NCTY vs PLTK vs FIRY Stock Comparison

The9, Playtika Holding and Firy Prices as of Oct 23, 2026 Peers: Industry group
NCTY The9 LTD
$3.13 -14.5% 1M -66.8% 1Y
Market cap
$24.71M
P/E
0.5x
Revenue (TTM)
$11.12M
Div. yield
–
Video Games Technology
2 wins
FIRY Firy Inc.
$11.42 -13.2% 1M +50.3% 1Y
Market cap
$183.17M
P/E
–
Revenue (TTM)
$117.48M
Div. yield
–
Video Games Technology
2 wins

Head to Head

9 decided of 12

Playtika Holding leads on 5 of the 12 questions below (Playtika Holding 5, Firy 2, The9 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNCTYPLTKFIRYLeader
Larger companyMarket capitalisation $24.71M $780.23M $183.17M PLTK
Cheaper on earningsLower P/E, profitable companies only 0.5x -2.8x -2.6x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 7.1x — –
Faster revenue growthRevenue growth, trailing twelve months -39.5% +5.8% +31.3% FIRY
More profitableNet margin, trailing twelve months 409.6% -9.9% -60.2% NCTY
Better return on capitalReturn on invested capital — -5.0% -28.3% PLTK
Less leveragedLower net debt / EBITDA -0.6x 18.2x 0.6x NCTY
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -66.8% -42.8% +50.3% FIRY
Better 5-year returnAnnualised price return, 5 years -50.5%/yr -40.6%/yr -43.7%/yr PLTK
Less volatileAnnualised volatility, 1 year 91.7% 60.2% 163.9% PLTK
Higher overall scoreMean of the five percentile scores vs peers 42/100 45/100 27/100 PLTK

Percentile Scorecard

NCTYPLTKFIRY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNCTYPLTKFIRY
Valuation 24 #128 of 167 82 #31 of 167 14 #144 of 167
Growth 79 #33 of 153 14 #132 of 153 46 #83 of 153
Profitability 31 #106 of 153 49 #79 of 153 13 #133 of 153
Financial Health 35 #117 of 179 19 #146 of 179 25 #135 of 179
Shareholder Returns – 60 #38 of 94 39 #58 of 94
Overall 42 45 27
  • NCTY ranked among 185 companies in Internet Platforms
  • PLTK ranked among 185 companies in Internet Platforms
  • FIRY ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNCTYPLTKFIRYSPY
1 month -14.5%-5.9%-13.2% -1.0%
3 months -2.5%-43.8%+40.0% +2.9%
6 months -44.6%-39.1%+44.4% +6.4%
Year to date -50.9%-47.6%+165.0% +11.4%
1 year -66.8%-42.8%+50.3% +13.1%
3 years -28.5%-76.7%+139.9% +79.4%
3 years, per year -10.6%-38.5%+33.9% +21.5%
5 years -97.0%-92.6%-94.4% +67.7%
5 years, per year -50.5%-40.6%-43.7% +10.9%
10 years -99.4%—— +255.2%
10 years, per year -39.8%—— +13.5%

Risk

MeasureNCTYPLTKFIRYSPY
Volatility, 1Y 91.7%60.2%163.9% 12.7%
Downside volatility, 1Y 85.7%66.7%99.6% 12.7%
Beta vs S&P 500, 1Y 2.280.971.68 1.00
Return / volatility, 1Y -0.73-0.710.31 1.03
Max drawdown, 5Y -97.7%-93.1%-99.1% -25.4%
From 52-week high -69.3%-52.6%-13.2% -2.5%
52-week high $10.19$4.37$13.16 $779.14
52-week low $3.12$2.05$2.28 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNCTYPLTKFIRY
P/E now vs peer median 0.5xmedian 17.5x -2.8xmedian 17.5x -2.6xmedian 17.5x
P/S now vs peer median 2.1xmedian 1.4x 0.3xmedian 1.4x 1.6xmedian 1.4x
EV/EBITDA now vs peer median -1.4xmedian 14.9x 25.5xmedian 14.9x -2.6xmedian 14.9x
P/FCF now vs peer median -6.1xmedian 11.2x 1.9xmedian 11.2x -3.1xmedian 11.2x
P/B now vs peer median 0.3xmedian 1.7x -2.0xmedian 1.7x 2.2xmedian 1.7x
PEG now vs peer median —median 0.42 0.07median 0.42 -0.08median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNCTYPLTKFIRY
Revenue $11.12M $2.83B $117.48M
Gross profit $502.33K $2.08B $103.11M
Operating income -$32.57M -$97.60M -$62.78M
Net income $45.54M -$279.70M -$70.76M
Free cash flow -$3.90M $419.10M -$61.48M
R&D $998.24K $402.80M $22.91M
EPS (diluted) $6.01 $-0.73 $-4.40
Cash & equivalents $1.88M $438.50M $163.99M
Total debt $86.29M $2.38B $128.65M
Shares (diluted) 7.58M 382.20M 16.07M
Enterprise value $6.51M -$1.90B -$572.54M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNCTYPLTKFIRY
P/E 0.5x -2.8x -2.6x
P/FCF -6.1x 1.9x -3.1x
P/Operating cash flow -6.1x 1.7x -3.0x
P/S 2.1x 0.3x 1.6x
P/B 0.3x -2.0x 2.2x
P/Tangible book 0.3x -1.0x 2.2x
EV/EBITDA -1.4x 25.5x -2.6x
EV/EBIT -1.3x -28.0x -2.4x
EV/Revenue 3.9x 1.0x 1.3x
EV/FCF -11.0x 6.5x -2.5x
EV/Operating cash flow -11.0x 6.0x -2.5x
PEG (3Y EPS CAGR) – 0.07 -0.08

Growth

14 metrics
MetricNCTYPLTKFIRY
Revenue growth (1Y) -39.5% 5.8% 31.3%
Revenue CAGR (3Y) – 3.1% -14.9%
Gross profit growth (1Y) 148.3% 7.5% 34.5%
Gross profit CAGR (3Y) – 3.9% -15.3%
Operating income growth (1Y) 31.3% -129.5% 18.1%
Operating income CAGR (3Y) – -29.6% 39.4%
Net income growth (1Y) 186.3% -423.7% 12.8%
Net income CAGR (3Y) – -42.4% 36.7%
EPS growth (1Y) 153.1% -418.1% 16.0%
EPS CAGR (3Y) – -41.8% 30.8%
Operating cash flow growth (1Y) – -4.3% 0.6%
Operating cash flow CAGR (3Y) – -1.8% 6.5%
Free cash flow growth (1Y) – -5.2% 3.7%
Free cash flow CAGR (3Y) – -1.0% 11.5%

Profitability

14 metrics
MetricNCTYPLTKFIRY
Gross margin 4.5% 73.5% 87.8%
EBITDA margin -266.3% 3.8% -49.3%
Operating margin -292.8% -3.4% -53.4%
Pretax margin 411.0% -9.3% -60.0%
Net margin 409.6% -9.9% -60.2%
FCF margin -35.1% 14.8% -52.3%
Operating cash flow margin -35.1% 16.1% -52.6%
Return on equity 67.5% – -75.8%
Return on assets 36.1% -8.0% -25.3%
Return on invested capital – -5.0% -28.3%
Return on capital employed -42.3% -3.4% -65.6%
Asset turnover 0.1x 0.8x 0.4x
Cash conversion (OCF / net income) -0.1x -1.6x 0.9x
Stock comp / revenue 63.5% 2.3% 16.5%

Financial Health

11 metrics
MetricNCTYPLTKFIRY
Debt / assets 14.7% 72.4% 47.3%
Debt / equity 0.3x -6.0x 1.5x
Net debt / EBITDA -0.6x 18.2x 0.6x
Debt / FCF -5.5x 5.7x -2.1x
Liabilities / assets 41.5% 112.1% 68.9%
Equity / assets 58.5% -12.1% 31.1%
Interest coverage -7.7x -0.6x –
Current ratio 2.6x 1.1x 1.0x
Quick ratio 0.1x 1.0x 1.0x
Cash ratio 0.0x 0.7x 0.9x
Altman Z-score -6.07 0.38 -5.51

Shareholder Returns

7 metrics
MetricNCTYPLTKFIRY
Dividend yield – 4.8% –
Net buyback yield – – 0.8%
Shareholder yield 0.0% 4.8% 0.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNCTYPLTKFIRY
Forward P/E – 7.1xFY2026 –
EPS, next fiscal year – $0.29FY2026 $-4.45FY2026
EPS growth, the year after – +134.5% –
Revenue, next fiscal year – $2.94BFY2026 $135.35MFY2026
Revenue growth, next FY – +6.7%FY2026 +29.5%FY2026
Revenue growth, the year after – -1.2% +2.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNCTYPLTKFIRY
Held by institutions 0.8% 15.6% 18.4%
Institutions holding 9 172 73
Change in shares held, QoQ +25.7% -0.9% +49.4%
Institutions buying 4 92 31
Institutions selling 2 59 10
Buyers to sellers 2.00 1.56 3.10

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NCTYPLTKFIRY
NCTY 1.00 0.10 0.08
PLTK 0.10 1.00 -0.01
FIRY 0.08 -0.01 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NCTY, PLTK and FIRY?

Playtika Holding (PLTK) is the largest by market capitalisation: The9 (NCTY) $24.71M, Playtika Holding (PLTK) $780.23M, Firy (FIRY) $183.17M.

Which company is growing faster?

Firy (FIRY) grew revenue fastest over the trailing twelve months: The9 (NCTY) -39.5%, Playtika Holding (PLTK) +5.8%, Firy (FIRY) +31.3%.

Which company is more profitable?

The9 (NCTY) has the highest net margin (The9 (NCTY) 409.6%, Playtika Holding (PLTK) -9.9%, Firy (FIRY) -60.2%). On return on invested capital, Playtika Holding (PLTK) leads (Playtika Holding (PLTK) -5.0%, Firy (FIRY) -28.3%).

Which stock has performed better?

Over the past year Firy (FIRY) returned the most: The9 (NCTY) -66.8%, Playtika Holding (PLTK) -42.8%, Firy (FIRY) +50.3%. Over five years, Playtika Holding (PLTK) compounded fastest (The9 (NCTY) -50.5%/yr, Playtika Holding (PLTK) -40.6%/yr, Firy (FIRY) -43.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Playtika Holding (PLTK) has been the steadiest (The9 (NCTY) 91.7%, Playtika Holding (PLTK) 60.2%, Firy (FIRY) 163.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NCTY, PLTK and FIRY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Playtika Holding (PLTK) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.