NKE vs RCKY vs DECK Stock Comparison

Nike, Rocky Brands and Deckers Outdoor Prices as of Oct 27, 2026 Peers: Industry group
NKE NIKE, Inc.
$37.56 +5.1% 1M -45.2% 1Y
Market cap
$55.17B
P/E
17.8x
Revenue (TTM)
$45.89B
Div. yield
0.04%
Footwear Consumer Discretionary
2 wins
RCKY Rocky Brands, Inc.
$44.57 -1.2% 1M +51.8% 1Y
Market cap
$371.70M
P/E
10.8x
Revenue (TTM)
$521.30M
Div. yield
–
Footwear Consumer Discretionary
5 wins
DECK Deckers Outdoor Corp
$80.55 +2.4% 1M -11.0% 1Y
Market cap
$11.65B
P/E
–
Revenue (TTM)
—
Div. yield
–
Footwear Consumer Discretionary
1 win

Head to Head

8 decided of 12

Rocky Brands leads on 5 of the 12 questions below (Rocky Brands 5, Nike 2, Deckers Outdoor 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNKERCKYDECKLeader
Larger companyMarket capitalisation $55.17B $371.70M $11.65B NKE
Cheaper on earningsLower P/E, profitable companies only 17.8x 10.8x — RCKY
Cheaper on forward earningsLower price / next fiscal year consensus EPS 30.8x 8.5x 10.8x RCKY
Faster revenue growthRevenue growth, trailing twelve months -1.2% +10.8% — RCKY
More profitableNet margin, trailing twelve months 6.7% — — –
Better return on capitalReturn on invested capital 13.0% — — –
Less leveragedLower net debt / EBITDA -0.1x — — –
Higher dividend yieldTrailing dividend yield 0.04% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -45.2% +51.8% -11.0% RCKY
Better 5-year returnAnnualised price return, 5 years -25.6%/yr -3.6%/yr +4.9%/yr DECK
Less volatileAnnualised volatility, 1 year 36.6% 50.3% 40.8% NKE
Higher overall scoreMean of the five percentile scores vs peers 42/100 69/100 — RCKY

Percentile Scorecard

NKERCKYDECK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNKERCKYDECK
Valuation 36 #29 of 45 82 #9 of 45 –
Growth 12 #38 of 43 83 #8 of 43 –
Profitability 50 #21 of 41 – –
Financial Health 59 #22 of 52 82 #10 of 52 88 #7 of 52
Shareholder Returns 55 #16 of 34 27 #25 of 34 –
Overall 42 69 –
  • NKE ranked among 52 companies in Apparel and Luxury
  • RCKY ranked among 52 companies in Apparel and Luxury
  • DECK ranked among 52 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNKERCKYDECKSPY
1 month +5.1%-1.2%+2.4% -0.2%
3 months -12.7%+4.3%-22.5% +3.9%
6 months -16.6%+1.7%-24.1% +8.2%
Year to date -41.0%+52.0%-22.3% +12.9%
1 year -45.2%+51.8%-11.0% +12.3%
3 years -61.7%+242.6%-16.1% +87.4%
3 years, per year -27.4%+50.8%-5.7% +23.3%
5 years -77.2%-16.7%+27.1% +67.9%
5 years, per year -25.6%-3.6%+4.9% +10.9%
10 years -27.6%+318.5%+852.1% +261.1%
10 years, per year -3.2%+15.4%+25.3% +13.7%

Risk

MeasureNKERCKYDECKSPY
Volatility, 1Y 36.6%50.3%40.8% 12.7%
Downside volatility, 1Y 38.7%40.9%34.8% 12.7%
Beta vs S&P 500, 1Y 0.590.611.07 1.00
Return / volatility, 1Y -1.241.03-0.27 0.97
Max drawdown, 5Y -80.9%-78.1%-65.2% -25.4%
From 52-week high -45.2%-12.2%-33.4% -1.2%
52-week high $68.59$50.78$120.94 $779.14
52-week low $33.90$28.19$77.68 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNKERCKYDECK
P/E now vs peer median 18.0xmedian 16.4x 9.7xmedian 16.4x —median 16.4x
P/S now vs peer median 1.2xmedian 0.7x 0.6xmedian 0.7x —median 0.7x
EV/EBITDA now vs peer median 12.3xmedian 9.9x —median 9.9x —median 9.9x
P/FCF now vs peer median 26.5xmedian 12.0x 20.7xmedian 12.0x —median 12.0x
P/B now vs peer median 3.7xmedian 2.2x 1.2xmedian 2.2x 4.6xmedian 2.2x
PEG now vs peer median -1.29median 0.64 0.20median 0.64 —median 0.64

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNKERCKYDECK
Revenue $45.89B $521.30M –
Gross profit $19.77B $226.46M –
Operating income $3.76B $51.08M –
Net income $3.09B – –
Free cash flow $2.11B – –
EPS (diluted) $2.08 $4.54 –
Cash & equivalents $6.90B $2.29M $1.91B
Total debt $7.89B – –
Shares (diluted) 1.48B 7.60M 144.29M
Enterprise value $21.37B $371.70M $4.52B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNKERCKYDECK
P/E 18.0x 9.7x –
P/FCF 26.5x 20.7x –
P/Operating cash flow 20.1x – –
P/S 1.2x 0.6x –
P/B 3.7x 1.2x 4.6x
P/Tangible book 3.7x 1.9x 4.6x
EV/EBITDA 12.3x – –
EV/EBIT 14.7x – –
EV/Revenue 1.2x 0.6x –
EV/FCF 26.3x – –
EV/Operating cash flow 19.9x – –
PEG (3Y EPS CAGR) -1.29 0.20 –

Growth

14 metrics
MetricNKERCKYDECK
Revenue growth (1Y) -1.2% 10.8% –
Revenue CAGR (3Y) -3.8% 3.2% –
Gross profit growth (1Y) 1.5% 17.5% –
Gross profit CAGR (3Y) -4.1% 7.1% –
Operating income growth (1Y) 9.9% 41.5% –
Operating income CAGR (3Y) -13.6% 14.2% –
Net income growth (1Y) 6.8% – –
Net income CAGR (3Y) -15.1% – –
EPS growth (1Y) 6.5% 66.6% –
EPS CAGR (3Y) -14.0% 48.5% –
Operating cash flow growth (1Y) -21.1% – –
Operating cash flow CAGR (3Y) -19.9% – –
Free cash flow growth (1Y) -30.0% – –
Free cash flow CAGR (3Y) -22.1% – –

Profitability

14 metrics
MetricNKERCKYDECK
Gross margin 43.1% – –
EBITDA margin 9.8% – –
Operating margin 8.2% – –
Pretax margin 8.5% – –
Net margin 6.7% – –
FCF margin 4.6% – –
Operating cash flow margin 6.1% – –
Return on equity 20.6% – –
Return on assets 8.1% – –
Return on invested capital 13.0% – –
Return on capital employed 14.1% – –
Asset turnover 1.2x 1.0x –
Cash conversion (OCF / net income) 0.9x – –
Stock comp / revenue 1.5% – –

Financial Health

11 metrics
MetricNKERCKYDECK
Debt / assets 20.9% – –
Debt / equity 0.5x – –
Net debt / EBITDA -0.1x – –
Debt / FCF 3.7x – –
Liabilities / assets 59.7% 46.3% 32.2%
Equity / assets 40.3% 53.7% 67.8%
Interest coverage – – –
Current ratio 2.1x 2.7x 3.5x
Quick ratio 1.2x – 2.8x
Cash ratio 0.7x – 2.4x
Altman Z-score 3.41 – –

Shareholder Returns

7 metrics
MetricNKERCKYDECK
Dividend yield 4.4% 1.4% –
Net buyback yield -0.4% – –
Shareholder yield 4.0% 1.4% –
Payout ratio (earnings) 78.4% – –
Payout ratio (FCF) 115.2% – –
Dividend growth (1Y) 4.0% – –
Dividend CAGR (3Y) 5.7% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNKERCKYDECK
Forward P/E 30.8xFY2026 8.5xFY2026 10.8xFY2026
EPS, next fiscal year $1.22FY2026 $5.27FY2026 $7.48FY2026
EPS growth, next FY -41.9%FY2026 +61.7%FY2026 +6.6%FY2026
EPS growth, the year after +18.0% -25.0% +4.3%
Revenue, next fiscal year $40.47BFY2026 $552.44MFY2026 $5.37BFY2026
Revenue growth, next FY -12.8%FY2026 +14.6%FY2026 -1.9%FY2026
Revenue growth, the year after +11.9% -5.4% +8.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNKERCKYDECK
Held by institutions 80.0% 80.8% 96.4%
Institutions holding 1,734 118 860
Change in shares held, QoQ +1.9% +5.3% +0.4%
Institutions buying 797 56 426
Institutions selling 754 37 333
Buyers to sellers 1.06 1.51 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NKERCKYDECK
NKE 1.00 0.23 0.39
RCKY 0.23 1.00 0.26
DECK 0.39 0.26 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NKE, RCKY and DECK?

Nike (NKE) is the largest by market capitalisation: Nike (NKE) $55.17B, Rocky Brands (RCKY) $371.70M, Deckers Outdoor (DECK) $11.65B.

Which stock is cheaper, NKE, RCKY and DECK?

Rocky Brands (RCKY) trades on the lowest price-to-earnings ratio (Nike (NKE) 17.8x, Rocky Brands (RCKY) 10.8x). On next year's consensus earnings, Rocky Brands (RCKY) is cheapest (Nike (NKE) 30.8x, Rocky Brands (RCKY) 8.5x, Deckers Outdoor (DECK) 10.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rocky Brands (RCKY) grew revenue fastest over the trailing twelve months: Nike (NKE) -1.2%, Rocky Brands (RCKY) +10.8%.

Which stock has performed better?

Over the past year Rocky Brands (RCKY) returned the most: Nike (NKE) -45.2%, Rocky Brands (RCKY) +51.8%, Deckers Outdoor (DECK) -11.0%. Over five years, Deckers Outdoor (DECK) compounded fastest (Nike (NKE) -25.6%/yr, Rocky Brands (RCKY) -3.6%/yr, Deckers Outdoor (DECK) +4.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Nike (NKE) 0.04%, Rocky Brands (RCKY) 0.00%, Deckers Outdoor (DECK) 0.00%. Rocky Brands (RCKY) and Deckers Outdoor (DECK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Nike (NKE) has been the steadiest (Nike (NKE) 36.6%, Rocky Brands (RCKY) 50.3%, Deckers Outdoor (DECK) 40.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NKE, RCKY and DECK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Rocky Brands (RCKY) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.