PAR vs BKNG vs TOST Stock Comparison

Par Technology, Booking Holdings and Toast Prices as of Oct 27, 2026 Peers: Industry group
PAR Par Technology Corp
$16.87 +20.0% 1M -53.4% 1Y
Market cap
$703.22M
P/E
–
Revenue (TTM)
$496.67M
Div. yield
–
Restaurant and Retail Software Technology
1 win
BKNG Booking Holdings Inc.
$150.14 -8.4% 1M -28.6% 1Y
Market cap
$113.33B
P/E
15.7x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
7 wins
TOST Toast, Inc.
$31.76 +3.8% 1M -18.3% 1Y
Market cap
$18.48B
P/E
38.0x
Revenue (TTM)
$6.80B
Div. yield
–
Restaurant and Retail Software Technology
3 wins

Head to Head

11 decided of 12

Booking Holdings leads on 7 of the 12 questions below (Booking Holdings 7, Toast 3, Par Technology 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPARBKNGTOSTLeader
Larger companyMarket capitalisation $703.22M $113.33B $18.48B BKNG
Cheaper on earningsLower P/E, profitable companies only -9.7x 15.7x 38.0x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 23.1x 13.8x 24.1x BKNG
Faster revenue growthRevenue growth, trailing twelve months +18.8% +12.9% +23.0% TOST
More profitableNet margin, trailing twelve months -14.5% 25.5% 7.1% BKNG
Better return on capitalReturn on invested capital -5.0% 75.5% — BKNG
Less leveragedLower net debt / EBITDA -26.6x 0.3x — PAR
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -53.4% -28.6% -18.3% TOST
Better 5-year returnAnnualised price return, 5 years -23.0%/yr +9.1%/yr -9.8%/yr BKNG
Less volatileAnnualised volatility, 1 year 71.3% 38.0% 48.0% BKNG
Higher overall scoreMean of the five percentile scores vs peers 51/100 61/100 70/100 TOST

Percentile Scorecard

PARBKNGTOST

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPARBKNGTOST
Valuation 46 #49 of 89 66 #57 of 167 50 #45 of 89
Growth 56 #36 of 81 38 #95 of 153 98 #3 of 81
Profitability 32 #52 of 76 99 #2 of 153 65 #27 of 76
Financial Health 46 #51 of 94 41 #106 of 179 72 #27 of 94
Shareholder Returns 74 #14 of 51 61 #37 of 94 66 #18 of 51
Overall 51 61 70
  • PAR ranked among 98 companies in Vertical Software
  • BKNG ranked among 185 companies in Internet Platforms
  • TOST ranked among 98 companies in Vertical Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPARBKNGTOSTSPY
1 month +20.0%-8.4%+3.8% -0.2%
3 months -1.6%-24.7%-1.7% +3.9%
6 months +22.2%-13.4%+9.6% +8.2%
Year to date -53.5%-29.9%-10.6% +12.9%
1 year -53.4%-28.6%-18.3% +12.3%
3 years -40.9%+36.7%+101.4% +87.4%
3 years, per year -16.1%+11.0%+26.3% +23.3%
5 years -73.0%+54.5%-40.1% +67.9%
5 years, per year -23.0%+9.1%-9.8% +10.9%
10 years +208.4%+156.6%— +261.1%
10 years, per year +11.9%+9.9%— +13.7%

Risk

MeasurePARBKNGTOSTSPY
Volatility, 1Y 71.3%38.0%48.0% 12.7%
Downside volatility, 1Y 79.2%38.1%52.9% 12.7%
Beta vs S&P 500, 1Y 1.190.841.06 1.00
Return / volatility, 1Y -0.75-0.75-0.38 0.97
Max drawdown, 5Y -85.4%-39.5%-80.6% -25.4%
From 52-week high -57.5%-31.7%-18.6% -1.2%
52-week high $39.72$219.68$39.02 $779.14
52-week low $11.82$150.14$22.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePARBKNGTOST
P/E now vs peer median -9.7xmedian 40.1x 16.0xmedian 17.3x 37.8xmedian 40.1x
P/S now vs peer median 1.4xmedian 2.5x 4.0xmedian 1.4x 2.7xmedian 2.5x
EV/EBITDA now vs peer median -80.6xmedian 18.5x 11.7xmedian 14.2x 28.7xmedian 18.5x
P/FCF now vs peer median -44.5xmedian 20.1x 11.8xmedian 11.5x 31.8xmedian 20.1x
P/B now vs peer median 0.9xmedian 1.8x -10.5xmedian 1.8x 9.0xmedian 1.8x
PEG now vs peer median -0.80median 1.73 -0.28median 0.40 0.81median 1.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPARBKNGTOST
Revenue $496.67M $28.24B $6.80B
Gross profit $209.78M – $1.82B
Operating income -$62.50M $9.28B $431.00M
Net income -$72.14M $7.21B $486.00M
Free cash flow -$15.69M $9.54B $576.00M
R&D $85.55M – $405.00M
EPS (diluted) $-1.75 $9.36 $0.82
Cash & equivalents $77.37M $17.21B $1.02B
Total debt $422.35M $20.18B –
Shares (diluted) 41.28M 770.00M 590.00M
Enterprise value $374.32M $46.38B $11.15B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPARBKNGTOST
P/E -9.7x 16.0x 37.8x
P/FCF -44.5x 11.8x 31.8x
P/Operating cash flow -54.6x 11.4x 28.9x
P/S 1.4x 4.0x 2.7x
P/B 0.9x -10.5x 9.0x
P/Tangible book 1.1x -9.7x 9.0x
EV/EBITDA -80.6x 11.7x 28.7x
EV/EBIT -16.7x 12.5x 38.5x
EV/Revenue 2.1x 4.1x 2.4x
EV/FCF -66.4x 12.1x 28.8x
EV/Operating cash flow -81.5x 11.7x 26.2x
PEG (3Y EPS CAGR) -0.80 -0.28 0.81

Growth

14 metrics
MetricPARBKNGTOST
Revenue growth (1Y) 18.8% 12.9% 23.0%
Revenue CAGR (3Y) 23.0% 13.4% 27.1%
Gross profit growth (1Y) 12.0% – 30.5%
Gross profit CAGR (3Y) 36.6% – 38.1%
Operating income growth (1Y) 3.4% 12.9% 128.0%
Operating income CAGR (3Y) 5.4% 15.3% 47.5%
Net income growth (1Y) 16.4% 49.8% 117.0%
Net income CAGR (3Y) -0.8% 17.4% 48.7%
EPS growth (1Y) 17.9% -93.7% 122.5%
EPS CAGR (3Y) 12.1% -57.3% 46.7%
Operating cash flow growth (1Y) -10.0% 2.9% 13.8%
Operating cash flow CAGR (3Y) 31.6% 13.2% 106.7%
Free cash flow growth (1Y) -17.2% 3.2% 13.4%
Free cash flow CAGR (3Y) 28.9% 13.9% 82.9%

Profitability

14 metrics
MetricPARBKNGTOST
Gross margin 42.2% – 26.7%
EBITDA margin -2.6% 34.9% 8.5%
Operating margin -12.6% 32.9% 6.3%
Pretax margin -13.8% 32.9% 7.3%
Net margin -14.5% 25.5% 7.1%
FCF margin -3.2% 33.8% 8.5%
Operating cash flow margin -2.6% 34.9% 9.3%
Return on equity -8.8% – 24.1%
Return on assets -5.2% 25.1% 15.5%
Return on invested capital -5.0% 75.5% –
Return on capital employed -4.9% 121.7% 21.2%
Asset turnover 0.4x 1.0x 2.2x
Cash conversion (OCF / net income) 0.2x 1.4x 1.3x
Stock comp / revenue 5.9% 2.1% 3.4%

Financial Health

11 metrics
MetricPARBKNGTOST
Debt / assets 30.8% 68.0% –
Debt / equity 0.5x -1.9x –
Net debt / EBITDA -26.6x 0.3x –
Debt / FCF -26.9x 2.1x –
Liabilities / assets 40.6% 136.3% 35.7%
Equity / assets 59.4% -36.3% 64.3%
Interest coverage – 8.4x –
Current ratio 2.2x 1.1x 2.4x
Quick ratio 1.5x 1.0x 1.7x
Cash ratio 0.7x 0.8x 1.6x
Altman Z-score 0.67 5.77 12.42

Shareholder Returns

7 metrics
MetricPARBKNGTOST
Dividend yield – 1.1% –
Net buyback yield 4.5% 9.3% 2.8%
Shareholder yield 4.5% 10.4% 2.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPARBKNGTOST
Forward P/E 23.1xFY2026 13.8xFY2026 24.1xFY2026
EPS, next fiscal year $0.73FY2026 $10.90FY2026 $1.32FY2026
EPS growth, next FY +386.7%FY2026 +19.5%FY2026 +34.7%FY2026
EPS growth, the year after +91.8% +16.7% +35.6%
Revenue, next fiscal year $536.83MFY2026 $27.56BFY2026 $7.84BFY2026
Revenue growth, next FY +17.8%FY2026 +2.4%FY2026 +27.5%FY2026
Revenue growth, the year after +11.3% +11.4% +17.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPARBKNGTOST
Held by institutions 100.0% 92.9% 93.1%
Institutions holding 207 1,916 774
Change in shares held, QoQ -1.7% -9.6% +8.1%
Institutions buying 125 892 427
Institutions selling 54 828 245
Buyers to sellers 2.31 1.08 1.74

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PARBKNGTOST
PAR 1.00 0.35 0.56
BKNG 0.35 1.00 0.47
TOST 0.56 0.47 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PAR, BKNG and TOST?

Booking Holdings (BKNG) is the largest by market capitalisation: Par Technology (PAR) $703.22M, Booking Holdings (BKNG) $113.33B, Toast (TOST) $18.48B.

Which stock is cheaper, PAR, BKNG and TOST?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Par Technology (PAR) -9.7x, Booking Holdings (BKNG) 15.7x, Toast (TOST) 38.0x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Par Technology (PAR) 23.1x, Booking Holdings (BKNG) 13.8x, Toast (TOST) 24.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Toast (TOST) grew revenue fastest over the trailing twelve months: Par Technology (PAR) +18.8%, Booking Holdings (BKNG) +12.9%, Toast (TOST) +23.0%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Par Technology (PAR) -14.5%, Booking Holdings (BKNG) 25.5%, Toast (TOST) 7.1%). On return on invested capital, Booking Holdings (BKNG) leads (Par Technology (PAR) -5.0%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year Toast (TOST) returned the most: Par Technology (PAR) -53.4%, Booking Holdings (BKNG) -28.6%, Toast (TOST) -18.3%. Over five years, Booking Holdings (BKNG) compounded fastest (Par Technology (PAR) -23.0%/yr, Booking Holdings (BKNG) +9.1%/yr, Toast (TOST) -9.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Par Technology (PAR) 71.3%, Booking Holdings (BKNG) 38.0%, Toast (TOST) 48.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PAR, BKNG and TOST?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.