PRU vs EQH vs PUK Stock Comparison

Prudential Financial, Equitable Holdings and Prudential Prices as of Oct 28, 2026 Peers: Industry group
PRU Prudential Financial Inc
$115.39 -0.6% 1M +13.7% 1Y
Market cap
$39.81B
P/E
10.2x
Revenue (TTM)
$64.77B
Div. yield
4.81%
Life Insurance Financial Services
8 wins
EQH Equitable Holdings, Inc.
$54.61 +4.4% 1M +13.2% 1Y
Market cap
$14.91B
P/E
–
Revenue (TTM)
$10.62B
Div. yield
2.09%
Life Insurance Financial Services
2 wins
PUK Prudential Plc
$24.25 -3.8% 1M -14.1% 1Y
Market cap
$30.90B
P/E
–
Revenue (TTM)
—
Div. yield
2.31%
Life Insurance Financial Services

Head to Head

10 decided of 12

Prudential Financial leads on 8 of the 12 questions below (Prudential Financial 8, Equitable Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPRUEQHPUKLeader
Larger companyMarket capitalisation $39.81B $14.91B $30.90B PRU
Cheaper on earningsLower P/E, profitable companies only 10.2x -15.5x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.6x 7.9x 10.8x EQH
Faster revenue growthRevenue growth, trailing twelve months +9.4% -22.1% — PRU
More profitableNet margin, trailing twelve months 6.0% -9.3% — PRU
Better return on capitalReturn on invested capital 16.9% -6.4% — PRU
Less leveragedLower net debt / EBITDA -1.0x — — –
Higher dividend yieldTrailing dividend yield 4.81% 2.09% 2.31% PRU
Better 1-year returnPrice return, last 12 months +13.7% +13.2% -14.1% PRU
Better 5-year returnAnnualised price return, 5 years +1.0%/yr +10.3%/yr -10.1%/yr EQH
Less volatileAnnualised volatility, 1 year 22.7% 33.6% 29.0% PRU
Higher overall scoreMean of the five percentile scores vs peers 60/100 21/100 — PRU

Percentile Scorecard

PRUEQHPUK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPRUEQHPUK
Valuation 94 #8 of 119 12 #105 of 119 –
Growth 87 #16 of 113 4 #109 of 113 –
Profitability 40 #65 of 107 9 #98 of 107 –
Financial Health 32 #73 of 107 5 #102 of 107 69 #34 of 107
Shareholder Returns 50 #53 of 105 74 #28 of 105 43 #60 of 105
Overall 60 21 –
  • PRU ranked among 126 companies in Insurance
  • EQH ranked among 126 companies in Insurance
  • PUK ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPRUEQHPUKSPY
1 month -0.6%+4.4%-3.8% +0.9%
3 months -5.9%+12.9%-17.1% +5.9%
6 months +19.7%+31.7%-18.9% +8.5%
Year to date +2.2%+14.6%-22.1% +13.3%
1 year +13.7%+13.2%-14.1% +12.4%
3 years +30.2%+108.8%+19.3% +88.1%
3 years, per year +9.2%+27.8%+6.1% +23.5%
5 years +4.9%+63.0%-41.3% +68.2%
5 years, per year +1.0%+10.3%-10.1% +11.0%
10 years +36.6%—-24.5% +263.4%
10 years, per year +3.2%—-2.8% +13.8%

Risk

MeasurePRUEQHPUKSPY
Volatility, 1Y 22.7%33.6%29.0% 12.7%
Downside volatility, 1Y 25.2%37.1%30.4% 12.7%
Beta vs S&P 500, 1Y 0.591.181.22 1.00
Return / volatility, 1Y 0.610.39-0.49 0.98
Max drawdown, 5Y -36.4%-37.1%-65.1% -25.4%
From 52-week high -7.8%-0.8%-27.8% -0.9%
52-week high $125.14$55.03$33.61 $779.14
52-week low $92.00$35.34$23.53 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePRUEQHPUK
P/E now vs peer median 10.2xmedian 10.9x -15.5xmedian 10.9x —median 10.9x
P/S now vs peer median 0.6xmedian 1.4x 1.4xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median 2.6xmedian 7.5x —median 7.5x —median 7.5x
P/FCF now vs peer median 3.6xmedian 8.5x 11.3xmedian 8.5x —median 8.5x
P/B now vs peer median 1.2xmedian 1.5x 17.4xmedian 1.5x 1.5xmedian 1.5x
PEG now vs peer median 0.33median 0.59 0.37median 0.59 —median 0.59

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPRUEQHPUK
Revenue $64.77B $10.62B –
Gross profit $28.58B $8.95B –
Operating income $11.10B -$384.00M –
Net income $4.07B -$816.00M –
Free cash flow $10.97B $1.32B –
EPS (diluted) $11.26 $-3.53 –
Cash & equivalents $15.16B $17.18B $5.89B
Total debt $20.62B $3.84B $16.00M
Shares (diluted) 348.10M 278.30M 1.30B
Enterprise value -$87.85B -$43.16B -$721.79B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPRUEQHPUK
P/E 10.2x -15.5x –
P/FCF 3.6x 11.3x –
P/Operating cash flow 3.6x 11.0x –
P/S 0.6x 1.4x –
P/B 1.2x 17.4x 1.5x
P/Tangible book 1.2x 17.4x 1.8x
EV/EBITDA 2.6x – –
EV/EBIT 2.6x 0.5x –
EV/Revenue 0.4x 0.0x –
EV/FCF 2.6x -0.1x –
EV/Operating cash flow 2.6x -0.1x –
PEG (3Y EPS CAGR) 0.33 0.37 –

Growth

14 metrics
MetricPRUEQHPUK
Revenue growth (1Y) 9.4% -22.1% –
Revenue CAGR (3Y) 0.3% 3.7% –
Gross profit growth (1Y) 34.6% -16.6% –
Gross profit CAGR (3Y) 8.9% 9.6% –
Operating income growth (1Y) 78.3% -131.7% –
Operating income CAGR (3Y) 23.3% -29.1% –
Net income growth (1Y) 123.3% -220.5% –
Net income CAGR (3Y) 30.9% -34.6% –
EPS growth (1Y) 144.9% -366.1% –
EPS CAGR (3Y) 31.1% -41.6% –
Operating cash flow growth (1Y) 426.6% -14.2% –
Operating cash flow CAGR (3Y) 20.8% 176.8% –
Free cash flow growth (1Y) 426.6% -12.6% –
Free cash flow CAGR (3Y) 20.8% 124.9% –

Profitability

14 metrics
MetricPRUEQHPUK
Gross margin 44.1% 84.3% –
EBITDA margin 16.9% – –
Operating margin 17.1% -3.6% –
Pretax margin 7.6% -5.7% –
Net margin 6.0% -9.3% –
FCF margin 16.9% 12.4% –
Operating cash flow margin 16.9% 12.8% –
Return on equity 12.7% -38.7% –
Return on assets 0.5% -0.2% –
Return on invested capital 16.9% -6.4% –
Return on capital employed – – –
Asset turnover 0.1x 0.0x –
Cash conversion (OCF / net income) 2.7x -1.7x –
Stock comp / revenue – – –

Financial Health

11 metrics
MetricPRUEQHPUK
Debt / assets 2.6% 1.1% 0.0%
Debt / equity 0.6x 4.5x 0.0x
Net debt / EBITDA -1.0x – –
Debt / FCF 1.9x 2.9x –
Liabilities / assets 95.9% 99.7% 90.8%
Equity / assets 4.1% 0.3% 9.2%
Interest coverage 1.8x -1.7x –
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricPRUEQHPUK
Dividend yield 4.8% 2.1% 2.3%
Net buyback yield 2.2% 11.0% –
Shareholder yield 7.1% 13.1% 2.3%
Payout ratio (earnings) 47.9% -38.8% –
Payout ratio (FCF) 17.7% 24.0% –
Dividend growth (1Y) 2.0% 3.3% –
Dividend CAGR (3Y) 2.1% 2.0% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPRUEQHPUK
Forward P/E 8.6xFY2026 7.9xFY2026 10.8xFY2026
EPS, next fiscal year $13.45FY2026 $6.87FY2026 $2.25FY2026
EPS growth, next FY -6.8%FY2026 +21.8%FY2026 +10.8%FY2026
EPS growth, the year after -1.0% +23.6% +20.4%
Revenue, next fiscal year $56.39BFY2026 $16.47BFY2026 $8.28BFY2026
Revenue growth, next FY -2.2%FY2026 +9.4%FY2026 +112.9%FY2026
Revenue growth, the year after +6.1% +8.7% +13.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPRUEQHPUK
Held by institutions 62.9% 95.4% 2.9%
Institutions holding 1,418 482 282
Change in shares held, QoQ +1.0% +14.2% +1.8%
Institutions buying 700 214 152
Institutions selling 469 205 96
Buyers to sellers 1.49 1.04 1.58

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PRUEQHPUK
PRU 1.00 0.55 0.32
EQH 0.55 1.00 0.37
PUK 0.32 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PRU, EQH and PUK?

Prudential Financial (PRU) is the largest by market capitalisation: Prudential Financial (PRU) $39.81B, Equitable Holdings (EQH) $14.91B, Prudential (PUK) $30.90B.

Which company is growing faster?

Prudential Financial (PRU) grew revenue fastest over the trailing twelve months: Prudential Financial (PRU) +9.4%, Equitable Holdings (EQH) -22.1%.

Which company is more profitable?

Prudential Financial (PRU) has the highest net margin (Prudential Financial (PRU) 6.0%, Equitable Holdings (EQH) -9.3%). On return on invested capital, Prudential Financial (PRU) leads (Prudential Financial (PRU) 16.9%, Equitable Holdings (EQH) -6.4%).

Which stock has performed better?

Over the past year Prudential Financial (PRU) returned the most: Prudential Financial (PRU) +13.7%, Equitable Holdings (EQH) +13.2%, Prudential (PUK) -14.1%. Over five years, Equitable Holdings (EQH) compounded fastest (Prudential Financial (PRU) +1.0%/yr, Equitable Holdings (EQH) +10.3%/yr, Prudential (PUK) -10.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Prudential Financial (PRU) has the highest dividend yield: Prudential Financial (PRU) 4.81%, Equitable Holdings (EQH) 2.09%, Prudential (PUK) 2.31%.

Which stock is riskier?

By one-year price volatility, Prudential Financial (PRU) has been the steadiest (Prudential Financial (PRU) 22.7%, Equitable Holdings (EQH) 33.6%, Prudential (PUK) 29.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PRU, EQH and PUK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Prudential Financial (PRU) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.