PG vs UL vs CLX Stock Comparison

Procter & Gamble, Unilever and Clorox Prices as of Oct 23, 2026 Peers: Industry group
PG PROCTER & GAMBLE Co
$161.12 +9.3% 1M +5.9% 1Y
Market cap
$369.61B
P/E
23.1x
Revenue (TTM)
$87.92B
Div. yield
–
Household Products Consumer Staples
8 wins
UL Unilever Plc
$66.22 +6.5% 1M -5.5% 1Y
Market cap
$143.18B
P/E
–
Revenue (TTM)
$64.28B
Div. yield
–
Packaged Foods Consumer Staples
CLX Clorox Co /De/
$86.40 +2.9% 1M -25.7% 1Y
Market cap
$10.58B
P/E
18.0x
Revenue (TTM)
$6.72B
Div. yield
0.06%
Household Products Consumer Staples
3 wins

Head to Head

11 decided of 12

Procter & Gamble leads on 8 of the 12 questions below (Procter & Gamble 8, Clorox 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPGULCLXLeader
Larger companyMarket capitalisation $369.61B $143.18B $10.58B PG
Cheaper on earningsLower P/E, profitable companies only 23.1x — 18.0x CLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 23.9x 19.3x 14.5x CLX
Faster revenue growthRevenue growth, trailing twelve months +3.5% -2.6% -5.4% PG
More profitableNet margin, trailing twelve months 18.2% — 8.7% PG
Better return on capitalReturn on invested capital 17.2% — 26.6% CLX
Less leveragedLower net debt / EBITDA 1.0x — 2.6x PG
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.06% –
Better 1-year returnPrice return, last 12 months +5.9% -5.5% -25.7% PG
Better 5-year returnAnnualised price return, 5 years +2.7%/yr +1.9%/yr -11.8%/yr PG
Less volatileAnnualised volatility, 1 year 20.9% 24.9% 32.7% PG
Higher overall scoreMean of the five percentile scores vs peers 57/100 19/100 51/100 PG

Percentile Scorecard

PGULCLX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPGULCLX
Valuation 37 #32 of 50 0 #45 of 45 61 #20 of 50
Growth 52 #24 of 49 – 40 #30 of 49
Profitability 91 #5 of 44 – 79 #10 of 44
Financial Health 61 #22 of 55 41 #28 of 47 17 #46 of 55
Shareholder Returns 43 #18 of 31 17 #26 of 31 57 #14 of 31
Overall 57 19 51
  • PG ranked among 59 companies in Household and Personal Products
  • UL ranked among 48 companies in Branded Foods
  • CLX ranked among 59 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPGULCLXSPY
1 month +9.3%+6.5%+2.9% -1.0%
3 months +9.3%+8.6%-9.6% +2.9%
6 months +8.7%+13.9%-12.4% +6.4%
Year to date +12.4%+1.3%-14.3% +11.4%
1 year +5.9%-5.5%-25.7% +13.1%
3 years +7.5%+21.3%-29.0% +79.4%
3 years, per year +2.4%+6.6%-10.8% +21.5%
5 years +14.4%+9.6%-46.5% +67.7%
5 years, per year +2.7%+1.9%-11.8% +10.9%
10 years +91.1%+38.4%-28.0% +255.2%
10 years, per year +6.7%+3.3%-3.2% +13.5%

Risk

MeasurePGULCLXSPY
Volatility, 1Y 20.9%24.9%32.7% 12.7%
Downside volatility, 1Y 20.4%24.3%35.7% 12.7%
Beta vs S&P 500, 1Y -0.080.030.28 1.00
Return / volatility, 1Y 0.28-0.22-0.79 1.03
Max drawdown, 5Y -24.6%-26.2%-56.9% -25.4%
From 52-week high -3.6%-11.2%-32.1% -2.5%
52-week high $167.20$74.59$127.16 $779.14
52-week low $138.04$55.05$80.38 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePGULCLX
P/E now vs peer median 23.4xmedian 18.7x —median 20.7x 17.9xmedian 18.7x
P/S now vs peer median 4.2xmedian 1.6x 2.2xmedian 0.7x 1.6xmedian 1.6x
EV/EBITDA now vs peer median 17.2xmedian 13.0x —median 12.4x 8.1xmedian 13.0x
P/FCF now vs peer median 24.3xmedian 19.0x —median 14.0x 25.8xmedian 19.0x
P/B now vs peer median 6.7xmedian 2.3x 7.8xmedian 1.5x 41.5xmedian 2.3x
PEG now vs peer median 8.81median 0.97 —median 0.42 0.30median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPGULCLX
Revenue $87.92B $64.28B $6.72B
Gross profit $43.77B – $2.84B
Operating income $19.83B – $1.66B
Net income $16.12B – $601.00M
Free cash flow $15.34B – $405.00M
R&D – – $116.00M
EPS (diluted) $6.66 – $4.81
Cash & equivalents $15.37B $5.40B $143.00M
Total debt $146.73B $112.81B $5.07B
Shares (diluted) 2.41B 2.20B 122.13M
Enterprise value $321.17B $94.64B $8.85B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPGULCLX
P/E 23.4x – 17.9x
P/FCF 24.3x – 25.8x
P/Operating cash flow 18.8x – 17.1x
P/S 4.2x 2.2x 1.6x
P/B 6.7x 7.8x 41.5x
P/Tangible book 11.0x -92.6x -29.5x
EV/EBITDA 17.2x – 8.1x
EV/EBIT 20.0x – 9.2x
EV/Revenue 4.5x 2.5x 2.3x
EV/FCF 25.9x – 38.0x
EV/Operating cash flow 19.9x – 25.1x
PEG (3Y EPS CAGR) 8.81 – 0.30

Growth

14 metrics
MetricPGULCLX
Revenue growth (1Y) 3.5% -2.6% -5.4%
Revenue CAGR (3Y) 1.8% 147.1% -3.1%
Gross profit growth (1Y) 1.1% – -11.5%
Gross profit CAGR (3Y) 2.3% – -0.7%
Operating income growth (1Y) -3.3% – -15.5%
Operating income CAGR (3Y) 1.5% – 1.6%
Net income growth (1Y) -4.4% – -27.1%
Net income CAGR (3Y) 1.7% – 53.6%
EPS growth (1Y) -3.2% – -26.3%
EPS CAGR (3Y) 2.7% – 58.8%
Operating cash flow growth (1Y) 5.2% – -37.6%
Operating cash flow CAGR (3Y) 4.0% – -19.1%
Free cash flow growth (1Y) 2.7% – -46.8%
Free cash flow CAGR (3Y) 1.7% – -24.2%

Profitability

14 metrics
MetricPGULCLX
Gross margin 49.8% – 42.3%
EBITDA margin 26.2% – 28.4%
Operating margin 22.6% – 24.7%
Pretax margin 23.2% – 11.8%
Net margin 18.2% – 8.7%
FCF margin 17.4% – 6.0%
Operating cash flow margin 22.7% – 9.1%
Return on equity 29.4% – 349.4%
Return on assets 12.4% – 8.4%
Return on invested capital 17.2% – 26.6%
Return on capital employed 23.4% – 38.3%
Asset turnover 0.7x 0.8x 0.9x
Cash conversion (OCF / net income) 1.2x – 1.0x
Stock comp / revenue 0.6% – 0.7%

Financial Health

11 metrics
MetricPGULCLX
Debt / assets 29.2% 31.2% 65.0%
Debt / equity 0.7x 1.5x 20.1x
Net debt / EBITDA 1.0x – 2.6x
Debt / FCF 2.5x – 12.5x
Liabilities / assets 58.4% 79.0% 96.8%
Equity / assets 41.6% 21.0% 3.2%
Interest coverage 22.0x – 12.8x
Current ratio 0.7x 0.7x 0.7x
Quick ratio 0.5x 0.7x 0.3x
Cash ratio 0.3x 0.4x 0.1x
Altman Z-score 5.37 – 2.32

Shareholder Returns

7 metrics
MetricPGULCLX
Dividend yield 3.3% 3.2% 4.3%
Net buyback yield 0.9% – 2.7%
Shareholder yield 4.2% 3.2% 7.0%
Payout ratio (earnings) – – 100.2%
Payout ratio (FCF) – – 148.6%
Dividend growth (1Y) – – 0.0%
Dividend CAGR (3Y) – – 1.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPGULCLX
Forward P/E 23.9xFY2027 19.3xFY2026 14.5xFY2027
EPS, next fiscal year $6.75FY2027 $3.44FY2026 $5.96FY2027
EPS growth, next FY -2.0%FY2027 -6.0%FY2026 +7.8%FY2027
EPS growth, the year after +16.4% +8.1% -1.3%
Revenue, next fiscal year $85.17BFY2027 $55.09BFY2026 $8.09BFY2027
Revenue growth, next FY -2.1%FY2027 -8.2%FY2026 +20.4%FY2027
Revenue growth, the year after -0.1% +7.7% -8.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPGULCLX
Held by institutions 69.8% 11.8% 85.6%
Institutions holding 4,026 1,190 1,053
Change in shares held, QoQ +2.0% +7.2% +4.2%
Institutions buying 1,873 576 542
Institutions selling 1,697 440 353
Buyers to sellers 1.10 1.31 1.54

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PGULCLX
PG 1.00 0.66 0.55
UL 0.66 1.00 0.52
CLX 0.55 0.52 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PG, UL and CLX?

Procter & Gamble (PG) is the largest by market capitalisation: Procter & Gamble (PG) $369.61B, Unilever (UL) $143.18B, Clorox (CLX) $10.58B.

Which stock is cheaper, PG, UL and CLX?

Clorox (CLX) trades on the lowest price-to-earnings ratio (Procter & Gamble (PG) 23.1x, Clorox (CLX) 18.0x). On next year's consensus earnings, Clorox (CLX) is cheapest (Procter & Gamble (PG) 23.9x, Unilever (UL) 19.3x, Clorox (CLX) 14.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Procter & Gamble (PG) grew revenue fastest over the trailing twelve months: Procter & Gamble (PG) +3.5%, Unilever (UL) -2.6%, Clorox (CLX) -5.4%.

Which company is more profitable?

Procter & Gamble (PG) has the highest net margin (Procter & Gamble (PG) 18.2%, Clorox (CLX) 8.7%). On return on invested capital, Clorox (CLX) leads (Procter & Gamble (PG) 17.2%, Clorox (CLX) 26.6%).

Which stock has performed better?

Over the past year Procter & Gamble (PG) returned the most: Procter & Gamble (PG) +5.9%, Unilever (UL) -5.5%, Clorox (CLX) -25.7%. Over five years, Procter & Gamble (PG) compounded fastest (Procter & Gamble (PG) +2.7%/yr, Unilever (UL) +1.9%/yr, Clorox (CLX) -11.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Procter & Gamble (PG) 0.00%, Unilever (UL) 0.00%, Clorox (CLX) 0.06%. Procter & Gamble (PG) and Unilever (UL) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Procter & Gamble (PG) has been the steadiest (Procter & Gamble (PG) 20.9%, Unilever (UL) 24.9%, Clorox (CLX) 32.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PG, UL and CLX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Procter & Gamble (PG) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.