NFLX vs BABA Stock Comparison

Netflix and Alibaba Group Holding Prices as of Oct 26, 2026 Peers: Industry group
NFLX Netflix Inc
$63.90 -10.2% 1M -41.6% 1Y
Market cap
$262.39B
P/E
17.9x
Revenue (TTM)
$49.73B
Div. yield
–
Streaming Technology
9 wins
BABA Alibaba Group Holding Ltd
$100.26 -8.7% 1M -42.6% 1Y
Market cap
$232.86B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
1.05%
Digital Marketplaces Technology
1 win

Head to Head

10 decided of 12

Netflix leads on 9 of the 12 questions below (Netflix 9, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNFLXBABALeader
Larger companyMarket capitalisation $262.39B $232.86B NFLX
Cheaper on earningsLower P/E, profitable companies only 17.9x 22.1x NFLX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.6x 14.3x BABA
Faster revenue growthRevenue growth, trailing twelve months +14.7% +8.1% NFLX
More profitableNet margin, trailing twelve months 29.7% 7.0% NFLX
Better return on capitalReturn on invested capital 29.2% 2.4% NFLX
Less leveragedLower net debt / EBITDA 0.2x — –
Higher dividend yieldTrailing dividend yield — 1.05% –
Better 1-year returnPrice return, last 12 months -41.6% -42.6% NFLX
Better 5-year returnAnnualised price return, 5 years -0.7%/yr -9.9%/yr NFLX
Less volatileAnnualised volatility, 1 year 36.4% 40.4% NFLX
Higher overall scoreMean of the five percentile scores vs peers 69/100 46/100 NFLX

Percentile Scorecard

NFLXBABA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNFLXBABA
Valuation 53 #43 of 90 71 #27 of 90
Growth 81 #15 of 75 12 #66 of 75
Profitability 95 #5 of 75 54 #35 of 75
Financial Health 44 #56 of 99 55 #45 of 99
Shareholder Returns 74 #10 of 36 37 #23 of 36
Overall 69 46
  • NFLX ranked among 102 companies in Internet Platforms
  • BABA ranked among 102 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNFLXBABASPY
1 month -10.2%-8.7% -0.8%
3 months -9.2%-12.8% +3.5%
6 months -30.1%-24.3% +7.0%
Year to date -31.8%-31.6% +12.2%
1 year -41.6%-42.6% +13.0%
3 years +60.6%+21.1% +86.3%
3 years, per year +17.1%+6.6% +23.1%
5 years -3.6%-40.8% +68.6%
5 years, per year -0.7%-9.9% +11.0%
10 years +403.1%-2.5% +258.0%
10 years, per year +17.5%-0.2% +13.6%

Risk

MeasureNFLXBABASPY
Volatility, 1Y 36.4%40.4% 12.7%
Downside volatility, 1Y 37.2%36.0% 12.7%
Beta vs S&P 500, 1Y 0.211.11 1.00
Return / volatility, 1Y -1.14-1.06 1.02
Max drawdown, 5Y -75.9%-62.9% -25.4%
From 52-week high -44.8%-44.3% -1.8%
52-week high $115.75$179.97 $779.14
52-week low $63.90$94.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNFLXBABA
P/E now vs peer median 17.9xmedian 17.9x 22.1xmedian 17.9x
P/S now vs peer median 5.3xmedian 1.7x 1.5xmedian 1.7x
EV/EBITDA now vs peer median 8.0xmedian 11.8x —median 11.8x
P/FCF now vs peer median 23.1xmedian 10.1x 7.0xmedian 10.1x
P/B now vs peer median 9.0xmedian 1.2x 1.4xmedian 1.2x
PEG now vs peer median 0.35median 0.38 -15.35median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNFLXBABA
Revenue $49.73B $150.46B
Gross profit $25.21B $57.45B
Operating income $15.56B $4.39B
Net income $14.77B $10.08B
Free cash flow $11.38B $33.19B
R&D $3.89B $10.68B
EPS (diluted) $3.52 $4.38
Cash & equivalents $8.19B $21.06B
Total debt $58.27B $83.76B
Shares (diluted) 4.20B 2.40B
Enterprise value $223.69B $54.93B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNFLXBABA
P/E 17.9x 22.1x
P/FCF 23.1x 7.0x
P/Operating cash flow 21.3x 20.6x
P/S 5.3x 1.5x
P/B 9.0x 1.4x
P/Tangible book 9.0x 1.5x
EV/EBITDA 8.0x –
EV/EBIT 17.3x 48.0x
EV/Revenue 5.4x 1.4x
EV/FCF 23.7x 6.3x
EV/Operating cash flow 21.9x 18.6x
PEG (3Y EPS CAGR) 0.35 -15.35

Growth

14 metrics
MetricNFLXBABA
Revenue growth (1Y) 14.7% 8.1%
Revenue CAGR (3Y) 15.0% 5.6%
Gross profit growth (1Y) 20.9% 0.2%
Gross profit CAGR (3Y) 24.9% 6.5%
Operating income growth (1Y) 23.1% -77.5%
Operating income CAGR (3Y) 37.3% -35.9%
Net income growth (1Y) 41.6% -50.0%
Net income CAGR (3Y) 48.3% -3.6%
EPS growth (1Y) 46.5% -47.9%
EPS CAGR (3Y) 51.8% -1.4%
Operating cash flow growth (1Y) 28.5% -45.8%
Operating cash flow CAGR (3Y) 26.7% -27.8%
Free cash flow growth (1Y) 26.9% -8.5%
Free cash flow CAGR (3Y) 26.1% -0.6%

Profitability

14 metrics
MetricNFLXBABA
Gross margin 50.7% 38.2%
EBITDA margin 67.3% –
Operating margin 31.3% 2.9%
Pretax margin 35.6% 9.7%
Net margin 29.7% 7.0%
FCF margin 22.9% 22.1%
Operating cash flow margin 24.7% 7.5%
Return on equity 49.7% 6.2%
Return on assets 25.2% 3.6%
Return on invested capital 29.2% 2.4%
Return on capital employed 33.6% 2.1%
Asset turnover 0.8x 0.5x
Cash conversion (OCF / net income) 0.8x 1.1x
Stock comp / revenue 1.1% 1.1%

Financial Health

11 metrics
MetricNFLXBABA
Debt / assets 25.8% 7.5%
Debt / equity 0.5x 0.1x
Net debt / EBITDA 0.2x –
Debt / FCF 1.3x 0.6x
Liabilities / assets 50.1% 43.6%
Equity / assets 49.9% 56.4%
Interest coverage 18.2x 3.2x
Current ratio 1.1x 1.4x
Quick ratio 0.7x 0.6x
Cash ratio 0.7x 0.6x
Altman Z-score 8.40 2.30

Shareholder Returns

7 metrics
MetricNFLXBABA
Dividend yield – 1.0%
Net buyback yield 4.8% –
Shareholder yield 4.8% 1.0%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNFLXBABA
Forward P/E 18.6xFY2026 14.3xFY2026
EPS, next fiscal year $3.44FY2026 $7.00FY2026
EPS growth, next FY +36.0%FY2026 +80.4%FY2026
EPS growth, the year after +6.1% +23.1%
Revenue, next fiscal year $54.17BFY2026 $173.86BFY2026
Revenue growth, next FY +19.9%FY2026 +17.2%FY2026
Revenue growth, the year after +10.9% +14.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNFLXBABA
Held by institutions 80.9% 10.1%
Institutions holding 3,358 1,218
Change in shares held, QoQ +2.2% -5.4%
Institutions buying 1,691 555
Institutions selling 1,365 421
Buyers to sellers 1.24 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NFLXBABA
NFLX 1.00 0.06
BABA 0.06 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NFLX and BABA?

Netflix (NFLX) is the largest by market capitalisation: Netflix (NFLX) $262.39B, Alibaba Group Holding (BABA) $232.86B.

Which stock is cheaper, NFLX and BABA?

Netflix (NFLX) trades on the lowest price-to-earnings ratio (Netflix (NFLX) 17.9x, Alibaba Group Holding (BABA) 22.1x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Netflix (NFLX) 18.6x, Alibaba Group Holding (BABA) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Netflix (NFLX) grew revenue fastest over the trailing twelve months: Netflix (NFLX) +14.7%, Alibaba Group Holding (BABA) +8.1%.

Which company is more profitable?

Netflix (NFLX) has the highest net margin (Netflix (NFLX) 29.7%, Alibaba Group Holding (BABA) 7.0%). On return on invested capital, Netflix (NFLX) leads (Netflix (NFLX) 29.2%, Alibaba Group Holding (BABA) 2.4%).

Which stock has performed better?

Over the past year Netflix (NFLX) returned the most: Netflix (NFLX) -41.6%, Alibaba Group Holding (BABA) -42.6%. Over five years, Netflix (NFLX) compounded fastest (Netflix (NFLX) -0.7%/yr, Alibaba Group Holding (BABA) -9.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alibaba Group Holding (BABA) 1.05%. Netflix (NFLX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Netflix (NFLX) has been the steadiest (Netflix (NFLX) 36.4%, Alibaba Group Holding (BABA) 40.4%). Volatility measures how widely the price swings, not the risk of the business.

Do NFLX and BABA move together?

Their daily returns over the past year have a correlation of 0.06, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, NFLX and BABA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Netflix (NFLX) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.