OWLT vs GPRO vs CRCT Stock Comparison

Owlet, GoPro and Cricut Prices as of Oct 26, 2026 Peers: Industry group
OWLT Owlet, Inc.
$4.04 -19.8% 1M -56.6% 1Y
Market cap
$119.67M
P/E
–
Revenue (TTM)
$114.86M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win
GPRO GoPro, Inc.
$1.03 -20.2% 1M -51.4% 1Y
Market cap
$168.10M
P/E
–
Revenue (TTM)
$569.05M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win
CRCT Cricut, Inc.
$6.34 +3.3% 1M +21.5% 1Y
Market cap
$1.30B
P/E
14.8x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
6 wins

Head to Head

8 decided of 12

Cricut leads on 6 of the 12 questions below (Cricut 6, Owlet 1, GoPro 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionOWLTGPROCRCTLeader
Larger companyMarket capitalisation $119.67M $168.10M $1.30B CRCT
Cheaper on earningsLower P/E, profitable companies only -9.3x -1.1x 14.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — 17.6x –
Faster revenue growthRevenue growth, trailing twelve months +28.2% -23.8% -3.1% OWLT
More profitableNet margin, trailing twelve months -11.2% -27.6% 12.7% CRCT
Better return on capitalReturn on invested capital — -160.2% — –
Less leveragedLower net debt / EBITDA 2.8x -0.5x — GPRO
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -56.6% -51.4% +21.5% CRCT
Better 5-year returnAnnualised price return, 5 years -39.8%/yr -34.5%/yr -25.3%/yr CRCT
Less volatileAnnualised volatility, 1 year 85.8% 113.0% 41.9% CRCT
Higher overall scoreMean of the five percentile scores vs peers 32/100 10/100 71/100 CRCT

Percentile Scorecard

OWLTGPROCRCT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisOWLTGPROCRCT
Valuation 2 #41 of 42 15 #36 of 42 66 #15 of 42
Growth 100 #1 of 42 10 #38 of 42 34 #28 of 42
Profitability 18 #33 of 40 13 #35 of 40 100 #1 of 40
Financial Health 41 #26 of 43 7 #40 of 43 91 #5 of 43
Shareholder Returns 0 #28 of 28 7 #26 of 28 63 #11 of 28
Overall 32 10 71
  • OWLT ranked among 45 companies in Household Durables
  • GPRO ranked among 45 companies in Household Durables
  • CRCT ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodOWLTGPROCRCTSPY
1 month -19.8%-20.2%+3.3% -0.8%
3 months -22.8%+49.3%+41.5% +3.5%
6 months -22.2%-25.4%+43.1% +7.0%
Year to date -75.0%-27.0%+28.1% +12.2%
1 year -56.6%-51.4%+21.5% +13.0%
3 years -0.2%-57.6%-23.4% +86.3%
3 years, per year -0.1%-24.9%-8.5% +23.1%
5 years -92.1%-88.0%-76.8% +68.6%
5 years, per year -39.8%-34.5%-25.3% +11.0%
10 years —-92.7%— +258.0%
10 years, per year —-23.0%— +13.6%

Risk

MeasureOWLTGPROCRCTSPY
Volatility, 1Y 85.8%113.0%41.9% 12.7%
Downside volatility, 1Y 94.7%96.0%41.7% 12.7%
Beta vs S&P 500, 1Y 2.302.520.58 1.00
Return / volatility, 1Y -0.66-0.460.51 1.02
Max drawdown, 5Y -96.2%-95.9%-87.5% -25.4%
From 52-week high -75.5%-51.4%-5.4% -1.8%
52-week high $16.52$2.12$6.70 $779.14
52-week low $4.04$0.58$3.74 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleOWLTGPROCRCT
P/E now vs peer median -9.1xmedian 16.1x -1.1xmedian 16.1x 15.2xmedian 16.1x
P/S now vs peer median 1.0xmedian 0.7x 0.3xmedian 0.7x 1.9xmedian 0.7x
EV/EBITDA now vs peer median -20.8xmedian 12.1x -2.0xmedian 12.1x 7.9xmedian 12.1x
P/FCF now vs peer median -13.7xmedian 11.9x -7.3xmedian 11.9x 9.0xmedian 11.9x
P/B now vs peer median 5.0xmedian 1.2x -5.8xmedian 1.2x 3.6xmedian 1.2x
PEG now vs peer median -0.15median 0.64 0.01median 0.64 0.64median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsOWLTGPROCRCT
Revenue $114.86M $569.05M $689.79M
Gross profit $62.89M $157.32M $399.65M
Operating income -$7.23M -$120.35M $106.89M
Net income -$8.82M -$157.00M $87.68M
Free cash flow -$8.53M -$23.28M $147.65M
R&D $15.87M $124.82M $67.56M
EPS (diluted) $-0.45 $-0.92 $0.42
Cash & equivalents $30.95M – $266.91M
Total debt – $81.70M –
Shares (diluted) 28.77M 171.23M 211.06M
Enterprise value -$5.96M $140.84M $273.60M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricOWLTGPROCRCT
P/E -9.1x -1.1x 15.2x
P/FCF -13.7x -7.3x 9.0x
P/Operating cash flow -15.0x -8.6x 7.4x
P/S 1.0x 0.3x 1.9x
P/B 5.0x -5.8x 3.6x
P/Tangible book 5.5x -5.8x 3.6x
EV/EBITDA -20.8x -2.0x 7.9x
EV/EBIT -14.2x -1.9x 9.7x
EV/Revenue 0.9x 0.4x 1.5x
EV/FCF -12.0x -9.6x 7.1x
EV/Operating cash flow -13.2x -11.4x 5.8x
PEG (3Y EPS CAGR) -0.15 0.01 0.64

Growth

14 metrics
MetricOWLTGPROCRCT
Revenue growth (1Y) 28.2% -23.8% -3.1%
Revenue CAGR (3Y) 29.3% -18.3% -5.5%
Gross profit growth (1Y) 33.8% -39.3% 7.7%
Gross profit CAGR (3Y) 53.7% -23.3% 6.6%
Operating income growth (1Y) 56.4% -13.2% 27.4%
Operating income CAGR (3Y) 50.7% -49.3% 22.4%
Net income growth (1Y) 81.9% -44.7% 22.1%
Net income CAGR (3Y) 47.0% -81.1% 21.9%
EPS growth (1Y) 85.5% -33.3% 24.1%
EPS CAGR (3Y) 60.9% -75.0% 23.5%
Operating cash flow growth (1Y) 38.7% 74.1% -33.5%
Operating cash flow CAGR (3Y) 43.3% -31.4% -12.0%
Free cash flow growth (1Y) 33.2% 70.9% -41.3%
Free cash flow CAGR (3Y) 41.6% -25.5% -14.4%

Profitability

14 metrics
MetricOWLTGPROCRCT
Gross margin 54.8% 27.6% 57.9%
EBITDA margin -4.3% -19.3% 19.0%
Operating margin -6.3% -21.1% 15.5%
Pretax margin -7.7% -27.3% 16.9%
Net margin -11.2% -27.6% 12.7%
FCF margin -7.4% -4.1% 21.4%
Operating cash flow margin -6.8% -3.5% 26.1%
Return on equity -39.9% – 24.1%
Return on assets -9.8% -40.3% 15.5%
Return on invested capital – -160.2% –
Return on capital employed -19.9% – 29.4%
Asset turnover 1.3x 1.5x 1.2x
Cash conversion (OCF / net income) 0.9x 0.1x 2.1x
Stock comp / revenue 11.3% 2.8% 3.9%

Financial Health

11 metrics
MetricOWLTGPROCRCT
Debt / assets 18.2% 20.5% –
Debt / equity 0.7x -2.8x –
Net debt / EBITDA 2.8x -0.5x –
Debt / FCF -2.0x -3.5x –
Liabilities / assets 75.3% 107.4% 37.1%
Equity / assets 24.7% -7.4% 62.9%
Interest coverage – – 188.5x
Current ratio 1.6x 0.6x 2.5x
Quick ratio 1.2x 0.2x 1.8x
Cash ratio 0.6x 0.1x 1.4x
Altman Z-score -2.25 -3.01 6.16

Shareholder Returns

7 metrics
MetricOWLTGPROCRCT
Dividend yield – – 3.2%
Net buyback yield -32.1% -1.6% 2.1%
Shareholder yield -32.1% -1.6% 5.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusOWLTGPROCRCT
Forward P/E – – 17.6xFY2026
EPS, next fiscal year $-0.23FY2026 $-0.75FY2026 $0.36FY2026
EPS growth, next FY – – +2.9%FY2026
EPS growth, the year after – – -30.6%
Revenue, next fiscal year $115.73MFY2026 $572.94MFY2026 $663.76MFY2026
Revenue growth, next FY +9.5%FY2026 -12.1%FY2026 -6.4%FY2026
Revenue growth, the year after +20.0% +22.2% +11.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersOWLTGPROCRCT
Held by institutions 59.2% 35.3% 14.3%
Institutions holding 58 142 153
Change in shares held, QoQ -3.4% +41.9% +5.1%
Institutions buying 31 85 86
Institutions selling 14 23 43
Buyers to sellers 2.21 3.70 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

OWLTGPROCRCT
OWLT 1.00 0.29 0.12
GPRO 0.29 1.00 0.06
CRCT 0.12 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, OWLT, GPRO and CRCT?

Cricut (CRCT) is the largest by market capitalisation: Owlet (OWLT) $119.67M, GoPro (GPRO) $168.10M, Cricut (CRCT) $1.30B.

Which company is growing faster?

Owlet (OWLT) grew revenue fastest over the trailing twelve months: Owlet (OWLT) +28.2%, GoPro (GPRO) -23.8%, Cricut (CRCT) -3.1%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Owlet (OWLT) -11.2%, GoPro (GPRO) -27.6%, Cricut (CRCT) 12.7%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Owlet (OWLT) -56.6%, GoPro (GPRO) -51.4%, Cricut (CRCT) +21.5%. Over five years, Cricut (CRCT) compounded fastest (Owlet (OWLT) -39.8%/yr, GoPro (GPRO) -34.5%/yr, Cricut (CRCT) -25.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Owlet (OWLT) 85.8%, GoPro (GPRO) 113.0%, Cricut (CRCT) 41.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, OWLT, GPRO and CRCT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.