PLNT vs XPOF Stock Comparison

Planet Fitness and Xponential Fitness Prices as of Oct 26, 2026 Peers: Industry group
PLNT Planet Fitness, Inc.
$52.43 +22.8% 1M -46.7% 1Y
Market cap
$4.02B
P/E
16.9x
Revenue (TTM)
$1.41B
Div. yield
0.00%
Fitness Clubs Consumer Discretionary
9 wins
XPOF Xponential Fitness, Inc.
$4.14 +5.6% 1M -40.7% 1Y
Market cap
$172.54M
P/E
–
Revenue (TTM)
$288.47M
Div. yield
–
Fitness Clubs Consumer Discretionary
1 win

Head to Head

10 decided of 12

Planet Fitness leads on 9 of the 12 questions below (Planet Fitness 9, Xponential Fitness 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPLNTXPOFLeader
Larger companyMarket capitalisation $4.02B $172.54M PLNT
Cheaper on earningsLower P/E, profitable companies only 16.9x -3.9x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.2x 17.2x PLNT
Faster revenue growthRevenue growth, trailing twelve months +12.7% -9.0% PLNT
More profitableNet margin, trailing twelve months 16.9% -15.2% PLNT
Better return on capitalReturn on invested capital 16.0% 13.2% PLNT
Less leveragedLower net debt / EBITDA 3.6x 17.3x PLNT
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -46.7% -40.7% XPOF
Better 5-year returnAnnualised price return, 5 years -8.1%/yr -23.2%/yr PLNT
Less volatileAnnualised volatility, 1 year 54.7% 91.3% PLNT
Higher overall scoreMean of the five percentile scores vs peers 68/100 25/100 PLNT

Percentile Scorecard

PLNTXPOF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPLNTXPOF
Valuation 56 #20 of 44 28 #32 of 44
Growth 79 #10 of 43 26 #32 of 43
Profitability 98 #2 of 41 40 #25 of 41
Financial Health 48 #25 of 47 7 #44 of 47
Shareholder Returns 59 #12 of 28 –
Overall 68 25
  • PLNT ranked among 48 companies in Gaming and Leisure
  • XPOF ranked among 48 companies in Gaming and Leisure

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPLNTXPOFSPY
1 month +22.8%+5.6% -0.8%
3 months -3.3%-37.7% +3.5%
6 months -21.2%-37.7% +7.0%
Year to date -51.7%-49.7% +12.2%
1 year -46.7%-40.7% +13.0%
3 years -3.2%-70.0% +86.3%
3 years, per year -1.1%-33.1% +23.1%
5 years -34.3%-73.3% +68.6%
5 years, per year -8.1%-23.2% +11.0%
10 years +158.0%— +258.0%
10 years, per year +9.9%— +13.6%

Risk

MeasurePLNTXPOFSPY
Volatility, 1Y 54.7%91.3% 12.7%
Downside volatility, 1Y 66.7%113.7% 12.7%
Beta vs S&P 500, 1Y 0.281.32 1.00
Return / volatility, 1Y -0.85-0.45 1.02
Max drawdown, 5Y -64.3%-89.0% -25.4%
From 52-week high -53.2%-54.0% -1.8%
52-week high $111.97$9.00 $779.14
52-week low $40.50$3.64 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePLNTXPOF
P/E now vs peer median 17.0xmedian 17.1x -4.0xmedian 17.1x
P/S now vs peer median 2.8xmedian 1.9x 0.6xmedian 1.9x
EV/EBITDA now vs peer median 10.1xmedian 10.9x 23.5xmedian 10.9x
P/FCF now vs peer median 15.1xmedian 11.4x -21.6xmedian 11.4x
P/B now vs peer median -6.4xmedian 2.5x -0.5xmedian 2.5x
PEG now vs peer median 0.60median 0.57 -0.32median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPLNTXPOF
Revenue $1.41B $288.47M
Gross profit $1.15B $237.58M
Operating income $435.56M $17.90M
Net income $239.09M -$58.01M
Free cash flow $261.68M -$8.08M
EPS (diluted) $3.08 $-1.05
Cash & equivalents $298.27M $24.99M
Total debt $2.55B $1.88B
Shares (diluted) 77.15M 42.03M
Enterprise value $2.25B $38.75M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPLNTXPOF
P/E 17.0x -4.0x
P/FCF 15.1x -21.6x
P/Operating cash flow 9.1x -30.4x
P/S 2.8x 0.6x
P/B -6.4x -0.5x
P/Tangible book -4.5x -0.4x
EV/EBITDA 10.1x 23.5x
EV/EBIT 14.0x 37.1x
EV/Revenue 4.3x 2.3x
EV/FCF 23.3x -82.3x
EV/Operating cash flow 14.0x -115.6x
PEG (3Y EPS CAGR) 0.60 -0.32

Growth

14 metrics
MetricPLNTXPOF
Revenue growth (1Y) 12.7% -9.0%
Revenue CAGR (3Y) 10.9% 0.8%
Gross profit growth (1Y) 10.4% -2.8%
Gross profit CAGR (3Y) 11.4% 1.0%
Operating income growth (1Y) 23.5% 152.6%
Operating income CAGR (3Y) 19.5% -5.5%
Net income growth (1Y) 25.6% 29.2%
Net income CAGR (3Y) 20.7% -179.7%
EPS growth (1Y) 37.2% 36.7%
EPS CAGR (3Y) 28.1% 12.3%
Operating cash flow growth (1Y) 22.7% -140.1%
Operating cash flow CAGR (3Y) 14.7% -28.1%
Free cash flow growth (1Y) 28.1% -176.1%
Free cash flow CAGR (3Y) 12.6% -29.5%

Profitability

14 metrics
MetricPLNTXPOF
Gross margin 81.7% 82.4%
EBITDA margin 42.6% 9.8%
Operating margin 30.9% 6.2%
Pretax margin 23.7% -19.9%
Net margin 16.9% -15.2%
FCF margin 18.6% -2.8%
Operating cash flow margin 30.8% -2.0%
Return on equity – –
Return on assets 7.8% -18.4%
Return on invested capital 16.0% 13.2%
Return on capital employed 16.4% 8.0%
Asset turnover 0.5x 0.9x
Cash conversion (OCF / net income) 1.8x 0.1x
Stock comp / revenue 0.9% 3.7%

Financial Health

11 metrics
MetricPLNTXPOF
Debt / assets 84.8% 166.1%
Debt / equity -4.1x -1.4x
Net debt / EBITDA 3.6x 17.3x
Debt / FCF 9.7x -63.7x
Liabilities / assets 120.5% 221.4%
Equity / assets -20.5% -121.4%
Interest coverage 3.6x 0.3x
Current ratio 1.6x 0.7x
Quick ratio 1.3x 0.5x
Cash ratio 1.0x 0.3x
Altman Z-score 1.11 -2.18

Shareholder Returns

7 metrics
MetricPLNTXPOF
Dividend yield 0.0% –
Net buyback yield 17.7% –
Shareholder yield 17.7% –
Payout ratio (earnings) 0.3% –
Payout ratio (FCF) 0.3% –
Dividend growth (1Y) -81.0% –
Dividend CAGR (3Y) -49.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPLNTXPOF
Forward P/E 15.2xFY2026 17.2xFY2026
EPS, next fiscal year $3.45FY2026 $0.24FY2026
EPS growth, next FY +12.4%FY2026 –
EPS growth, the year after +11.3% +108.3%
Revenue, next fiscal year $1.35BFY2026 $240.09MFY2026
Revenue growth, next FY +2.2%FY2026 -23.8%FY2026
Revenue growth, the year after +19.0% +5.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPLNTXPOF
Held by institutions 100.0% 80.8%
Institutions holding 421 117
Change in shares held, QoQ -2.9% +8.2%
Institutions buying 240 67
Institutions selling 146 30
Buyers to sellers 1.64 2.23

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PLNTXPOF
PLNT 1.00 0.06
XPOF 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PLNT and XPOF?

Planet Fitness (PLNT) is the largest by market capitalisation: Planet Fitness (PLNT) $4.02B, Xponential Fitness (XPOF) $172.54M.

Which company is growing faster?

Planet Fitness (PLNT) grew revenue fastest over the trailing twelve months: Planet Fitness (PLNT) +12.7%, Xponential Fitness (XPOF) -9.0%.

Which company is more profitable?

Planet Fitness (PLNT) has the highest net margin (Planet Fitness (PLNT) 16.9%, Xponential Fitness (XPOF) -15.2%). On return on invested capital, Planet Fitness (PLNT) leads (Planet Fitness (PLNT) 16.0%, Xponential Fitness (XPOF) 13.2%).

Which stock has performed better?

Over the past year Xponential Fitness (XPOF) returned the most: Planet Fitness (PLNT) -46.7%, Xponential Fitness (XPOF) -40.7%. Over five years, Planet Fitness (PLNT) compounded fastest (Planet Fitness (PLNT) -8.1%/yr, Xponential Fitness (XPOF) -23.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Planet Fitness (PLNT) 0.00%, Xponential Fitness (XPOF) 0.00%. Xponential Fitness (XPOF) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Planet Fitness (PLNT) has been the steadiest (Planet Fitness (PLNT) 54.7%, Xponential Fitness (XPOF) 91.3%). Volatility measures how widely the price swings, not the risk of the business.

Do PLNT and XPOF move together?

Their daily returns over the past year have a correlation of 0.06, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, PLNT and XPOF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Planet Fitness (PLNT) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.