RGR vs UMAC vs JOUT Stock Comparison

Sturm Ruger, Unusual Machines and Johnson Outdoors Prices as of Oct 28, 2026 Peers: Industry group
RGR Sturm Ruger & Co Inc
$46.41 +10.5% 1M +2.3% 1Y
Market cap
$741.55M
P/E
60.8x
Revenue (TTM)
$577.24M
Div. yield
0.95%
Sporting Goods Consumer Discretionary
3 wins
UMAC Unusual Machines, Inc.
$17.62 -26.3% 1M +25.8% 1Y
Market cap
$880.23M
P/E
–
Revenue (TTM)
$25.88M
Div. yield
–
Sporting Goods Consumer Discretionary
3 wins
JOUT Johnson Outdoors Inc
$45.18 +2.1% 1M +5.3% 1Y
Market cap
$473.54M
P/E
–
Revenue (TTM)
$660.91M
Div. yield
2.92%
Sporting Goods Consumer Discretionary
3 wins

Head to Head

9 decided of 12

Unusual Machines leads on 3 of the 12 questions below (Unusual Machines 3, Sturm Ruger 3, Johnson Outdoors 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionRGRUMACJOUTLeader
Larger companyMarket capitalisation $741.55M $880.23M $473.54M UMAC
Cheaper on earningsLower P/E, profitable companies only 60.8x -36.1x -58.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 30.3x — 37.0x RGR
Faster revenue growthRevenue growth, trailing twelve months +7.6% +236.0% +17.5% UMAC
More profitableNet margin, trailing twelve months 2.1% -91.6% -1.2% RGR
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.95% — 2.92% JOUT
Better 1-year returnPrice return, last 12 months +2.3% +25.8% +5.3% UMAC
Better 5-year returnAnnualised price return, 5 years -10.1%/yr — -15.7%/yr RGR
Less volatileAnnualised volatility, 1 year 38.4% 126.6% 35.3% JOUT
Higher overall scoreMean of the five percentile scores vs peers 51/100 47/100 57/100 JOUT

Percentile Scorecard

RGRUMACJOUT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisRGRUMACJOUT
Valuation 49 #18 of 34 9 #31 of 34 85 #6 of 34
Growth 42 #19 of 32 74 #9 of 32 39 #20 of 32
Profitability 61 #13 of 32 13 #28 of 32 58 #14 of 32
Financial Health 88 #5 of 33 91 #4 of 33 66 #12 of 33
Shareholder Returns 18 #15 of 18 – 35 #12 of 18
Overall 51 47 57
  • RGR ranked among 34 companies in Leisure Products
  • UMAC ranked among 34 companies in Leisure Products
  • JOUT ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodRGRUMACJOUTSPY
1 month +10.5%-26.3%+2.1% +0.9%
3 months +23.3%+2.1%-4.6% +5.9%
6 months +8.3%+28.2%-13.4% +8.5%
Year to date +42.1%+38.3%+6.4% +13.3%
1 year +2.3%+25.8%+5.3% +12.4%
3 years -13.9%—-5.5% +88.1%
3 years, per year -4.9%—-1.9% +23.5%
5 years -41.2%—-57.4% +68.2%
5 years, per year -10.1%—-15.7% +11.0%
10 years -21.9%—+25.2% +263.4%
10 years, per year -2.4%—+2.3% +13.8%

Risk

MeasureRGRUMACJOUTSPY
Volatility, 1Y 38.4%126.6%35.3% 12.7%
Downside volatility, 1Y 45.3%117.0%38.0% 12.7%
Beta vs S&P 500, 1Y 0.784.060.62 1.00
Return / volatility, 1Y 0.060.200.15 0.98
Max drawdown, 5Y -64.6%-75.6%-81.3% -25.4%
From 52-week high -7.6%-48.0%-15.6% -0.9%
52-week high $50.25$33.87$53.50 $779.14
52-week low $28.81$7.76$36.94 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleRGRUMACJOUT
P/E now vs peer median 60.8xmedian 17.7x -36.1xmedian 17.7x -58.3xmedian 17.7x
P/S now vs peer median 1.3xmedian 1.1x 34.0xmedian 1.1x 0.7xmedian 1.1x
EV/EBITDA now vs peer median 21.0xmedian 9.6x -20.4xmedian 9.6x 7.8xmedian 9.6x
P/FCF now vs peer median 15.7xmedian 10.5x —median 10.5x 15.8xmedian 10.5x
P/B now vs peer median 2.6xmedian 1.4x 2.3xmedian 1.4x 1.1xmedian 1.4x
PEG now vs peer median -1.45median 0.32 —median 0.32 1.97median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsRGRUMACJOUT
Revenue $577.24M $25.88M $660.91M
Gross profit $107.93M $9.21M $262.15M
Operating income $5.63M -$29.72M $17.60M
Net income $12.18M -$23.71M -$7.99M
Free cash flow $47.35M – $29.89M
R&D – $625.44K $34.05M
EPS (diluted) $0.75 $-0.49 $-0.77
Cash & equivalents $30.65M $229.60M $175.25M
Shares (diluted) 16.27M 48.61M 10.39M
Enterprise value $345.55M $416.72M -$116.71M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricRGRUMACJOUT
P/E 60.8x -36.1x -58.3x
P/FCF 15.7x – 15.8x
P/Operating cash flow 11.5x – 9.4x
P/S 1.3x 34.0x 0.7x
P/B 2.6x 2.3x 1.1x
P/Tangible book 2.6x 2.3x 1.1x
EV/EBITDA 21.0x -20.4x 7.8x
EV/EBIT 110.9x -20.3x 17.0x
EV/Revenue 1.1x 23.3x 0.5x
EV/FCF 13.2x – 10.0x
EV/Operating cash flow 9.7x – 5.9x
PEG (3Y EPS CAGR) -1.45 – 1.97

Growth

14 metrics
MetricRGRUMACJOUT
Revenue growth (1Y) 7.6% 236.0% 17.5%
Revenue CAGR (3Y) -0.2% – -4.7%
Gross profit growth (1Y) 18.7% 310.3% 42.6%
Gross profit CAGR (3Y) -11.4% – -2.7%
Operating income growth (1Y) 93.5% -19.9% 134.6%
Operating income CAGR (3Y) -57.8% – -28.2%
Net income growth (1Y) 111.5% 40.0% 79.8%
Net income CAGR (3Y) -43.6% – -29.6%
EPS growth (1Y) 112.8% 73.1% 80.0%
EPS CAGR (3Y) -41.9% – -29.5%
Operating cash flow growth (1Y) 16.7% – -2.9%
Operating cash flow CAGR (3Y) -1.1% – -10.2%
Free cash flow growth (1Y) 24.1% – -13.4%
Free cash flow CAGR (3Y) -0.7% – -11.8%

Profitability

14 metrics
MetricRGRUMACJOUT
Gross margin 18.7% 35.6% 39.7%
EBITDA margin 5.2% -114.1% 5.8%
Operating margin 1.0% -114.8% 2.7%
Pretax margin 2.0% -100.7% 4.1%
Net margin 2.1% -91.6% -1.2%
FCF margin 8.2% – 4.5%
Operating cash flow margin 11.2% – 7.6%
Return on equity 4.2% -9.3% -1.9%
Return on assets 3.4% -9.0% -1.3%
Return on invested capital – – –
Return on capital employed 2.0% -10.5% 3.5%
Asset turnover 1.6x 0.1x 1.0x
Cash conversion (OCF / net income) 5.3x – -6.3x
Stock comp / revenue 1.0% – 0.5%

Financial Health

11 metrics
MetricRGRUMACJOUT
Debt / assets – – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets 20.4% 2.4% 33.6%
Equity / assets 79.6% 97.6% 66.4%
Interest coverage 55.7x -37,148x 81.8x
Current ratio 3.3x 53.8x 3.4x
Quick ratio 2.7x 41.6x 1.9x
Cash ratio 1.6x 40.2x 1.3x
Altman Z-score 9.80 56.60 3.71

Shareholder Returns

7 metrics
MetricRGRUMACJOUT
Dividend yield 0.9% – 2.9%
Net buyback yield – – 0.0%
Shareholder yield 0.9% – 2.9%
Payout ratio (earnings) – – -170.4%
Payout ratio (FCF) – – 45.6%
Dividend growth (1Y) – – 1.0%
Dividend CAGR (3Y) – – 3.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusRGRUMACJOUT
Forward P/E 30.3xFY2026 – 37.0xFY2026
EPS, next fiscal year $1.53FY2026 $-0.29FY2026 $1.22FY2026
EPS growth, next FY +82.1%FY2026 – –
EPS growth, the year after +28.1% – +20.5%
Revenue, next fiscal year $550.45MFY2026 $53.31MFY2026 $624.76MFY2026
Revenue growth, next FY +0.8%FY2026 +376.0%FY2026 +5.5%FY2026
Revenue growth, the year after +1.3% +116.9% +13.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersRGRUMACJOUT
Held by institutions 59.6% 59.7% 62.1%
Institutions holding 172 183 136
Change in shares held, QoQ -1.4% +23.8% +2.4%
Institutions buying 76 134 77
Institutions selling 45 40 39
Buyers to sellers 1.69 3.35 1.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

RGRUMACJOUT
RGR 1.00 0.18 0.25
UMAC 0.18 1.00 0.01
JOUT 0.25 0.01 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, RGR, UMAC and JOUT?

Unusual Machines (UMAC) is the largest by market capitalisation: Sturm Ruger (RGR) $741.55M, Unusual Machines (UMAC) $880.23M, Johnson Outdoors (JOUT) $473.54M.

Which company is growing faster?

Unusual Machines (UMAC) grew revenue fastest over the trailing twelve months: Sturm Ruger (RGR) +7.6%, Unusual Machines (UMAC) +236.0%, Johnson Outdoors (JOUT) +17.5%.

Which company is more profitable?

Sturm Ruger (RGR) has the highest net margin (Sturm Ruger (RGR) 2.1%, Unusual Machines (UMAC) -91.6%, Johnson Outdoors (JOUT) -1.2%).

Which stock has performed better?

Over the past year Unusual Machines (UMAC) returned the most: Sturm Ruger (RGR) +2.3%, Unusual Machines (UMAC) +25.8%, Johnson Outdoors (JOUT) +5.3%. Over five years, Sturm Ruger (RGR) compounded fastest (Sturm Ruger (RGR) -10.1%/yr, Johnson Outdoors (JOUT) -15.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Johnson Outdoors (JOUT) has the highest dividend yield: Sturm Ruger (RGR) 0.95%, Johnson Outdoors (JOUT) 2.92%. Unusual Machines (UMAC) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Johnson Outdoors (JOUT) has been the steadiest (Sturm Ruger (RGR) 38.4%, Unusual Machines (UMAC) 126.6%, Johnson Outdoors (JOUT) 35.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, RGR, UMAC and JOUT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Unusual Machines (UMAC) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.