MSTR vs CRM vs NIQ Stock Comparison

Strategy, Salesforce and NIQ Global Intelligence Prices as of Oct 27, 2026 Peers: Industry group
MSTR Strategy Inc
$141.40 -10.9% 1M -52.2% 1Y
Market cap
$50.30B
P/E
–
Revenue (TTM)
$498.35M
Div. yield
–
Analytics and BI Technology
2 wins
CRM Salesforce, Inc.
$240.90 +2.9% 1M -5.7% 1Y
Market cap
$197.82B
P/E
20.5x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
7 wins

Head to Head

10 decided of 12

Salesforce leads on 7 of the 12 questions below (Salesforce 7, Strategy 2, NIQ Global Intelligence 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMSTRCRMNIQLeader
Larger companyMarket capitalisation $50.30B $197.82B $5.90B CRM
Cheaper on earningsLower P/E, profitable companies only -1.6x 20.5x -22.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 13.6x 17.8x CRM
Faster revenue growthRevenue growth, trailing twelve months +7.8% +11.2% +7.5% CRM
More profitableNet margin, trailing twelve months -6,294.3% 22.0% -6.1% CRM
Better return on capitalReturn on invested capital -73.9% 9.0% 2.8% CRM
Less leveragedLower net debt / EBITDA -0.1x 1.9x 4.0x MSTR
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -52.2% -5.7% +43.2% NIQ
Better 5-year returnAnnualised price return, 5 years +14.6%/yr -4.2%/yr — MSTR
Less volatileAnnualised volatility, 1 year 81.1% 46.8% 67.3% CRM
Higher overall scoreMean of the five percentile scores vs peers 21/100 69/100 54/100 CRM

Percentile Scorecard

MSTRCRMNIQ

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMSTRCRMNIQ
Valuation 7 #94 of 101 76 #25 of 101 73 #28 of 101
Growth 7 #90 of 97 71 #29 of 97 72 #28 of 97
Profitability 8 #87 of 94 88 #12 of 94 46 #51 of 94
Financial Health 79 #23 of 108 42 #63 of 108 23 #83 of 108
Shareholder Returns 3 #62 of 64 70 #20 of 64 –
Overall 21 69 54
  • MSTR ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications
  • NIQ ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMSTRCRMNIQSPY
1 month -10.9%+2.9%+11.0% -0.2%
3 months +47.0%+32.7%+69.3% +3.9%
6 months -14.7%+32.9%+79.4% +8.2%
Year to date -6.9%-9.1%+20.1% +12.9%
1 year -52.2%-5.7%+43.2% +12.3%
3 years +247.6%+22.6%— +87.4%
3 years, per year +51.5%+7.0%— +23.3%
5 years +97.2%-19.3%— +67.9%
5 years, per year +14.6%-4.2%— +10.9%
10 years +715.0%+222.3%— +261.1%
10 years, per year +23.3%+12.4%— +13.7%

Risk

MeasureMSTRCRMNIQSPY
Volatility, 1Y 81.1%46.8%67.3% 12.7%
Downside volatility, 1Y 74.6%41.6%62.8% 12.7%
Beta vs S&P 500, 1Y 3.140.390.44 1.00
Return / volatility, 1Y -0.64-0.120.64 0.97
Max drawdown, 5Y -84.1%-59.2%-59.6% -25.4%
From 52-week high -52.2%-9.5%-1.1% -1.2%
52-week high $295.63$266.23$20.04 $779.14
52-week low $82.31$150.12$7.97 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMSTRCRMNIQ
P/E now vs peer median -1.6xmedian 28.3x 20.4xmedian 28.3x -22.1xmedian 28.3x
P/S now vs peer median 99.9xmedian 2.8x 4.5xmedian 2.8x 1.3xmedian 2.8x
EV/EBITDA now vs peer median -1.5xmedian 17.3x 15.1xmedian 17.3x 11.3xmedian 17.3x
P/FCF now vs peer median -1,900xmedian 15.8x 13.1xmedian 15.8x —median 15.8x
P/B now vs peer median 1.6xmedian 3.2x 5.2xmedian 3.2x 5.1xmedian 3.2x
PEG now vs peer median 0.01median 0.85 0.22median 0.85 —median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMSTRCRMNIQ
Revenue $498.35M $43.94B $4.36B
Gross profit $336.89M $33.96B $2.43B
Operating income -$36.36B $8.74B $135.00M
Net income -$30.41B $9.66B -$264.00M
Free cash flow -$26.19M $15.15B –
R&D $93.13M $6.37B –
EPS (diluted) $-88.98 $11.77 $-0.89
Cash & equivalents $1.71B $8.31B $416.60M
Total debt $6.71B $39.29B $3.55B
Shares (diluted) 352.53M 821.00M 295.06M
Enterprise value $43.29B $153.69B $4.26B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMSTRCRMNIQ
P/E -1.6x 20.4x -22.1x
P/FCF -1,900x 13.1x –
P/Operating cash flow -2,477x 12.6x –
P/S 99.9x 4.5x 1.3x
P/B 1.6x 5.2x 5.1x
P/Tangible book -2.6x 6.2x -6.8x
EV/EBITDA -1.5x 15.1x 11.3x
EV/EBIT -1.5x 25.9x 66.5x
EV/Revenue 108.4x 5.1x 2.1x
EV/FCF -2,063x 14.9x –
EV/Operating cash flow -2,690x 14.4x –
PEG (3Y EPS CAGR) 0.01 0.22 –

Growth

14 metrics
MetricMSTRCRMNIQ
Revenue growth (1Y) 7.8% 11.2% 7.5%
Revenue CAGR (3Y) -0.1% 9.9% –
Gross profit growth (1Y) 4.0% 10.7% 6.6%
Gross profit CAGR (3Y) -5.0% 11.3% –
Operating income growth (1Y) -645.8% 9.4% 577.0%
Operating income CAGR (3Y) -437.1% 47.8% –
Net income growth (1Y) -734.6% 45.0% 55.3%
Net income CAGR (3Y) -430.3% 82.9% –
EPS growth (1Y) -676.7% 69.9% 62.2%
EPS CAGR (3Y) -314.6% 94.5% –
Operating cash flow growth (1Y) 79.0% 19.6% –
Operating cash flow CAGR (3Y) -202.3% 23.3% –
Free cash flow growth (1Y) 74.1% 21.3% –
Free cash flow CAGR (3Y) -109.9% 26.1% –

Profitability

14 metrics
MetricMSTRCRMNIQ
Gross margin 67.6% 77.3% 55.7%
EBITDA margin -7,284% 34.0% 18.2%
Operating margin -7,295% 19.9% 3.1%
Pretax margin -7,280% 28.2% -2.4%
Net margin -6,294% 22.0% -6.1%
FCF margin -5.3% 34.5% –
Operating cash flow margin -4.0% 35.8% –
Return on equity -90.1% 26.7% -21.5%
Return on assets -56.9% 8.9% -3.8%
Return on invested capital -73.9% 9.0% 2.8%
Return on capital employed -68.7% 10.7% 2.6%
Asset turnover 0.0x 0.4x 0.6x
Cash conversion (OCF / net income) 0.0x 1.6x –
Stock comp / revenue 10.7% 8.3% –

Financial Health

11 metrics
MetricMSTRCRMNIQ
Debt / assets 12.8% 35.8% 52.5%
Debt / equity 0.2x 1.0x 3.1x
Net debt / EBITDA -0.1x 1.9x 4.0x
Debt / FCF -256.2x 2.6x –
Liabilities / assets 41.2% 65.0% 83.0%
Equity / assets 58.8% 35.0% 17.0%
Interest coverage – 9.4x –
Current ratio 5.4x 0.8x 1.1x
Quick ratio 5.2x 0.7x 1.0x
Cash ratio 4.9x 0.4x 0.3x
Altman Z-score -1.25 2.63 0.88

Shareholder Returns

7 metrics
MetricMSTRCRMNIQ
Dividend yield – 0.7% –
Net buyback yield -53.3% 17.3% –
Shareholder yield -53.3% 18.0% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMSTRCRMNIQ
Forward P/E – 13.6xFY2026 17.8xFY2026
EPS, next fiscal year $-18.79FY2026 $17.65FY2026 $1.11FY2026
EPS growth, next FY – +41.0%FY2026 +382.6%FY2026
EPS growth, the year after – -5.3% +19.8%
Revenue, next fiscal year $465.93MFY2026 $43.89BFY2026 $4.21BFY2026
Revenue growth, next FY -2.4%FY2026 +5.7%FY2026 +0.2%FY2026
Revenue growth, the year after +14.2% +11.7% +18.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMSTRCRMNIQ
Held by institutions 56.4% 80.7% 84.4%
Institutions holding 850 2,471 162
Change in shares held, QoQ +9.6% -4.8% +4.0%
Institutions buying 473 1,003 101
Institutions selling 264 1,270 51
Buyers to sellers 1.79 0.79 1.98

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MSTRCRMNIQ
MSTR 1.00 0.24 0.04
CRM 0.24 1.00 0.33
NIQ 0.04 0.33 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MSTR, CRM and NIQ?

Salesforce (CRM) is the largest by market capitalisation: Strategy (MSTR) $50.30B, Salesforce (CRM) $197.82B, NIQ Global Intelligence (NIQ) $5.90B.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Strategy (MSTR) +7.8%, Salesforce (CRM) +11.2%, NIQ Global Intelligence (NIQ) +7.5%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Strategy (MSTR) -6,294.3%, Salesforce (CRM) 22.0%, NIQ Global Intelligence (NIQ) -6.1%). On return on invested capital, Salesforce (CRM) leads (Strategy (MSTR) -73.9%, Salesforce (CRM) 9.0%, NIQ Global Intelligence (NIQ) 2.8%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Strategy (MSTR) -52.2%, Salesforce (CRM) -5.7%, NIQ Global Intelligence (NIQ) +43.2%. Over five years, Strategy (MSTR) compounded fastest (Strategy (MSTR) +14.6%/yr, Salesforce (CRM) -4.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Strategy (MSTR) 81.1%, Salesforce (CRM) 46.8%, NIQ Global Intelligence (NIQ) 67.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MSTR, CRM and NIQ?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.