OSW vs PLNT vs ULTA Stock Comparison

Onespaworld Holdings, Planet Fitness and Ulta Beauty Prices as of Oct 28, 2026 Peers: Industry group
OSW ONESPAWORLD HOLDINGS Ltd
$28.07 +23.2% 1M +31.8% 1Y
Market cap
$2.97B
P/E
29.2x
Revenue (TTM)
$1.03B
Div. yield
–
Personal Services Consumer Discretionary
2 wins
PLNT Planet Fitness, Inc.
$52.61 +29.9% 1M -43.8% 1Y
Market cap
$4.14B
P/E
17.4x
Revenue (TTM)
$1.41B
Div. yield
0.00%
Fitness Clubs Consumer Discretionary
5 wins
ULTA Ulta Beauty, Inc.
$619.24 +12.8% 1M +19.4% 1Y
Market cap
$27.15B
P/E
22.4x
Revenue (TTM)
$12.96B
Div. yield
–
Specialty Retail Consumer Discretionary
4 wins

Head to Head

11 decided of 12

Planet Fitness leads on 5 of the 12 questions below (Planet Fitness 5, Ulta Beauty 4, Onespaworld Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionOSWPLNTULTALeader
Larger companyMarket capitalisation $2.97B $4.14B $27.15B ULTA
Cheaper on earningsLower P/E, profitable companies only 29.2x 17.4x 22.4x PLNT
Cheaper on forward earningsLower price / next fiscal year consensus EPS 25.3x 15.2x 22.1x PLNT
Faster revenue growthRevenue growth, trailing twelve months +9.8% +12.7% +11.2% PLNT
More profitableNet margin, trailing twelve months — 16.9% 9.3% PLNT
Better return on capitalReturn on invested capital — 16.0% 42.9% ULTA
Less leveragedLower net debt / EBITDA — 3.6x 0.1x ULTA
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +31.8% -43.8% +19.4% OSW
Better 5-year returnAnnualised price return, 5 years +21.1%/yr -7.9%/yr +11.0%/yr OSW
Less volatileAnnualised volatility, 1 year 37.1% 54.6% 35.7% ULTA
Higher overall scoreMean of the five percentile scores vs peers 25/100 69/100 65/100 PLNT

Percentile Scorecard

OSWPLNTULTA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisOSWPLNTULTA
Valuation 13 #29 of 33 54 #21 of 44 21 #82 of 104
Growth 62 #12 of 30 79 #10 of 43 56 #44 of 98
Profitability – 98 #2 of 42 98 #3 of 96
Financial Health – 50 #24 of 47 62 #42 of 110
Shareholder Returns 0 #14 of 14 67 #10 of 28 90 #8 of 71
Overall 25 69 65
  • OSW ranked among 39 companies in Consumer Services
  • PLNT ranked among 48 companies in Gaming and Leisure
  • ULTA ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodOSWPLNTULTASPY
1 month +23.2%+29.9%+12.8% +0.9%
3 months +8.1%-6.4%+21.9% +5.9%
6 months +13.0%-18.0%+16.8% +8.5%
Year to date +35.3%-51.5%+2.4% +13.3%
1 year +31.8%-43.8%+19.4% +12.4%
3 years +171.2%-2.9%+63.0% +88.1%
3 years, per year +39.5%-1.0%+17.7% +23.5%
5 years +159.9%-33.9%+68.6% +68.2%
5 years, per year +21.1%-7.9%+11.0% +11.0%
10 years —+148.6%+155.6% +263.4%
10 years, per year —+9.5%+9.8% +13.8%

Risk

MeasureOSWPLNTULTASPY
Volatility, 1Y 37.1%54.6%35.7% 12.7%
Downside volatility, 1Y 35.4%66.6%36.0% 12.7%
Beta vs S&P 500, 1Y 0.950.290.51 1.00
Return / volatility, 1Y 0.86-0.800.54 0.98
Max drawdown, 5Y -45.0%-64.3%-44.6% -25.4%
From 52-week high -2.1%-53.0%-12.4% -0.9%
52-week high $28.68$111.97$706.82 $779.14
52-week low $19.37$40.50$450.75 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleOSWPLNTULTA
P/E now vs peer median 29.2xmedian 14.9x 17.0xmedian 16.8x 22.0xmedian 16.7x
P/S now vs peer median 2.8xmedian 1.2x 2.8xmedian 1.9x 2.0xmedian 0.4x
EV/EBITDA now vs peer median —median 9.3x 10.2xmedian 10.2x 13.8xmedian 9.2x
P/FCF now vs peer median 30.0xmedian 14.5x 15.1xmedian 11.2x 23.1xmedian 16.0x
P/B now vs peer median —median 1.8x -6.4xmedian 2.2x 10.0xmedian 1.6x
PEG now vs peer median —median 0.35 0.61median 0.44 6.24median 0.73

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsOSWPLNTULTA
Revenue $1.03B $1.41B $12.96B
Gross profit – $1.15B $5.09B
Operating income $93.70M $435.56M $1.61B
Net income – $239.09M $1.21B
Free cash flow – $261.68M $1.15B
EPS (diluted) – $3.08 $28.10
Cash & equivalents – $298.27M $158.45M
Total debt – $2.55B $339.58M
Shares (diluted) 102.48M 77.15M 43.06M
Enterprise value $2.97B $2.37B $26.01B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricOSWPLNTULTA
P/E 29.2x 17.0x 22.0x
P/FCF 30.0x 15.1x 23.1x
P/Operating cash flow – 9.1x 16.9x
P/S 2.8x 2.8x 2.0x
P/B – -6.4x 10.0x
P/Tangible book – -4.5x 10.8x
EV/EBITDA – 10.2x 13.8x
EV/EBIT – 14.0x 16.5x
EV/Revenue 2.8x 4.3x 2.1x
EV/FCF – 23.3x 23.2x
EV/Operating cash flow – 14.1x 17.0x
PEG (3Y EPS CAGR) – 0.61 6.24

Growth

14 metrics
MetricOSWPLNTULTA
Revenue growth (1Y) 9.8% 12.7% 11.2%
Revenue CAGR (3Y) 10.2% 10.9% 6.5%
Gross profit growth (1Y) – 10.4% 12.1%
Gross profit CAGR (3Y) – 11.4% 6.4%
Operating income growth (1Y) 13.6% 23.5% 2.1%
Operating income CAGR (3Y) 21.5% 19.5% -0.6%
Net income growth (1Y) – 25.6% 0.7%
Net income CAGR (3Y) – 20.7% -1.4%
EPS growth (1Y) – 37.2% 5.5%
EPS CAGR (3Y) – 28.1% 3.5%
Operating cash flow growth (1Y) – 22.7% 20.9%
Operating cash flow CAGR (3Y) – 14.7% 4.6%
Free cash flow growth (1Y) – 28.1% 20.7%
Free cash flow CAGR (3Y) – 12.6% 5.7%

Profitability

14 metrics
MetricOSWPLNTULTA
Gross margin – 81.7% 39.3%
EBITDA margin – 42.6% 14.9%
Operating margin – 30.9% 12.5%
Pretax margin – 23.7% 12.4%
Net margin – 16.9% 9.3%
FCF margin – 18.6% 8.9%
Operating cash flow margin – 30.8% 12.1%
Return on equity – – 46.6%
Return on assets – 7.8% 17.6%
Return on invested capital – 16.0% 42.9%
Return on capital employed – 16.4% 34.7%
Asset turnover – 0.5x 1.9x
Cash conversion (OCF / net income) – 1.8x 1.3x
Stock comp / revenue – 0.9% 0.3%

Financial Health

11 metrics
MetricOSWPLNTULTA
Debt / assets – 84.8% 4.9%
Debt / equity – -4.1x 0.1x
Net debt / EBITDA – 3.6x 0.1x
Debt / FCF – 9.7x 0.3x
Liabilities / assets – 120.5% 62.0%
Equity / assets – -20.5% 38.0%
Interest coverage – 3.6x –
Current ratio – 1.6x 1.3x
Quick ratio – 1.3x 0.2x
Cash ratio – 1.0x 0.1x
Altman Z-score – 1.12 6.76

Shareholder Returns

7 metrics
MetricOSWPLNTULTA
Dividend yield 0.7% 0.0% –
Net buyback yield – 17.6% 4.5%
Shareholder yield 0.7% 17.6% 4.5%
Payout ratio (earnings) – 0.3% –
Payout ratio (FCF) – 0.3% –
Dividend growth (1Y) – -81.0% –
Dividend CAGR (3Y) – -49.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusOSWPLNTULTA
Forward P/E 25.3xFY2026 15.2xFY2026 22.1xFY2026
EPS, next fiscal year $1.11FY2026 $3.45FY2026 $27.98FY2026
EPS growth, next FY +12.1%FY2026 +12.4%FY2026 +9.1%FY2026
EPS growth, the year after +10.8% +11.3% +20.3%
Revenue, next fiscal year $1.09BFY2026 $1.35BFY2026 $13.00BFY2026
Revenue growth, next FY +13.7%FY2026 +2.2%FY2026 +4.9%FY2026
Revenue growth, the year after +7.9% +19.0% +13.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersOSWPLNTULTA
Held by institutions 100.0% 100.0% 97.9%
Institutions holding 258 421 1,016
Change in shares held, QoQ -0.5% -2.9% +0.5%
Institutions buying 144 240 434
Institutions selling 79 146 433
Buyers to sellers 1.82 1.64 1.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

OSWPLNTULTA
OSW 1.00 0.17 0.17
PLNT 0.17 1.00 0.14
ULTA 0.17 0.14 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, OSW, PLNT and ULTA?

Ulta Beauty (ULTA) is the largest by market capitalisation: Onespaworld Holdings (OSW) $2.97B, Planet Fitness (PLNT) $4.14B, Ulta Beauty (ULTA) $27.15B.

Which stock is cheaper, OSW, PLNT and ULTA?

Planet Fitness (PLNT) trades on the lowest price-to-earnings ratio (Onespaworld Holdings (OSW) 29.2x, Planet Fitness (PLNT) 17.4x, Ulta Beauty (ULTA) 22.4x). On next year's consensus earnings, Planet Fitness (PLNT) is cheapest (Onespaworld Holdings (OSW) 25.3x, Planet Fitness (PLNT) 15.2x, Ulta Beauty (ULTA) 22.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Planet Fitness (PLNT) grew revenue fastest over the trailing twelve months: Onespaworld Holdings (OSW) +9.8%, Planet Fitness (PLNT) +12.7%, Ulta Beauty (ULTA) +11.2%.

Which company is more profitable?

Planet Fitness (PLNT) has the highest net margin (Planet Fitness (PLNT) 16.9%, Ulta Beauty (ULTA) 9.3%). On return on invested capital, Ulta Beauty (ULTA) leads (Planet Fitness (PLNT) 16.0%, Ulta Beauty (ULTA) 42.9%).

Which stock has performed better?

Over the past year Onespaworld Holdings (OSW) returned the most: Onespaworld Holdings (OSW) +31.8%, Planet Fitness (PLNT) -43.8%, Ulta Beauty (ULTA) +19.4%. Over five years, Onespaworld Holdings (OSW) compounded fastest (Onespaworld Holdings (OSW) +21.1%/yr, Planet Fitness (PLNT) -7.9%/yr, Ulta Beauty (ULTA) +11.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Onespaworld Holdings (OSW) 0.00%, Planet Fitness (PLNT) 0.00%, Ulta Beauty (ULTA) 0.00%. Onespaworld Holdings (OSW) and Ulta Beauty (ULTA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Ulta Beauty (ULTA) has been the steadiest (Onespaworld Holdings (OSW) 37.1%, Planet Fitness (PLNT) 54.6%, Ulta Beauty (ULTA) 35.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, OSW, PLNT and ULTA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Planet Fitness (PLNT) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.