NUS vs EL vs ELF Stock Comparison

Nu Skin Enterprises, Estee Lauder Companies and e.l.f. Beauty Prices as of Oct 27, 2026 Peers: Industry group
EL Estee Lauder Companies Inc
$108.31 +14.6% 1M +7.8% 1Y
Market cap
$39.63B
P/E
217.8x
Revenue (TTM)
$15.05B
Div. yield
0.01%
Cosmetics Consumer Staples
2 wins
ELF e.l.f. Beauty, Inc.
$113.12 +13.6% 1M -10.4% 1Y
Market cap
$6.84B
P/E
114.7x
Revenue (TTM)
$1.76B
Div. yield
–
Cosmetics Consumer Staples
6 wins

Head to Head

12 decided of 12

e.l.f. Beauty leads on 6 of the 12 questions below (e.l.f. Beauty 6, Nu Skin Enterprises 4, Estee Lauder Companies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNUSELELFLeader
Larger companyMarket capitalisation $232.29M $39.63B $6.84B EL
Cheaper on earningsLower P/E, profitable companies only -1.1x 217.8x 114.7x ELF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 6.1x 34.1x 33.1x NUS
Faster revenue growthRevenue growth, trailing twelve months -15.4% +5.0% +31.2% ELF
More profitableNet margin, trailing twelve months -15.7% 1.2% 3.4% ELF
Better return on capitalReturn on invested capital -1.2% 2.4% 4.6% ELF
Less leveragedLower net debt / EBITDA 0.6x 2.4x 2.2x NUS
Higher dividend yieldTrailing dividend yield 0.05% 0.01% 0.00% NUS
Better 1-year returnPrice return, last 12 months -56.7% +7.8% -10.4% EL
Better 5-year returnAnnualised price return, 5 years -34.8%/yr -19.8%/yr +28.3%/yr ELF
Less volatileAnnualised volatility, 1 year 47.9% 48.5% 70.5% NUS
Higher overall scoreMean of the five percentile scores vs peers 55/100 44/100 60/100 ELF

Percentile Scorecard

NUSELELF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNUSELELF
Valuation 86 #8 of 52 37 #33 of 52 41 #31 of 52
Growth 10 #45 of 50 61 #20 of 50 86 #8 of 50
Profitability 43 #26 of 45 59 #19 of 45 64 #17 of 45
Financial Health 64 #21 of 56 40 #34 of 56 69 #18 of 56
Shareholder Returns 73 #9 of 31 20 #25 of 31 40 #19 of 31
Overall 55 44 60
  • NUS ranked among 60 companies in Household and Personal Products
  • EL ranked among 60 companies in Household and Personal Products
  • ELF ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNUSELELFSPY
1 month +2.4%+14.6%+13.6% -0.2%
3 months -9.7%+27.8%+34.6% +3.9%
6 months -35.7%+40.5%+79.6% +8.2%
Year to date -50.7%+3.4%+48.8% +12.9%
1 year -56.7%+7.8%-10.4% +12.3%
3 years -74.4%-13.0%+10.6% +87.4%
3 years, per year -36.5%-4.5%+3.4% +23.3%
5 years -88.2%-66.7%+248.0% +67.9%
5 years, per year -34.8%-19.8%+28.3% +10.9%
10 years -92.3%+26.1%+321.1% +261.1%
10 years, per year -22.7%+2.3%+15.5% +13.7%

Risk

MeasureNUSELELFSPY
Volatility, 1Y 47.9%48.5%70.5% 12.7%
Downside volatility, 1Y 57.2%51.4%82.7% 12.7%
Beta vs S&P 500, 1Y 0.601.311.69 1.00
Return / volatility, 1Y -1.180.16-0.15 0.97
Max drawdown, 5Y -91.9%-86.5%-77.3% -25.4%
From 52-week high -58.9%-9.4%-14.1% -1.2%
52-week high $11.54$119.61$131.70 $779.14
52-week low $4.53$67.23$49.57 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNUSELELF
P/E now vs peer median -1.1xmedian 18.5x 215.6xmedian 18.5x 112.2xmedian 18.5x
P/S now vs peer median 0.2xmedian 1.6x 2.6xmedian 1.6x 3.8xmedian 1.6x
EV/EBITDA now vs peer median 6.4xmedian 12.9x 27.3xmedian 12.9x 32.3xmedian 12.9x
P/FCF now vs peer median 21.4xmedian 18.6x 29.8xmedian 18.6x 23.8xmedian 18.6x
P/B now vs peer median 0.4xmedian 2.2x 10.3xmedian 2.2x 5.7xmedian 2.2x
PEG now vs peer median 0.01median 0.97 -4.94median 0.97 -6.58median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNUSELELF
Revenue $1.38B $15.05B $1.76B
Gross profit $951.49M $11.36B $1.31B
Operating income -$10.41M $780.00M $127.36M
Net income -$216.39M $182.00M $59.61M
Free cash flow $10.78M $1.32B $280.16M
EPS (diluted) $-4.45 $0.50 $1.00
Cash & equivalents $189.64M $3.50B $344.24M
Total debt $213.66M $7.31B $832.00M
Shares (diluted) 48.60M 364.80M 59.73M
Enterprise value -$652.34M $27.71B $5.81B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNUSELELF
P/E -1.1x 215.6x 112.2x
P/FCF 21.4x 29.8x 23.8x
P/Operating cash flow 4.5x 22.1x 22.5x
P/S 0.2x 2.6x 3.8x
P/B 0.4x 10.3x 5.7x
P/Tangible book 0.5x 172.9x 10.6x
EV/EBITDA 6.4x 27.3x 32.3x
EV/EBIT -24.3x 55.2x 56.2x
EV/Revenue 0.2x 2.9x 4.1x
EV/FCF 23.5x 32.7x 25.5x
EV/Operating cash flow 5.0x 24.3x 24.1x
PEG (3Y EPS CAGR) 0.01 -4.94 -6.58

Growth

14 metrics
MetricNUSELELF
Revenue growth (1Y) -15.4% 5.0% 31.2%
Revenue CAGR (3Y) -12.3% -1.8% 37.9%
Gross profit growth (1Y) -13.0% 7.2% 38.2%
Gross profit CAGR (3Y) -13.1% 0.0% 41.8%
Operating income growth (1Y) 25.5% 199.4% -18.4%
Operating income CAGR (3Y) -29.2% -19.7% 5.9%
Net income growth (1Y) -314.6% 116.1% -39.1%
Net income CAGR (3Y) -72.0% -43.5% -15.9%
EPS growth (1Y) -318.6% 115.9% -41.2%
EPS CAGR (3Y) -73.1% -43.6% -17.1%
Operating cash flow growth (1Y) -45.6% 39.4% 85.8%
Operating cash flow CAGR (3Y) -9.0% 0.8% 46.4%
Free cash flow growth (1Y) -81.6% 96.4% 107.6%
Free cash flow CAGR (3Y) 76.1% 21.8% 44.7%

Profitability

14 metrics
MetricNUSELELF
Gross margin 69.2% 75.5% 74.4%
EBITDA margin 2.9% 10.5% 12.6%
Operating margin -0.8% 5.2% 7.2%
Pretax margin -1.9% 3.4% 4.7%
Net margin -15.7% 1.2% 3.4%
FCF margin 0.8% 8.7% 15.9%
Operating cash flow margin 3.7% 11.8% 16.9%
Return on equity -32.4% 4.7% 5.2%
Return on assets -17.3% 0.9% 2.5%
Return on invested capital -1.2% 2.4% 4.6%
Return on capital employed -1.0% 5.8% 6.1%
Asset turnover 1.1x 0.8x 0.7x
Cash conversion (OCF / net income) -0.2x 9.7x 5.0x
Stock comp / revenue 0.1% 2.1% 5.5%

Financial Health

11 metrics
MetricNUSELELF
Debt / assets 19.1% 37.0% 33.8%
Debt / equity 0.4x 1.9x 0.7x
Net debt / EBITDA 0.6x 2.4x 2.2x
Debt / FCF 19.8x 5.6x 3.0x
Liabilities / assets 51.6% 80.7% 52.5%
Equity / assets 48.4% 19.3% 47.5%
Interest coverage -0.7x 2.3x –
Current ratio 2.0x 1.2x 2.5x
Quick ratio 0.9x 0.8x 1.5x
Cash ratio 0.7x 0.6x 1.0x
Altman Z-score 3.71 3.25 4.19

Shareholder Returns

7 metrics
MetricNUSELELF
Dividend yield 5.1% 1.3% –
Net buyback yield 10.8% 0.0% 1.4%
Shareholder yield 15.9% 1.3% 1.4%
Payout ratio (earnings) -5.4% 279.1% –
Payout ratio (FCF) 108.1% 38.6% –
Dividend growth (1Y) -2.3% -17.8% –
Dividend CAGR (3Y) -46.8% -18.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNUSELELF
Forward P/E 6.1xFY2026 34.1xFY2027 33.1xFY2026
EPS, next fiscal year $0.78FY2026 $3.18FY2027 $3.42FY2026
EPS growth, next FY -38.6%FY2026 +28.7%FY2027 +9.3%FY2026
EPS growth, the year after +43.6% +17.9% +7.9%
Revenue, next fiscal year $1.24BFY2026 $16.39BFY2027 $2.10BFY2026
Revenue growth, next FY -17.1%FY2026 +8.9%FY2027 +27.8%FY2026
Revenue growth, the year after +24.7% -1.8% -2.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNUSELELF
Held by institutions 74.1% 92.8% 87.3%
Institutions holding 161 832 430
Change in shares held, QoQ -0.9% 0.0% -9.9%
Institutions buying 77 439 214
Institutions selling 61 282 158
Buyers to sellers 1.26 1.56 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NUSELELF
NUS 1.00 0.27 0.26
EL 0.27 1.00 0.47
ELF 0.26 0.47 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NUS, EL and ELF?

Estee Lauder Companies (EL) is the largest by market capitalisation: Nu Skin Enterprises (NUS) $232.29M, Estee Lauder Companies (EL) $39.63B, e.l.f. Beauty (ELF) $6.84B.

Which stock is cheaper, NUS, EL and ELF?

e.l.f. Beauty (ELF) trades on the lowest price-to-earnings ratio (Nu Skin Enterprises (NUS) -1.1x, Estee Lauder Companies (EL) 217.8x, e.l.f. Beauty (ELF) 114.7x). On next year's consensus earnings, Nu Skin Enterprises (NUS) is cheapest (Nu Skin Enterprises (NUS) 6.1x, Estee Lauder Companies (EL) 34.1x, e.l.f. Beauty (ELF) 33.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

e.l.f. Beauty (ELF) grew revenue fastest over the trailing twelve months: Nu Skin Enterprises (NUS) -15.4%, Estee Lauder Companies (EL) +5.0%, e.l.f. Beauty (ELF) +31.2%.

Which company is more profitable?

e.l.f. Beauty (ELF) has the highest net margin (Nu Skin Enterprises (NUS) -15.7%, Estee Lauder Companies (EL) 1.2%, e.l.f. Beauty (ELF) 3.4%). On return on invested capital, e.l.f. Beauty (ELF) leads (Nu Skin Enterprises (NUS) -1.2%, Estee Lauder Companies (EL) 2.4%, e.l.f. Beauty (ELF) 4.6%).

Which stock has performed better?

Over the past year Estee Lauder Companies (EL) returned the most: Nu Skin Enterprises (NUS) -56.7%, Estee Lauder Companies (EL) +7.8%, e.l.f. Beauty (ELF) -10.4%. Over five years, e.l.f. Beauty (ELF) compounded fastest (Nu Skin Enterprises (NUS) -34.8%/yr, Estee Lauder Companies (EL) -19.8%/yr, e.l.f. Beauty (ELF) +28.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Nu Skin Enterprises (NUS) has the highest dividend yield: Nu Skin Enterprises (NUS) 0.05%, Estee Lauder Companies (EL) 0.01%, e.l.f. Beauty (ELF) 0.00%. e.l.f. Beauty (ELF) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Nu Skin Enterprises (NUS) has been the steadiest (Nu Skin Enterprises (NUS) 47.9%, Estee Lauder Companies (EL) 48.5%, e.l.f. Beauty (ELF) 70.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NUS, EL and ELF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, e.l.f. Beauty (ELF) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.