MS vs SHG vs SYF Stock Comparison

Morgan Stanley, Shinhan Financial and Synchrony Financial Prices as of Oct 27, 2026 Peers: Industry group
MS Morgan Stanley
$186.98 -4.7% 1M +12.6% 1Y
Market cap
$293.92B
P/E
14.6x
Revenue (TTM)
$80.16B
Div. yield
2.22%
Money Center Banks Financial Services
2 wins
SYF Synchrony Financial
$74.99 +2.8% 1M +0.0% 1Y
Market cap
$23.32B
P/E
7.4x
Revenue (TTM)
$19.31B
Div. yield
1.65%
Consumer Lending Financial Services
5 wins

Head to Head

12 decided of 12

Synchrony Financial leads on 5 of the 12 questions below (Synchrony Financial 5, Shinhan Financial 5, Morgan Stanley 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMSSHGSYFLeader
Larger companyMarket capitalisation $293.92B $30.65B $23.32B MS
Cheaper on earningsLower P/E, profitable companies only 14.6x 11.4x 7.4x SYF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.7x 7.3x 7.6x SHG
Faster revenue growthRevenue growth, trailing twelve months +16.2% +23.8% +2.6% SHG
More profitableNet margin, trailing twelve months — 3.4% 16.8% SYF
Better return on capitalReturn on invested capital — 4.3% 25.7% SYF
Less leveragedLower net debt / EBITDA — 9.9x -0.9x SYF
Higher dividend yieldTrailing dividend yield 2.22% 3.11% 1.65% SHG
Better 1-year returnPrice return, last 12 months +12.6% +22.3% +0.0% SHG
Better 5-year returnAnnualised price return, 5 years +12.8%/yr +14.2%/yr +9.9%/yr SHG
Less volatileAnnualised volatility, 1 year 28.4% 34.0% 31.6% MS
Higher overall scoreMean of the five percentile scores vs peers 53/100 45/100 80/100 SYF

Percentile Scorecard

MSSHGSYF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMSSHGSYF
Valuation 31 #248 of 360 86 #52 of 360 95 #10 of 169
Growth 94 #13 of 191 28 #138 of 191 50 #80 of 160
Profitability – 23 #130 of 168 90 #16 of 149
Financial Health – 3 #169 of 175 78 #36 of 158
Shareholder Returns 34 #225 of 341 87 #47 of 341 86 #20 of 136
Overall 53 45 80
  • MS ranked among 368 companies in Banking
  • SHG ranked among 368 companies in Banking
  • SYF ranked among 174 companies in Lending and Credit

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMSSHGSYFSPY
1 month -4.7%-20.6%+2.8% -0.2%
3 months -11.6%-8.1%-2.8% +3.9%
6 months -1.8%-4.0%-1.7% +8.2%
Year to date +5.3%+19.8%-10.1% +12.9%
1 year +12.6%+22.3%+0.0% +12.3%
3 years +165.6%+155.6%+167.0% +87.4%
3 years, per year +38.5%+36.8%+38.8% +23.3%
5 years +82.4%+94.4%+60.0% +67.9%
5 years, per year +12.8%+14.2%+9.9% +10.9%
10 years +452.9%+68.3%+159.1% +261.1%
10 years, per year +18.7%+5.3%+10.0% +13.7%

Risk

MeasureMSSHGSYFSPY
Volatility, 1Y 28.4%34.0%31.6% 12.7%
Downside volatility, 1Y 29.8%32.2%36.1% 12.7%
Beta vs S&P 500, 1Y 1.421.091.18 1.00
Return / volatility, 1Y 0.440.650.00 0.97
Max drawdown, 5Y -35.3%-36.5%-46.7% -25.4%
From 52-week high -18.2%-24.0%-15.2% -1.2%
52-week high $228.55$84.56$88.47 $779.14
52-week low $154.37$51.42$63.78 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMSSHGSYF
P/E now vs peer median 14.6xmedian 12.1x 11.4xmedian 12.1x 7.4xmedian 11.1x
P/S now vs peer median 3.7xmedian 3.4x 0.4xmedian 3.4x 1.2xmedian 2.6x
EV/EBITDA now vs peer median —median 5.0x 15.1xmedian 5.0x 1.8xmedian 13.5x
P/FCF now vs peer median -16.3xmedian 10.9x 4.3xmedian 10.9x 2.4xmedian 7.0x
P/B now vs peer median —median 1.2x 0.8xmedian 1.2x 1.4xmedian 0.7x
PEG now vs peer median 0.47median 1.34 -1.32median 1.34 0.34median 0.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMSSHGSYF
Revenue $80.16B $81.30B $19.31B
Operating income – $5.04B –
Net income – $3.42B $3.33B
Free cash flow – $7.15B $9.56B
EPS (diluted) $12.65 $5.62 $10.06
Cash & equivalents – – $15.90B
Total debt – $58.93B $8.11B
Shares (diluted) 1.57B 488.92M 322.40M
Enterprise value $293.92B $32.22B -$44.30B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMSSHGSYF
P/E 14.6x 11.4x 7.4x
P/FCF -16.3x 4.3x 2.4x
P/Operating cash flow – 4.2x 2.4x
P/S 3.7x 0.4x 1.2x
P/B – 0.8x 1.4x
P/Tangible book – 0.8x 1.4x
EV/EBITDA – 15.1x 1.8x
EV/EBIT – 17.8x 1.9x
EV/Revenue 3.7x 1.1x 0.8x
EV/FCF – 12.5x 1.6x
EV/Operating cash flow – 12.2x 1.6x
PEG (3Y EPS CAGR) 0.47 -1.32 0.34

Growth

14 metrics
MetricMSSHGSYF
Revenue growth (1Y) 16.2% 23.8% 2.6%
Revenue CAGR (3Y) 14.1% -8.6% 4.6%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – -51.1% –
Operating income CAGR (3Y) – -10.0% –
Net income growth (1Y) – -7.8% -6.8%
Net income CAGR (3Y) – -4.0% 12.0%
EPS growth (1Y) 29.2% -22.8% 6.5%
EPS CAGR (3Y) 30.9% -8.6% 21.7%
Operating cash flow growth (1Y) – 100.5% -2.0%
Operating cash flow CAGR (3Y) – 13.3% 5.6%
Free cash flow growth (1Y) – 106.6% -2.0%
Free cash flow CAGR (3Y) – 14.4% 5.6%

Profitability

14 metrics
MetricMSSHGSYF
Gross margin – – –
EBITDA margin – 7.3% 45.8%
Operating margin – 6.2% –
Pretax margin – 13.1% 22.6%
Net margin – 3.4% 16.8%
FCF margin – 8.8% 49.5%
Operating cash flow margin – 9.0% 49.5%
Return on equity – 11.5% 19.9%
Return on assets 1.2% 0.9% 2.7%
Return on invested capital – 4.3% 25.7%
Return on capital employed – – –
Asset turnover 0.0x 0.1x 0.2x
Cash conversion (OCF / net income) – 2.1x 2.9x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricMSSHGSYF
Debt / assets – 10.8% 6.6%
Debt / equity – 1.5x 0.5x
Net debt / EBITDA – 9.9x -0.9x
Debt / FCF – 8.2x 0.8x
Liabilities / assets – 92.6% 86.5%
Equity / assets – 7.4% 13.5%
Interest coverage – 0.6x 2.1x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricMSSHGSYF
Dividend yield 2.2% 3.1% 1.7%
Net buyback yield – 2.7% 16.5%
Shareholder yield 2.2% 5.8% 18.1%
Payout ratio (earnings) – – 12.6%
Payout ratio (FCF) – – 4.4%
Dividend growth (1Y) – – 0.5%
Dividend CAGR (3Y) – – 1.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMSSHGSYF
Forward P/E 13.7xFY2026 7.3xFY2026 7.6xFY2026
EPS, next fiscal year $13.66FY2026 $8.77FY2026 $9.82FY2026
EPS growth, next FY +33.8%FY2026 +31.3%FY2026 +5.8%FY2026
EPS growth, the year after -4.2% +10.1% +10.3%
Revenue, next fiscal year $80.05BFY2026 $13.05BFY2026 $15.69BFY2026
Revenue growth, next FY +13.3%FY2026 +24.2%FY2026 +4.7%FY2026
Revenue growth, the year after +13.3% -1.9% +7.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMSSHGSYF
Held by institutions 85.7% 5.1% 100.0%
Institutions holding 2,742 301 1,002
Change in shares held, QoQ +1.5% +10.6% -0.8%
Institutions buying 1,468 206 526
Institutions selling 939 59 345
Buyers to sellers 1.56 3.49 1.52

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MSSHGSYF
MS 1.00 0.33 0.54
SHG 0.33 1.00 0.25
SYF 0.54 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MS, SHG and SYF?

Morgan Stanley (MS) is the largest by market capitalisation: Morgan Stanley (MS) $293.92B, Shinhan Financial (SHG) $30.65B, Synchrony Financial (SYF) $23.32B.

Which stock is cheaper, MS, SHG and SYF?

Synchrony Financial (SYF) trades on the lowest price-to-earnings ratio (Morgan Stanley (MS) 14.6x, Shinhan Financial (SHG) 11.4x, Synchrony Financial (SYF) 7.4x). On next year's consensus earnings, Shinhan Financial (SHG) is cheapest (Morgan Stanley (MS) 13.7x, Shinhan Financial (SHG) 7.3x, Synchrony Financial (SYF) 7.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Shinhan Financial (SHG) grew revenue fastest over the trailing twelve months: Morgan Stanley (MS) +16.2%, Shinhan Financial (SHG) +23.8%, Synchrony Financial (SYF) +2.6%.

Which company is more profitable?

Synchrony Financial (SYF) has the highest net margin (Shinhan Financial (SHG) 3.4%, Synchrony Financial (SYF) 16.8%). On return on invested capital, Synchrony Financial (SYF) leads (Shinhan Financial (SHG) 4.3%, Synchrony Financial (SYF) 25.7%).

Which stock has performed better?

Over the past year Shinhan Financial (SHG) returned the most: Morgan Stanley (MS) +12.6%, Shinhan Financial (SHG) +22.3%, Synchrony Financial (SYF) +0.0%. Over five years, Shinhan Financial (SHG) compounded fastest (Morgan Stanley (MS) +12.8%/yr, Shinhan Financial (SHG) +14.2%/yr, Synchrony Financial (SYF) +9.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Shinhan Financial (SHG) has the highest dividend yield: Morgan Stanley (MS) 2.22%, Shinhan Financial (SHG) 3.11%, Synchrony Financial (SYF) 1.65%.

Which stock is riskier?

By one-year price volatility, Morgan Stanley (MS) has been the steadiest (Morgan Stanley (MS) 28.4%, Shinhan Financial (SHG) 34.0%, Synchrony Financial (SYF) 31.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MS, SHG and SYF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Synchrony Financial (SYF) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.