PUK vs EQH vs AEG Stock Comparison

Prudential, Equitable Holdings and Aegon Prices as of Oct 28, 2026 Peers: Industry group
PUK Prudential Plc
$24.25 -3.8% 1M -14.1% 1Y
Market cap
$31.45B
P/E
–
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
1 win
EQH Equitable Holdings, Inc.
$54.61 +4.4% 1M +13.2% 1Y
Market cap
$15.20B
P/E
–
Revenue (TTM)
$10.62B
Div. yield
0.02%
Life Insurance Financial Services
2 wins
AEG Aegon Ltd.
$8.23 -6.6% 1M +9.6% 1Y
Market cap
$12.88B
P/E
–
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
2 wins

Head to Head

5 decided of 12

Aegon leads on 2 of the 12 questions below (Aegon 2, Equitable Holdings 2, Prudential 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPUKEQHAEGLeader
Larger companyMarket capitalisation $31.45B $15.20B $12.88B PUK
Cheaper on earningsLower P/E, profitable companies only — -15.5x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.8x 7.9x 7.5x AEG
Faster revenue growthRevenue growth, trailing twelve months — -22.1% — –
More profitableNet margin, trailing twelve months — -9.3% — –
Better return on capitalReturn on invested capital — -6.4% — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.02% 0.00% –
Better 1-year returnPrice return, last 12 months -14.1% +13.2% +9.6% EQH
Better 5-year returnAnnualised price return, 5 years -10.1%/yr +10.3%/yr +10.3%/yr EQH
Less volatileAnnualised volatility, 1 year 29.0% 33.6% 24.3% AEG
Higher overall scoreMean of the five percentile scores vs peers — 21/100 — –

Percentile Scorecard

PUKEQHAEG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPUKEQHAEG
Valuation – 12 #105 of 119 –
Growth – 4 #109 of 113 –
Profitability – 9 #98 of 107 –
Financial Health 69 #34 of 107 5 #102 of 107 38 #67 of 107
Shareholder Returns 43 #60 of 105 74 #28 of 105 91 #10 of 105
Overall – 21 –
  • PUK ranked among 126 companies in Insurance
  • EQH ranked among 126 companies in Insurance
  • AEG ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPUKEQHAEGSPY
1 month -3.8%+4.4%-6.6% +0.9%
3 months -17.1%+12.9%-8.9% +5.9%
6 months -18.9%+31.7%+2.6% +8.5%
Year to date -22.1%+14.6%+6.7% +13.3%
1 year -14.1%+13.2%+9.6% +12.4%
3 years +19.3%+108.8%+74.7% +88.1%
3 years, per year +6.1%+27.8%+20.5% +23.5%
5 years -41.3%+63.0%+63.0% +68.2%
5 years, per year -10.1%+10.3%+10.3% +11.0%
10 years -24.5%—+88.3% +263.4%
10 years, per year -2.8%—+6.5% +13.8%

Risk

MeasurePUKEQHAEGSPY
Volatility, 1Y 29.0%33.6%24.3% 12.7%
Downside volatility, 1Y 30.4%37.1%27.4% 12.7%
Beta vs S&P 500, 1Y 1.221.180.86 1.00
Return / volatility, 1Y -0.490.390.39 0.98
Max drawdown, 5Y -65.1%-37.1%-39.2% -25.4%
From 52-week high -27.8%-0.8%-13.7% -0.9%
52-week high $33.61$55.03$9.54 $779.14
52-week low $23.53$35.34$6.79 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePUKEQHAEG
P/E now vs peer median —median 10.9x -15.5xmedian 10.9x —median 10.9x
P/S now vs peer median —median 1.4x 1.4xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median —median 7.5x —median 7.5x —median 7.5x
P/FCF now vs peer median —median 8.5x 11.3xmedian 8.5x —median 8.5x
P/B now vs peer median 1.5xmedian 1.5x 17.4xmedian 1.5x 1.3xmedian 1.5x
PEG now vs peer median —median 0.59 0.37median 0.59 —median 0.59

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPUKEQHAEG
Revenue – $10.62B –
Gross profit – $8.95B –
Operating income – -$384.00M –
Net income – -$816.00M –
Free cash flow – $1.32B –
EPS (diluted) – $-3.53 –
Cash & equivalents $5.89B $17.18B $4.01B
Total debt $16.00M $3.84B $2.55B
Shares (diluted) 1.30B 278.30M 1.91B
Enterprise value -$722.06B -$44.51B -$14.29B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPUKEQHAEG
P/E – -15.5x –
P/FCF – 11.3x –
P/Operating cash flow – 11.0x –
P/S – 1.4x –
P/B 1.5x 17.4x 1.3x
P/Tangible book 1.8x 17.4x 1.3x
EV/EBITDA – – –
EV/EBIT – 0.5x –
EV/Revenue – 0.0x –
EV/FCF – -0.1x –
EV/Operating cash flow – -0.1x –
PEG (3Y EPS CAGR) – 0.37 –

Growth

14 metrics
MetricPUKEQHAEG
Revenue growth (1Y) – -22.1% –
Revenue CAGR (3Y) – 3.7% –
Gross profit growth (1Y) – -16.6% –
Gross profit CAGR (3Y) – 9.6% –
Operating income growth (1Y) – -131.7% –
Operating income CAGR (3Y) – -29.1% –
Net income growth (1Y) – -220.5% –
Net income CAGR (3Y) – -34.6% –
EPS growth (1Y) – -366.1% –
EPS CAGR (3Y) – -41.6% –
Operating cash flow growth (1Y) – -14.2% –
Operating cash flow CAGR (3Y) – 176.8% –
Free cash flow growth (1Y) – -12.6% –
Free cash flow CAGR (3Y) – 124.9% –

Profitability

14 metrics
MetricPUKEQHAEG
Gross margin – 84.3% –
EBITDA margin – – –
Operating margin – -3.6% –
Pretax margin – -5.7% –
Net margin – -9.3% –
FCF margin – 12.4% –
Operating cash flow margin – 12.8% –
Return on equity – -38.7% –
Return on assets – -0.2% –
Return on invested capital – -6.4% –
Return on capital employed – – –
Asset turnover – 0.0x –
Cash conversion (OCF / net income) – -1.7x –
Stock comp / revenue – – –

Financial Health

11 metrics
MetricPUKEQHAEG
Debt / assets 0.0% 1.1% 0.7%
Debt / equity 0.0x 4.5x 0.3x
Net debt / EBITDA – – –
Debt / FCF – 2.9x –
Liabilities / assets 90.8% 99.7% 97.4%
Equity / assets 9.2% 0.3% 2.6%
Interest coverage – -1.7x –
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricPUKEQHAEG
Dividend yield 2.3% 2.1% 5.8%
Net buyback yield – 11.0% –
Shareholder yield 2.3% 13.1% 5.8%
Payout ratio (earnings) – -38.8% –
Payout ratio (FCF) – 24.0% –
Dividend growth (1Y) – 3.3% –
Dividend CAGR (3Y) – 2.0% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPUKEQHAEG
Forward P/E 10.8xFY2026 7.9xFY2026 7.5xFY2026
EPS, next fiscal year $2.25FY2026 $6.87FY2026 $1.10FY2026
EPS growth, next FY +10.8%FY2026 +21.8%FY2026 +59.4%FY2026
EPS growth, the year after +20.4% +23.6% +6.4%
Revenue, next fiscal year $8.28BFY2026 $16.47BFY2026 $11.07BFY2026
Revenue growth, next FY +112.9%FY2026 +9.4%FY2026 -50.0%FY2026
Revenue growth, the year after +13.8% +8.7% +1.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPUKEQHAEG
Held by institutions 2.9% 95.4% 7.9%
Institutions holding 282 482 306
Change in shares held, QoQ +1.8% +14.2% -5.6%
Institutions buying 152 214 170
Institutions selling 96 205 55
Buyers to sellers 1.58 1.04 3.09

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PUKEQHAEG
PUK 1.00 0.37 0.58
EQH 0.37 1.00 0.40
AEG 0.58 0.40 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PUK, EQH and AEG?

Prudential (PUK) is the largest by market capitalisation: Prudential (PUK) $31.45B, Equitable Holdings (EQH) $15.20B, Aegon (AEG) $12.88B.

Which stock has performed better?

Over the past year Equitable Holdings (EQH) returned the most: Prudential (PUK) -14.1%, Equitable Holdings (EQH) +13.2%, Aegon (AEG) +9.6%. Over five years, Equitable Holdings (EQH) compounded fastest (Prudential (PUK) -10.1%/yr, Equitable Holdings (EQH) +10.3%/yr, Aegon (AEG) +10.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Prudential (PUK) 0.00%, Equitable Holdings (EQH) 0.02%, Aegon (AEG) 0.00%. Prudential (PUK) and Aegon (AEG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Aegon (AEG) has been the steadiest (Prudential (PUK) 29.0%, Equitable Holdings (EQH) 33.6%, Aegon (AEG) 24.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PUK, EQH and AEG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Aegon (AEG) leads on 2. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.