MSC vs CHH vs HTHT Stock Comparison

Studio City International Holdings, Choice Hotels International and H World Prices as of Oct 26, 2026 Peers: Industry group
HTHT H World Group Ltd
$47.35 +12.7% 1M +22.6% 1Y
Market cap
$14.25B
P/E
19.7x
Revenue (TTM)
$3.83B
Div. yield
–
Hotels Consumer Discretionary
8 wins

Head to Head

11 decided of 12

H World leads on 8 of the 12 questions below (H World 8, Choice Hotels International 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMSCCHHHTHTLeader
Larger companyMarket capitalisation $154.46M $4.94B $14.25B HTHT
Cheaper on earningsLower P/E, profitable companies only -3.5x 15.1x 19.7x CHH
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 14.7x 16.9x CHH
Faster revenue growthRevenue growth, trailing twelve months +0.7% +2.6% +13.2% HTHT
More profitableNet margin, trailing twelve months -6.5% 20.3% 18.9% CHH
Better return on capitalReturn on invested capital 8.8% 15.4% 42.2% HTHT
Less leveragedLower net debt / EBITDA 0.7x 3.8x -1.3x HTHT
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -81.4% +12.0% +22.6% HTHT
Better 5-year returnAnnualised price return, 5 years -38.0%/yr -4.2%/yr 0.0%/yr HTHT
Less volatileAnnualised volatility, 1 year 108.9% 38.3% 32.7% HTHT
Higher overall scoreMean of the five percentile scores vs peers 63/100 41/100 72/100 HTHT

Percentile Scorecard

MSCCHHHTHT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMSCCHHHTHT
Valuation 79 #7 of 29 32 #20 of 29 64 #11 of 29
Growth 68 #9 of 26 12 #23 of 26 88 #4 of 26
Profitability 36 #17 of 26 80 #6 of 26 88 #4 of 26
Financial Health 70 #10 of 31 20 #25 of 31 87 #5 of 31
Shareholder Returns – 63 #8 of 20 32 #14 of 20
Overall 63 41 72
  • MSC ranked among 32 companies in Travel and Lodging
  • CHH ranked among 32 companies in Travel and Lodging
  • HTHT ranked among 32 companies in Travel and Lodging

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMSCCHHHTHTSPY
1 month -23.8%+7.0%+12.7% -0.8%
3 months -56.0%-3.7%+13.2% +3.5%
6 months -69.4%-8.5%-5.0% +7.0%
Year to date -78.3%+14.3%+0.6% +12.2%
1 year -81.4%+12.0%+22.6% +13.0%
3 years -84.3%-1.5%+26.4% +86.3%
3 years, per year -46.1%-0.5%+8.1% +23.1%
5 years -90.8%-19.5%0.0% +68.6%
5 years, per year -38.0%-4.2%0.0% +11.0%
10 years —+144.9%+319.0% +258.0%
10 years, per year —+9.4%+15.4% +13.6%

Risk

MeasureMSCCHHHTHTSPY
Volatility, 1Y 108.9%38.3%32.7% 12.7%
Downside volatility, 1Y 124.6%41.0%29.8% 12.7%
Beta vs S&P 500, 1Y -1.280.450.23 1.00
Return / volatility, 1Y -0.750.310.69 1.02
Max drawdown, 5Y -91.3%-45.9%-53.9% -25.4%
From 52-week high -82.3%-10.8%-15.5% -1.8%
52-week high $4.36$122.08$56.06 $779.14
52-week low $0.77$84.40$38.25 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMSCCHHHTHT
P/E now vs peer median -3.3xmedian 18.8x 15.0xmedian 18.8x 20.1xmedian 18.8x
P/S now vs peer median 0.2xmedian 1.5x 3.0xmedian 1.5x 3.8xmedian 1.5x
EV/EBITDA now vs peer median -0.4xmedian 15.2x 13.5xmedian 15.2x 10.1xmedian 15.2x
P/FCF now vs peer median 1.2xmedian 16.1x 42.9xmedian 16.1x 10.6xmedian 16.1x
P/B now vs peer median 0.3xmedian 2.5x 34.6xmedian 2.5x 6.9xmedian 2.5x
PEG now vs peer median -0.07median 0.38 1.97median 0.38 0.38median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMSCCHHHTHT
Revenue $684.09M $1.62B $3.83B
Gross profit $596.35M $818.90M $1.58B
Operating income $76.15M $408.04M $1.10B
Net income -$55.45M $328.32M $728.00M
Free cash flow $124.87M $114.76M $1.38B
EPS (diluted) $-0.23 $7.23 $2.23
Cash & equivalents $106.14M $42.83M $2.10B
Total debt $14.51M $2.00B $3.18B
Shares (diluted) 192.59M 45.39M 324.75M
Enterprise value -$223.95M $4.76B $5.66B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMSCCHHHTHT
P/E -3.3x 15.0x 20.1x
P/FCF 1.2x 42.9x 10.6x
P/Operating cash flow 0.7x 22.2x 11.5x
P/S 0.2x 3.0x 3.8x
P/B 0.3x 34.6x 6.9x
P/Tangible book 0.3x -5.1x 10.5x
EV/EBITDA -0.4x 13.5x 10.1x
EV/EBIT 0.7x 16.9x 11.7x
EV/Revenue 0.1x 4.2x 3.4x
EV/FCF 0.5x 59.9x 9.4x
EV/Operating cash flow 0.3x 31.0x 10.2x
PEG (3Y EPS CAGR) -0.07 1.97 0.38

Growth

14 metrics
MetricMSCCHHHTHT
Revenue growth (1Y) 0.7% 2.6% 13.2%
Revenue CAGR (3Y) 57.9% 1.8% 15.1%
Gross profit growth (1Y) 1.4% -2.2% 26.3%
Gross profit CAGR (3Y) 90.1% 4.9% 35.6%
Operating income growth (1Y) 27.6% -14.2% 43.8%
Operating income CAGR (3Y) 34.0% -1.3% 47.5%
Net income growth (1Y) 22.3% 6.7% 36.6%
Net income CAGR (3Y) 42.2% 3.5% 62.7%
EPS growth (1Y) 32.3% 9.5% 34.4%
EPS CAGR (3Y) 45.5% 7.6% 53.0%
Operating cash flow growth (1Y) 3.1% -31.1% 19.0%
Operating cash flow CAGR (3Y) 53.8% -12.7% 17.1%
Free cash flow growth (1Y) -1.3% -30.7% 16.4%
Free cash flow CAGR (3Y) 75.3% -22.6% 17.4%

Profitability

14 metrics
MetricMSCCHHHTHT
Gross margin 87.2% 50.6% 41.2%
EBITDA margin -19.0% 31.5% 33.4%
Operating margin 11.1% 25.2% 28.8%
Pretax margin -7.0% 25.0% 27.9%
Net margin -6.5% 20.3% 18.9%
FCF margin 18.3% 7.1% 35.9%
Operating cash flow margin 31.2% 13.7% 33.0%
Return on equity -10.1% 234.8% 39.3%
Return on assets -2.0% 11.1% 7.8%
Return on invested capital 8.8% 15.4% 42.2%
Return on capital employed 3.0% 16.3% 15.4%
Asset turnover 0.3x 0.5x 0.4x
Cash conversion (OCF / net income) -3.8x 0.7x 1.7x
Stock comp / revenue – 2.0% 1.6%

Financial Health

11 metrics
MetricMSCCHHHTHT
Debt / assets 0.5% 67.0% 6.6%
Debt / equity 0.0x 14.1x 0.3x
Net debt / EBITDA 0.7x 3.8x -1.3x
Debt / FCF 0.1x 17.4x 0.5x
Liabilities / assets 80.1% 95.2% 77.6%
Equity / assets 19.9% 4.8% 22.4%
Interest coverage 0.6x 4.3x 25.1x
Current ratio 0.8x 0.9x 1.2x
Quick ratio 0.7x 0.7x 1.1x
Cash ratio 0.5x 0.1x 1.1x
Altman Z-score -0.71 3.13 2.12

Shareholder Returns

7 metrics
MetricMSCCHHHTHT
Dividend yield – 1.1% 4.6%
Net buyback yield – 2.6% -2.2%
Shareholder yield – 3.7% 2.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMSCCHHHTHT
Forward P/E – 14.7xFY2026 16.9xFY2026
EPS, next fiscal year – $7.39FY2026 $2.81FY2026
EPS growth, next FY – +6.5%FY2026 +26.6%FY2026
EPS growth, the year after – -2.3% +1.8%
Revenue, next fiscal year $1.25BFY2026 $1.70BFY2026 $3.91BFY2026
Revenue growth, next FY +80.1%FY2026 +6.1%FY2026 +8.0%FY2026
Revenue growth, the year after – -4.8% +4.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMSCCHHHTHT
Held by institutions 22.7% 76.2% 50.9%
Institutions holding 12 331 255
Change in shares held, QoQ 0.0% -4.0% +8.2%
Institutions buying 2 146 123
Institutions selling 2 121 106
Buyers to sellers 1.00 1.21 1.16

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MSCCHHHTHT
MSC 1.00 -0.12 -0.02
CHH -0.12 1.00 0.16
HTHT -0.02 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MSC, CHH and HTHT?

H World (HTHT) is the largest by market capitalisation: Studio City International Holdings (MSC) $154.46M, Choice Hotels International (CHH) $4.94B, H World (HTHT) $14.25B.

Which stock is cheaper, MSC, CHH and HTHT?

Choice Hotels International (CHH) trades on the lowest price-to-earnings ratio (Studio City International Holdings (MSC) -3.5x, Choice Hotels International (CHH) 15.1x, H World (HTHT) 19.7x). On next year's consensus earnings, Choice Hotels International (CHH) is cheapest (Choice Hotels International (CHH) 14.7x, H World (HTHT) 16.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

H World (HTHT) grew revenue fastest over the trailing twelve months: Studio City International Holdings (MSC) +0.7%, Choice Hotels International (CHH) +2.6%, H World (HTHT) +13.2%.

Which company is more profitable?

Choice Hotels International (CHH) has the highest net margin (Studio City International Holdings (MSC) -6.5%, Choice Hotels International (CHH) 20.3%, H World (HTHT) 18.9%). On return on invested capital, H World (HTHT) leads (Studio City International Holdings (MSC) 8.8%, Choice Hotels International (CHH) 15.4%, H World (HTHT) 42.2%).

Which stock has performed better?

Over the past year H World (HTHT) returned the most: Studio City International Holdings (MSC) -81.4%, Choice Hotels International (CHH) +12.0%, H World (HTHT) +22.6%. Over five years, H World (HTHT) compounded fastest (Studio City International Holdings (MSC) -38.0%/yr, Choice Hotels International (CHH) -4.2%/yr, H World (HTHT) 0.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, H World (HTHT) has been the steadiest (Studio City International Holdings (MSC) 108.9%, Choice Hotels International (CHH) 38.3%, H World (HTHT) 32.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MSC, CHH and HTHT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, H World (HTHT) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.