PEP vs HSY vs CELH Stock Comparison

Pepsico, Hershey and Celsius Holdings Prices as of Oct 23, 2026 Peers: Industry group
PEP Pepsico Inc
$135.77 +4.3% 1M -10.4% 1Y
Market cap
$184.65B
P/E
16.9x
Revenue (TTM)
$98.24B
Div. yield
–
Non-Alcoholic Beverages Consumer Staples
4 wins
HSY Hershey Co
$169.63 +0.7% 1M -6.6% 1Y
Market cap
$34.01B
P/E
22.8x
Revenue (TTM)
$12.16B
Div. yield
0.03%
Snacks and Confectionery Consumer Staples
5 wins
CELH Celsius Holdings, Inc.
$28.47 -2.4% 1M -54.0% 1Y
Market cap
$7.18B
P/E
119.7x
Revenue (TTM)
$3.05B
Div. yield
–
Non-Alcoholic Beverages Consumer Staples
2 wins

Head to Head

11 decided of 12

Hershey leads on 5 of the 12 questions below (Hershey 5, Pepsico 4, Celsius Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPEPHSYCELHLeader
Larger companyMarket capitalisation $184.65B $34.01B $7.18B PEP
Cheaper on earningsLower P/E, profitable companies only 16.9x 22.8x 119.7x PEP
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.8x 19.0x 20.8x PEP
Faster revenue growthRevenue growth, trailing twelve months +6.4% +7.7% +82.9% CELH
More profitableNet margin, trailing twelve months 11.1% 12.2% 2.0% HSY
Better return on capitalReturn on invested capital 16.1% 16.5% 7.7% HSY
Less leveragedLower net debt / EBITDA 2.2x 1.8x 0.2x CELH
Higher dividend yieldTrailing dividend yield 0.00% 0.03% 0.00% –
Better 1-year returnPrice return, last 12 months -10.4% -6.6% -54.0% HSY
Better 5-year returnAnnualised price return, 5 years -3.2%/yr -1.4%/yr -2.0%/yr HSY
Less volatileAnnualised volatility, 1 year 21.4% 27.8% 64.0% PEP
Higher overall scoreMean of the five percentile scores vs peers 64/100 64/100 64/100 HSY

Percentile Scorecard

PEPHSYCELH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPEPHSYCELH
Valuation 62 #15 of 38 41 #27 of 45 54 #18 of 38
Growth 59 #14 of 33 61 #17 of 42 88 #5 of 33
Profitability 87 #5 of 32 100 #1 of 40 61 #13 of 32
Financial Health 35 #25 of 38 59 #20 of 47 65 #14 of 38
Shareholder Returns 78 #6 of 24 62 #12 of 31 52 #12 of 24
Overall 64 64 64
  • PEP ranked among 41 companies in Beverages
  • HSY ranked among 48 companies in Branded Foods
  • CELH ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPEPHSYCELHSPY
1 month +4.3%+0.7%-2.4% -1.0%
3 months -0.6%-2.7%+5.0% +2.9%
6 months -12.7%-11.4%-17.7% +6.4%
Year to date -5.4%-6.8%-37.8% +11.4%
1 year -10.4%-6.6%-54.0% +13.1%
3 years -16.3%-10.9%-50.0% +79.4%
3 years, per year -5.8%-3.8%-20.7% +21.5%
5 years -15.1%-6.8%-9.4% +67.7%
5 years, per year -3.2%-1.4%-2.0% +10.9%
10 years +28.5%+77.9%+3,967.1% +255.2%
10 years, per year +2.5%+5.9%+44.9% +13.5%

Risk

MeasurePEPHSYCELHSPY
Volatility, 1Y 21.4%27.8%64.0% 12.7%
Downside volatility, 1Y 20.4%27.0%70.9% 12.7%
Beta vs S&P 500, 1Y -0.18-0.201.06 1.00
Return / volatility, 1Y -0.49-0.24-0.84 1.03
Max drawdown, 5Y -36.9%-47.6%-77.9% -25.4%
From 52-week high -20.4%-28.2%-55.1% -2.5%
52-week high $170.49$236.28$63.35 $779.14
52-week low $123.73$157.59$23.77 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePEPHSYCELH
P/E now vs peer median 17.0xmedian 27.0x 23.0xmedian 20.7x 121.0xmedian 27.0x
P/S now vs peer median 1.9xmedian 1.6x 2.8xmedian 0.7x 2.4xmedian 1.6x
EV/EBITDA now vs peer median 12.1xmedian 14.4x 14.5xmedian 12.4x 30.1xmedian 14.4x
P/FCF now vs peer median 17.7xmedian 18.3x 15.4xmedian 14.0x 15.6xmedian 18.3x
P/B now vs peer median 8.2xmedian 2.8x 7.5xmedian 1.5x 6.0xmedian 2.8x
PEG now vs peer median 1.71median 2.03 -4.18median 0.42 3.59median 2.03

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPEPHSYCELH
Revenue $98.24B $12.16B $3.05B
Gross profit $53.22B $4.67B $1.49B
Operating income $15.05B $2.16B $160.31M
Net income $10.97B $1.49B $129.12M
Free cash flow $10.47B $2.23B $462.77M
EPS (diluted) $7.97 $5.79 $0.23
Cash & equivalents $10.68B $791.21M $631.23M
Total debt $208.67B $5.61B $667.85M
Shares (diluted) 1.37B 257.36M 256.93M
Enterprise value $142.41B $30.25B $4.79B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPEPHSYCELH
P/E 17.0x 23.0x 121.0x
P/FCF 17.7x 15.4x 15.6x
P/Operating cash flow 12.7x 12.9x 14.2x
P/S 1.9x 2.8x 2.4x
P/B 8.2x 7.5x 6.0x
P/Tangible book 21.7x 16.0x -40.0x
EV/EBITDA 12.1x 14.5x 30.1x
EV/EBIT 15.0x 18.1x 45.2x
EV/Revenue 2.3x 3.2x 2.4x
EV/FCF 21.6x 17.6x 15.7x
EV/Operating cash flow 15.5x 14.7x 14.3x
PEG (3Y EPS CAGR) 1.71 -4.18 3.59

Growth

14 metrics
MetricPEPHSYCELH
Revenue growth (1Y) 6.4% 7.7% 82.9%
Revenue CAGR (3Y) 2.4% 3.9% 47.4%
Gross profit growth (1Y) 6.8% 3.0% 76.4%
Gross profit CAGR (3Y) 2.5% -0.7% 51.1%
Operating income growth (1Y) 47.7% 2.3% -7.5%
Operating income CAGR (3Y) 10.6% -4.0% 62.2%
Net income growth (1Y) 50.8% -2.7% -2.0%
Net income CAGR (3Y) 9.4% -5.9% 46.9%
EPS growth (1Y) 51.4% -2.5% -36.7%
EPS CAGR (3Y) 10.0% -5.5% 33.7%
Operating cash flow growth (1Y) 23.9% 23.8% 115.8%
Operating cash flow CAGR (3Y) 6.3% 5.5% 66.0%
Free cash flow growth (1Y) 54.3% 34.8% 119.5%
Free cash flow CAGR (3Y) 14.7% 10.4% 67.5%

Profitability

14 metrics
MetricPEPHSYCELH
Gross margin 54.2% 38.4% 48.8%
EBITDA margin 19.1% 22.1% 7.9%
Operating margin 15.3% 17.8% 5.3%
Pretax margin 14.0% 15.8% 4.6%
Net margin 11.1% 12.2% 2.0%
FCF margin 10.7% 18.3% 15.2%
Operating cash flow margin 14.8% 21.8% 16.7%
Return on equity 49.0% 32.0% 10.5%
Return on assets 9.8% 10.7% 2.5%
Return on invested capital 16.1% 16.5% 7.7%
Return on capital employed 19.4% 20.5% 3.9%
Asset turnover 0.9x 0.9x 0.6x
Cash conversion (OCF / net income) 1.3x 1.8x 3.9x
Stock comp / revenue 0.3% 0.6% 1.1%

Financial Health

11 metrics
MetricPEPHSYCELH
Debt / assets 46.3% 40.2% 12.9%
Debt / equity 2.3x 1.2x 0.6x
Net debt / EBITDA 2.2x 1.8x 0.2x
Debt / FCF 5.0x 2.5x 1.4x
Liabilities / assets 79.9% 67.3% 76.8%
Equity / assets 20.1% 32.7% 23.2%
Interest coverage 13.6x – 3.0x
Current ratio 0.9x 1.2x 1.8x
Quick ratio 0.7x 0.5x 1.3x
Cash ratio 0.3x 0.2x 0.6x
Altman Z-score 3.48 4.20 2.06

Shareholder Returns

7 metrics
MetricPEPHSYCELH
Dividend yield 4.3% 3.4% –
Net buyback yield 0.5% 1.2% 1.0%
Shareholder yield 4.7% 4.6% 1.0%
Payout ratio (earnings) – 75.0% –
Payout ratio (FCF) – 50.1% –
Dividend growth (1Y) – 3.1% –
Dividend CAGR (3Y) – 10.5% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPEPHSYCELH
Forward P/E 15.8xFY2026 19.0xFY2026 20.8xFY2026
EPS, next fiscal year $8.60FY2026 $8.94FY2026 $1.37FY2026
EPS growth, next FY +5.7%FY2026 +41.7%FY2026 +2.2%FY2026
EPS growth, the year after +3.1% +17.9% +21.9%
Revenue, next fiscal year $96.42BFY2026 $12.55BFY2026 $3.31BFY2026
Revenue growth, next FY +2.7%FY2026 +7.4%FY2026 +31.3%FY2026
Revenue growth, the year after +11.4% +6.1% +0.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPEPHSYCELH
Held by institutions 79.1% 64.3% 65.3%
Institutions holding 3,414 1,413 540
Change in shares held, QoQ +5.8% +4.5% +5.3%
Institutions buying 1,500 662 296
Institutions selling 1,515 506 179
Buyers to sellers 0.99 1.31 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PEPHSYCELH
PEP 1.00 0.53 0.21
HSY 0.53 1.00 0.11
CELH 0.21 0.11 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, PEP, HSY and CELH?

Pepsico (PEP) is the largest by market capitalisation: Pepsico (PEP) $184.65B, Hershey (HSY) $34.01B, Celsius Holdings (CELH) $7.18B.

Which stock is cheaper, PEP, HSY and CELH?

Pepsico (PEP) trades on the lowest price-to-earnings ratio (Pepsico (PEP) 16.9x, Hershey (HSY) 22.8x, Celsius Holdings (CELH) 119.7x). On next year's consensus earnings, Pepsico (PEP) is cheapest (Pepsico (PEP) 15.8x, Hershey (HSY) 19.0x, Celsius Holdings (CELH) 20.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Celsius Holdings (CELH) grew revenue fastest over the trailing twelve months: Pepsico (PEP) +6.4%, Hershey (HSY) +7.7%, Celsius Holdings (CELH) +82.9%.

Which company is more profitable?

Hershey (HSY) has the highest net margin (Pepsico (PEP) 11.1%, Hershey (HSY) 12.2%, Celsius Holdings (CELH) 2.0%). On return on invested capital, Hershey (HSY) leads (Pepsico (PEP) 16.1%, Hershey (HSY) 16.5%, Celsius Holdings (CELH) 7.7%).

Which stock has performed better?

Over the past year Hershey (HSY) returned the most: Pepsico (PEP) -10.4%, Hershey (HSY) -6.6%, Celsius Holdings (CELH) -54.0%. Over five years, Hershey (HSY) compounded fastest (Pepsico (PEP) -3.2%/yr, Hershey (HSY) -1.4%/yr, Celsius Holdings (CELH) -2.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Pepsico (PEP) 0.00%, Hershey (HSY) 0.03%, Celsius Holdings (CELH) 0.00%. Pepsico (PEP) and Celsius Holdings (CELH) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Pepsico (PEP) has been the steadiest (Pepsico (PEP) 21.4%, Hershey (HSY) 27.8%, Celsius Holdings (CELH) 64.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PEP, HSY and CELH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Hershey (HSY) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.