PUK vs SLF vs AEG Stock Comparison

Prudential, Sun Life Financial and Aegon Prices as of Oct 27, 2026 Peers: Industry group
PUK Prudential Plc
$23.99 -5.0% 1M -14.1% 1Y
Market cap
$31.24B
P/E
–
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
SLF Sun Life Financial Inc
$80.05 +0.2% 1M +28.5% 1Y
Market cap
$45.55B
P/E
19.0x
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
3 wins
AEG Aegon Ltd.
$8.23 -7.5% 1M +9.9% 1Y
Market cap
$12.77B
P/E
–
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
2 wins

Head to Head

5 decided of 12

Sun Life Financial leads on 3 of the 12 questions below (Sun Life Financial 3, Aegon 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPUKSLFAEGLeader
Larger companyMarket capitalisation $31.24B $45.55B $12.77B SLF
Cheaper on earningsLower P/E, profitable companies only — 19.0x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.7x 13.2x 7.5x AEG
Faster revenue growthRevenue growth, trailing twelve months — — — –
More profitableNet margin, trailing twelve months — — — –
Better return on capitalReturn on invested capital — 12.7% — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -14.1% +28.5% +9.9% SLF
Better 5-year returnAnnualised price return, 5 years -10.5%/yr +6.9%/yr +10.1%/yr AEG
Less volatileAnnualised volatility, 1 year 29.0% 18.6% 24.3% SLF
Higher overall scoreMean of the five percentile scores vs peers — 34/100 — –

Percentile Scorecard

PUKSLFAEG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPUKSLFAEG
Valuation – 21 #94 of 119 –
Growth – 27 #84 of 114 –
Profitability – 43 #63 of 110 –
Financial Health 72 #32 of 110 33 #74 of 110 37 #70 of 110
Shareholder Returns 45 #59 of 106 48 #56 of 106 92 #9 of 106
Overall – 34 –
  • PUK ranked among 126 companies in Insurance
  • SLF ranked among 126 companies in Insurance
  • AEG ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPUKSLFAEGSPY
1 month -5.0%+0.2%-7.5% -0.2%
3 months -17.4%-4.8%-10.3% +3.9%
6 months -21.3%+12.4%+1.7% +8.2%
Year to date -22.9%+28.3%+6.7% +12.9%
1 year -14.1%+28.5%+9.9% +12.3%
3 years +18.0%+78.9%+74.7% +87.4%
3 years, per year +5.7%+21.4%+20.5% +23.3%
5 years -42.5%+39.5%+61.4% +67.9%
5 years, per year -10.5%+6.9%+10.1% +10.9%
10 years -27.5%+138.5%+86.6% +261.1%
10 years, per year -3.2%+9.1%+6.4% +13.7%

Risk

MeasurePUKSLFAEGSPY
Volatility, 1Y 29.0%18.6%24.3% 12.7%
Downside volatility, 1Y 30.4%20.0%27.4% 12.7%
Beta vs S&P 500, 1Y 1.220.370.86 1.00
Return / volatility, 1Y -0.481.540.41 0.97
Max drawdown, 5Y -65.1%-33.0%-39.2% -25.4%
From 52-week high -28.6%-4.8%-13.7% -1.2%
52-week high $33.61$84.07$9.54 $779.14
52-week low $23.53$57.60$6.79 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePUKSLFAEG
P/E now vs peer median —median 10.5x 18.8xmedian 10.5x —median 10.5x
P/S now vs peer median —median 1.4x —median 1.4x —median 1.4x
EV/EBITDA now vs peer median —median 7.6x —median 7.6x —median 7.6x
P/FCF now vs peer median —median 8.5x 13.5xmedian 8.5x —median 8.5x
P/B now vs peer median 1.5xmedian 1.5x 2.4xmedian 1.5x 1.3xmedian 1.5x
PEG now vs peer median —median 0.53 7.18median 0.53 —median 0.53

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPUKSLFAEG
Net income – $2.57B –
Free cash flow – $3.28B –
EPS (diluted) – $4.23 –
Cash & equivalents $5.89B – $4.01B
Total debt $16.00M $6.42B $2.55B
Shares (diluted) 1.30B 566.00M 1.91B
Enterprise value -$722.27B $3.51B -$14.40B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPUKSLFAEG
P/E – 18.8x –
P/FCF – 13.5x –
P/Operating cash flow – 13.1x –
P/S – – –
P/B 1.5x 2.4x 1.3x
P/Tangible book 1.8x 2.9x 1.3x
EV/EBITDA – – –
EV/EBIT – 9.9x –
EV/Revenue – – –
EV/FCF – 12.2x –
EV/Operating cash flow – 11.7x –
PEG (3Y EPS CAGR) – 7.18 –

Growth

14 metrics
MetricPUKSLFAEG
Revenue growth (1Y) – – –
Revenue CAGR (3Y) – – –
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – – –
Operating income CAGR (3Y) – – –
Net income growth (1Y) – 4.7% –
Net income CAGR (3Y) – 6.5% –
EPS growth (1Y) – 4.1% –
EPS CAGR (3Y) – 2.6% –
Operating cash flow growth (1Y) – 8.5% –
Operating cash flow CAGR (3Y) – 13.0% –
Free cash flow growth (1Y) – 8.6% –
Free cash flow CAGR (3Y) – 9.5% –

Profitability

14 metrics
MetricPUKSLFAEG
Gross margin – – –
EBITDA margin – – –
Operating margin – – –
Pretax margin – – –
Net margin – – –
FCF margin – – –
Operating cash flow margin – – –
Return on equity – 13.9% –
Return on assets – 0.9% –
Return on invested capital – 12.7% –
Return on capital employed – – –
Asset turnover – – –
Cash conversion (OCF / net income) – 1.3x –
Stock comp / revenue – – –

Financial Health

11 metrics
MetricPUKSLFAEG
Debt / assets 0.0% 2.1% 0.7%
Debt / equity 0.0x 0.3x 0.3x
Net debt / EBITDA – – –
Debt / FCF – 2.0x –
Liabilities / assets 90.8% 93.7% 97.4%
Equity / assets 9.2% 6.3% 2.6%
Interest coverage – 5.6x –
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricPUKSLFAEG
Dividend yield 2.3% 4.7% 5.8%
Net buyback yield – -0.1% –
Shareholder yield 2.3% 4.6% 5.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPUKSLFAEG
Forward P/E 10.7xFY2026 13.2xFY2026 7.5xFY2026
EPS, next fiscal year $2.25FY2026 $6.06FY2026 $1.10FY2026
EPS growth, next FY +10.8%FY2026 +11.6%FY2026 +59.4%FY2026
EPS growth, the year after +20.4% -3.1% +6.4%
Revenue, next fiscal year $8.28BFY2026 $6.17BFY2026 $11.07BFY2026
Revenue growth, next FY +112.9%FY2026 -4.1%FY2026 -50.0%FY2026
Revenue growth, the year after +13.8% +29.2% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPUKSLFAEG
Held by institutions 2.9% 44.7% 7.9%
Institutions holding 282 490 306
Change in shares held, QoQ +1.8% +1.3% -5.6%
Institutions buying 152 256 170
Institutions selling 96 130 55
Buyers to sellers 1.58 1.97 3.09

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PUKSLFAEG
PUK 1.00 0.23 0.58
SLF 0.23 1.00 0.34
AEG 0.58 0.34 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, PUK, SLF and AEG?

Sun Life Financial (SLF) is the largest by market capitalisation: Prudential (PUK) $31.24B, Sun Life Financial (SLF) $45.55B, Aegon (AEG) $12.77B.

Which stock has performed better?

Over the past year Sun Life Financial (SLF) returned the most: Prudential (PUK) -14.1%, Sun Life Financial (SLF) +28.5%, Aegon (AEG) +9.9%. Over five years, Aegon (AEG) compounded fastest (Prudential (PUK) -10.5%/yr, Sun Life Financial (SLF) +6.9%/yr, Aegon (AEG) +10.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sun Life Financial (SLF) has been the steadiest (Prudential (PUK) 29.0%, Sun Life Financial (SLF) 18.6%, Aegon (AEG) 24.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PUK, SLF and AEG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sun Life Financial (SLF) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.