MSFT vs AMZN vs BABA Stock Comparison

Microsoft, Amazon Com and Alibaba Group Holding Prices as of Oct 23, 2026 Peers: Industry group
MSFT Microsoft Corp
$524.51 +4.8% 1M +0.8% 1Y
Market cap
$3.96T
P/E
29.6x
Revenue (TTM)
$331.84B
Div. yield
0.01%
Cloud Platforms Technology
8 wins
AMZN Amazon Com Inc
$248.00 -0.5% 1M +12.2% 1Y
Market cap
$2.68T
P/E
20.3x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
2 wins
BABA Alibaba Group Holding Ltd
$99.63 -10.1% 1M -42.0% 1Y
Market cap
$232.58B
P/E
22.1x
Revenue (TTM)
$150.46B
Div. yield
–
Digital Marketplaces Technology
1 win

Head to Head

11 decided of 12

Microsoft leads on 8 of the 12 questions below (Microsoft 8, Amazon Com 2, Alibaba Group Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMSFTAMZNBABALeader
Larger companyMarket capitalisation $3.96T $2.68T $232.58B MSFT
Cheaper on earningsLower P/E, profitable companies only 29.6x 20.3x 22.1x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 25.7x 20.4x 14.3x BABA
Faster revenue growthRevenue growth, trailing twelve months +17.8% +15.8% +8.1% MSFT
More profitableNet margin, trailing twelve months 40.3% 18.1% 7.0% MSFT
Better return on capitalReturn on invested capital 26.7% 11.0% 2.4% MSFT
Less leveragedLower net debt / EBITDA -0.2x 0.0x — MSFT
Higher dividend yieldTrailing dividend yield 0.01% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +0.8% +12.2% -42.0% AMZN
Better 5-year returnAnnualised price return, 5 years +11.2%/yr +8.3%/yr -10.9%/yr MSFT
Less volatileAnnualised volatility, 1 year 32.7% 34.2% 40.4% MSFT
Higher overall scoreMean of the five percentile scores vs peers 79/100 65/100 46/100 MSFT

Percentile Scorecard

MSFTAMZNBABA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMSFTAMZNBABA
Valuation 54 #18 of 38 20 #83 of 104 71 #49 of 167
Growth 77 #9 of 36 93 #8 of 99 17 #127 of 153
Profitability 97 #2 of 34 69 #31 of 99 54 #71 of 153
Financial Health 84 #7 of 38 77 #27 of 113 59 #74 of 179
Shareholder Returns 81 #5 of 22 – 30 #66 of 94
Overall 79 65 46
  • MSFT ranked among 39 companies in Cloud Computing
  • AMZN ranked among 115 companies in Retail
  • BABA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMSFTAMZNBABASPY
1 month +4.8%-0.5%-10.1% -1.0%
3 months +37.4%+6.8%-11.2% +2.9%
6 months +23.5%-6.1%-26.6% +6.4%
Year to date +8.5%+7.4%-32.0% +11.4%
1 year +0.8%+12.2%-42.0% +13.1%
3 years +58.7%+92.9%+20.2% +79.4%
3 years, per year +16.7%+24.5%+6.3% +21.5%
5 years +69.7%+48.7%-43.9% +67.7%
5 years, per year +11.2%+8.3%-10.9% +10.9%
10 years +779.2%+505.6%-4.1% +255.2%
10 years, per year +24.3%+19.7%-0.4% +13.5%

Risk

MeasureMSFTAMZNBABASPY
Volatility, 1Y 32.7%34.2%40.4% 12.7%
Downside volatility, 1Y 30.9%30.1%36.0% 12.7%
Beta vs S&P 500, 1Y 1.001.451.13 1.00
Return / volatility, 1Y 0.020.36-1.04 1.03
Max drawdown, 5Y -37.6%-55.7%-64.2% -25.4%
From 52-week high -3.5%-12.7%-44.6% -2.5%
52-week high $543.45$284.02$179.97 $779.14
52-week low $352.83$198.79$94.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMSFTAMZNBABA
P/E now vs peer median 29.1xmedian 29.1x 20.2xmedian 16.7x 22.0xmedian 17.5x
P/S now vs peer median 11.7xmedian 4.5x 3.7xmedian 0.5x 1.5xmedian 1.4x
EV/EBITDA now vs peer median 19.4xmedian 21.5x 16.9xmedian 9.1x —median 14.9x
P/FCF now vs peer median 58.2xmedian 17.3x -102.0xmedian 16.6x 7.0xmedian 11.2x
P/B now vs peer median 8.8xmedian 3.9x 4.8xmedian 1.7x 1.4xmedian 1.7x
PEG now vs peer median 1.28median 0.33 0.16median 0.73 -15.25median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMSFTAMZNBABA
Revenue $331.84B $730.00B $150.46B
Gross profit $225.47B $377.28B $57.45B
Operating income $155.24B $87.91B $4.39B
Net income $133.75B $132.25B $10.08B
Free cash flow $66.99B -$26.23B $33.19B
R&D $35.56B – $10.68B
EPS (diluted) $17.95 $12.13 $4.38
Cash & equivalents $20.94B $78.21B $21.06B
Total debt $164.03B $128.89B $83.76B
Shares (diluted) 7.45B 10.90B 2.40B
Enterprise value $3.88T $2.20T $46.21B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMSFTAMZNBABA
P/E 29.1x 20.2x 22.0x
P/FCF 58.2x -102.0x 7.0x
P/Operating cash flow 21.3x 19.2x 20.4x
P/S 11.7x 3.7x 1.5x
P/B 8.8x 4.8x 1.4x
P/Tangible book 9.2x 4.8x 1.4x
EV/EBITDA 19.4x 16.9x –
EV/EBIT 24.9x 30.5x 47.7x
EV/Revenue 11.6x 3.7x 1.4x
EV/FCF 57.6x -102.2x 6.3x
EV/Operating cash flow 21.1x 19.2x 18.5x
PEG (3Y EPS CAGR) 1.28 0.16 -15.25

Growth

14 metrics
MetricMSFTAMZNBABA
Revenue growth (1Y) 17.8% 15.8% 8.1%
Revenue CAGR (3Y) 16.1% 12.7% 5.6%
Gross profit growth (1Y) 16.3% 18.8% 0.2%
Gross profit CAGR (3Y) 15.6% 16.9% 6.5%
Operating income growth (1Y) 20.8% 26.2% -77.5%
Operating income CAGR (3Y) 20.6% 68.7% -35.9%
Net income growth (1Y) 31.3% 106.3% -50.0%
Net income CAGR (3Y) 22.7% 130.7% -3.6%
EPS growth (1Y) 31.6% 104.5% -47.9%
EPS CAGR (3Y) 22.8% 127.5% -1.4%
Operating cash flow growth (1Y) 34.4% 38.4% -45.8%
Operating cash flow CAGR (3Y) 27.8% 49.6% -27.8%
Free cash flow growth (1Y) -6.5% -885.3% -8.5%
Free cash flow CAGR (3Y) 4.0% -17.6% -0.6%

Profitability

14 metrics
MetricMSFTAMZNBABA
Gross margin 67.9% 51.7% 38.2%
EBITDA margin 59.9% 21.8% –
Operating margin 46.8% 12.0% 2.9%
Pretax margin 50.0% 23.2% 9.7%
Net margin 40.3% 18.1% 7.0%
FCF margin 20.2% -3.6% 22.1%
Operating cash flow margin 55.1% 19.1% 7.5%
Return on equity 31.2% 26.6% 6.2%
Return on assets 18.4% 13.2% 3.6%
Return on invested capital 26.7% 11.0% 2.4%
Return on capital employed 27.8% 11.5% 2.1%
Asset turnover 0.5x 0.7x 0.5x
Cash conversion (OCF / net income) 1.4x 1.1x 1.1x
Stock comp / revenue 3.7% 2.9% 1.1%

Financial Health

11 metrics
MetricMSFTAMZNBABA
Debt / assets 5.3% 11.8% 7.5%
Debt / equity 0.1x 0.2x 0.1x
Net debt / EBITDA -0.2x 0.0x –
Debt / FCF 0.6x -4.9x 0.6x
Liabilities / assets 41.7% 49.7% 43.6%
Equity / assets 58.3% 50.3% 56.4%
Interest coverage 50.9x 27.7x 3.2x
Current ratio 1.2x 1.0x 1.4x
Quick ratio 0.9x 0.9x 0.6x
Cash ratio 0.5x 0.5x 0.6x
Altman Z-score 9.18 4.33 2.29

Shareholder Returns

7 metrics
MetricMSFTAMZNBABA
Dividend yield 0.7% – 1.1%
Net buyback yield 0.5% – –
Shareholder yield 1.2% – 1.1%
Payout ratio (earnings) 19.8% – –
Payout ratio (FCF) 39.5% – –
Dividend growth (1Y) 9.8% – –
Dividend CAGR (3Y) 10.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMSFTAMZNBABA
Forward P/E 25.7xFY2027 20.4xFY2026 14.3xFY2026
EPS, next fiscal year $20.38FY2027 $12.15FY2026 $6.97FY2026
EPS growth, next FY +17.9%FY2027 +69.5%FY2026 +79.6%FY2026
EPS growth, the year after +11.5% -14.7% +23.0%
Revenue, next fiscal year $402.02BFY2027 $774.65BFY2026 $173.52BFY2026
Revenue growth, next FY +21.1%FY2027 +8.1%FY2026 +17.0%FY2026
Revenue growth, the year after +12.7% +27.8% +14.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMSFTAMZNBABA
Held by institutions 73.9% 67.0% 10.1%
Institutions holding 6,227 6,141 1,218
Change in shares held, QoQ +3.3% +4.8% -5.4%
Institutions buying 3,432 3,241 555
Institutions selling 2,425 2,411 421
Buyers to sellers 1.42 1.34 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MSFTAMZNBABA
MSFT 1.00 0.40 0.14
AMZN 0.40 1.00 0.30
BABA 0.14 0.30 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MSFT, AMZN and BABA?

Microsoft (MSFT) is the largest by market capitalisation: Microsoft (MSFT) $3.96T, Amazon Com (AMZN) $2.68T, Alibaba Group Holding (BABA) $232.58B.

Which stock is cheaper, MSFT, AMZN and BABA?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Microsoft (MSFT) 29.6x, Amazon Com (AMZN) 20.3x, Alibaba Group Holding (BABA) 22.1x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Microsoft (MSFT) 25.7x, Amazon Com (AMZN) 20.4x, Alibaba Group Holding (BABA) 14.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Microsoft (MSFT) grew revenue fastest over the trailing twelve months: Microsoft (MSFT) +17.8%, Amazon Com (AMZN) +15.8%, Alibaba Group Holding (BABA) +8.1%.

Which company is more profitable?

Microsoft (MSFT) has the highest net margin (Microsoft (MSFT) 40.3%, Amazon Com (AMZN) 18.1%, Alibaba Group Holding (BABA) 7.0%). On return on invested capital, Microsoft (MSFT) leads (Microsoft (MSFT) 26.7%, Amazon Com (AMZN) 11.0%, Alibaba Group Holding (BABA) 2.4%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Microsoft (MSFT) +0.8%, Amazon Com (AMZN) +12.2%, Alibaba Group Holding (BABA) -42.0%. Over five years, Microsoft (MSFT) compounded fastest (Microsoft (MSFT) +11.2%/yr, Amazon Com (AMZN) +8.3%/yr, Alibaba Group Holding (BABA) -10.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Microsoft (MSFT) 0.01%, Amazon Com (AMZN) 0.00%, Alibaba Group Holding (BABA) 0.00%. Amazon Com (AMZN) and Alibaba Group Holding (BABA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Microsoft (MSFT) 32.7%, Amazon Com (AMZN) 34.2%, Alibaba Group Holding (BABA) 40.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MSFT, AMZN and BABA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Microsoft (MSFT) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.