PM vs RLX vs GNLN Stock Comparison

Philip Morris International, RLX Technology and Greenlane Holdings Prices as of Oct 23, 2026 Peers: Industry group
RLX RLX Technology Inc.
$1.62 -5.8% 1M -32.5% 1Y
Market cap
$2.03B
P/E
34.3x
Revenue (TTM)
$700.66M
Div. yield
–
Tobacco Consumer Staples
3 wins

Head to Head

10 decided of 12

Philip Morris International leads on 7 of the 12 questions below (Philip Morris International 7, RLX Technology 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPMRLXGNLNLeader
Larger companyMarket capitalisation $315.57B $2.03B $7.69M PM
Cheaper on earningsLower P/E, profitable companies only 29.5x 34.3x -0.1x PM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 22.9x 11.6x — RLX
Faster revenue growthRevenue growth, trailing twelve months +7.9% +54.5% -67.0% RLX
More profitableNet margin, trailing twelve months 24.8% 8.5% -4,632.1% PM
Better return on capitalReturn on invested capital 32.1% 3.6% — PM
Less leveragedLower net debt / EBITDA 2.2x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +26.5% -32.5% -93.4% PM
Better 5-year returnAnnualised price return, 5 years +15.6%/yr -22.5%/yr -96.2%/yr PM
Less volatileAnnualised volatility, 1 year 28.3% 29.5% 139.3% PM
Higher overall scoreMean of the five percentile scores vs peers 60/100 76/100 21/100 RLX

Percentile Scorecard

PMRLXGNLN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPMRLXGNLN
Valuation 57 #17 of 38 51 #19 of 38 7 #91 of 98
Growth 59 #15 of 35 82 #7 of 35 20 #75 of 94
Profitability 97 #2 of 36 74 #10 of 36 3 #87 of 90
Financial Health 26 #29 of 39 97 #2 of 39 55 #48 of 105
Shareholder Returns – – –
Overall 60 76 21
  • PM ranked among 40 companies in Tobacco and Cannabis
  • RLX ranked among 40 companies in Tobacco and Cannabis
  • GNLN ranked among 109 companies in Fintech

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPMRLXGNLNSPY
1 month +4.6%-5.8%-29.2% -1.0%
3 months +3.4%-20.6%-7.7% +2.9%
6 months +21.5%-27.7%-52.1% +6.4%
Year to date +24.4%-30.5%-84.7% +11.4%
1 year +26.5%-32.5%-93.4% +13.1%
3 years +119.6%0.0%-100.0% +79.4%
3 years, per year +30.0%0.0%-96.4% +21.5%
5 years +105.9%-72.1%-100.0% +67.7%
5 years, per year +15.6%-22.5%-96.2% +10.9%
10 years +107.1%—— +255.2%
10 years, per year +7.6%—— +13.5%

Risk

MeasurePMRLXGNLNSPY
Volatility, 1Y 28.3%29.5%139.3% 12.7%
Downside volatility, 1Y 28.7%31.0%143.2% 12.7%
Beta vs S&P 500, 1Y -0.200.492.38 1.00
Return / volatility, 1Y 0.94-1.10-0.67 1.03
Max drawdown, 5Y -25.8%-83.7%-100.0% -25.4%
From 52-week high -3.0%-37.0%-93.4% -2.5%
52-week high $205.60$2.57$29.28 $779.14
52-week low $144.33$1.62$1.68 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePMRLXGNLN
P/E now vs peer median 29.0xmedian 16.7x 33.4xmedian 16.7x -0.1xmedian 21.5x
P/S now vs peer median 7.2xmedian 0.9x 3.6xmedian 0.9x 3.0xmedian 2.2x
EV/EBITDA now vs peer median 18.8xmedian 12.2x —median 12.2x 0.0xmedian 15.7x
P/FCF now vs peer median 22.9xmedian 22.9x 33.3xmedian 22.9x -0.5xmedian 16.4x
P/B now vs peer median -39.2xmedian 1.0x 1.1xmedian 1.0x 0.3xmedian 1.9x
PEG now vs peer median 2.90median 0.55 -0.97median 0.55 0.00median 1.06

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPMRLXGNLN
Revenue $43.14B $700.66M $2.63M
Gross profit $29.20B $226.56M -$12.94M
Operating income $16.66B $84.78M -$56.54M
Net income $11.34B $145.36M -$121.56M
Free cash flow $13.60B $75.29M -$15.54M
R&D – $19.19M –
EPS (diluted) $6.86 $0.05 $-29.71
Cash & equivalents $6.68B $682.25M $6.10M
Total debt $197.46B $74.18M –
Shares (diluted) 1.56B 1.22B 4.10M
Enterprise value $292.57B -$1.74B -$46.05M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPMRLXGNLN
P/E 29.0x 33.4x -0.1x
P/FCF 22.9x 33.3x -0.5x
P/Operating cash flow 20.5x 33.3x -0.5x
P/S 7.2x 3.6x 3.0x
P/B -39.2x 1.1x 0.3x
P/Tangible book -17.5x 1.1x 0.9x
EV/EBITDA 18.8x – 0.0x
EV/EBIT 21.1x 18.3x 0.0x
EV/Revenue 8.2x 2.2x 0.7x
EV/FCF 25.9x 20.6x -0.1x
EV/Operating cash flow 23.2x 20.6x -0.1x
PEG (3Y EPS CAGR) 2.90 -0.97 0.00

Growth

14 metrics
MetricPMRLXGNLN
Revenue growth (1Y) 7.9% 54.5% -67.0%
Revenue CAGR (3Y) 8.0% 36.5% -69.7%
Gross profit growth (1Y) 9.0% 81.1% -388.7%
Gross profit CAGR (3Y) 10.5% 25.3% -37.8%
Operating income growth (1Y) 12.7% 551.7% -410.8%
Operating income CAGR (3Y) 12.9% 54.5% 30.5%
Net income growth (1Y) 24.4% 41.4% -518.4%
Net income CAGR (3Y) 10.3% 57.6% 10.0%
EPS growth (1Y) 24.0% -53.3% 80.8%
EPS CAGR (3Y) 10.0% -34.3% 85.0%
Operating cash flow growth (1Y) 31.5% -50.1% -51.8%
Operating cash flow CAGR (3Y) 19.0% 33.2% -24.7%
Free cash flow growth (1Y) 34.3% -50.1% -49.7%
Free cash flow CAGR (3Y) 32.4% 33.2% -16.5%

Profitability

14 metrics
MetricPMRLXGNLN
Gross margin 67.7% 32.3% -492.4%
EBITDA margin 43.4% – -2,135%
Operating margin 38.6% 12.1% -2,151%
Pretax margin 36.4% 23.5% -4,625%
Net margin 24.8% 8.5% -4,632%
FCF margin 31.5% 10.7% -591.1%
Operating cash flow margin 35.1% 10.7% -590.0%
Return on equity – 6.3% -321.8%
Return on assets 16.8% 5.8% -275.5%
Return on invested capital 32.1% 3.6% –
Return on capital employed 39.4% 3.6% -150.5%
Asset turnover 0.6x 0.3x 0.1x
Cash conversion (OCF / net income) 1.3x 0.5x 0.1x
Stock comp / revenue – – 41.6%

Financial Health

11 metrics
MetricPMRLXGNLN
Debt / assets 71.3% 1.0% –
Debt / equity -6.0x 0.0x –
Net debt / EBITDA 2.2x – –
Debt / FCF 3.5x 0.3x –
Liabilities / assets 111.9% 7.3% 20.4%
Equity / assets -11.9% 92.7% 79.6%
Interest coverage – – -1,067x
Current ratio 1.0x 10.6x 2.4x
Quick ratio 0.5x 7.3x 0.9x
Cash ratio 0.3x 6.5x 0.9x
Altman Z-score 4.75 – -22.34

Shareholder Returns

7 metrics
MetricPMRLXGNLN
Dividend yield 3.0% 6.2% –
Net buyback yield – – –
Shareholder yield 3.0% 6.2% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPMRLXGNLN
Forward P/E 22.9xFY2026 11.6xFY2026 –
EPS, next fiscal year $8.73FY2026 $0.14FY2026 $-904,073.61FY2023
EPS growth, next FY +15.8%FY2026 +40.0%FY2026 –
EPS growth, the year after -0.5% +7.1% –
Revenue, next fiscal year $42.53BFY2026 $951.07MFY2026 $266.10MFY2026
Revenue growth, next FY +4.6%FY2026 +68.0%FY2026 +6,010.3%FY2026
Revenue growth, the year after +4.7% +26.5% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPMRLXGNLN
Held by institutions 83.5% 21.6% –
Institutions holding 2,926 104 –
Change in shares held, QoQ +0.5% +4.5% –
Institutions buying 1,470 42 –
Institutions selling 1,000 46 –
Buyers to sellers 1.47 0.91 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PMRLXGNLN
PM 1.00 0.16 0.10
RLX 0.16 1.00 0.10
GNLN 0.10 0.10 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PM, RLX and GNLN?

Philip Morris International (PM) is the largest by market capitalisation: Philip Morris International (PM) $315.57B, RLX Technology (RLX) $2.03B, Greenlane Holdings (GNLN) $7.69M.

Which stock is cheaper, PM, RLX and GNLN?

Philip Morris International (PM) trades on the lowest price-to-earnings ratio (Philip Morris International (PM) 29.5x, RLX Technology (RLX) 34.3x, Greenlane Holdings (GNLN) -0.1x). On next year's consensus earnings, RLX Technology (RLX) is cheapest (Philip Morris International (PM) 22.9x, RLX Technology (RLX) 11.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

RLX Technology (RLX) grew revenue fastest over the trailing twelve months: Philip Morris International (PM) +7.9%, RLX Technology (RLX) +54.5%, Greenlane Holdings (GNLN) -67.0%.

Which company is more profitable?

Philip Morris International (PM) has the highest net margin (Philip Morris International (PM) 24.8%, RLX Technology (RLX) 8.5%, Greenlane Holdings (GNLN) -4,632.1%). On return on invested capital, Philip Morris International (PM) leads (Philip Morris International (PM) 32.1%, RLX Technology (RLX) 3.6%).

Which stock has performed better?

Over the past year Philip Morris International (PM) returned the most: Philip Morris International (PM) +26.5%, RLX Technology (RLX) -32.5%, Greenlane Holdings (GNLN) -93.4%. Over five years, Philip Morris International (PM) compounded fastest (Philip Morris International (PM) +15.6%/yr, RLX Technology (RLX) -22.5%/yr, Greenlane Holdings (GNLN) -96.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Philip Morris International (PM) has been the steadiest (Philip Morris International (PM) 28.3%, RLX Technology (RLX) 29.5%, Greenlane Holdings (GNLN) 139.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PM, RLX and GNLN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Philip Morris International (PM) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.