PRU vs PUK vs SNFCA Stock Comparison

Prudential Financial, Prudential and Security National Financial Prices as of Oct 27, 2026 Peers: Industry group
PRU Prudential Financial Inc
$115.21 -3.6% 1M +12.7% 1Y
Market cap
$39.75B
P/E
10.2x
Revenue (TTM)
$64.77B
Div. yield
4.82%
Life Insurance Financial Services
8 wins
PUK Prudential Plc
$23.99 -5.0% 1M -14.1% 1Y
Market cap
$30.57B
P/E
–
Revenue (TTM)
—
Div. yield
2.33%
Life Insurance Financial Services

Head to Head

11 decided of 12

Prudential Financial leads on 8 of the 12 questions below (Prudential Financial 8, Security National Financial 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPRUPUKSNFCALeader
Larger companyMarket capitalisation $39.75B $30.57B $214.85M PRU
Cheaper on earningsLower P/E, profitable companies only 10.2x — 6.4x SNFCA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.6x 10.7x — PRU
Faster revenue growthRevenue growth, trailing twelve months +9.4% — -1.1% PRU
More profitableNet margin, trailing twelve months 6.0% — 11.1% SNFCA
Better return on capitalReturn on invested capital 16.9% — -6.6% PRU
Less leveragedLower net debt / EBITDA -1.0x — — –
Higher dividend yieldTrailing dividend yield 4.82% 2.33% 0.00% PRU
Better 1-year returnPrice return, last 12 months +12.7% -14.1% +10.0% PRU
Better 5-year returnAnnualised price return, 5 years +0.5%/yr -10.5%/yr +5.1%/yr SNFCA
Less volatileAnnualised volatility, 1 year 22.7% 29.0% 30.0% PRU
Higher overall scoreMean of the five percentile scores vs peers 60/100 — 39/100 PRU

Percentile Scorecard

PRUPUKSNFCA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPRUPUKSNFCA
Valuation 93 #9 of 119 – 87 #16 of 119
Growth 84 #19 of 114 – 24 #87 of 114
Profitability 39 #68 of 110 – 28 #80 of 110
Financial Health 31 #76 of 110 72 #32 of 110 43 #63 of 110
Shareholder Returns 51 #53 of 106 45 #59 of 106 13 #92 of 106
Overall 60 – 39
  • PRU ranked among 126 companies in Insurance
  • PUK ranked among 126 companies in Insurance
  • SNFCA ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPRUPUKSNFCASPY
1 month -3.6%-5.0%+4.2% -0.2%
3 months -7.0%-17.4%-5.7% +3.9%
6 months +18.9%-21.3%-7.8% +8.2%
Year to date +2.1%-22.9%+1.1% +12.9%
1 year +12.7%-14.1%+10.0% +12.3%
3 years +30.0%+18.0%+42.6% +87.4%
3 years, per year +9.2%+5.7%+12.6% +23.3%
5 years +2.3%-42.5%+27.9% +67.9%
5 years, per year +0.5%-10.5%+5.1% +10.9%
10 years +35.9%-27.5%+105.6% +261.1%
10 years, per year +3.1%-3.2%+7.5% +13.7%

Risk

MeasurePRUPUKSNFCASPY
Volatility, 1Y 22.7%29.0%30.0% 12.7%
Downside volatility, 1Y 25.1%30.4%30.3% 12.7%
Beta vs S&P 500, 1Y 0.591.220.42 1.00
Return / volatility, 1Y 0.56-0.480.33 0.97
Max drawdown, 5Y -36.4%-65.1%-39.5% -25.4%
From 52-week high -7.9%-28.6%-9.0% -1.2%
52-week high $125.14$33.61$10.01 $779.14
52-week low $92.00$23.53$7.76 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePRUPUKSNFCA
P/E now vs peer median 10.2xmedian 10.5x —median 10.5x 6.4xmedian 10.5x
P/S now vs peer median 0.6xmedian 1.4x —median 1.4x 0.6xmedian 1.4x
EV/EBITDA now vs peer median 2.6xmedian 7.6x —median 7.6x —median 7.6x
P/FCF now vs peer median 3.6xmedian 8.5x —median 8.5x 26.2xmedian 8.5x
P/B now vs peer median 1.2xmedian 1.5x 1.5xmedian 1.5x 0.1xmedian 1.5x
PEG now vs peer median 0.33median 0.53 —median 0.53 0.69median 0.53

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPRUPUKSNFCA
Revenue $64.77B – $335.96M
Gross profit $28.58B – $188.72M
Operating income $11.10B – -$99.03M
Net income $4.07B – $37.29M
Free cash flow $10.97B – $8.19M
EPS (diluted) $11.26 – $1.39
Cash & equivalents $15.16B $5.89B $163.44M
Total debt $20.62B $16.00M $564.03M
Shares (diluted) 348.10M 1.30B 26.89M
Enterprise value -$87.91B -$722.12B -$1.82B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPRUPUKSNFCA
P/E 10.2x – 6.4x
P/FCF 3.6x – 26.2x
P/Operating cash flow 3.6x – 2.7x
P/S 0.6x – 0.6x
P/B 1.2x 1.5x 0.1x
P/Tangible book 1.2x 1.8x 0.1x
EV/EBITDA 2.6x – –
EV/EBIT 2.6x – 1.9x
EV/Revenue 0.4x – -0.5x
EV/FCF 2.6x – -22.5x
EV/Operating cash flow 2.6x – -2.3x
PEG (3Y EPS CAGR) 0.33 – 0.69

Growth

14 metrics
MetricPRUPUKSNFCA
Revenue growth (1Y) 9.4% – -1.1%
Revenue CAGR (3Y) 0.3% – -1.8%
Gross profit growth (1Y) 34.6% – -1.0%
Gross profit CAGR (3Y) 8.9% – -18.6%
Operating income growth (1Y) 78.3% – 11.4%
Operating income CAGR (3Y) 23.3% – -74.1%
Net income growth (1Y) 123.3% – 27.9%
Net income CAGR (3Y) 30.9% – 12.1%
EPS growth (1Y) 144.9% – 27.5%
EPS CAGR (3Y) 31.1% – 9.2%
Operating cash flow growth (1Y) 426.6% – 57.6%
Operating cash flow CAGR (3Y) 20.8% – 32.0%
Free cash flow growth (1Y) 426.6% – 155.3%
Free cash flow CAGR (3Y) 20.8% – -26.9%

Profitability

14 metrics
MetricPRUPUKSNFCA
Gross margin 44.1% – 56.2%
EBITDA margin 16.9% – –
Operating margin 17.1% – -29.5%
Pretax margin 7.6% – 14.4%
Net margin 6.0% – 11.1%
FCF margin 16.9% – 2.4%
Operating cash flow margin 16.9% – 24.0%
Return on equity 12.7% – 3.7%
Return on assets 0.5% – 2.3%
Return on invested capital 16.9% – -6.6%
Return on capital employed – – –
Asset turnover 0.1x – 0.2x
Cash conversion (OCF / net income) 2.7x – 2.2x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricPRUPUKSNFCA
Debt / assets 2.6% 0.0% 9.0%
Debt / equity 0.6x 0.0x 0.1x
Net debt / EBITDA -1.0x – –
Debt / FCF 1.9x – 17.6x
Liabilities / assets 95.9% 90.8% –
Equity / assets 4.1% 9.2% 100.0%
Interest coverage 1.8x – -23.5x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricPRUPUKSNFCA
Dividend yield 4.8% 2.3% –
Net buyback yield 2.2% – 0.8%
Shareholder yield 7.1% 2.3% 0.8%
Payout ratio (earnings) 47.9% – –
Payout ratio (FCF) 17.7% – –
Dividend growth (1Y) 2.0% – –
Dividend CAGR (3Y) 2.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPRUPUKSNFCA
Forward P/E 8.6xFY2026 10.7xFY2026 –
EPS, next fiscal year $13.45FY2026 $2.25FY2026 –
EPS growth, next FY -6.8%FY2026 +10.8%FY2026 –
EPS growth, the year after -1.0% +20.4% –
Revenue, next fiscal year $56.39BFY2026 $8.28BFY2026 –
Revenue growth, next FY -2.2%FY2026 +112.9%FY2026 –
Revenue growth, the year after +6.1% +13.8% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPRUPUKSNFCA
Held by institutions 62.9% 2.9% 41.5%
Institutions holding 1,417 282 77
Change in shares held, QoQ +1.0% +1.8% -1.3%
Institutions buying 699 152 37
Institutions selling 469 96 22
Buyers to sellers 1.49 1.58 1.68

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PRUPUKSNFCA
PRU 1.00 0.32 0.36
PUK 0.32 1.00 0.14
SNFCA 0.36 0.14 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PRU, PUK and SNFCA?

Prudential Financial (PRU) is the largest by market capitalisation: Prudential Financial (PRU) $39.75B, Prudential (PUK) $30.57B, Security National Financial (SNFCA) $214.85M.

Which stock is cheaper, PRU, PUK and SNFCA?

Security National Financial (SNFCA) trades on the lowest price-to-earnings ratio (Prudential Financial (PRU) 10.2x, Security National Financial (SNFCA) 6.4x). On next year's consensus earnings, Prudential Financial (PRU) is cheapest (Prudential Financial (PRU) 8.6x, Prudential (PUK) 10.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Prudential Financial (PRU) grew revenue fastest over the trailing twelve months: Prudential Financial (PRU) +9.4%, Security National Financial (SNFCA) -1.1%.

Which company is more profitable?

Security National Financial (SNFCA) has the highest net margin (Prudential Financial (PRU) 6.0%, Security National Financial (SNFCA) 11.1%). On return on invested capital, Prudential Financial (PRU) leads (Prudential Financial (PRU) 16.9%, Security National Financial (SNFCA) -6.6%).

Which stock has performed better?

Over the past year Prudential Financial (PRU) returned the most: Prudential Financial (PRU) +12.7%, Prudential (PUK) -14.1%, Security National Financial (SNFCA) +10.0%. Over five years, Security National Financial (SNFCA) compounded fastest (Prudential Financial (PRU) +0.5%/yr, Prudential (PUK) -10.5%/yr, Security National Financial (SNFCA) +5.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Prudential Financial (PRU) has the highest dividend yield: Prudential Financial (PRU) 4.82%, Prudential (PUK) 2.33%, Security National Financial (SNFCA) 0.00%. Security National Financial (SNFCA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Prudential Financial (PRU) has been the steadiest (Prudential Financial (PRU) 22.7%, Prudential (PUK) 29.0%, Security National Financial (SNFCA) 30.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PRU, PUK and SNFCA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Prudential Financial (PRU) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.