PAPL vs RKT vs ZG Stock Comparison

Pineapple Financial, Rocket Companies and Zillow Prices as of Nov 2, 2026 Peers: Industry group
RKT Rocket Companies, Inc.
$13.82 +18.1% 1M -18.2% 1Y
Market cap
$42.31B
P/E
32.4x
Revenue (TTM)
$11.46B
Div. yield
0.00%
Mortgage Lending Financial Services
7 wins
ZG Zillow Group, Inc.
$31.35 +11.6% 1M -56.1% 1Y
Market cap
$7.85B
P/E
142.7x
Revenue (TTM)
$2.81B
Div. yield
–
Real Estate Software Technology
4 wins

Head to Head

11 decided of 12

Rocket Companies leads on 7 of the 12 questions below (Rocket Companies 7, Zillow 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionPAPLRKTZGLeader
Larger companyMarket capitalisation $18.64M $42.31B $7.85B RKT
Cheaper on earningsLower P/E, profitable companies only -7.4x 32.4x 142.7x RKT
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 23.0x 13.4x ZG
Faster revenue growthRevenue growth, trailing twelve months -6.6% +90.4% +17.7% RKT
More profitableNet margin, trailing twelve months -90.1% 11.4% 2.0% RKT
Better return on capitalReturn on invested capital — 4.5% 0.2% RKT
Less leveragedLower net debt / EBITDA 26.6x 6.0x -0.7x ZG
Higher dividend yieldTrailing dividend yield — 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -81.1% -18.2% -56.1% RKT
Better 5-year returnAnnualised price return, 5 years — -5.0%/yr -14.5%/yr RKT
Less volatileAnnualised volatility, 1 year 139.0% 59.2% 51.7% ZG
Higher overall scoreMean of the five percentile scores vs peers 29/100 55/100 71/100 ZG

Percentile Scorecard

PAPLRKTZG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisPAPLRKTZG
Valuation 7 #156 of 168 39 #103 of 168 63 #34 of 89
Growth 44 #92 of 163 100 #1 of 163 69 #26 of 82
Profitability 13 #134 of 154 47 #82 of 154 55 #36 of 78
Financial Health 53 #77 of 162 53 #76 of 162 72 #27 of 95
Shareholder Returns – 33 #92 of 137 98 #2 of 53
Overall 29 55 71
  • PAPL ranked among 173 companies in Lending and Credit
  • RKT ranked among 173 companies in Lending and Credit
  • ZG ranked among 98 companies in Vertical Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodPAPLRKTZGSPY
1 month -21.5%+18.1%+11.6% -2.0%
3 months -39.2%-2.1%-15.3% -2.2%
6 months -36.0%-1.9%-28.6% +4.2%
Year to date -48.2%-28.6%-54.1% +10.6%
1 year -81.1%-18.2%-56.1% +10.4%
3 years -98.0%+60.1%-14.8% +73.6%
3 years, per year -73.1%+17.0%-5.2% +20.2%
5 years —-22.6%-54.2% +61.6%
5 years, per year —-5.0%-14.5% +10.1%
10 years ——-9.8% +261.3%
10 years, per year ——-1.0% +13.7%

Risk

MeasurePAPLRKTZGSPY
Volatility, 1Y 139.0%59.2%51.7% 12.8%
Downside volatility, 1Y 125.6%57.1%55.6% 12.8%
Beta vs S&P 500, 1Y 1.542.091.13 1.00
Return / volatility, 1Y -0.58-0.31-1.09 0.81
Max drawdown, 5Y -99.4%-64.8%-68.1% -25.4%
From 52-week high -80.7%-41.0%-57.6% -3.2%
52-week high $3.79$23.44$73.87 $779.14
52-week low $0.58$10.53$27.70 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultiplePAPLRKTZG
P/E now vs peer median -7.4xmedian 11.8x 30.1xmedian 11.8x 129.9xmedian 39.6x
P/S now vs peer median 6.7xmedian 2.7x 3.4xmedian 2.7x 2.5xmedian 2.5x
EV/EBITDA now vs peer median 72.0xmedian 13.1x 16.7xmedian 13.1x 22.9xmedian 19.2x
P/FCF now vs peer median -3.6xmedian 6.0x 33.8xmedian 6.0x 27.3xmedian 20.1x
P/B now vs peer median 0.4xmedian 0.7x 1.6xmedian 0.7x 1.6xmedian 1.8x
PEG now vs peer median —median 0.33 0.12median 0.33 4.04median 1.53

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsPAPLRKTZG
Revenue $2.78M $11.46B $2.81B
Gross profit – – $2.05B
Operating income -$402.62K – $12.00M
Net income -$2.51M $1.30B $55.00M
Free cash flow -$5.13M $1.16B $258.00M
R&D – – $611.00M
EPS (diluted) $-0.10 $0.46 $0.24
Cash & equivalents $10.51M $2.70B $572.00M
Total debt $21.44M $24.90B $465.00M
Shares (diluted) 25.58M 2.85B 227.90M
Enterprise value -$13.37M $31.12B $3.70B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricPAPLRKTZG
P/E -7.4x 30.1x 129.9x
P/FCF -3.6x 33.8x 27.3x
P/Operating cash flow -3.6x 29.7x 18.2x
P/S 6.7x 3.4x 2.5x
P/B 0.4x 1.6x 1.6x
P/Tangible book 8.4x 9.7x 1.7x
EV/EBITDA 72.0x 16.7x 22.9x
EV/EBIT -73.4x 19.9x 569.4x
EV/Revenue 10.6x 5.4x 2.4x
EV/FCF -5.8x 53.0x 26.5x
EV/Operating cash flow -5.8x 46.6x 17.6x
PEG (3Y EPS CAGR) – 0.12 4.04

Growth

14 metrics
MetricPAPLRKTZG
Revenue growth (1Y) -6.6% 90.4% 17.7%
Revenue CAGR (3Y) – 47.3% 14.1%
Gross profit growth (1Y) – – 13.2%
Gross profit CAGR (3Y) – – 10.5%
Operating income growth (1Y) 88.0% – 109.0%
Operating income CAGR (3Y) – – 27.0%
Net income growth (1Y) 29.1% 275.7% 188.7%
Net income CAGR (3Y) – 58.8% 32.0%
EPS growth (1Y) 98.2% 1,042% 198.0%
EPS CAGR (3Y) – 248.8% 32.2%
Operating cash flow growth (1Y) -628.7% 254.5% -19.8%
Operating cash flow CAGR (3Y) – 181.6% -4.3%
Free cash flow growth (1Y) -629.0% 225.4% -25.0%
Free cash flow CAGR (3Y) – 121.4% -7.0%

Profitability

14 metrics
MetricPAPLRKTZG
Gross margin – – 72.9%
EBITDA margin 14.8% 32.2% 10.6%
Operating margin -14.5% – 0.4%
Pretax margin -74.1% 15.8% 2.1%
Net margin -90.1% 11.4% 2.0%
FCF margin -184.6% 10.1% 9.2%
Operating cash flow margin -184.6% 11.5% 13.8%
Return on equity -5.2% 5.4% 1.3%
Return on assets -3.3% 2.2% 1.0%
Return on invested capital – 4.5% 0.2%
Return on capital employed -1.0% – 0.3%
Asset turnover 0.0x 0.2x 0.5x
Cash conversion (OCF / net income) 2.0x 1.0x 7.1x
Stock comp / revenue 3.9% 3.8% 12.9%

Financial Health

11 metrics
MetricPAPLRKTZG
Debt / assets 28.3% 41.4% 8.8%
Debt / equity 0.4x 1.0x 0.1x
Net debt / EBITDA 26.6x 6.0x -0.7x
Debt / FCF -4.2x 21.5x 1.8x
Liabilities / assets 31.9% 59.6% 18.8%
Equity / assets 68.1% 40.4% 81.2%
Interest coverage -0.4x 2.4x 0.7x
Current ratio 1.0x – 1.9x
Quick ratio 1.0x – 0.9x
Cash ratio 0.4x – 0.8x
Altman Z-score 0.21 – 4.49

Shareholder Returns

7 metrics
MetricPAPLRKTZG
Dividend yield – 0.0% –
Net buyback yield – -0.2% 13.3%
Shareholder yield – -0.2% 13.3%
Payout ratio (earnings) – 1.0% –
Payout ratio (FCF) – 1.1% –
Dividend growth (1Y) – -94.5% –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusPAPLRKTZG
Forward P/E – 23.0xFY2026 13.4xFY2026
EPS, next fiscal year $-0.32FY2026 $0.60FY2026 $2.34FY2026
EPS growth, next FY – +114.3%FY2026 +42.7%FY2026
EPS growth, the year after – +21.7% +26.9%
Revenue, next fiscal year $4.16MFY2026 $11.31BFY2026 $3.04BFY2026
Revenue growth, next FY +39.1%FY2026 +68.8%FY2026 +17.8%FY2026
Revenue growth, the year after +77.2% +6.4% +11.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersPAPLRKTZG
Held by institutions – 50.4% 100.0%
Institutions holding – 796 264
Change in shares held, QoQ – +16.2% +0.1%
Institutions buying – 429 125
Institutions selling – 261 98
Buyers to sellers – 1.64 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

PAPLRKTZG
PAPL 1.00 -0.02 0.10
RKT -0.02 1.00 0.49
ZG 0.10 0.49 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, PAPL, RKT and ZG?

Rocket Companies (RKT) is the largest by market capitalisation: Pineapple Financial (PAPL) $18.64M, Rocket Companies (RKT) $42.31B, Zillow (ZG) $7.85B.

Which stock is cheaper, PAPL, RKT and ZG?

Rocket Companies (RKT) trades on the lowest price-to-earnings ratio (Pineapple Financial (PAPL) -7.4x, Rocket Companies (RKT) 32.4x, Zillow (ZG) 142.7x). On next year's consensus earnings, Zillow (ZG) is cheapest (Rocket Companies (RKT) 23.0x, Zillow (ZG) 13.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rocket Companies (RKT) grew revenue fastest over the trailing twelve months: Pineapple Financial (PAPL) -6.6%, Rocket Companies (RKT) +90.4%, Zillow (ZG) +17.7%.

Which company is more profitable?

Rocket Companies (RKT) has the highest net margin (Pineapple Financial (PAPL) -90.1%, Rocket Companies (RKT) 11.4%, Zillow (ZG) 2.0%). On return on invested capital, Rocket Companies (RKT) leads (Rocket Companies (RKT) 4.5%, Zillow (ZG) 0.2%).

Which stock has performed better?

Over the past year Rocket Companies (RKT) returned the most: Pineapple Financial (PAPL) -81.1%, Rocket Companies (RKT) -18.2%, Zillow (ZG) -56.1%. Over five years, Rocket Companies (RKT) compounded fastest (Rocket Companies (RKT) -5.0%/yr, Zillow (ZG) -14.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Rocket Companies (RKT) 0.00%, Zillow (ZG) 0.00%. Pineapple Financial (PAPL) and Zillow (ZG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Zillow (ZG) has been the steadiest (Pineapple Financial (PAPL) 139.0%, Rocket Companies (RKT) 59.2%, Zillow (ZG) 51.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, PAPL, RKT and ZG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Rocket Companies (RKT) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.