RCKY vs AS vs DECK Stock Comparison

Rocky Brands, Amer Sports and Deckers Outdoor Prices as of Oct 28, 2026 Peers: Industry group
RCKY Rocky Brands, Inc.
$49.69 +10.3% 1M +66.0% 1Y
Market cap
$372.07M
P/E
10.8x
Revenue (TTM)
$521.30M
Div. yield
1.30%
Footwear Consumer Discretionary
4 wins
AS Amer Sports, Inc.
$28.20 +2.1% 1M -14.1% 1Y
Market cap
$15.73B
P/E
28.7x
Revenue (TTM)
$7.44B
Div. yield
–
Sporting Goods Consumer Discretionary
3 wins
DECK Deckers Outdoor Corp
$80.76 +3.1% 1M -7.8% 1Y
Market cap
$11.49B
P/E
–
Revenue (TTM)
—
Div. yield
–
Footwear Consumer Discretionary
1 win

Head to Head

8 decided of 12

Rocky Brands leads on 4 of the 12 questions below (Rocky Brands 4, Amer Sports 3, Deckers Outdoor 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionRCKYASDECKLeader
Larger companyMarket capitalisation $372.07M $15.73B $11.49B AS
Cheaper on earningsLower P/E, profitable companies only 10.8x 28.7x — RCKY
Cheaper on forward earningsLower price / next fiscal year consensus EPS 9.4x 22.7x 10.8x RCKY
Faster revenue growthRevenue growth, trailing twelve months +10.8% +30.5% — AS
More profitableNet margin, trailing twelve months — 7.3% — –
Better return on capitalReturn on invested capital — 9.7% — –
Less leveragedLower net debt / EBITDA — -0.4x — –
Higher dividend yieldTrailing dividend yield 1.30% — — –
Better 1-year returnPrice return, last 12 months +66.0% -14.1% -7.8% RCKY
Better 5-year returnAnnualised price return, 5 years -1.9%/yr — +4.2%/yr DECK
Less volatileAnnualised volatility, 1 year 51.5% 39.7% 40.6% AS
Higher overall scoreMean of the five percentile scores vs peers 67/100 60/100 — RCKY

Percentile Scorecard

RCKYASDECK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisRCKYASDECK
Valuation 80 #10 of 45 39 #21 of 34 –
Growth 83 #8 of 43 97 #2 of 32 –
Profitability – 97 #2 of 32 –
Financial Health 82 #10 of 52 59 #14 of 33 88 #7 of 52
Shareholder Returns 24 #26 of 34 6 #17 of 18 –
Overall 67 60 –
  • RCKY ranked among 52 companies in Apparel and Luxury
  • AS ranked among 34 companies in Leisure Products
  • DECK ranked among 52 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodRCKYASDECKSPY
1 month +10.3%+2.1%+3.1% +0.9%
3 months +1.2%-21.9%-22.0% +5.9%
6 months +37.2%-18.3%-20.3% +8.5%
Year to date +69.4%-24.5%-22.1% +13.3%
1 year +66.0%-14.1%-7.8% +12.4%
3 years +281.9%—-15.9% +88.1%
3 years, per year +56.4%—-5.6% +23.5%
5 years -8.9%—+22.6% +68.2%
5 years, per year -1.9%—+4.2% +11.0%
10 years +362.2%—+791.4% +263.4%
10 years, per year +16.5%—+24.5% +13.8%

Risk

MeasureRCKYASDECKSPY
Volatility, 1Y 51.5%39.7%40.6% 12.7%
Downside volatility, 1Y 40.9%37.9%34.6% 12.7%
Beta vs S&P 500, 1Y 0.631.491.07 1.00
Return / volatility, 1Y 1.28-0.35-0.19 0.98
Max drawdown, 5Y -78.1%-40.7%-65.2% -25.4%
From 52-week high -2.1%-32.8%-33.2% -0.9%
52-week high $50.78$41.96$120.94 $779.14
52-week low $28.19$26.25$77.68 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleRCKYASDECK
P/E now vs peer median 10.8xmedian 16.4x 28.7xmedian 17.7x —median 16.4x
P/S now vs peer median 0.7xmedian 0.7x 2.1xmedian 1.1x —median 0.7x
EV/EBITDA now vs peer median —median 10.0x 10.8xmedian 9.6x —median 10.0x
P/FCF now vs peer median 20.7xmedian 12.0x 22.6xmedian 10.5x —median 12.0x
P/B now vs peer median 1.3xmedian 2.2x 2.3xmedian 1.4x 4.6xmedian 2.2x
PEG now vs peer median 0.22median 0.54 —median 0.32 —median 0.54

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsRCKYASDECK
Revenue $521.30M $7.44B –
Gross profit $226.46M $4.45B –
Operating income $51.08M $956.70M –
Net income – $567.80M –
Free cash flow – $694.70M –
EPS (diluted) $4.54 $0.97 –
Cash & equivalents $2.29M $720.40M $1.91B
Total debt – $147.40M –
Shares (diluted) 7.60M 563.08M 144.29M
Enterprise value $372.07M $13.34B $4.37B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricRCKYASDECK
P/E 10.8x 28.7x –
P/FCF 20.7x 22.6x –
P/Operating cash flow – 16.4x –
P/S 0.7x 2.1x –
P/B 1.3x 2.3x 4.6x
P/Tangible book 2.1x 3.8x 4.6x
EV/EBITDA – 10.8x –
EV/EBIT – 15.8x –
EV/Revenue 0.7x 2.0x –
EV/FCF – 21.8x –
EV/Operating cash flow – 15.8x –
PEG (3Y EPS CAGR) 0.22 – –

Growth

14 metrics
MetricRCKYASDECK
Revenue growth (1Y) 10.8% 30.5% –
Revenue CAGR (3Y) 3.2% – –
Gross profit growth (1Y) 17.5% 37.3% –
Gross profit CAGR (3Y) 7.1% – –
Operating income growth (1Y) 41.5% 52.3% –
Operating income CAGR (3Y) 14.2% – –
Net income growth (1Y) – 142.9% –
Net income CAGR (3Y) – – –
EPS growth (1Y) 66.6% 117.4% –
EPS CAGR (3Y) 48.5% – –
Operating cash flow growth (1Y) – 106.4% –
Operating cash flow CAGR (3Y) – – –
Free cash flow growth (1Y) – 170.6% –
Free cash flow CAGR (3Y) – – –

Profitability

14 metrics
MetricRCKYASDECK
Gross margin – 59.8% –
EBITDA margin – 18.8% –
Operating margin – 12.9% –
Pretax margin – 10.8% –
Net margin – 7.3% –
FCF margin – 9.3% –
Operating cash flow margin – 12.9% –
Return on equity – 8.3% –
Return on assets – 5.6% –
Return on invested capital – 9.7% –
Return on capital employed – 11.7% –
Asset turnover 1.0x 0.7x –
Cash conversion (OCF / net income) – 1.7x –
Stock comp / revenue – 0.7% –

Financial Health

11 metrics
MetricRCKYASDECK
Debt / assets – 1.4% –
Debt / equity – 0.0x –
Net debt / EBITDA – -0.4x –
Debt / FCF – 0.2x –
Liabilities / assets 46.3% 32.9% 32.2%
Equity / assets 53.7% 67.1% 67.8%
Interest coverage – 10.6x –
Current ratio 2.7x 1.8x 3.5x
Quick ratio – 0.7x 2.8x
Cash ratio – 0.4x 2.4x
Altman Z-score – 4.01 –

Shareholder Returns

7 metrics
MetricRCKYASDECK
Dividend yield 1.3% – –
Net buyback yield – -5.5% –
Shareholder yield 1.3% -5.5% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusRCKYASDECK
Forward P/E 9.4xFY2026 22.7xFY2026 10.8xFY2026
EPS, next fiscal year $5.27FY2026 $1.24FY2026 $7.48FY2026
EPS growth, next FY +61.7%FY2026 +27.8%FY2026 +6.6%FY2026
EPS growth, the year after -25.0% +40.3% +4.3%
Revenue, next fiscal year $552.44MFY2026 $7.73BFY2026 $5.37BFY2026
Revenue growth, next FY +14.6%FY2026 +17.7%FY2026 -1.9%FY2026
Revenue growth, the year after -5.4% +16.5% +8.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersRCKYASDECK
Held by institutions 80.8% 38.1% 96.4%
Institutions holding 118 354 860
Change in shares held, QoQ +5.3% +4.1% +0.4%
Institutions buying 56 236 426
Institutions selling 37 87 333
Buyers to sellers 1.51 2.71 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

RCKYASDECK
RCKY 1.00 0.19 0.25
AS 0.19 1.00 0.45
DECK 0.25 0.45 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, RCKY, AS and DECK?

Amer Sports (AS) is the largest by market capitalisation: Rocky Brands (RCKY) $372.07M, Amer Sports (AS) $15.73B, Deckers Outdoor (DECK) $11.49B.

Which stock is cheaper, RCKY, AS and DECK?

Rocky Brands (RCKY) trades on the lowest price-to-earnings ratio (Rocky Brands (RCKY) 10.8x, Amer Sports (AS) 28.7x). On next year's consensus earnings, Rocky Brands (RCKY) is cheapest (Rocky Brands (RCKY) 9.4x, Amer Sports (AS) 22.7x, Deckers Outdoor (DECK) 10.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Amer Sports (AS) grew revenue fastest over the trailing twelve months: Rocky Brands (RCKY) +10.8%, Amer Sports (AS) +30.5%.

Which stock has performed better?

Over the past year Rocky Brands (RCKY) returned the most: Rocky Brands (RCKY) +66.0%, Amer Sports (AS) -14.1%, Deckers Outdoor (DECK) -7.8%. Over five years, Deckers Outdoor (DECK) compounded fastest (Rocky Brands (RCKY) -1.9%/yr, Deckers Outdoor (DECK) +4.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Rocky Brands (RCKY) 1.30%. Amer Sports (AS) and Deckers Outdoor (DECK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Amer Sports (AS) has been the steadiest (Rocky Brands (RCKY) 51.5%, Amer Sports (AS) 39.7%, Deckers Outdoor (DECK) 40.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, RCKY, AS and DECK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Rocky Brands (RCKY) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.