REBN vs MCD vs SBUX Stock Comparison

Reborn Coffee, Mcdonalds and Starbucks Prices as of Oct 28, 2026 Peers: Industry group
REBN Reborn Coffee, Inc.
$1.59 +12.0% 1M -28.1% 1Y
Market cap
$13.71M
P/E
–
Revenue (TTM)
$12.72M
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
3 wins
MCD Mcdonalds Corp
$250.64 +7.3% 1M -18.2% 1Y
Market cap
$177.36B
P/E
20.2x
Revenue (TTM)
$27.70B
Div. yield
2.97%
Quick-Service Restaurants Consumer Discretionary
7 wins
SBUX Starbucks Corp
$103.20 +8.3% 1M +20.8% 1Y
Market cap
$117.65B
P/E
59.3x
Revenue (TTM)
$38.34B
Div. yield
2.40%
Quick-Service Restaurants Consumer Discretionary
2 wins

Head to Head

12 decided of 12

Mcdonalds leads on 7 of the 12 questions below (Mcdonalds 7, Reborn Coffee 3, Starbucks 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionREBNMCDSBUXLeader
Larger companyMarket capitalisation $13.71M $177.36B $117.65B MCD
Cheaper on earningsLower P/E, profitable companies only -1.4x 20.2x 59.3x MCD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 0.8x 18.9x 42.0x REBN
Faster revenue growthRevenue growth, trailing twelve months +93.8% +6.3% +4.5% REBN
More profitableNet margin, trailing twelve months -75.1% 31.7% 5.2% MCD
Better return on capitalReturn on invested capital -82.9% 25.9% 31.4% SBUX
Less leveragedLower net debt / EBITDA -0.8x 2.6x 2.1x REBN
Higher dividend yieldTrailing dividend yield — 2.97% 2.40% MCD
Better 1-year returnPrice return, last 12 months -28.1% -18.2% +20.8% SBUX
Better 5-year returnAnnualised price return, 5 years — +0.4%/yr -0.5%/yr MCD
Less volatileAnnualised volatility, 1 year 108.6% 19.8% 27.5% MCD
Higher overall scoreMean of the five percentile scores vs peers 22/100 50/100 36/100 MCD

Percentile Scorecard

REBNMCDSBUX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisREBNMCDSBUX
Valuation 2 #49 of 50 20 #40 of 50 6 #47 of 50
Growth 78 #11 of 47 39 #29 of 47 17 #39 of 47
Profitability 0 #46 of 46 100 #1 of 46 78 #11 of 46
Financial Health 6 #48 of 51 44 #29 of 51 42 #30 of 51
Shareholder Returns – 48 #17 of 32 36 #21 of 32
Overall 22 50 36
  • REBN ranked among 53 companies in Restaurants
  • MCD ranked among 53 companies in Restaurants
  • SBUX ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodREBNMCDSBUXSPY
1 month +12.0%+7.3%+8.3% +0.9%
3 months +20.5%-7.7%-0.9% +5.9%
6 months -33.5%-13.6%-2.2% +8.5%
Year to date +6.7%-18.0%+22.6% +13.3%
1 year -28.1%-18.2%+20.8% +12.4%
3 years -49.0%-2.0%+12.1% +88.1%
3 years, per year -20.1%-0.7%+3.9% +23.5%
5 years —+2.1%-2.7% +68.2%
5 years, per year —+0.4%-0.5% +11.0%
10 years —+123.6%+92.8% +263.4%
10 years, per year —+8.4%+6.8% +13.8%

Risk

MeasureREBNMCDSBUXSPY
Volatility, 1Y 108.6%19.8%27.5% 12.7%
Downside volatility, 1Y 104.4%20.4%24.9% 12.7%
Beta vs S&P 500, 1Y 1.90-0.010.54 1.00
Return / volatility, 1Y -0.26-0.920.76 0.98
Max drawdown, 5Y -98.2%-32.3%-40.2% -25.4%
From 52-week high -44.4%-26.5%-4.9% -0.9%
52-week high $2.86$341.06$108.55 $779.14
52-week low $0.70$230.86$79.60 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleREBNMCDSBUX
P/E now vs peer median -1.4xmedian 20.8x 20.2xmedian 20.8x 59.3xmedian 20.8x
P/S now vs peer median 1.1xmedian 1.1x 6.4xmedian 1.1x 3.1xmedian 1.1x
EV/EBITDA now vs peer median -3.4xmedian 13.0x 14.4xmedian 13.0x 27.4xmedian 13.0x
P/FCF now vs peer median —median 17.6x 24.0xmedian 17.6x 32.3xmedian 17.6x
P/B now vs peer median 18.6xmedian 3.2x -173.4xmedian 3.2x -15.3xmedian 3.2x
PEG now vs peer median -0.06median 1.08 4.70median 1.08 -3.09median 1.08

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsREBNMCDSBUX
Revenue $12.72M $27.70B $38.34B
Gross profit $5.97M $24.86B –
Operating income -$5.67M $12.80B $2.98B
Net income -$9.66M $8.79B $1.98B
Free cash flow – $7.39B $3.64B
EPS (diluted) $-1.16 $12.36 $1.73
Cash & equivalents $309.88K $822.00M $3.45B
Total debt $11.15M $162.65B $13.28B
Shares (diluted) 8.21M 711.10M 1.14B
Enterprise value $11.05M $172.18B $105.28B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricREBNMCDSBUX
P/E -1.4x 20.2x 59.3x
P/FCF – 24.0x 32.3x
P/Operating cash flow – 15.6x 23.6x
P/S 1.1x 6.4x 3.1x
P/B 18.6x -173.4x -15.3x
P/Tangible book 18.6x -173.4x -15.0x
EV/EBITDA -3.4x 14.4x 27.4x
EV/EBIT -3.2x 16.9x 42.8x
EV/Revenue 1.4x 7.8x 3.3x
EV/FCF – 29.3x 35.0x
EV/Operating cash flow – 19.1x 25.5x
PEG (3Y EPS CAGR) -0.06 4.70 -3.09

Growth

14 metrics
MetricREBNMCDSBUX
Revenue growth (1Y) 93.8% 6.3% 4.5%
Revenue CAGR (3Y) 43.1% 4.6% 3.1%
Gross profit growth (1Y) – 5.3% –
Gross profit CAGR (3Y) 11.4% 4.8% –
Operating income growth (1Y) 33.4% 7.3% -24.9%
Operating income CAGR (3Y) -10.6% 5.2% -17.8%
Net income growth (1Y) 3.7% 4.7% -24.7%
Net income CAGR (3Y) -30.9% 3.2% -19.4%
EPS growth (1Y) 46.2% 5.7% -24.9%
EPS CAGR (3Y) 23.5% 4.3% -19.2%
Operating cash flow growth (1Y) – 15.8% 1.7%
Operating cash flow CAGR (3Y) – 9.1% -1.2%
Free cash flow growth (1Y) – 18.0% 61.6%
Free cash flow CAGR (3Y) – 8.3% 6.9%

Profitability

14 metrics
MetricREBNMCDSBUX
Gross margin 46.9% 89.7% –
EBITDA margin -42.2% 54.4% 12.1%
Operating margin -44.6% 46.2% 7.8%
Pretax margin -72.8% 40.4% 8.0%
Net margin -75.1% 31.7% 5.2%
FCF margin – 26.7% 9.5%
Operating cash flow margin – 40.9% 13.0%
Return on equity -354.1% – –
Return on assets -76.3% 14.6% 6.7%
Return on invested capital -82.9% 25.9% 31.4%
Return on capital employed -176.6% 22.9% 15.3%
Asset turnover 1.0x 0.5x 1.3x
Cash conversion (OCF / net income) – 1.3x 2.5x
Stock comp / revenue – 0.6% 1.0%

Financial Health

11 metrics
MetricREBNMCDSBUX
Debt / assets 38.8% 66.5% 46.9%
Debt / equity 6.2x -39.0x -1.7x
Net debt / EBITDA -0.8x 2.6x 2.1x
Debt / FCF – 5.4x 3.6x
Liabilities / assets 93.8% 101.7% 127.1%
Equity / assets 6.2% -1.7% -27.1%
Interest coverage -314.7x 7.9x 5.4x
Current ratio 0.7x 1.1x 0.8x
Quick ratio 0.5x 0.8x 0.5x
Cash ratio 0.0x 0.2x 0.4x
Altman Z-score -4.26 4.60 3.14

Shareholder Returns

7 metrics
MetricREBNMCDSBUX
Dividend yield – 3.0% 2.4%
Net buyback yield – 1.2% -0.1%
Shareholder yield – 4.1% 2.3%
Payout ratio (earnings) – 59.5% –
Payout ratio (FCF) – 70.8% –
Dividend growth (1Y) – 4.6% –
Dividend CAGR (3Y) – 6.3% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusREBNMCDSBUX
Forward P/E 0.8xFY2026 18.9xFY2026 42.0xFY2026
EPS, next fiscal year $2.07FY2026 $13.24FY2026 $2.46FY2026
EPS growth, next FY – +8.5%FY2026 +15.5%FY2026
EPS growth, the year after -72.0% +6.8% +21.5%
Revenue, next fiscal year $35.97MFY2026 $29.23BFY2026 $35.66BFY2026
Revenue growth, next FY +344.4%FY2026 +8.7%FY2026 -4.1%FY2026
Revenue growth, the year after +9.0% -4.0% +5.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersREBNMCDSBUX
Held by institutions – 74.2% 85.6%
Institutions holding – 3,476 2,401
Change in shares held, QoQ – +0.4% +4.9%
Institutions buying – 1,536 1,098
Institutions selling – 1,486 991
Buyers to sellers – 1.03 1.11

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

REBNMCDSBUX
REBN 1.00 -0.03 0.10
MCD -0.03 1.00 0.34
SBUX 0.10 0.34 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, REBN, MCD and SBUX?

Mcdonalds (MCD) is the largest by market capitalisation: Reborn Coffee (REBN) $13.71M, Mcdonalds (MCD) $177.36B, Starbucks (SBUX) $117.65B.

Which stock is cheaper, REBN, MCD and SBUX?

Mcdonalds (MCD) trades on the lowest price-to-earnings ratio (Reborn Coffee (REBN) -1.4x, Mcdonalds (MCD) 20.2x, Starbucks (SBUX) 59.3x). On next year's consensus earnings, Reborn Coffee (REBN) is cheapest (Reborn Coffee (REBN) 0.8x, Mcdonalds (MCD) 18.9x, Starbucks (SBUX) 42.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Reborn Coffee (REBN) grew revenue fastest over the trailing twelve months: Reborn Coffee (REBN) +93.8%, Mcdonalds (MCD) +6.3%, Starbucks (SBUX) +4.5%.

Which company is more profitable?

Mcdonalds (MCD) has the highest net margin (Reborn Coffee (REBN) -75.1%, Mcdonalds (MCD) 31.7%, Starbucks (SBUX) 5.2%). On return on invested capital, Starbucks (SBUX) leads (Reborn Coffee (REBN) -82.9%, Mcdonalds (MCD) 25.9%, Starbucks (SBUX) 31.4%).

Which stock has performed better?

Over the past year Starbucks (SBUX) returned the most: Reborn Coffee (REBN) -28.1%, Mcdonalds (MCD) -18.2%, Starbucks (SBUX) +20.8%. Over five years, Mcdonalds (MCD) compounded fastest (Mcdonalds (MCD) +0.4%/yr, Starbucks (SBUX) -0.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Mcdonalds (MCD) has the highest dividend yield: Mcdonalds (MCD) 2.97%, Starbucks (SBUX) 2.40%. Reborn Coffee (REBN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Mcdonalds (MCD) has been the steadiest (Reborn Coffee (REBN) 108.6%, Mcdonalds (MCD) 19.8%, Starbucks (SBUX) 27.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, REBN, MCD and SBUX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Mcdonalds (MCD) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.