PM vs CRON vs CHUC Stock Comparison

Philip Morris International, Cronos and Charlie's Holdings Prices as of Oct 26, 2026 Peers: Industry group
CRON Cronos Group Inc.
$3.31 -0.9% 1M +31.3% 1Y
Market cap
$1.26B
P/E
18.1x
Revenue (TTM)
$236.78M
Div. yield
–
Cannabis Consumer Staples
5 wins

Head to Head

11 decided of 12

Cronos leads on 5 of the 12 questions below (Cronos 5, Philip Morris International 4, Charlie's Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPMCRONCHUCLeader
Larger companyMarket capitalisation $316.25B $1.26B $41.11M PM
Cheaper on earningsLower P/E, profitable companies only 29.5x 18.1x -21.0x CRON
Cheaper on forward earningsLower price / next fiscal year consensus EPS 23.3x 20.7x — CRON
Faster revenue growthRevenue growth, trailing twelve months +7.9% +36.1% +310.5% CHUC
More profitableNet margin, trailing twelve months 24.8% 29.6% -7.9% CRON
Better return on capitalReturn on invested capital 32.1% — -47.3% PM
Less leveragedLower net debt / EBITDA 2.2x — -0.6x CHUC
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +28.1% +31.3% -37.5% CRON
Better 5-year returnAnnualised price return, 5 years +16.3%/yr -9.0%/yr -5.6%/yr PM
Less volatileAnnualised volatility, 1 year 28.3% 39.4% 130.1% PM
Higher overall scoreMean of the five percentile scores vs peers 60/100 88/100 32/100 CRON

Percentile Scorecard

PMCRONCHUC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPMCRONCHUC
Valuation 57 #17 of 38 70 #12 of 38 3 #37 of 38
Growth 59 #15 of 35 100 #1 of 35 47 #19 of 35
Profitability 97 #2 of 36 77 #9 of 36 37 #23 of 36
Financial Health 26 #29 of 39 100 #1 of 39 32 #27 of 39
Shareholder Returns – 92 #2 of 13 42 #8 of 13
Overall 60 88 32
  • PM ranked among 40 companies in Tobacco and Cannabis
  • CRON ranked among 40 companies in Tobacco and Cannabis
  • CHUC ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPMCRONCHUCSPY
1 month +6.0%-0.9%0.0% -0.8%
3 months +3.2%+15.7%-11.8% +3.5%
6 months +25.5%+22.6%-42.3% +7.0%
Year to date +25.9%+25.9%-50.0% +12.2%
1 year +28.1%+31.3%-37.5% +13.0%
3 years +130.8%+92.4%+66.7% +86.3%
3 years, per year +32.2%+24.4%+18.6% +23.1%
5 years +112.8%-37.4%-25.0% +68.6%
5 years, per year +16.3%-9.0%-5.6% +11.0%
10 years +110.2%—-98.8% +258.0%
10 years, per year +7.7%—-35.5% +13.6%

Risk

MeasurePMCRONCHUCSPY
Volatility, 1Y 28.3%39.4%130.1% 12.7%
Downside volatility, 1Y 28.6%36.1%156.9% 12.7%
Beta vs S&P 500, 1Y -0.170.600.59 1.00
Return / volatility, 1Y 0.990.80-0.29 1.02
Max drawdown, 5Y -25.8%-75.9%-83.3% -25.4%
From 52-week high -1.8%-6.8%-53.1% -1.8%
52-week high $205.60$3.55$0.32 $779.14
52-week low $144.33$2.30$0.09 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePMCRONCHUC
P/E now vs peer median 29.4xmedian 16.5x 17.7xmedian 16.5x -21.0xmedian 16.5x
P/S now vs peer median 7.3xmedian 0.9x 5.2xmedian 0.9x 1.7xmedian 0.9x
EV/EBITDA now vs peer median 19.0xmedian 12.3x 36.3xmedian 12.3x -16.5xmedian 12.3x
P/FCF now vs peer median 23.1xmedian 23.1x 24.6xmedian 23.1x -9.5xmedian 23.1x
P/B now vs peer median -39.6xmedian 1.0x 1.1xmedian 1.0x 13.4xmedian 1.0x
PEG now vs peer median 2.94median 0.56 0.50median 0.56 -1.27median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPMCRONCHUC
Revenue $43.14B $236.78M $24.67M
Gross profit $29.20B $82.13M $6.76M
Operating income $16.66B -$2.43M -$2.67M
Net income $11.34B $77.88M -$2.14M
Free cash flow $13.60B $49.82M -$4.42M
R&D – $5.36M –
EPS (diluted) $6.86 $0.19 $-0.01
Cash & equivalents $6.68B $467.02M $527.00K
Total debt $47.56B – $9.45M
Shares (diluted) 1.56B 375.06M 274.07M
Enterprise value $293.25B -$2.01B $37.47M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPMCRONCHUC
P/E 29.4x 17.7x -21.0x
P/FCF 23.1x 24.6x -9.5x
P/Operating cash flow 20.8x 20.4x -9.5x
P/S 7.3x 5.2x 1.7x
P/B -39.6x 1.1x 13.4x
P/Tangible book -17.7x 1.1x 13.4x
EV/EBITDA 19.0x 36.3x -16.5x
EV/EBIT 21.3x -177.1x -16.4x
EV/Revenue 8.2x 1.8x 1.8x
EV/FCF 26.2x 8.6x -9.9x
EV/Operating cash flow 23.5x 7.2x -9.9x
PEG (3Y EPS CAGR) 2.94 0.50 -1.27

Growth

14 metrics
MetricPMCRONCHUC
Revenue growth (1Y) 7.9% 36.1% 310.5%
Revenue CAGR (3Y) 8.0% 30.1% 9.2%
Gross profit growth (1Y) 9.0% 92.5% 233.5%
Gross profit CAGR (3Y) 10.5% 98.9% –
Operating income growth (1Y) 12.7% 95.5% 22.8%
Operating income CAGR (3Y) 12.9% 70.6% 5.7%
Net income growth (1Y) 24.4% 264.6% 22.0%
Net income CAGR (3Y) 10.3% 36.5% 10.9%
EPS growth (1Y) 24.0% 288.8% 26.5%
EPS CAGR (3Y) 10.0% 35.6% 16.6%
Operating cash flow growth (1Y) 31.5% 199.9% 12.8%
Operating cash flow CAGR (3Y) 19.0% 37.8% -139.9%
Free cash flow growth (1Y) 34.3% 651.8% 12.8%
Free cash flow CAGR (3Y) 32.4% 35.7% -121.4%

Profitability

14 metrics
MetricPMCRONCHUC
Gross margin 67.7% 34.7% 27.4%
EBITDA margin 43.4% 5.0% -10.7%
Operating margin 38.6% -1.0% -10.8%
Pretax margin 36.4% 28.9% -9.3%
Net margin 24.8% 29.6% -7.9%
FCF margin 31.5% 21.0% -17.9%
Operating cash flow margin 35.1% 25.4% -17.9%
Return on equity – 7.1% -68.5%
Return on assets 16.8% 6.7% -15.5%
Return on invested capital 32.1% – -47.3%
Return on capital employed 39.4% -0.2% -40.6%
Asset turnover 0.6x 0.2x 1.8x
Cash conversion (OCF / net income) 1.3x 0.8x 2.1x
Stock comp / revenue – 2.7% 0.6%

Financial Health

11 metrics
MetricPMCRONCHUC
Debt / assets 71.3% – 16.8%
Debt / equity -6.0x – 0.7x
Net debt / EBITDA 2.2x – -0.6x
Debt / FCF 3.5x – -0.5x
Liabilities / assets 111.9% 5.3% 75.5%
Equity / assets -11.9% 94.7% 24.5%
Interest coverage – – -9.9x
Current ratio 1.0x 16.2x 1.7x
Quick ratio 0.5x 14.8x 0.1x
Cash ratio 0.3x 14.1x 0.1x
Altman Z-score 4.78 13.44 3.10

Shareholder Returns

7 metrics
MetricPMCRONCHUC
Dividend yield 3.0% – –
Net buyback yield – 3.2% -1.9%
Shareholder yield 3.0% 3.2% -1.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPMCRONCHUC
Forward P/E 23.3xFY2026 20.7xFY2026 –
EPS, next fiscal year $8.68FY2026 $0.16FY2026 –
EPS growth, next FY +15.1%FY2026 – –
EPS growth, the year after -0.8% +18.8% –
Revenue, next fiscal year $42.48BFY2026 $206.33MFY2026 –
Revenue growth, next FY +4.5%FY2026 +40.7%FY2026 –
Revenue growth, the year after +4.1% +26.5% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPMCRONCHUC
Held by institutions 83.5% 12.8% –
Institutions holding 2,926 195 –
Change in shares held, QoQ +0.5% -2.5% –
Institutions buying 1,470 71 –
Institutions selling 1,000 41 –
Buyers to sellers 1.47 1.73 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PMCRONCHUC
PM 1.00 0.02 -0.04
CRON 0.02 1.00 0.05
CHUC -0.04 0.05 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PM, CRON and CHUC?

Philip Morris International (PM) is the largest by market capitalisation: Philip Morris International (PM) $316.25B, Cronos (CRON) $1.26B, Charlie's Holdings (CHUC) $41.11M.

Which stock is cheaper, PM, CRON and CHUC?

Cronos (CRON) trades on the lowest price-to-earnings ratio (Philip Morris International (PM) 29.5x, Cronos (CRON) 18.1x, Charlie's Holdings (CHUC) -21.0x). On next year's consensus earnings, Cronos (CRON) is cheapest (Philip Morris International (PM) 23.3x, Cronos (CRON) 20.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Charlie's Holdings (CHUC) grew revenue fastest over the trailing twelve months: Philip Morris International (PM) +7.9%, Cronos (CRON) +36.1%, Charlie's Holdings (CHUC) +310.5%.

Which company is more profitable?

Cronos (CRON) has the highest net margin (Philip Morris International (PM) 24.8%, Cronos (CRON) 29.6%, Charlie's Holdings (CHUC) -7.9%). On return on invested capital, Philip Morris International (PM) leads (Philip Morris International (PM) 32.1%, Charlie's Holdings (CHUC) -47.3%).

Which stock has performed better?

Over the past year Cronos (CRON) returned the most: Philip Morris International (PM) +28.1%, Cronos (CRON) +31.3%, Charlie's Holdings (CHUC) -37.5%. Over five years, Philip Morris International (PM) compounded fastest (Philip Morris International (PM) +16.3%/yr, Cronos (CRON) -9.0%/yr, Charlie's Holdings (CHUC) -5.6%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Philip Morris International (PM) has been the steadiest (Philip Morris International (PM) 28.3%, Cronos (CRON) 39.4%, Charlie's Holdings (CHUC) 130.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PM, CRON and CHUC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cronos (CRON) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.