MSC vs ATAT vs CHH Stock Comparison

Studio City International Holdings, Atour Lifestyle Holdings and Choice Hotels International Prices as of Oct 27, 2026 Peers: Industry group

Head to Head

12 decided of 12

Choice Hotels International leads on 6 of the 12 questions below (Choice Hotels International 6, Atour Lifestyle Holdings 5, Studio City International Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMSCATATCHHLeader
Larger companyMarket capitalisation $154.07M $4.50B $4.93B CHH
Cheaper on earningsLower P/E, profitable companies only -3.5x 16.0x 15.0x CHH
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 13.7x 14.8x ATAT
Faster revenue growthRevenue growth, trailing twelve months +0.7% +45.3% +2.6% ATAT
More profitableNet margin, trailing twelve months -6.5% 16.8% 20.3% CHH
Better return on capitalReturn on invested capital 8.8% 73.2% 15.4% ATAT
Less leveragedLower net debt / EBITDA 0.7x — 3.8x MSC
Higher dividend yieldTrailing dividend yield — 2.75% 1.06% ATAT
Better 1-year returnPrice return, last 12 months -81.7% -15.9% +12.3% CHH
Better 5-year returnAnnualised price return, 5 years -37.7%/yr — -4.7%/yr CHH
Less volatileAnnualised volatility, 1 year 108.8% 38.8% 38.2% CHH
Higher overall scoreMean of the five percentile scores vs peers 64/100 81/100 40/100 ATAT

Percentile Scorecard

MSCATATCHH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMSCATATCHH
Valuation 78 #7 of 28 74 #8 of 28 37 #18 of 28
Growth 71 #8 of 25 96 #2 of 25 13 #22 of 25
Profitability 38 #16 of 25 100 #1 of 25 79 #6 of 25
Financial Health 69 #10 of 30 97 #2 of 30 21 #24 of 30
Shareholder Returns – 39 #12 of 19 50 #10 of 19
Overall 64 81 40
  • MSC ranked among 31 companies in Travel and Lodging
  • ATAT ranked among 31 companies in Travel and Lodging
  • CHH ranked among 31 companies in Travel and Lodging

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMSCATATCHHSPY
1 month -20.8%+1.6%+7.3% -0.2%
3 months -54.8%-6.6%-4.6% +3.9%
6 months -68.3%-12.3%-8.9% +8.2%
Year to date -77.5%-16.9%+14.7% +12.9%
1 year -81.7%-15.9%+12.3% +12.3%
3 years -83.7%+77.3%-1.1% +87.4%
3 years, per year -45.4%+21.1%-0.4% +23.3%
5 years -90.6%—-21.2% +67.9%
5 years, per year -37.7%—-4.7% +10.9%
10 years ——+140.1% +261.1%
10 years, per year ——+9.2% +13.7%

Risk

MeasureMSCATATCHHSPY
Volatility, 1Y 108.8%38.8%38.2% 12.7%
Downside volatility, 1Y 124.6%37.2%41.0% 12.7%
Beta vs S&P 500, 1Y -1.260.740.45 1.00
Return / volatility, 1Y -0.75-0.410.32 0.97
Max drawdown, 5Y -91.3%-46.9%-45.9% -25.4%
From 52-week high -81.7%-23.7%-10.5% -1.2%
52-week high $4.36$42.90$122.08 $779.14
52-week low $0.77$31.03$84.40 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMSCATATCHH
P/E now vs peer median -3.5xmedian 18.1x 16.0xmedian 18.1x 15.0xmedian 18.1x
P/S now vs peer median 0.2xmedian 1.5x 2.7xmedian 1.5x 3.0xmedian 1.5x
EV/EBITDA now vs peer median -0.5xmedian 14.0x —median 14.0x 13.5xmedian 14.0x
P/FCF now vs peer median 1.2xmedian 16.1x 13.0xmedian 16.1x 43.0xmedian 16.1x
P/B now vs peer median 0.3xmedian 2.5x 9.1xmedian 2.5x 34.7xmedian 2.5x
PEG now vs peer median -0.08median 0.30 0.20median 0.30 1.98median 0.30

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMSCATATCHH
Revenue $684.09M $1.69B $1.62B
Gross profit $596.35M $1.05B $818.90M
Operating income $76.15M $402.22M $408.04M
Net income -$55.45M $539.47M $328.32M
Free cash flow $124.87M $345.77M $114.76M
R&D – $29.30M –
EPS (diluted) $-0.23 $2.03 $7.23
Cash & equivalents $106.14M $578.45M $42.83M
Total debt $14.51M $34.93M $2.00B
Shares (diluted) 192.59M 139.77M 45.39M
Enterprise value -$240.84M $1.18B $4.75B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMSCATATCHH
P/E -3.5x 16.0x 15.0x
P/FCF 1.2x 13.0x 43.0x
P/Operating cash flow 0.7x 13.3x 22.3x
P/S 0.2x 2.7x 3.0x
P/B 0.3x 9.1x 34.7x
P/Tangible book 0.3x 9.1x -5.1x
EV/EBITDA -0.5x – 13.5x
EV/EBIT 0.8x 9.2x 16.9x
EV/Revenue 0.1x 2.2x 4.3x
EV/FCF 0.5x 10.7x 60.1x
EV/Operating cash flow 0.3x 10.9x 31.1x
PEG (3Y EPS CAGR) -0.08 0.20 1.98

Growth

14 metrics
MetricMSCATATCHH
Revenue growth (1Y) 0.7% 45.3% 2.6%
Revenue CAGR (3Y) 57.9% 55.5% 1.8%
Gross profit growth (1Y) 1.4% 50.0% -2.2%
Gross profit CAGR (3Y) 90.1% 72.6% 4.9%
Operating income growth (1Y) 27.6% 55.3% -14.2%
Operating income CAGR (3Y) 34.0% 86.5% -1.3%
Net income growth (1Y) 22.3% 53.1% 6.7%
Net income CAGR (3Y) 42.2% 93.9% 3.5%
EPS growth (1Y) 32.3% 44.4% 9.5%
EPS CAGR (3Y) 45.5% 79.8% 7.6%
Operating cash flow growth (1Y) 3.1% 37.0% -31.1%
Operating cash flow CAGR (3Y) 53.8% 32.4% -12.7%
Free cash flow growth (1Y) -1.3% 34.3% -30.7%
Free cash flow CAGR (3Y) 75.3% 33.9% -22.6%

Profitability

14 metrics
MetricMSCATATCHH
Gross margin 87.2% 62.3% 50.6%
EBITDA margin -19.0% – 31.5%
Operating margin 11.1% 23.8% 25.2%
Pretax margin -7.0% 24.3% 25.0%
Net margin -6.5% 16.8% 20.3%
FCF margin 18.3% 20.5% 7.1%
Operating cash flow margin 31.2% 20.1% 13.7%
Return on equity -10.1% 104.9% 234.8%
Return on assets -2.0% 42.6% 11.1%
Return on invested capital 8.8% 73.2% 15.4%
Return on capital employed 3.0% 55.6% 16.3%
Asset turnover 0.3x 1.3x 0.5x
Cash conversion (OCF / net income) -3.8x 0.6x 0.7x
Stock comp / revenue – – 2.0%

Financial Health

11 metrics
MetricMSCATATCHH
Debt / assets 0.5% 2.7% 67.0%
Debt / equity 0.0x 0.1x 14.1x
Net debt / EBITDA 0.7x – 3.8x
Debt / FCF 0.1x 0.1x 17.4x
Liabilities / assets 80.1% 61.3% 95.2%
Equity / assets 19.9% 38.7% 4.8%
Interest coverage 0.6x 455.5x 4.3x
Current ratio 0.8x 1.9x 0.9x
Quick ratio 0.7x 1.7x 0.7x
Cash ratio 0.5x 1.6x 0.1x
Altman Z-score -0.70 6.71 3.13

Shareholder Returns

7 metrics
MetricMSCATATCHH
Dividend yield – 2.7% 1.1%
Net buyback yield – 0.0% 2.6%
Shareholder yield – 2.7% 3.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMSCATATCHH
Forward P/E – 13.7xFY2026 14.8xFY2026
EPS, next fiscal year – $2.39FY2026 $7.39FY2026
EPS growth, next FY – +33.5%FY2026 +6.5%FY2026
EPS growth, the year after – +21.3% -2.3%
Revenue, next fiscal year $1.25BFY2026 $2.03BFY2026 $1.70BFY2026
Revenue growth, next FY +80.1%FY2026 +44.7%FY2026 +6.1%FY2026
Revenue growth, the year after – +17.0% -4.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMSCATATCHH
Held by institutions 22.7% 56.9% 76.2%
Institutions holding 12 181 331
Change in shares held, QoQ 0.0% +3.9% -4.0%
Institutions buying 2 104 146
Institutions selling 2 64 121
Buyers to sellers 1.00 1.63 1.21

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MSCATATCHH
MSC 1.00 -0.07 -0.12
ATAT -0.07 1.00 0.16
CHH -0.12 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MSC, ATAT and CHH?

Choice Hotels International (CHH) is the largest by market capitalisation: Studio City International Holdings (MSC) $154.07M, Atour Lifestyle Holdings (ATAT) $4.50B, Choice Hotels International (CHH) $4.93B.

Which stock is cheaper, MSC, ATAT and CHH?

Choice Hotels International (CHH) trades on the lowest price-to-earnings ratio (Studio City International Holdings (MSC) -3.5x, Atour Lifestyle Holdings (ATAT) 16.0x, Choice Hotels International (CHH) 15.0x). On next year's consensus earnings, Atour Lifestyle Holdings (ATAT) is cheapest (Atour Lifestyle Holdings (ATAT) 13.7x, Choice Hotels International (CHH) 14.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Atour Lifestyle Holdings (ATAT) grew revenue fastest over the trailing twelve months: Studio City International Holdings (MSC) +0.7%, Atour Lifestyle Holdings (ATAT) +45.3%, Choice Hotels International (CHH) +2.6%.

Which company is more profitable?

Choice Hotels International (CHH) has the highest net margin (Studio City International Holdings (MSC) -6.5%, Atour Lifestyle Holdings (ATAT) 16.8%, Choice Hotels International (CHH) 20.3%). On return on invested capital, Atour Lifestyle Holdings (ATAT) leads (Studio City International Holdings (MSC) 8.8%, Atour Lifestyle Holdings (ATAT) 73.2%, Choice Hotels International (CHH) 15.4%).

Which stock has performed better?

Over the past year Choice Hotels International (CHH) returned the most: Studio City International Holdings (MSC) -81.7%, Atour Lifestyle Holdings (ATAT) -15.9%, Choice Hotels International (CHH) +12.3%. Over five years, Choice Hotels International (CHH) compounded fastest (Studio City International Holdings (MSC) -37.7%/yr, Choice Hotels International (CHH) -4.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Atour Lifestyle Holdings (ATAT) has the highest dividend yield: Atour Lifestyle Holdings (ATAT) 2.75%, Choice Hotels International (CHH) 1.06%. Studio City International Holdings (MSC) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Choice Hotels International (CHH) has been the steadiest (Studio City International Holdings (MSC) 108.8%, Atour Lifestyle Holdings (ATAT) 38.8%, Choice Hotels International (CHH) 38.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MSC, ATAT and CHH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Choice Hotels International (CHH) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.