NKE vs LULU vs DECK Stock Comparison

Nike, Lululemon Athletica and Deckers Outdoor Prices as of Oct 23, 2026 Peers: Industry group
NKE NIKE, Inc.
$37.32 +3.5% 1M -46.4% 1Y
Market cap
$56.24B
P/E
18.2x
Revenue (TTM)
$45.89B
Div. yield
0.04%
Footwear Consumer Discretionary
2 wins
LULU lululemon athletica inc.
$99.01 -3.2% 1M -44.7% 1Y
Market cap
$11.63B
P/E
8.2x
Revenue (TTM)
$11.09B
Div. yield
–
Apparel Consumer Discretionary
5 wins
DECK Deckers Outdoor Corp
$81.04 +3.1% 1M -21.0% 1Y
Market cap
$11.60B
P/E
–
Revenue (TTM)
—
Div. yield
–
Footwear Consumer Discretionary
2 wins

Head to Head

9 decided of 12

Lululemon Athletica leads on 5 of the 12 questions below (Lululemon Athletica 5, Nike 2, Deckers Outdoor 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNKELULUDECKLeader
Larger companyMarket capitalisation $56.24B $11.63B $11.60B NKE
Cheaper on earningsLower P/E, profitable companies only 18.2x 8.2x — LULU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 30.6x 9.6x 11.2x LULU
Faster revenue growthRevenue growth, trailing twelve months -1.2% +1.7% — LULU
More profitableNet margin, trailing twelve months 6.7% 12.8% — LULU
Better return on capitalReturn on invested capital 13.0% — — –
Less leveragedLower net debt / EBITDA -0.1x — — –
Higher dividend yieldTrailing dividend yield 0.04% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -46.4% -44.7% -21.0% DECK
Better 5-year returnAnnualised price return, 5 years -25.6%/yr -25.2%/yr +5.1%/yr DECK
Less volatileAnnualised volatility, 1 year 36.6% 46.8% 44.2% NKE
Higher overall scoreMean of the five percentile scores vs peers 43/100 78/100 — LULU

Percentile Scorecard

NKELULUDECK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNKELULUDECK
Valuation 36 #30 of 46 87 #7 of 46 –
Growth 12 #38 of 43 31 #30 of 43 –
Profitability 54 #20 of 42 98 #2 of 42 –
Financial Health 58 #23 of 53 77 #13 of 53 89 #7 of 53
Shareholder Returns 58 #15 of 34 97 #2 of 34 –
Overall 43 78 –
  • NKE ranked among 53 companies in Apparel and Luxury
  • LULU ranked among 53 companies in Apparel and Luxury
  • DECK ranked among 53 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNKELULUDECKSPY
1 month +3.5%-3.2%+3.1% -1.0%
3 months -10.3%-13.4%-15.7% +2.9%
6 months -16.5%-31.1%-25.3% +6.4%
Year to date -41.4%-52.4%-21.8% +11.4%
1 year -46.4%-44.7%-21.0% +13.1%
3 years -64.5%-75.5%-2.0% +79.4%
3 years, per year -29.2%-37.4%-0.7% +21.5%
5 years -77.2%-76.5%+28.3% +67.7%
5 years, per year -25.6%-25.2%+5.1% +10.9%
10 years -27.9%+73.7%+798.4% +255.2%
10 years, per year -3.2%+5.7%+24.6% +13.5%

Risk

MeasureNKELULUDECKSPY
Volatility, 1Y 36.6%46.8%44.2% 12.7%
Downside volatility, 1Y 38.6%51.8%41.2% 12.7%
Beta vs S&P 500, 1Y 0.581.181.01 1.00
Return / volatility, 1Y -1.27-0.96-0.47 1.03
Max drawdown, 5Y -80.9%-82.0%-65.2% -25.4%
From 52-week high -46.4%-54.1%-33.0% -2.5%
52-week high $69.68$215.88$120.94 $779.14
52-week low $33.90$91.88$77.68 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNKELULUDECK
P/E now vs peer median 17.9xmedian 15.9x 7.9xmedian 15.9x —median 15.9x
P/S now vs peer median 1.2xmedian 0.7x 1.0xmedian 0.7x —median 0.7x
EV/EBITDA now vs peer median 12.2xmedian 9.2x 3.6xmedian 9.2x —median 9.2x
P/FCF now vs peer median 26.3xmedian 12.2x 7.8xmedian 12.2x —median 12.2x
P/B now vs peer median 3.6xmedian 2.2x 2.2xmedian 2.2x 4.6xmedian 2.2x
PEG now vs peer median -1.28median 0.57 0.47median 0.57 —median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNKELULUDECK
Revenue $45.89B $11.09B –
Gross profit $19.77B $6.22B –
Operating income $3.76B $1.98B –
Net income $3.09B $1.42B –
Free cash flow $2.11B $1.35B –
EPS (diluted) $2.08 $12.56 –
Cash & equivalents $6.90B $1.39B $1.91B
Total debt $31.94B – –
Shares (diluted) 1.48B 112.92M 144.29M
Enterprise value $22.44B $5.88B $4.47B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNKELULUDECK
P/E 17.9x 7.9x –
P/FCF 26.3x 7.8x –
P/Operating cash flow 19.9x 5.3x –
P/S 1.2x 1.0x –
P/B 3.6x 2.2x 4.6x
P/Tangible book 3.7x 2.2x 4.6x
EV/EBITDA 12.2x 3.6x –
EV/EBIT 14.6x 4.6x –
EV/Revenue 1.2x 0.8x –
EV/FCF 26.1x 6.8x –
EV/Operating cash flow 19.8x 4.6x –
PEG (3Y EPS CAGR) -1.28 0.47 –

Growth

14 metrics
MetricNKELULUDECK
Revenue growth (1Y) -1.2% 1.7% –
Revenue CAGR (3Y) -3.8% 7.9% –
Gross profit growth (1Y) 1.5% -3.4% –
Gross profit CAGR (3Y) -4.1% 7.5% –
Operating income growth (1Y) 9.9% -20.7% –
Operating income CAGR (3Y) -13.6% 8.5% –
Net income growth (1Y) 6.8% -20.6% –
Net income CAGR (3Y) -15.1% 12.1% –
EPS growth (1Y) 6.5% -15.8% –
EPS CAGR (3Y) -14.0% 16.6% –
Operating cash flow growth (1Y) -21.1% 3.7% –
Operating cash flow CAGR (3Y) -19.9% 6.6% –
Free cash flow growth (1Y) -30.0% 15.9% –
Free cash flow CAGR (3Y) -22.1% 11.8% –

Profitability

14 metrics
MetricNKELULUDECK
Gross margin 43.1% 56.1% –
EBITDA margin 9.8% 22.7% –
Operating margin 8.2% 17.8% –
Pretax margin 8.5% 18.1% –
Net margin 6.7% 12.8% –
FCF margin 4.6% 12.2% –
Operating cash flow margin 6.1% 17.9% –
Return on equity 20.6% 29.5% –
Return on assets 8.1% 16.7% –
Return on invested capital 13.0% – –
Return on capital employed 14.1% 29.5% –
Asset turnover 1.2x 1.3x –
Cash conversion (OCF / net income) 0.9x 1.4x –
Stock comp / revenue 1.5% 0.8% –

Financial Health

11 metrics
MetricNKELULUDECK
Debt / assets 20.9% – –
Debt / equity 0.5x – –
Net debt / EBITDA -0.1x – –
Debt / FCF 3.7x – –
Liabilities / assets 59.7% 43.5% 32.2%
Equity / assets 40.3% 56.5% 67.8%
Interest coverage – – –
Current ratio 2.1x 2.2x 3.5x
Quick ratio 1.2x 0.9x 2.8x
Cash ratio 0.7x 0.8x 2.4x
Altman Z-score 3.40 4.81 –

Shareholder Returns

7 metrics
MetricNKELULUDECK
Dividend yield 4.4% – –
Net buyback yield -0.4% 10.9% –
Shareholder yield 4.0% 10.9% –
Payout ratio (earnings) 78.4% – –
Payout ratio (FCF) 115.2% – –
Dividend growth (1Y) 4.0% – –
Dividend CAGR (3Y) 5.7% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNKELULUDECK
Forward P/E 30.6xFY2026 9.6xFY2026 11.2xFY2026
EPS, next fiscal year $1.22FY2026 $10.28FY2026 $7.24FY2026
EPS growth, next FY -41.9%FY2026 -22.5%FY2026 +3.1%FY2026
EPS growth, the year after +18.0% -16.1% +10.9%
Revenue, next fiscal year $40.49BFY2026 $11.00BFY2026 $5.53BFY2026
Revenue growth, next FY -12.7%FY2026 -0.9%FY2026 +1.1%FY2026
Revenue growth, the year after +11.8% -9.7% +10.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNKELULUDECK
Held by institutions 80.0% 71.6% 96.4%
Institutions holding 1,734 846 860
Change in shares held, QoQ +1.9% -2.1% +0.4%
Institutions buying 797 407 426
Institutions selling 754 330 333
Buyers to sellers 1.06 1.23 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NKELULUDECK
NKE 1.00 0.40 0.40
LULU 0.40 1.00 0.39
DECK 0.40 0.39 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NKE, LULU and DECK?

Nike (NKE) is the largest by market capitalisation: Nike (NKE) $56.24B, Lululemon Athletica (LULU) $11.63B, Deckers Outdoor (DECK) $11.60B.

Which stock is cheaper, NKE, LULU and DECK?

Lululemon Athletica (LULU) trades on the lowest price-to-earnings ratio (Nike (NKE) 18.2x, Lululemon Athletica (LULU) 8.2x). On next year's consensus earnings, Lululemon Athletica (LULU) is cheapest (Nike (NKE) 30.6x, Lululemon Athletica (LULU) 9.6x, Deckers Outdoor (DECK) 11.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Lululemon Athletica (LULU) grew revenue fastest over the trailing twelve months: Nike (NKE) -1.2%, Lululemon Athletica (LULU) +1.7%.

Which company is more profitable?

Lululemon Athletica (LULU) has the highest net margin (Nike (NKE) 6.7%, Lululemon Athletica (LULU) 12.8%).

Which stock has performed better?

Over the past year Deckers Outdoor (DECK) returned the most: Nike (NKE) -46.4%, Lululemon Athletica (LULU) -44.7%, Deckers Outdoor (DECK) -21.0%. Over five years, Deckers Outdoor (DECK) compounded fastest (Nike (NKE) -25.6%/yr, Lululemon Athletica (LULU) -25.2%/yr, Deckers Outdoor (DECK) +5.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Nike (NKE) 0.04%, Lululemon Athletica (LULU) 0.00%, Deckers Outdoor (DECK) 0.00%. Lululemon Athletica (LULU) and Deckers Outdoor (DECK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Nike (NKE) has been the steadiest (Nike (NKE) 36.6%, Lululemon Athletica (LULU) 46.8%, Deckers Outdoor (DECK) 44.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NKE, LULU and DECK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Lululemon Athletica (LULU) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.