2.9%
6 months -24.8%-5.0%-21.4% +6.4%
Year to date -39.4%+3.3%-26.3% +11.4%
1 year -33.4%+0.2%-17.1% +13.1%
3 years +59.8%+69.1%+35.0% +79.4%
3 years, per year +16.9%+19.2%+10.5% +21.5%
5 years -29.0%+143.7%+24.9% +67.7%
5 years, per year -6.6%+19.5%+4.5% +10.9%
10 years —+535.7%— +255.2%
10 years, per year —+20.3%— +13.5%

Risk

MeasureRKTPHMVELSPY
Volatility, 1Y 58.8%33.1%26.3% 12.7%
Downside volatility, 1Y 57.9%30.0%28.6% 12.7%
Beta vs S&P 500, 1Y 2.260.880.31 1.00
Return / volatility, 1Y -0.570.01-0.65 1.03
Max drawdown, 5Y -64.8%-38.3%-42.1% -25.4%
From 52-week high -50.0%-15.0%-26.3% -2.5%
52-week high $23.44$142.56$20.76 $779.14
52-week low $10.53$109.38$14.48 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleRKTPHMVEL
P/E now vs peer median 70.6xmedian 11.0x 12.6xmedian 12.7x 5.5xmedian 11.0x
P/S now vs peer median 4.4xmedian 2.6x 1.4xmedian 0.6x 2.6xmedian 2.6x
EV/EBITDA now vs peer median 30.3xmedian 13.1x 8.2xmedian 9.5x 3.5xmedian 13.1x
P/FCF now vs peer median -57.1xmedian 6.9x 17.2xmedian 15.9x 26.7xmedian 6.9x
P/B now vs peer median 1.9xmedian 0.7x 1.7xmedian 1.1x 0.8xmedian 0.7x
PEG now vs peer median 0.45median 0.31 -1.42median 1.06 0.18median 0.31

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsRKTPHMVEL
Revenue $10.02B $15.98B $230.95M
Gross profit – $4.21B –
Operating income – $2.66B –
Net income $471.36M $1.80B $108.20M
Free cash flow -$772.00M $1.30B $22.53M
EPS (diluted) $0.17 $9.56 $2.74
Cash & equivalents $3.10B $1.41B $76.12M
Total debt $92.61B $7.08B $3.02B
Shares (diluted) 2.84B 187.84M 39.30M
Enterprise value $18.22B $16.00B $243.37M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricRKTPHMVEL
P/E 70.6x 12.6x 5.5x
P/FCF -57.1x 17.2x 26.7x
P/Operating cash flow -69.5x 15.8x 26.4x
P/S 4.4x 1.4x 2.6x
P/B 1.9x 1.7x 0.8x
P/Tangible book 9.5x 1.7x 0.8x
EV/EBITDA 30.3x 8.2x 3.5x
EV/EBIT 39.5x 8.5x 3.6x
EV/Revenue 6.8x 1.4x 7.9x
EV/FCF -88.5x 17.5x 80.8x
EV/Operating cash flow -107.8x 16.1x 79.9x
PEG (3Y EPS CAGR) 0.45 -1.42 0.18

Growth

14 metrics
MetricRKTPHMVEL
Revenue growth (1Y) 101.7% -9.3% 33.4%
Revenue CAGR (3Y) 39.7% -1.8% 32.9%
Gross profit growth (1Y) – -16.2% –
Gross profit CAGR (3Y) – -6.5% –
Operating income growth (1Y) – -27.0% –
Operating income CAGR (3Y) – -11.2% –
Net income growth (1Y) 4,530% -31.7% 33.2%
Net income CAGR (3Y) 39.3% -13.5% 37.7%
EPS growth (1Y) 5,670% -28.0% 27.4%
EPS CAGR (3Y) 157.4% -8.8% 31.4%
Operating cash flow growth (1Y) 70.4% -15.6% -15.3%
Operating cash flow CAGR (3Y) -30.9% -21.2% -30.5%
Free cash flow growth (1Y) 65.1% -16.3% -15.2%
Free cash flow CAGR (3Y) -32.0% -22.5% -30.8%

Profitability

14 metrics
MetricRKTPHMVEL
Gross margin – 26.3% –
EBITDA margin 22.5% 17.3% 223.4%
Operating margin – 16.6% –
Pretax margin 6.6% 16.6% 65.6%
Net margin 4.7% 11.2% 46.6%
FCF margin -7.7% 8.1% 9.8%
Operating cash flow margin -6.3% 8.8% 9.9%
Return on equity 2.0% 16.1% 15.2%
Return on assets 0.8% 11.4% 1.4%
Return on invested capital 2.4% 14.1% 18.9%
Return on capital employed – – –
Asset turnover 0.2x 0.9x 0.0x
Cash conversion (OCF / net income) -1.3x 0.8x 0.2x
Stock comp / revenue 4.3% 0.4% 4.4%

Financial Health

11 metrics
MetricRKTPHMVEL
Debt / assets 45.0% 9.8% 16.3%
Debt / equity 1.2x 0.1x 1.8x
Net debt / EBITDA 10.8x 0.1x 2.4x
Debt / FCF -35.5x 1.4x 57.5x
Liabilities / assets 61.4% 29.2% 90.9%
Equity / assets 38.6% 70.8% 9.1%
Interest coverage 1.6x – 1.4x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricRKTPHMVEL
Dividend yield – 0.9% –
Net buyback yield -0.2% 6.0% -0.4%
Shareholder yield -0.2% 6.8% -0.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusRKTPHMVEL
Forward P/E 18.9xFY2026 12.7xFY2026 5.8xFY2026
EPS, next fiscal year $0.62FY2026 $9.52FY2026 $2.62FY2026
EPS growth, next FY +121.4%FY2026 -14.4%FY2026 -10.0%FY2026
EPS growth, the year after +24.2% +8.6% +21.0%
Revenue, next fiscal year $11.29BFY2026 $16.75BFY2026 $271.33MFY2026
Revenue growth, next FY +68.5%FY2026 -3.2%FY2026 -21.0%FY2026
Revenue growth, the year after +6.7% +6.0% +9.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersRKTPHMVEL
Held by institutions 50.4% 94.3% 100.0%
Institutions holding 793 1,042 100
Change in shares held, QoQ +16.2% +1.7% +0.9%
Institutions buying 429 485 65
Institutions selling 259 403 22
Buyers to sellers 1.66 1.20 2.95

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

RKTPHMVEL
RKT 1.00 0.62 0.34
PHM 0.62 1.00 0.34
VEL 0.34 0.34 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, RKT, PHM and VEL?

Rocket Companies (RKT) is the largest by market capitalisation: Rocket Companies (RKT) $32.55B, Pultegroup (PHM) $22.63B, Velocity Financial (VEL) $597.60M.

Which stock is cheaper, RKT, PHM and VEL?

Velocity Financial (VEL) trades on the lowest price-to-earnings ratio (Rocket Companies (RKT) 69.1x, Pultegroup (PHM) 12.6x, Velocity Financial (VEL) 5.5x). On next year's consensus earnings, Velocity Financial (VEL) is cheapest (Rocket Companies (RKT) 18.9x, Pultegroup (PHM) 12.7x, Velocity Financial (VEL) 5.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rocket Companies (RKT) grew revenue fastest over the trailing twelve months: Rocket Companies (RKT) +101.7%, Pultegroup (PHM) -9.3%, Velocity Financial (VEL) +33.4%.

Which company is more profitable?

Velocity Financial (VEL) has the highest net margin (Rocket Companies (RKT) 4.7%, Pultegroup (PHM) 11.2%, Velocity Financial (VEL) 46.6%). On return on invested capital, Velocity Financial (VEL) leads (Rocket Companies (RKT) 2.4%, Pultegroup (PHM) 14.1%, Velocity Financial (VEL) 18.9%).

Which stock has performed better?

Over the past year Pultegroup (PHM) returned the most: Rocket Companies (RKT) -33.4%, Pultegroup (PHM) +0.2%, Velocity Financial (VEL) -17.1%. Over five years, Pultegroup (PHM) compounded fastest (Rocket Companies (RKT) -6.6%/yr, Pultegroup (PHM) +19.5%/yr, Velocity Financial (VEL) +4.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Velocity Financial (VEL) has been the steadiest (Rocket Companies (RKT) 58.8%, Pultegroup (PHM) 33.1%, Velocity Financial (VEL) 26.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, RKT, PHM and VEL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Velocity Financial (VEL) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.