OWLT vs CRCT vs AXIL Stock Comparison

Owlet, Cricut and Axil Brands Prices as of Oct 26, 2026 Peers: Industry group
OWLT Owlet, Inc.
$4.04 -19.8% 1M -56.6% 1Y
Market cap
$118.52M
P/E
–
Revenue (TTM)
$114.86M
Div. yield
–
Consumer Electronics Consumer Discretionary
1 win
CRCT Cricut, Inc.
$6.34 +3.3% 1M +21.5% 1Y
Market cap
$1.32B
P/E
15.1x
Revenue (TTM)
$689.79M
Div. yield
–
Consumer Electronics Consumer Discretionary
5 wins
AXIL Axil Brands, Inc.
$5.51 -12.7% 1M -2.1% 1Y
Market cap
$38.11M
P/E
13.7x
Revenue (TTM)
$30.08M
Div. yield
–
Consumer Electronics Consumer Discretionary
3 wins

Head to Head

9 decided of 12

Cricut leads on 5 of the 12 questions below (Cricut 5, Axil Brands 3, Owlet 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionOWLTCRCTAXILLeader
Larger companyMarket capitalisation $118.52M $1.32B $38.11M CRCT
Cheaper on earningsLower P/E, profitable companies only -9.2x 15.1x 13.7x AXIL
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 17.6x 8.1x AXIL
Faster revenue growthRevenue growth, trailing twelve months +28.2% -3.1% +10.3% OWLT
More profitableNet margin, trailing twelve months -11.2% 12.7% 9.3% CRCT
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA 2.8x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -56.6% +21.5% -2.1% CRCT
Better 5-year returnAnnualised price return, 5 years -39.8%/yr -25.3%/yr — CRCT
Less volatileAnnualised volatility, 1 year 85.8% 41.9% 78.3% CRCT
Higher overall scoreMean of the five percentile scores vs peers 32/100 71/100 87/100 AXIL

Percentile Scorecard

OWLTCRCTAXIL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisOWLTCRCTAXIL
Valuation 2 #41 of 42 66 #15 of 42 76 #11 of 42
Growth 100 #1 of 42 34 #28 of 42 85 #7 of 42
Profitability 18 #33 of 40 100 #1 of 40 92 #4 of 40
Financial Health 41 #26 of 43 91 #5 of 43 95 #3 of 43
Shareholder Returns 0 #28 of 28 63 #11 of 28 –
Overall 32 71 87
  • OWLT ranked among 45 companies in Household Durables
  • CRCT ranked among 45 companies in Household Durables
  • AXIL ranked among 45 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodOWLTCRCTAXILSPY
1 month -19.8%+3.3%-12.7% -0.8%
3 months -22.8%+41.5%-6.0% +3.5%
6 months -22.2%+43.1%-18.5% +7.0%
Year to date -75.0%+28.1%-20.5% +12.2%
1 year -56.6%+21.5%-2.1% +13.0%
3 years -0.2%-23.4%— +86.3%
3 years, per year -0.1%-8.5%— +23.1%
5 years -92.1%-76.8%— +68.6%
5 years, per year -39.8%-25.3%— +11.0%

Risk

MeasureOWLTCRCTAXILSPY
Volatility, 1Y 85.8%41.9%78.3% 12.7%
Downside volatility, 1Y 94.7%41.7%62.7% 12.7%
Beta vs S&P 500, 1Y 2.300.580.11 1.00
Return / volatility, 1Y -0.660.51-0.03 1.02
Max drawdown, 5Y -96.2%-87.5%-74.3% -25.4%
From 52-week high -75.5%-5.4%-36.6% -1.8%
52-week high $16.52$6.70$8.69 $779.14
52-week low $4.04$3.74$4.75 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleOWLTCRCTAXIL
P/E now vs peer median -9.1xmedian 16.1x 15.2xmedian 16.1x 13.5xmedian 16.1x
P/S now vs peer median 1.0xmedian 0.7x 1.9xmedian 0.7x 1.2xmedian 0.7x
EV/EBITDA now vs peer median -20.8xmedian 12.1x 7.9xmedian 12.1x 9.1xmedian 12.1x
P/FCF now vs peer median -13.7xmedian 11.9x 9.0xmedian 11.9x 8.6xmedian 11.9x
P/B now vs peer median 5.0xmedian 1.2x 3.6xmedian 1.2x 2.7xmedian 1.2x
PEG now vs peer median -0.15median 0.64 0.64median 0.64 0.26median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsOWLTCRCTAXIL
Revenue $114.86M $689.79M $30.08M
Gross profit $62.89M $399.65M $21.78M
Operating income -$7.23M $106.89M $3.00M
Net income -$8.82M $87.68M $2.79M
Free cash flow -$8.53M $147.65M $4.37M
R&D $15.87M $67.56M –
EPS (diluted) $-0.45 $0.42 $0.34
Cash & equivalents $30.95M $266.91M $7.93M
Shares (diluted) 28.77M 211.06M 8.25M
Enterprise value -$7.11M $298.74M $15.22M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricOWLTCRCTAXIL
P/E -9.1x 15.2x 13.5x
P/FCF -13.7x 9.0x 8.6x
P/Operating cash flow -15.0x 7.4x 8.4x
P/S 1.0x 1.9x 1.2x
P/B 5.0x 3.6x 2.7x
P/Tangible book 5.5x 3.6x 2.8x
EV/EBITDA -20.8x 7.9x 9.1x
EV/EBIT -14.2x 9.7x 9.9x
EV/Revenue 0.9x 1.5x 1.0x
EV/FCF -12.0x 7.1x 6.8x
EV/Operating cash flow -13.2x 5.8x 6.6x
PEG (3Y EPS CAGR) -0.15 0.64 0.26

Growth

14 metrics
MetricOWLTCRCTAXIL
Revenue growth (1Y) 28.2% -3.1% 10.3%
Revenue CAGR (3Y) 29.3% -5.5% -5.7%
Gross profit growth (1Y) 33.8% 7.7% 13.9%
Gross profit CAGR (3Y) 53.7% 6.6% -6.9%
Operating income growth (1Y) 56.4% 27.4% 75.2%
Operating income CAGR (3Y) 50.7% 22.4% -2.0%
Net income growth (1Y) 81.9% 22.1% 114.4%
Net income CAGR (3Y) 47.0% 21.9% 15.6%
EPS growth (1Y) 85.5% 24.1% 114.3%
EPS CAGR (3Y) 60.9% 23.5% 51.6%
Operating cash flow growth (1Y) 38.7% -33.5% 1,438%
Operating cash flow CAGR (3Y) 43.3% -12.0% 21.5%
Free cash flow growth (1Y) 33.2% -41.3% 3,108%
Free cash flow CAGR (3Y) 41.6% -14.4% 22.1%

Profitability

14 metrics
MetricOWLTCRCTAXIL
Gross margin 54.8% 57.9% 72.4%
EBITDA margin -4.3% 19.0% 10.8%
Operating margin -6.3% 15.5% 10.0%
Pretax margin -7.7% 16.9% 10.7%
Net margin -11.2% 12.7% 9.3%
FCF margin -7.4% 21.4% 14.5%
Operating cash flow margin -6.8% 26.1% 14.9%
Return on equity -39.9% 24.1% 20.6%
Return on assets -9.8% 15.5% 15.2%
Return on invested capital – – –
Return on capital employed -19.9% 29.4% 21.7%
Asset turnover 1.3x 1.2x 1.6x
Cash conversion (OCF / net income) 0.9x 2.1x 1.6x
Stock comp / revenue 11.3% 3.9% 4.8%

Financial Health

11 metrics
MetricOWLTCRCTAXIL
Debt / assets 18.2% – –
Debt / equity 0.7x – –
Net debt / EBITDA 2.8x – –
Debt / FCF -2.0x – –
Liabilities / assets 75.3% 37.1% 25.3%
Equity / assets 24.7% 62.9% 74.7%
Interest coverage – 188.5x –
Current ratio 1.6x 2.5x 3.3x
Quick ratio 1.2x 1.8x 2.1x
Cash ratio 0.6x 1.4x 1.8x
Altman Z-score -2.25 6.16 7.91

Shareholder Returns

7 metrics
MetricOWLTCRCTAXIL
Dividend yield – 3.2% –
Net buyback yield -32.1% 2.1% –
Shareholder yield -32.1% 5.2% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusOWLTCRCTAXIL
Forward P/E – 17.6xFY2026 8.1xFY2026
EPS, next fiscal year $-0.23FY2026 $0.36FY2026 $0.68FY2026
EPS growth, next FY – +2.9%FY2026 +106.1%FY2026
EPS growth, the year after – -30.6% +44.1%
Revenue, next fiscal year $115.73MFY2026 $663.76MFY2026 $40.39MFY2026
Revenue growth, next FY +9.5%FY2026 -6.4%FY2026 +30.9%FY2026
Revenue growth, the year after +20.0% +11.9% +18.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersOWLTCRCTAXIL
Held by institutions 59.2% 14.3% 13.2%
Institutions holding 58 153 14
Change in shares held, QoQ -3.4% +5.1% -3.6%
Institutions buying 31 86 8
Institutions selling 14 43 1
Buyers to sellers 2.21 2.00 8.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

OWLTCRCTAXIL
OWLT 1.00 0.12 0.00
CRCT 0.12 1.00 0.03
AXIL 0.00 0.03 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, OWLT, CRCT and AXIL?

Cricut (CRCT) is the largest by market capitalisation: Owlet (OWLT) $118.52M, Cricut (CRCT) $1.32B, Axil Brands (AXIL) $38.11M.

Which stock is cheaper, OWLT, CRCT and AXIL?

Axil Brands (AXIL) trades on the lowest price-to-earnings ratio (Owlet (OWLT) -9.2x, Cricut (CRCT) 15.1x, Axil Brands (AXIL) 13.7x). On next year's consensus earnings, Axil Brands (AXIL) is cheapest (Cricut (CRCT) 17.6x, Axil Brands (AXIL) 8.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Owlet (OWLT) grew revenue fastest over the trailing twelve months: Owlet (OWLT) +28.2%, Cricut (CRCT) -3.1%, Axil Brands (AXIL) +10.3%.

Which company is more profitable?

Cricut (CRCT) has the highest net margin (Owlet (OWLT) -11.2%, Cricut (CRCT) 12.7%, Axil Brands (AXIL) 9.3%).

Which stock has performed better?

Over the past year Cricut (CRCT) returned the most: Owlet (OWLT) -56.6%, Cricut (CRCT) +21.5%, Axil Brands (AXIL) -2.1%. Over five years, Cricut (CRCT) compounded fastest (Owlet (OWLT) -39.8%/yr, Cricut (CRCT) -25.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cricut (CRCT) has been the steadiest (Owlet (OWLT) 85.8%, Cricut (CRCT) 41.9%, Axil Brands (AXIL) 78.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, OWLT, CRCT and AXIL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cricut (CRCT) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.